Protect Now

What Protect Now does

Protect Now LLC is a privately held cybersecurity training and consulting firm headquartered at 1 Commercial Wharf N., 3rd Floor, Boston, MA. The company specializes in human-led security awareness training built around proprietary methodologies including the Strategic Human Firewall™, Human Blindspot™, Kitchen Table Effect, and Triple-A Protocol (Analyze, Authenticate, Act). Its core offering is the CSI Protection Certification program — Cyber Social Identity and Personal Protection training covering Agent/Client Protection, Data Breach Defense, Identity Theft Protection, and Social Media Security — delivered through multiple formats including keynote speaking, live in-person training, self-serve online e-learning ($99 per individual or group seat), and live Zoom classes for CE credits.

The business operates with a portfolio of complementary revenue streams beyond training: keynote speaking engagements by Robert Siciliano (named among the "50 Best Cybersecurity Keynote Speakers in the USA"), Virtual CISO fractional security leadership services, Dark Web Monitoring subscriptions, phishing awareness training with simulation-based reinforcement, FTC Safeguards Rule compliance services, and Expert Witness & Litigation Support. The technology platform is built on WordPress CMS with Stripe payment processing, Google Analytics, Google reCAPTCHA, and integrated social channels (LinkedIn, Facebook, Instagram, TikTok, YouTube). Lead generation is driven by Robert Siciliano's personal brand, a LinkedIn newsletter with 10,000+ subscribers, the "Security Guy CIA Spy Podcast," and free tools (Hacked Checker, Password Checker) plus white-paper lead magnets.

The company serves a vertical-led customer base with primary focus on Real Estate Professionals (high wire-fraud exposure), Financial Services (executive impersonation, deepfake risk), and C-Suite/Board audiences (whaling, governance liability), plus secondary verticals including Legal, Healthcare/Dental, Government/Public Sector, and Retail. Named enterprise logos include RE/MAX, Century 21, Allstate, Morgan Stanley, Mastercard, Intel, McAfee, BP, HP, and UPS, with stated reach across all 50 U.S. states and international clients ("from Dubuque to Dubai"). The leadership team comprises Robert Siciliano as Head of Training (30+ years security experience, CSP/CSI/CITRMS, U.S. Coast Guard Auxiliary) and Joshua Davidson as Co-Founder and Managing Director (35+ years executive leadership). The company has no disclosed external funding, no subsidiaries, and operates with 1-10 employees.

Name

Protect Now

Legal name

Protect Now LLC

Website

https://protectnowllc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Protect Now is a Boston-based cybersecurity training and consulting firm offering the CSI Protection Certification program, keynote speaking, Virtual CISO services, and dark web monitoring. It serves real estate, financial services, legal, healthcare, and public sector clients across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness Training

NAICS

Computer Training (61142), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB)

akta.pro secondary industries

Fraud Prevention & Identity Theft / Account Takeover Awareness (EDABAGAO), Role-Based Secure Practices (Privileged Users, Finance/AP, HR, Executives) (EDABAGAJ), Endpoint, Email & Web Safe-Use Practices Training (EDABAGAF)

Keywords

• Cybersecurity awareness training
• Security awareness programs
• Virtual CISO services
• Phishing awareness training
• FTC compliance services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Keynote Speaking Engagements: Robert Siciliano is booked as a cybersecurity keynote speaker for corporate events, conferences, and association meetings. Revenue generated through speaking fees for events ranging from company internal events to large industry conferences.
2. CSI Protection Certification Training: Online e-learning courses sold at $99.00 per individual enrollment and $99.00 per group seat. Courses available for Real Estate Agents and Professionals. CE credits available for Illinois professionals at $57.97 for live Zoom classes.
3. Virtual CISO Services: Fractional CIO/CISO service providing cyber threat prevention, executive expertise for cyber infrastructure updates, and ongoing security monitoring. Customized to client needs.
4. Phishing Awareness Training: In-depth phishing awareness training for employees with customized reinforcement based on phishing simulations.
5. Dark Web Monitoring: Monitoring service that alerts clients to potential attacks or breaches by identifying their business and executive data circulating on the Dark Web.
6. Expert Witness & Litigation Support: Robert Siciliano provides expert witness services for legal cases involving data breach damages, identity theft, standard of care, and fraud. Includes consulting, testimony, affidavits, and expert reports.
7. White Papers & Resources: Free white papers including Cyber Crime Response Kit, Preparing Your Systems guide, and Decision-Making Framework distributed as lead magnets. Fee-based books including Identity Theft, Privacy, Security Protection and Fraud Prevention.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Protect Now delivers human-led cybersecurity awareness training and consulting anchored by the proprietary CSI Protection Certification program, which covers Agent/Client Protection, Defending Against Data Breach, Identity Theft Protection, and Social Media Security. Offerings are delivered through keynote speaking, online e-learning courses (individual and group), live Zoom classes for CE credits, Virtual CISO fractional services, Phishing Awareness Training, Dark Web Monitoring, and FTC Safeguards Rule compliance advisory. The training is positioned around the Strategic Human Firewall™ methodology, which targets the Human Blindspot by making security personally relevant to employees.

Product overview

Protect Now is a human-led cybersecurity training and consulting company offering a portfolio of services centered around the Strategic Human Firewall methodology. The core offering is the CSI Protection Certification program—a Cyber, Social, and Identity Protection training and certification that includes four training blocks (Agent/Client Protection, Defending Against Data Breach, Identity Theft Protection, and Social Media Security). This certification is delivered through multiple formats: online e-learning for Real Estate Agents and Professionals (available for individuals and groups at $99), and live instructor-led Zoom classes for CE credits. The company also provides complementary services including Cyber Security Employee Training, Virtual CISO (fractional CISO service), Dark Web Monitoring, Phishing Awareness Training, FTC Safeguards Rule Compliance, Expert Witness services, and free tools (Hacked Checker, Password Checker). Key differentiators include AI-focused training on deepfakes, synthetic identities, and voice cloning fraud, positioning the Strategic Human Firewall as a defense against AI-driven social engineering.

Differentiator

Problem solved

Functional benefit

Brands

• CSI Protection Certification: Cyber Social Identity and Personal Protection security awareness training certification program developed by Robert Siciliano.
• Strategic Human Firewall
• Human Blindspot

Products and services

• CSI Protection Certification A Cyber Social Identity and Personal Protection security awareness training and certification program for employees and professionals, built around four training blocks (Agent/Client Protection, Data Breach Defense, Identity Theft Protection, Social Media Security). Delivered via online e-learning, live Zoom classes, and integrated enterprise training.
• CSI Protection Certification Online Class Self-paced e-learning version of the CSI Protection Certification. Available in individual and group enrollment formats at $99 per seat, with versions tailored for Real Estate Agents (CE-eligible) and general Professionals, and a group leader management dashboard.
• Illinois 6 CE Credits & CSI Protection Certification Zoom Class Live instructor-led virtual classroom course providing 6 Illinois CE credits and CSI Protection Certification for real estate professionals, priced at $57.97.
• Virtual CISO Fractional CISO service providing cyber threat prevention, executive expertise for cyber infrastructure updates, and ongoing/24-7 security leadership and monitoring, customized to client needs. Sold through direct consultation.
• Dark Web Monitoring Subscription-based monitoring service that alerts businesses to potential attacks or breaches by tracking business and executive data circulating on the Dark Web.
• Phishing Awareness Training In-depth phishing awareness training for employees with customized reinforcement based on phishing simulations, changing how employees perceive and respond to threats.
• FTC Safeguards Rule Compliance Compliance services helping organizations meet FTC Safeguards Rule requirements, including identifying Qualified Individuals and implementing required security programs. Includes a dedicated Real Estate and Mortgage variant.
• Cyber Security Keynote Speaker Services Keynote speaking engagements by Robert Siciliano covering AI-driven fraud, deepfakes, and security culture for corporate events, conferences, and association meetings, including CE-eligible programs for real estate professionals.
• Expert Witness & Litigation Support Cybersecurity expert witness services for legal cases involving data breach damages, identity theft, fraud prevention, and standard of care. Includes consulting, testimony, affidavits, and expert reports.
• Identity Theft, Privacy, Security Protection and Fraud Prevention (Book) Fee-based book authored by Robert Siciliano covering identity theft, privacy, security protection, and fraud prevention for individual readers and practitioners.

Quantifiable outcome

• Transformed workforce from security vulnerability to proactive Human Sensor Network
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infosec Institute: Cybersecurity education and awareness platform offering role-based training for employees and executives. Overlaps with Protect Now's role-based training approach for enterprises.
• Proofpoint Security Awareness: Enterprise security awareness and phishing simulation suite bundled with Proofpoint's email security platform. Competes for the same CISO/awareness budget with a deeper, integrated technology stack.
• Hoxhunt: AI-driven, behavior-based phishing and security awareness training platform. Targets the same enterprise security culture buyer with a more automated, personalized training model.
• KnowBe4: Market-leading security awareness training and simulated phishing platform serving the same enterprise and mid-market buyer. Closest direct competitor, scaled globally with a software-led model that contrasts with Protect Now's human-led keynote approach.
• MediaPRO (now part of KnowBe4): Security, privacy, and compliance awareness training vendor known for engaging learner experiences — directly comparable to Protect Now's content-driven awareness positioning.
• Curricula: Security awareness training vendor focused on engaging, story-driven content for SMB and mid-market — the same buyer segment Protect Now targets with its $99/seat e-learning courses.
• NINJIO: Animated, episodic security awareness training content library delivered to enterprise employees. Competes for the same human-factor training wallet with a content-led, video-first approach.
• Cofense (formerly PhishMe): Phishing awareness, simulation, and intelligence platform with strong overlap to Protect Now's phishing-awareness offering for enterprise and government customers.

Broad incumbents

• SANS Institute: Long-established cybersecurity training and certification body offering awareness, technical, and executive programs. Competes with Protect Now for enterprise training budgets but at much broader scale and depth.

Emerging players

• Hook Security: Security awareness and phishing simulation vendor with a creative, narrative-driven training style. Comparable emerging challenger targeting the same awareness-training buyer with a personality-driven brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/protectnowllc
• YouTubeyoutube.com/user/stungundotcom
• Facebookfacebook.com/CyberAwarenessExpertSpeaker
• LinkedInlinkedin.com/in/robertsiciliano
• Instagraminstagram.com/robertsiciliano

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Now