Frequency
Frequency Inc. operates an ad management and automation platform for podcast and audio advertising, offering workflow automation, dynamic creative tools, and a curated marketplace (Premium Publisher Network) connecting 22 creator networks and 1,800+ shows with premium advertisers for host-read inventory.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Frequency does
Frequency Inc. is a privately held US-based ad management and automation platform built for the podcast and audio advertising ecosystem. The company provides workflow automation, dynamic creative tooling, and a curated two-sided marketplace — the Premium Publisher Network (PPN) — that connects 22 creator networks and 1,800+ active shows with premium advertiser audiences for host-read ad inventory at scale. Core technology includes the Creative Manager module, which assembles hundreds of dynamic audio ad variations from templated components, and integrations with AI partners (NumberEight for behavioral intelligence, Barometer for contextual targeting, Wondercraft for AI audio personalization) that enable dynamic creative delivery and audience matching.
The company's revenue model combines SaaS platform fees for workflow automation and creative tooling with marketplace transaction fees on PPN ad deals. Frequency employs a demo-based enterprise sales motion targeting creator networks, broadcasters, and advertisers, complemented by strategic technology integrations (Triton Digital, Boostr, vCreative) that embed its capabilities into the upstream audio advertising stack. Notable enterprise customers include Audacy, YEA Networks, SCA (Southern Cross Austereo), Impressions.fm, and iHeartMedia, with brand logos also visible for Wondery, Cadence13, and Podcast One. Headquartered in New York, Frequency is led by CEO Pete Jimison and has received strategic investment from Australian broadcaster SCA since 2021. The platform supports both podcast and broadcast radio (via the vCreative partnership), with reported customer outcomes including 3x more efficient ad vetting, 48-hour reductions in response timelines, and a 17% performance lift on weather-triggered dynamic campaigns.
Frequency firmographics
Firmographics- Name
- Frequency
- Legal name
- Frequency Inc.
- Website
- https://frequencyads.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frequency Inc. operates an ad management and automation platform for podcast and audio advertising, offering workflow automation, dynamic creative tools, and a curated marketplace (Premium Publisher Network) connecting 22 creator networks and 1,800+ shows with premium advertisers for host-read inventory.
- Ownership category
- akta.pro rank
Frequency industry classification
Industry- Product category
- Podcast Advertising Technology
- NAICS
- Broadcasting and Content Providers (516), Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA)
- akta.pro secondary industries
- Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Distribution Platforms (MPAIADAB)
Keywords
Where Frequency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frequency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ad Marketplace/Transaction Fees: Premium Publisher Network (PPN) facilitates buying and selling of premium host-read ads at scale, connecting curated podcast inventory from creator networks with premium advertiser audiences. Revenue generated through transaction fees on ad deals.
- Platform Subscription/Service Fees: SaaS platform fees for workflow automation, ad management, and creative tools used by creator networks, publishers, and advertisers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Frequency product offering
Product offeringCore offering
Frequency provides an ad management and automation platform for creator networks, broadcasters, and advertisers to streamline podcast and audio advertising operations. Its core products include the Creative Manager for dynamic audio ad assembly and the Premium Publisher Network (PPN), a curated marketplace connecting 22 networks and 1,800+ shows with premium advertisers for host-read ad transactions.
Product overview
Frequency offers a unified ad management and automation platform designed for creator networks, broadcasters, and advertisers in the podcast and audio ecosystem. The core platform centers on the Creative Manager for dynamic audio ad creation and the Premium Publisher Network (PPN) for marketplace trading of host-read ads. Solutions are segmented for Creator Networks (monetization and ad operations), Publishers (campaign management), and Advertisers (audience reach and ad personalization). Key capabilities include dynamic creative assembly, workflow automation saving hundreds of hours, AI-powered behavioral and contextual targeting via partnerships, and real-time engagement tools like Gametime Audio. The platform connects 22 networks and 1800+ active shows.
Differentiator
Problem solved
Functional benefit
Products and services
- Frequency Ad Management Platform Unified platform for ad management and automation serving creator networks, broadcasters, and advertisers to streamline operations and unlock revenue through dynamic creative and workflow optimization.
- Creative Manager Enables users to write, record, and stitch together hundreds of variations of audio ads in minutes, featuring dynamic creative assembly and integration with Triton Digital's Tap platform.
- Premium Publisher Network (PPN) A curated marketplace where premium host-read podcast inventory from creator networks connects with advertiser audiences, enabling buying and selling at scale across 22 networks and 1,800+ active shows.
- Creator Networks Solution Monetization solution for podcast networks to match with quality advertisers, get premium rates for native ad formats, and scale ad operations while saving hundreds of hours.
- Publishers Solution Streamlined campaign management for publishers enabling complex campaign handling, improved efficiency, and better results for advertisers through dynamic creative and workflow automation.
- Advertisers Solution Access to host-read ads across leading creator networks reaching premium audiences with personalized messaging, dynamic ad formats, and greater scale and efficiency.
Quantifiable outcome
- 3x more efficient vetting process for Audacy
- +4 more outcomes
Companies that use Frequency
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Frequency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Frequency partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- FlightpathcoreFrequency and Flightpath joined forces to streamline podcast monetization, combining Flightpath's expertise with Frequency's PPN network.
- WondercraftcoreAI audio studio Wondercraft launched automated ad personalization in partnership with Frequency, integrating Frequency's Creative Manager for dynamic audio ad creation.
- BarometercoreNew targeting solutions for smarter podcast ads with Frequency and Barometer providing enhanced contextual targeting capabilities.
- NumberEightcoreNumberEight and Frequency partnered to deliver audio ads using AI behavioral intelligence, enhancing audience targeting precision.
- BoostrcoreFrequency and Boostr partnered to supercharge the automation of host-read ad production, streamlining workflows between platforms.
- YEA NetworkscoreYEA Networks selected Frequency as its podcast workflow automation partner, implementing Frequency's platform across their network of podcasts.
- vCreativecorevCreative and Frequency partnered to bring dynamic creative capabilities to US broadcast radio, expanding Frequency's reach beyond podcast audio.
- DAX UScoreDAX US exclusively partnered with Frequency to offer data-driven dynamic audio advertising to their audience.
- Triton DigitalcoreTriton Digital partnered with Frequency to empower podcasters and streaming audio publishers with enhanced creative capabilities. Triton Digital's Tap platform integrates Frequency's Creative Manager.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Frequency competitors and assessment
Company assessmentDirect peers
- Acast: Global podcast hosting and ad marketplace connecting creators with advertisers across a curated inventory of shows. Directly comparable to Frequency because both operate marketplace + SaaS monetization tooling for podcasts, with marketplace commissions as a primary revenue stream.
- ART19 (Amazon-owned): Podcast hosting, monetization, and ad management platform serving publishers and networks. Comparable to Frequency as both provide ad ops and dynamic ad insertion infrastructure for enterprise podcast publishers.
- Triton Digital: Audio ad-tech infrastructure provider (Tap programmatic platform) for podcast and broadcast audio. Both partner and competitor to Frequency; comparable because they both serve ad ops, programmatic audio, and dynamic creative workflows for the same publisher base.
- Megaphone / Spotify Ad Studio: Spotify-owned podcast ad insertion, monetization, and targeting platform serving major publishers and advertisers. Directly comparable to Frequency's PPN marketplace and dynamic ad targeting capabilities for premium podcast inventory.
- Adswizz (part of SiriusXM): Digital audio ad-tech platform providing programmatic ad serving, dynamic creative, and marketplace infrastructure for radio and podcasts. Comparable to Frequency in delivering SaaS tooling for ad ops and dynamic creative across audio publishers.
- Audioboom: Podcast hosting and ad monetization platform with curated creator network and advertiser marketplace. Comparable to Frequency because both run marketplace + content-aggregation models to monetize host-read ads.
Emerging players
- Podscribe: Podcast advertising attribution and analytics platform that helps advertisers measure performance of host-read and programmatic podcast ads. Comparable to Frequency's contextual targeting and AI-powered campaign optimization capabilities.
- Magellan AI: Podcast ad intelligence and competitive monitoring platform providing spend, share-of-voice, and competitive analytics to advertisers and agencies. Adjacent comparable to Frequency on the advertiser/agency side of podcast monetization.
- Soundcast (SoundOn/Tap native): Mid-market podcast hosting, monetization, and dynamic ad insertion platform targeting independent creators. Adjacent comparable to Frequency's Creative Manager for ad personalization and automation.
Regional players
- DAX (part of Global): Digital audio exchange operated by Global (UK), focused on programmatic podcast and radio ad inventory. Comparable to Frequency as a strategic partner (DAX US partnered with Frequency in 2019) and as a marketplace for premium host-read audio inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frequency social profiles
Digital presenceFrequency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frequency leadership team
Management profileNumber of profiles
Profiles7 records
Frequency funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frequency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frequency
What does Frequency do?
Frequency provides an ad management and automation platform for creator networks, broadcasters, and advertisers to streamline podcast and audio advertising operations. Its core products include the Creative Manager for dynamic audio ad assembly and the Premium Publisher Network (PPN), a curated marketplace connecting 22 networks and 1,800+ shows with premium advertisers for host-read ad transactions.
Is Frequency a public or private company?
Frequency is a private company. It is classified as venture growth investor backed and is currently operating.
When was Frequency founded?
Frequency was founded in 2017. It employs 11 to 50 people.
Where is Frequency based?
Frequency is headquartered in New York, United States, in the North America region.
How does Frequency make money?
Two revenue lines are on record. Ad Marketplace/Transaction Fees are the primary driver. The others are platform Subscription/Service Fees.
Who are Frequency's main competitors?
Direct peers on record are Acast, ART19 (Amazon-owned), Triton Digital, Megaphone / Spotify Ad Studio, Adswizz (part of SiriusXM) and Audioboom. Emerging players are Podscribe, Magellan AI and Soundcast (SoundOn/Tap native). DAX (part of Global) is listed as a regional player.
Does Frequency have an API?
No public API is recorded for Frequency.
What industry is Frequency in?
Frequency's product category is Podcast Advertising Technology. Its primary akta.pro industry code is MPACADAA, Podcast Hosting Platforms (RSS, Analytics, Distribution), with a secondary code of BPAMAJAD, Podcast Hosting, Distribution & Listening Platforms. Its NAICS code is 516 and its SIC code is 7822.