Kansas City Current

Name

Kansas City Current

Legal name

KC WFC, LLC

Website

https://kansascitycurrent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Women's Soccer Franchise

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional soccer team
• Women's soccer
• Professional sports franchise
• Soccer stadium venue
• Youth soccer camps

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from direct ticket sales to fans attending home matches at CPKC Stadium. Revenue includes season ticket memberships, single-match tickets, group packages, and playoff tickets. The club employs account executives for member relations suggesting emphasis on retaining high-value season ticket holders.
2. Sponsorship and Partnerships: Major revenue source from corporate sponsorship deals with numerous named partners including Bank of America, CVS Health, HyVee, CPKC, Dairy Farmers of America, and many others. Sponsors receive in-stadium signage, media collaborations, entitlement nights, and community initiative co-branding.
3. Merchandise and Retail: Revenue from merchandise sales through the official Team Store (both online and at CPKC Stadium). The Current Club membership includes exclusive merchandise access and 10% merchandise discount for members.
4. Concessions and Food/Beverage: Revenue from food and beverage sales at CPKC Stadium matches. The mobile app enables express pick-up ordering for concessions and merchandise inside the stadium, enhancing per-capita spending opportunities.
5. Event Hosting and Venue Rental: CPKC Stadium and Training Center are available for private event hosting including corporate meetings, social gatherings, galas, and concerts. Multiple event spaces ranging from 50-person suites to 500+ capacity areas generate rental revenue on non-match days.
6. Community Programs: Revenue from youth soccer camps and clinics (ranging from $130 for youth camps to $380 for elite experience camps), as well as the 50/50 raffle which generates proceeds split between winners and United Way of Greater Kansas City.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kansas City Current operates a professional women's soccer franchise in the NWSL, fielding a team that competes in regular-season and tournament matches hosted primarily at CPKC Stadium in Kansas City, Missouri. The club sells matchday tickets (season memberships, single-match, group, and playoff) and fan memberships directly to consumers via its website and a SeatGeek-powered mobile app, supplemented by merchandise, concessions, youth soccer camps, fan membership programs (Current Club, Current Kids), venue rental of CPKC Stadium for non-matchday events, and charitable 50/50 raffles.

Product overview

Kansas City Current is a professional women's soccer team competing in the NWSL that operates a portfolio of interconnected products and services centered around its purpose-built CPKC Stadium (11,500 capacity, opened 2024) and The University of Kansas Health System Training Center. The core offering includes live match experiences at CPKC Stadium, supported by mobile ticketing through the SeatGeek-powered KC Current App with Apple Wallet and Google Wallet integration. The organization supplements matchday revenue through fan membership programs (Current Club for adults, Current Kids for youth), season ticket packages with payment plans, 50/50 raffles benefiting United Way, and soccer camps for youth ages 5-14. CPKC Stadium also serves as an event venue for corporate functions, weddings, and concerts through its event hosting service. The Watch Party Program extends the fan experience to partner venues across the Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Current Club: Fan membership program offering priority access to season tickets, exclusive merchandise access, member rate on single match tickets, presale access, merchandise discounts, behind-the-scenes content, free away match tickets, member events, and partner discounts.
• Current Kids

Products and services

• Single-Match Tickets Single-match tickets to NWSL regular-season, Challenge Cup, and other competitions at CPKC Stadium, sold directly to individual fans through the official website, mobile app, and SeatGeek ticketing platform with dynamic pricing by match and seat location.
• Season Ticket Memberships Season-long ticket packages offering priority access to available tickets, exclusive member pricing, playoff ticket presale access, payment plan options, and dedicated account executive service for personalized support.
• Current Club Membership Annual adult fan membership with auto-renewal providing priority access to season tickets, exclusive merchandise access, member-rate single match tickets, presale access, 10% merchandise discount, exclusive behind-the-scenes content, free away match tickets, member events, early stadium event access, partner discounts, and a digital membership badge.
• Current Kids Membership Youth fan membership program for children under 18, offering a kids merch pack, special events at CPKC Stadium, exclusive digital content, birthday greeting e-card, and membership card.
• KC Current Soccer Camps and Clinics Summer soccer camps and clinics for ages 5-14 at KC Current Sporting Complex, including World Camp (ages 5-8 at $130, ages 9-14 at $225), Teal Takeover Camp ($130), Elite Experience Camp ($380), and Position Development Camp ($160) grouped by goalkeeper, defender, midfielder, and forward positions.
• 50/50 Raffle Monthly charity raffle benefitting United Way of Greater Kansas City with the jackpot split equally between the winner and the charity. Tickets available at stadium kiosks and online for Kansas and Missouri residents, with tiered pricing (1 for $5, 5 for $15, 20 for $20, 100 for $50) and Early Bird pricing three hours before kickoff.
• CPKC Stadium Event Hosting and Venue Rental Venue rental service for non-matchday events at CPKC Stadium offering multiple event spaces including the Arvest Bank Club (225 capacity), West Sideline Clubs (300+ capacity), North and South Perches, Broadcast Room, North Goal area (500+ capacity), breakouts, and full stadium rentals for corporate meetings, galas, weddings, concerts, and private celebrations.
• Kansas City Current Team Store (Merchandise) Official Kansas City Current team merchandise sold online through the Team Store and in-person at CPKC Stadium, including jerseys, training wear, accessories, and exclusive Current Club member merchandise. Current Club members receive a 10% merchandise discount.
• KC Current Mobile App Official mobile application available on iOS and Android providing fans with exclusive content, match streaming, team news, statistics, mobile ticketing via SeatGeek, and express pick-up ordering for food, beverages, and merchandise at CPKC Stadium on matchdays.
• CPKC Stadium (Matchday Venue) The world's first stadium purpose-built for a women's professional sports team, located at Berkley Riverfront Park in Kansas City, Missouri. The 11,500-capacity stadium serves as the home venue for Kansas City Current matches, concerts, and community events.

Quantifiable outcome

• NWSL second-most valuable franchise at $325 million valuation (2026)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and flagship.

• e.l.f. BeautycoreGTM or Marketing Partner · 25 June 2026Presenting sponsor of the 2026 NWSL Challenge Cup, positioning e.l.f. at the intersection of sport, culture, and community. Creating immersive fan experiences including Match Day Carpet, FanZone activities, and musical performances. Targeting women's soccer fandom leveraging statistics showing 63% of U.S. soccer fans watch women's soccer.
• Bank of AmericacoreGTM or Marketing Partner · 16 June 2026Multi-year partnership renewal continuing Bank of America's status as an official partner since 2023. Focuses on community impact initiatives including youth soccer clinics and the 'Soccer with Us' program targeting underserved communities. Aligns with Bank of America's broader commitment as Official Bank of FIFA World Cup 2026, with special matchnight activations at CPKC Stadium.
• CVS PharmacycoreGTM or Marketing Partner · 19 February 2026Multi-year partnership as Official Health and Wellness Partner of both U.S. Soccer Federation and NWSL. Includes virtual signage rights across all 16 NWSL team games, health-focused social media content, club-specific sponsorships including Kansas City Current, and entitlement partner for NWSL Youth Clinics community project. Commitment to develop community multi-use soccer fields in select markets through 2028.
• Dairy Farmers of AmericasupportingGTM or Marketing Partner · 26 March 2025Multi-year partnership renewal with dairy cooperative owned by over 10,000 family farmers. Partnership promotes sustainability and community initiatives in Kansas City, includes dairy donation drives, in-stadium signage, media collaborations, and DFA sourcing butter ingredients for CPKC Stadium concessions.
• CPKC (Canadian Pacific Kansas City)flagshipGTM or Marketing PartnerNaming rights partner for CPKC Stadium. CPKC is the first and only railroad connecting Canada, U.S. and Mexico, with over 20,000 miles of track and 20,000 employees. Represents one of the most prominent sponsorship relationships for the club.
• The University of Kansas Health SystemcoreOthersOfficial Healthcare Provider of Kansas City Current. Provides specialized healthcare for female athletes, including sports medicine care at the training facility. Also serves as title sponsor of the training center and provides matchday medical support at CPKC Stadium.
• United Way of Greater Kansas CitysupportingOthersOfficial charity partner of Kansas City Current. Benefits from 50/50 raffle proceeds at home matches, with half the jackpot going to the nonprofit. United Way's 211 service provides 24/7 community resource and referral for Kansas Citians.
• HyVeesupportingGTM or Marketing PartnerRegional grocery chain sponsor presenting the Teal Takeover Camp and providing community engagement opportunities throughout the Kansas City market.
• Arvest BanksupportingGTM or Marketing PartnerProud Partner of Kansas City Current with in-stadium signage and promotional presence at CPKC Stadium. Arvest Bank Club is a climate-controlled, art-deco inspired lounge available for event rentals.
• NuulysupportingGTM or Marketing PartnerSponsoring KC Current matchday arrivals, providing brand visibility during pre-game entertainment moments.
• Blue Cross and Blue Shield of Kansas CitysupportingGTM or Marketing PartnerHealthcare sponsor with in-stadium branding presence and promotional activations.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• OL Reign: NWSL franchise based in Seattle with backing from Olympique Lyonnais. Direct league competitor with similar infrastructure investment profile (Lumen Field) and established women's soccer fan base comparable to KC Current's Kansas City footprint.
• Washington Spirit: NWSL franchise based in Washington, D.C. Direct on-field competitor and recent trade partner (Croix Bethune acquired by KC Current for $1M in February 2026). Comparable league economics, stadium strategy (Audi Field), and commercial profile.
• Bay FC: NWSL expansion franchise in the San Francisco Bay Area. Direct competitor that traded Penelope Hocking to KC Current for $350K in 2026. Comparable expansion-era franchise profile and women's sports sponsorship strategy.
• NJ/NY Gotham FC: NWSL franchise based in the NY/NJ metro. Direct competitor that defeated KC Current 4-0 in the 2026 NWSL Challenge Cup. Comparable venue strategy (Red Bull Arena partnership) and large-market commercial positioning.
• Portland Thorns: NWSL franchise in Portland, Oregon, affiliated with the Portland Timbers (MLS). Direct on-field competitor with comparable attendance and one of the league's most established fan bases, providing benchmark for KC Current's long-term community-engagement potential.
• Chicago Stars FC: NWSL franchise in Chicago, recently referenced as opponent in match coverage. Comparable Midwest market dynamics and direct on-field competitor for talent and fan share.
• San Diego Wave FC: NWSL franchise in San Diego, scheduled opponent for KC Current on July 17, 2026. Comparable west-coast/secondary-market commercial profile and expansion-era franchise economics.
• Angel City FC: NWSL franchise based in Los Angeles and valued by Forbes at $340M in 2026 — the most valuable team in the league and the closest comparable to Kansas City Current in valuation tier, celebrity-driven ownership, and infrastructure ambition. Direct competitor on the pitch and in the women's sports commercial market.
• Orlando Pride: NWSL franchise in Orlando, Florida, affiliated with Orlando City SC (MLS). Comparable cross-league infrastructure sharing model and a direct competitor for talent (NWSL expansion-era commercial market).

Regional players

• Sporting Kansas City: MLS franchise sharing the Kansas City market with KC Current. Uses CPKC-area facilities for World Cup base camps and operates in the same corporate-sponsor and youth-development ecosystem, providing a regional benchmark for soccer-specific venue economics in KC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thekccurrent
• YouTubeyoutube.com/channel/UCBAiCRwZO9oysnXP4125xow/featured
• Facebookfacebook.com/kccurrent
• LinkedInlinkedin.com/company/kc-current
• Instagraminstagram.com/kccurrent

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansas City Current