What Stellar Ace does

Stellar Ace is a Singapore-based Out-of-Home (OOH) media company and a wholly-owned business arm of SMRT Corporation Ltd, a Singapore Exchange-listed transit conglomerate. It operates what it describes as Singapore's largest OOH media network, spanning 15,000+ media assets across train (MRT), street (including bus shelter digital screens), mall, and online channels, delivering approximately 1.3 billion weekly impressions and an estimated 85% geographic coverage of Singapore. The company's core offering is organized around four ad-space products — Train, Street, Mall, and Online — supplemented by three packaged solutions: WINK Activate (interactive engagement), Momentum Package (maximum reach), and Rotational Ad Package (flexible content rotation). Revenue is generated through direct enterprise sales of bespoke advertising packages to brands and agencies on an annual billing cadence, with documented marquee customers including McDonald's Singapore (Grimace Shake omnichannel campaign) and Burger King (interactive campaign at Bugis MRT delivering 1.9M+ impressions for the Chicken Fries promotion).

Underlying the media offering is a technology stack that combines Dynamic Creative Optimization tied to real-time data signals (bus timings, weather data), omnichannel campaign execution spanning digital OOH, programmatic display, QR activation, and retargeting, and AR-based gamification features aimed at engaging Gen Z audiences at high-footfall urban locations. Customer segmentation is hybrid: the primary commercial targets are enterprise consumer brands and quick-service restaurants, supported by media agencies as a secondary distribution channel. Go-to-market is enterprise field sales, with bespoke packages tailored to brand and agency needs rather than standardized self-serve pricing. The company operates with a lean core team supplemented by the broader SMRT group ecosystem, and is extending its market positioning through industry-event presence (Booth 3 at ATS 2026) and technology partnerships with ad-tech firms such as Adzymic and media agencies such as OMD. The overall business model is that of an asset-heavy media operator leveraging privileged access to SMRT's transit real estate to sell high-reach, increasingly data-driven, omnichannel advertising to enterprise buyers in Singapore.

Name

Stellar Ace

Legal name

Stellar Ace

Website

https://stellarace.com.sg

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Stellar Ace is Singapore's largest Out-of-Home media company and a business arm of SMRT Corporation Ltd, operating 15,000+ media assets across train, street, mall, and online channels. It sells bespoke omnichannel advertising packages with dynamic creative, programmatic, and AR capabilities to enterprise brands and agencies.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Out-of-home advertising
• Digital media network
• Programmatic advertising
• Omnichannel advertising
• Transit media solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. OOH Advertising Sales: Selling advertising space across Singapore's largest OOH media network spanning train, street, mall, and online channels. Revenue generated through direct sales of ad spaces and bespoke advertising packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stellar Ace is Singapore's largest Out-of-Home (OOH) media company and a business arm of SMRT Corporation Ltd. It sells advertising space across four core channels — Train, Street, Mall, and Online — supplemented by bespoke advertising packages (WINK Activate, Momentum Package, Rotational Ad Package). The network spans 15,000+ media assets generating 1.3 billion weekly impressions and supports omnichannel campaigns with dynamic creative optimization, programmatic display, AR-based gamification, QR code activation, and retargeting.

Product overview

Stellar Ace is Singapore's largest Out-of-Home media company and a business arm of SMRT Corporation Ltd, providing Offline & Online engagement solutions. The company operates a platform of four core ad space types—Train, Street, Mall, and Online—supplemented by three advertising packages: WINK Activate (interactive engagement), Momentum Package (maximum reach), and Rotational Ad Package (flexible content rotation). With over 1.3 billion weekly impressions, 85% reach of Singapore's population, and more than 15,000 media assets across the island, Stellar Ace enables brands to execute omnichannel campaigns that turn everyday journeys into brand moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Train Ad Space

Quantifiable outcome

• 1.9M+ impressions for Burger King's interactive OOH campaign at Bugis MRT

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AdzymiccoreTechnology or IntegrationAdzymic, a Singapore-based ad tech company, partnered with Stellar Ace to develop an industry-first omnichannel campaign for McDonald's Singapore's Grimace Shake launch. The collaboration integrated digital OOH, premium programmatic display, dynamic creative optimization, and AR-based gamification, tying dynamic content to bus timings and weather data.
• OMDcoreChannel Partner/ Reseller/ DistributorOMD served as the media agency partner for McDonald's Singapore's Grimace Shake campaign, working with Stellar Ace and Adzymic to execute the omnichannel campaign targeting Gen Z audiences at high-footfall locations in Singapore.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: Large US outdoor advertising operator with a significant billboard and digital OOH network. Comparable as a traditional OOH operator investing in digital conversion, providing a benchmark for asset-heavy outdoor media business models.
• Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating billboards, transit, street furniture and airport advertising across multiple geographies. Comparable to Stellar Ace as a broad OOH inventory operator, though at much larger scale and geographic diversification.
• Outfront Media: US-listed outdoor advertising company with a portfolio spanning transit, billboards and digital OOH. Comparable as a transit-tied OOH operator with growing digital/DOOH footprint, though North-America focused.

Emerging players

• Hivestack: Global programmatic DOOH ad server and supply-side platform with growing APAC presence. Comparable to Stellar Ace as a programmatic OOH technology player and potential partner/competitor in the regional supply path for digital out-of-home media.
• Moving Walls: Asia-Pacific-based programmatic OOH/place-based media technology company headquartered in Malaysia. Closely comparable to Stellar Ace's programmatic and omnichannel OOH ambitions in the same APAC region, often serving as a regional partner/competitor.

Direct peers

• Vistar Media: Leading programmatic digital-out-of-home (DOOH) platform that aggregates OOH inventory globally and enables real-time media buying. Directly comparable to Stellar Ace's programmatic and dynamic creative capabilities, though as a technology layer rather than an inventory owner.
• Place Exchange: Programmatic supply-side platform purpose-built for DOOH, working with OOH inventory owners to enable automated buying. Directly comparable to Stellar Ace's programmatic ambitions, representing the technology counterpart to Stellar Ace's owned inventory.
• JCDecaux: Global leader in out-of-home advertising with dominant market share in transit and street furniture across major Asian cities. Directly comparable to Stellar Ace as an OOH inventory owner and operator, with a structurally similar model of monetizing transit-adjacent real estate through advertising.

Regional players

• Meson OOH (formerly part of MNC Group): Indonesia-focused outdoor advertising operator with transit and digital OOH networks in Southeast Asia. Comparable as a Southeast Asia regional OOH operator with similar transit-tied, urban-footfall-centric inventory, though operating in a different ASEAN geography.
• Asiaray Media Group: Hong Kong-listed outdoor advertising company operating transit, airport and billboard OOH networks across mainland China, Hong Kong and other Asia-Pacific markets. Directly comparable regional peer with similar transit-tied, multi-format OOH business model — likely Stellar Ace's most relevant competitor in the Asia outdoor media landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OurStellarAce
• LinkedInlinkedin.com/company/stellar-ace
• Instagraminstagram.com/ourstellarace/?hl=en
• TikToktiktok.com/@ourstellarace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Ace