Adzymic
Adzymic is a Singapore-based adtech company founded in 2017 that provides an AI-powered Dynamic Creative Optimisation platform and omnichannel campaign management tools to enterprise advertisers and agencies across APAC and LATAM, including the AgenX agentic advertising suite and APX premium ad network.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adzymic does
Adzymic is a Singapore-headquartered adtech company founded in 2017 that builds an AI-powered Dynamic Creative Optimisation (DCO) and omnichannel campaign management platform for enterprise advertisers and agencies. Its core technology combines a Creative Management Platform with 50+ templates, Smart Tag pixel integration for automated product feed extraction, and the Adzymic Premium Exchange (APX), a curated advertising network covering approximately 90% of web audiences in Singapore and Malaysia via integration with Microsoft Advertising Monetize SSP. The company also offers Smart Feed, Smart Survey, and Smart Templates modules, and in May 2026 launched AgenX, an agentic advertising suite featuring Creative, Sales, and Buyer Agents built on the open Ad Context Protocol (AdCP) standard developed with the Agentic Advertising Organisation.
The company's customer base spans financial services, insurance, retail, healthcare, airlines, FMCG, and technology verticals across Southeast Asia, Greater China, Japan, Australia, and Latin America, including Standard Chartered, AXA, BCA, RHB Bank, McDonald's Singapore, Cathay Pacific, Mount Elizabeth Hospitals, and Bybit. Distribution operates primarily through direct enterprise sales combined with channel partnerships with major agency holding companies (dentsu, Wavemaker/Xaxis, Starcom, OMD) and DSPs (The Trade Desk), supplemented by exclusive regional resellers such as Latin Interactive (Central America) and Grupo Digital Soul (Colombia).
Adzymic generates revenue through managed programmatic advertising services with ad spend margins, Creative Management Platform subscriptions, and the newly launched Agent as a Service (AaaS) subscription model. Pricing is quote-based and not publicly disclosed. The company is privately held and founder-controlled (Co-Founders Travis Teo and Kenniess Wong), with no disclosed external funding rounds or institutional investors, suggesting bootstrapped growth funded through operational cash flow. Recent strategic priorities include the Greater China build-out via the Hong Kong entity and positioning around agentic advertising standards through the AgenX and AdCP ecosystem.
Adzymic firmographics
Firmographics- Name
- Adzymic
- Legal name
- Adzymic Pte Ltd
- Website
- https://adzymic.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adzymic is a Singapore-based adtech company founded in 2017 that provides an AI-powered Dynamic Creative Optimisation platform and omnichannel campaign management tools to enterprise advertisers and agencies across APAC and LATAM, including the AgenX agentic advertising suite and APX premium ad network.
- Ownership category
- akta.pro rank
Adzymic industry classification
Industry- Product category
- AdTech - Programmatic Advertising Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adzymic is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Adzymic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Services: Adzymic earns revenue by selling programmatic digital advertising services, charging advertisers for managed campaign execution on its DCO and APX platforms. Revenue is generated through ad spend margins and managed service fees for campaign setup and optimisation.
- Creative Management Platform Subscription: The Creative Management Platform (CMP) is offered as a subscription product, enabling advertisers to access dynamic creative tools, templates, and auto-optimisation capabilities for a recurring fee.
- Agent as a Service: New revenue stream based on the AgenX AI agent platform, providing AI-powered programmatic advertising capabilities on a subscription or usage basis.
- Managed Campaign Services: Full-service managed campaigns for brands and agencies, including strategy, creative optimisation, and performance reporting, generating fees alongside ad spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on campaign scope |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Adzymic product offering
Product offeringCore offering
Adzymic provides an AI-powered Dynamic Creative Optimisation (DCO) platform and Creative Management Platform (CMP) that enables advertisers and agencies to automatically generate, personalize, and optimize thousands of ad creative variants in real time for programmatic digital advertising campaigns. The platform includes APX 36One for omnichannel campaign execution across display, video, CTV, and DOOH, plus the AgenX agentic advertising suite featuring AI agents for autonomous creative generation, media activation, and inventory sales. Adzymic sells its technology through subscriptions, managed services, and the Agent as a Service (AaaS) model.
Product overview
Adzymic is an award-winning omnichannel advertising platform combining a Creative Management Platform (CMP), Dynamic Creative Optimization (DCO) engine, and curated Premium Exchange (APX). The core product portfolio includes: APX 36One for full-funnel omnichannel campaigns across display, video, CTV, and DOOH; the CMP for transforming static assets into dynamic banners; DCO for personalized ad delivery at scale; and the newer AgenX suite for agentic advertising with Creative Agent, Sales Agent, and Buyer Agent capabilities. Additional modules include Smart Feed (automated product ad generation), Smart Survey (programmatic surveys), and Smart Templates (creative automation). The platform integrates with major SSPs like Microsoft Advertising Monetize and e-commerce platforms including Meta, Google, and Amazon for omnichannel campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- AgenX: AI-powered agentic advertising platform enabling autonomous creative generation, media activation, and inventory sales through three specialized agents: Creative Agent, Sales Agent, and Buyer Agent.
- APX (Adzymic Premium Exchange)
- Smart Survey
- Smart Feed
Products and services
- APX 36One Full-funnel omnichannel campaign solution unifying creative and media across display, video, CTV, and DOOH. Delivers data-fueled personalized messages with dynamic creative optimization, operating via PMP or managed buys with creative setup and DCO included. Targeted at enterprise advertisers and agencies.
- Creative Management Platform (CMP) SaaS platform transforming static assets into dynamic, high-impact banners with 50+ templates and built-in auto-optimization. Delivers performance at scale with expert support for personalized innovative campaigns. Targeted at enterprise advertisers and agencies seeking to streamline dynamic creative production.
- Dynamic Creative Optimisation (DCO)
Quantifiable outcome
- 3X higher click-through rates on DOOH retargeting campaigns vs. standard benchmarks
- +6 more outcomes
Companies that use Adzymic
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
Adzymic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature9 records
Adzymic partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Microsoft Advertising (Monetize SSP)coreIntegration with Microsoft Advertising's Monetize SSP (supply-side platform) enables Adzymic to access premium programmatic advertising inventory through Microsoft's ad exchange ecosystem. This integration connects Adzymic's DCO technology with Microsoft's global ad supply infrastructure.
- Prebid Sales AgentcoreIntegration with Prebid Sales Agent connects Adzymic's programmatic platform with the Prebid open-source header bidding ecosystem, enabling unified auction and optimisation capabilities across multiple demand sources.
- Agentic Advertising Organisation (AdCP)coreAdzymic is a founding member of the Agentic Advertising Organisation, which develops and promotes the Ad Context Protocol (AdCP) open standard for AI-to-AI communication in programmatic advertising. Adzymic's AgenX platform is built on this protocol.
- Cathay Pacific AirwaysflagshipStrategic partnership with Cathay Pacific Airways for omnichannel advertising integration, leveraging Adzymic's DCO technology and AgenX AI agents for personalised travel marketing campaigns across multiple touchpoints.
- Latin InteractivecoreExclusive partnership with Latin Interactive for Central American markets (Guatemala and surrounding markets), serving as the primary channel partner for Adzymic's LATAM expansion. Early campaign traction achieved through Claro Guatemala.
- Grupo Digital SoulcoreExclusive partnership with Grupo Digital Soul for the Colombian market, enabling Adzymic to distribute its programmatic advertising and DCO services to enterprise brands in Colombia.
- OMD Guatemala (Claro)coreOMD Guatemala operates as the media agency through the Claro partnership for LATAM campaigns, executing Adzymic's programmatic advertising for brands in the Guatemalan market.
- Stellar AceflagshipStellar Ace served as the strategic execution partner for McDonald's Singapore's DOOH retargeting campaign. The partnership combined Stellar Ace's out-of-home expertise with Adzymic's DCO technology to deliver personalised digital out-of-home advertising, achieving 3X higher CTR and 97% lower CPA on retargeted audiences.
- MediacorpflagshipMediacorp was a launch partner for the APX platform in Singapore, serving as a major media partner for omnichannel campaign integration. The partnership enables Adzymic to access Mediacorp's audience reach and content ecosystem for programmatic campaign execution.
- SPH MediacoreSPH Media was a launch partner for the APX platform in Singapore, providing access to newspaper and digital audience inventory for programmatic advertising campaigns.
- Rev Media GroupcoreRev Media Group was a launch partner for the APX platform in Malaysia, providing access to Malaysian digital audiences for programmatic campaign execution across the APX network.
- AstrocoreAstro was a launch partner for the APX platform in Malaysia, integrating its entertainment and digital audience inventory into Adzymic's omnichannel advertising network for programmatic delivery.
- Dentsu ThailandcoreDentsu Thailand agency partnership for campaign execution, exemplified by a cosmetics brand campaign using Adzymic's DCO technology managed by the dentsu team in Thailand.
- Starcom Hong KongcoreStarcom Hong Kong served as the agency partner for AXA Insurance Hong Kong's programmatic campaign, leveraging Adzymic's DCO platform for personalised insurance advertising in the Hong Kong market.
- The Trade Desk HKcoreThe Trade Desk HK served as the programmatic media buying platform for AXA Insurance Hong Kong campaign, integrated with Adzymic's DCO technology for creative personalisation and optimisation.
- Wavemaker / XaxiscoreWavemaker (GroupM/Xaxis) serves as an agency partner for Mount Elizabeth Hospitals' healthcare marketing campaigns, using Adzymic's DCO technology for personalised hospital service advertising in Singapore.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Adzymic competitors and assessment
Company assessmentDirect peers
- Smartly.io: Smartly.io provides creative automation and dynamic ad serving for social and programmatic campaigns, with AI-driven optimisation. Directly comparable to Adzymic's DCO + CMP offering for mid-to-large advertisers running multi-channel personalised campaigns.
- Celtra: Celtra is a creative management platform for producing and personalising display, video, and CTV ads at scale. Comparable to Adzymic's Creative Management Platform and dynamic creative capabilities across enterprise brand customers.
- Flashtalking by Mediaocean: Flashtalking is an ad serving, dynamic creative, and identity platform now part of Mediaocean. Directly comparable to Adzymic's DCO engine and APX-style premium ad-serving infrastructure for enterprise brand campaigns.
- Innovid: Innovid provides independent ad serving, creative personalisation, and CTV measurement. Comparable to Adzymic on dynamic creative optimisation, omnichannel (including CTV and DOOH) activation, and enterprise advertiser workflows.
- Jivox: Jivox is a dynamic creative optimisation and personalization platform serving enterprise brands. Comparable to Adzymic's DCO and Smart Feed product line for automated, data-driven personalised ad generation at scale.
- Bannerflow: Bannerflow offers a creative management platform for display advertising with built-in DCO and analytics. Directly comparable to Adzymic's CMP and DCO offering for brands and agencies running personalised programmatic display campaigns.
- Hunch: Hunch is a creative automation and DCO platform for producing thousands of personalised display ad variants. Comparable to Adzymic's Smart Templates, Smart Feed, and DCO products, particularly for performance-driven e-commerce and retail advertisers.
Broad incumbents
- Google Campaign Manager (Display & Video 360): Google's Display & Video 360 and Campaign Manager are the dominant enterprise ad-serving and DCO stacks. While not a niche competitor, they define the broader category in which Adzymic competes for enterprise brand budgets.
- The Trade Desk: The Trade Desk is a leading independent DSP and is both a partner (via TTD HK) and a broader incumbent in the programmatic ecosystem in which Adzymic operates. Comparable as a platform serving enterprise advertisers running omnichannel programmatic campaigns.
Emerging players
- Marpipe: Marpipe focuses on automated creative testing and dynamic product ads for e-commerce and DTC brands. Comparable to Adzymic's Smart Feed and DCO capabilities but narrower in scope and primarily direct-to-brand rather than agency-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Adzymic social profiles
Digital presenceAdzymic compliance and trust
Trust signalCompliance1 record
Adzymic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adzymic leadership team
Management profileNumber of profiles
Profiles4 records
Adzymic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Adzymic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adzymic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adzymic
What does Adzymic do?
Adzymic provides an AI-powered Dynamic Creative Optimisation (DCO) platform and Creative Management Platform (CMP) that enables advertisers and agencies to automatically generate, personalize, and optimize thousands of ad creative variants in real time for programmatic digital advertising campaigns. The platform includes APX 36One for omnichannel campaign execution across display, video, CTV, and DOOH, plus the AgenX agentic advertising suite featuring AI agents for autonomous creative generation, media activation, and inventory sales. Adzymic sells its technology through subscriptions, managed services, and the Agent as a Service (AaaS) model.
Is Adzymic a public or private company?
Adzymic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adzymic founded?
Adzymic was founded in 2017. It employs 1 to 10 people.
Where is Adzymic based?
Adzymic is headquartered in Singapore, Singapore, in the Asia region.
How does Adzymic make money?
Four revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are creative Management Platform Subscription, agent as a Service and managed Campaign Services.
Who are Adzymic's main competitors?
Direct peers on record are Smartly.io, Celtra, Flashtalking by Mediaocean, Innovid, Jivox, Bannerflow and Hunch. Broad incumbents are Google Campaign Manager (Display & Video 360) and The Trade Desk. Marpipe is listed as an emerging player.
Does Adzymic have an API?
No public API is recorded for Adzymic.
What industry is Adzymic in?
Adzymic's product category is AdTech - Programmatic Advertising Software. Its primary akta.pro industry code is BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7311.