GroundWorx
GroundWorx (Gravity Technologies, LLC) provides IoT soil sensors, micro-weather stations, and the GAIN AI analytics platform as a subscription SaaS for golf courses, farms, sports fields, and commercial landscaping customers seeking water savings and turf/crop optimization.
- Company typePrivate
- Founded2014
- HeadquartersEdmonds, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GroundWorx does
GroundWorx (legal entity Gravity Technologies, LLC) is a US-based IoT and SaaS company that builds proprietary wireless soil sensors and an AI-enabled analytics platform for proactive soil, turf, and crop management. The company sells the GX-1 Platform, which combines four sensor form factors (GX-1A adjustable, GX-1F flex-cord, GX-1S subterranean for sports, and the upcoming Sports Capsule), iQ SmartWells (RFID-equipped protective housings), iQ SmartTowers for agricultural deployments, and GX-1 Microweather Stations. Sensor data feeds the GAIN (GroundWorx AI Network) cloud dashboard and mobile app, which deliver threshold-based alerts, predictive analytics, and task management. The architecture is API-first and explicitly designed to integrate with any existing irrigation system, lowering switching friction for golf, agriculture, sports field, and commercial landscaping customers. Documented outcomes include 25% average water reduction in the first 30 days, with flagship customers reporting $120K-$135K in annual savings. The company is led by Founder/Chairman/CEO Brad David and President/CTO Diego Borrego, and is headquartered in Mercer Island, WA with operations in San Diego, CA. Revenue comes from monthly SaaS subscriptions bundling hardware and software, with hardware-leasing or hardware-purchase options, tiered by sensor count (18-108 sensor locations), and a 15% discount for 3-year contracts. Distribution combines direct enterprise sales, master and regional sales agents, and channel partnerships with established turf-and-irrigation distributors including Ewing Outdoor Supply (250+ US branches), Living Turf (Australia/NZ), Sports Turf Solutions (SE Asia), and Ethos Club & Leisure (premier golf advisory). The customer base spans more than 200 accounts and 3,000+ deployed sensors across North America, Oceania, and Southeast Asia, with named logos including Fairmont Grand Del Mar, Park Hyatt Aviara, Royal Wellington Golf Club, Lucky Charm Farms, and Cal Poly.
GroundWorx firmographics
Firmographics- Name
- GroundWorx
- Legal name
- Gravity Technologies, LLC
- Website
- https://getgroundworx.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GroundWorx (Gravity Technologies, LLC) provides IoT soil sensors, micro-weather stations, and the GAIN AI analytics platform as a subscription SaaS for golf courses, farms, sports fields, and commercial landscaping customers seeking water savings and turf/crop optimization.
- Ownership category
- akta.pro rank
GroundWorx industry classification
Industry- Product category
- Soil Monitoring IoT
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
- akta.pro secondary industries
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Smart Irrigation & Outdoor Automation Integration (HSAHADAH)
Keywords
Where GroundWorx is headquartered
LocationHeadquarters
- HQ city
- Edmonds
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GroundWorx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Hardware + Software): Monthly subscription model combining proprietary hardware sensors with cloud software platform. No upfront costs for equipment. Sold as a lease requiring zero up-front costs with simple monthly payment. Customers may also buy equipment and subscribe to AI-powered platform on a monthly basis.
- Hardware Sales: Optional equipment purchase for customers who prefer to own hardware outright rather than lease. Sensors and microweather stations available in various packages.
- Multi-Year Contract Discounts: 15% discount offered for 3-year contracts vs annual contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Intro Package - 18 sensor locations |
| Subscription | Monthly | Greens Package - 36 sensor locations |
| Subscription | Monthly | Tee Off Package - 54 sensor locations |
| Subscription | Monthly | Par Package - 72 sensor locations |
| Subscription | Monthly | Birdie Package - 90 sensor locations |
| Subscription | Monthly | Eagle Package - 108 sensor locations |
| Subscription | Multi-year contract | 3-Year Contract Discount |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels5 records
GroundWorx product offering
Product offeringCore offering
GroundWorx sells a Ground and Weather Intelligence SaaS platform that combines proprietary wireless IoT soil sensors with cloud-based AI/ML analytics (GAIN) and microweather stations to help turf, agriculture, sports field, and commercial landscaping operators monitor soil moisture, salinity, and temperature in real time and optimize irrigation. Offerings are sold primarily as a monthly subscription (with optional hardware purchase or lease) that bundles the sensors, the GAIN dashboard and mobile app, and predictive alerts, with integration support for any irrigation system via API.
Product overview
GroundWorx is a proactive soil management and water conservation SaaS platform built around the GX-1 Platform core. The portfolio includes proprietary wireless soil sensors (GX-1A, GX-1F, GX-1S, Sports Capsule) with different form factors for golf, sports fields, and agriculture applications, protected by iQ SmartWells and deployed via iQ SmartTowers. The AI-powered GAIN (GroundWorx AI Network) layer provides predictive analytics, anomaly detection, and optimization recommendations through a web dashboard and mobile app. Complementary GX-1 Microweather Stations provide atmospheric data. The platform operates on a subscription model with monthly packages ranging from 18-108 sensor locations, supporting any irrigation system via API-first architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- GX-1 Platform Cloud-based AI/ML platform that powers proprietary wireless soil sensors and microweather stations. Provides a comprehensive dashboard, mobile app, alerts platform, and task/communications application for turf and soil management at golf courses, sports fields, commercial landscapes, and farms.
- GX-1A Soil Sensor Adjustable, stand-alone wireless soil sensor with 2"-8" depth range on the device and buryable up to 6" depth. Measures moisture, salinity, and ground temperature with GPS and Bluetooth connectivity; patented stand-alone mobile wireless soil sensor.
- GX-1F Soil Sensor Flex-cord model wireless soil sensor with a 1"-44" depth range, buryable up to 8" depth and LTE Category 1 connectivity, designed for use with iQ SmartWell and specimen trees.
- GX-1S Sports Model Sensor Subterranean sports model sensor with 1"-8" depth range, buryable up to 8" underground using the PURE Insight Sensor, designed for precise root-zone measurements on sports fields.
- iQ SmartWell Protective housing for the GX-1 Series sensors that enables RFID Smart Exchange between sensors and the SmartWell and allows multi-profile sampling without digging up the sensor.
- iQ1 SmartTower (Ag SmartTower) Agricultural SmartTower utilizing the GX-1F design with a tower structure and 10-meter cord length for area coverage or depth; protects the device and enables stronger wireless signal strength.
- iQ2 SmartTower (Ag SmartTower, LTE Cat-1 Multi-array) LTE Cat-1 SmartTower utilizing the GX-1F design with a tower structure featuring two PURE Insight sensors at 10-meter cord length for area coverage or depth; direct NTN connection and LTE Cat-1 wireless network.
- iQ4 SmartTower (Environmental, LTE Cat-1 / Satellite) LTE Cat-1 / Satellite SmartTower utilizing the GX-1F design featuring four PURE Insight sensors at 10-meter cord length for area coverage or depth, with direct NTN and LTE Cat-1 wireless for environmental monitoring.
- GroundWorx Mobile App Mobile application for iOS and Android that enables users to stay connected to their team and operations with in-app alerts, messaging, and task management tied to the GAIN sensor platform.
- GX-1 Microweather Station Advanced weather station that brings critical weather and turf data points, including 20 key atmospheric measurements such as evapotranspiration, complementing soil sensor data for comprehensive turf management.
- GX-1FX (AG Extender) Agricultural Extender wireless soil moisture sensor with vertical extension for cellular network connectivity that monitors moisture and salinity levels in real time at crop root zones.
- GroundWorx Sports Capsule Autonomous wireless soil sensor for golf and sports fields developed in partnership with PURE Insight, providing real-time soil moisture, temperature, and critical data insights for the GX-1 ecosystem.
- GAIN (GroundWorx AI Network) AI-enabled intelligence platform powering the GX-1 Platform with a comprehensive dashboard of sensor data, alerts, tasks, microweather readings, and local weather; enables predictive analytics, threshold-based alerts, and machine-learning-driven recommendations for turf management.
Quantifiable outcome
- 25% average reduction in water usage in first 30 days
- +4 more outcomes
Companies that use GroundWorx
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
GroundWorx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature10 records
GroundWorx partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major, flagship and regional.
- PURE InsightcoreStrategic partnership to advance next-generation autonomous soil sensors for golf courses, sports fields, and commercial real estate. GroundWorx's expertise in advanced communications and data capture combined with PURE Insight's cutting-edge sensor technology. Partnership focuses on integrating PURE Insight sensors into GroundWorx's GX-1 Series sensor line-up.
- Ewing Outdoor SupplycoreStrategic partnership designating Ewing as a key distributor of GroundWorx cutting-edge sensors. Ewing is one of the nation's largest suppliers of landscape and irrigation products with over 250 locations nationwide. Partnership brings revolutionary soil monitoring technology to customers nationwide for golf courses, sports turf managers, municipalities, and commercial landscape contractors.
- Living TurfcorePartnership designates Living Turf as key distributor of GroundWorx advanced soil monitoring sensors in Australia and New Zealand. Living Turf is the premier distributor of turf management products and services with over two decades of experience. Empowers turf professionals across the region to optimize soil health and achieve unmatched efficiency in water management.
- Ethos Club & LeisuremajorPremiere Partner bringing GroundWorx GX-1 Platform turf and soil management machine learning platform into Ethos services. Ethos is a real estate advisory and investment firm dedicated to club and leisure assets, providing advisory services to select third-party clients including some of the world's most marquee golf courses.
- Royal Wellington Golf ClubflagshipPartnership with home of New Zealand's best private members' parkland course. Royal Wellington won Environmental Club of the Year award in 2021. Course Manager John Spraggs and team provided invaluable feedback on GX-1A sensors and GX-1 Microweather Stations. Currently has 36 sensors deployed throughout the course.
- Morey CorpcoreGlobal manufacturing partnership for building GX-1A turfgrass sensors. Morey, based in Woodridge, Illinois, has eight decades of electronics ingenuity enriching lives through connectivity. Partnership enables GroundWorx to scale quickly for customer demand and distribute platform to golf courses and commercial properties worldwide.
- Sports Turf SolutionsregionalPartnership for South East Asia covering Malaysia, Vietnam, Thailand, Singapore, Myanmar, and Indonesia. Sports Turf Solutions Managing Director Brad Burgess and Nigel Taylor and their Sales Consultants will bring GroundWorx to golf courses and sports fields in the region.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
GroundWorx competitors and assessment
Company assessmentDirect peers
- CropX: CropX provides IoT soil sensors and a cloud-based analytics platform for irrigation and nutrient management across agriculture and turf. Directly comparable to GroundWorx on the wireless soil sensor + SaaS model, though CropX is more agriculture-focused.
- Tule Technologies: Tule provides water stress and irrigation analytics for agriculture and turfgrass, including sensor-based field intelligence. Comparable to GroundWorx's GAIN platform for water-use optimization and predictive irrigation insights.
- Arable Labs: Arable offers all-in-one crop intelligence with weather and soil sensors plus an analytics platform. Comparable to GroundWorx in combining in-field sensing, weather data, and AI-driven insights for irrigation and crop/turf decisions.
- Pessl Instruments (METOS): METOS by Pessl Instruments provides IoT weather stations, soil moisture sensors, and farm management SaaS globally. Overlaps with GroundWorx on wireless field sensors, weather stations, and a data analytics dashboard for agriculture and turf.
- Sensoterra: Sensoterra manufactures wireless soil moisture sensors with a cloud platform for irrigation scheduling. Directly comparable to GroundWorx's GX-1 sensor hardware and SaaS subscription offering, primarily serving agriculture and landscaping.
- AquaSpy: AquaSpy produces multi-depth soil moisture and salinity sensors for irrigation management in agriculture. Comparable to GroundWorx's GX-1 sensors in measuring moisture and salinity at multiple root-zone depths with cloud-based data delivery.
Broad incumbents
- Davis Instruments: Davis Instruments manufactures weather stations and environmental sensors used across agriculture, research, and education. Overlaps with GroundWorx's GX-1 Microweather Station as a complementary atmospheric sensing product but is not focused on turf/soil analytics.
- Toro Company: Toro is a large irrigation and turf maintenance equipment manufacturer with smart irrigation controllers. Toro NSN and Lynx compete in golf and commercial irrigation, making Toro a broad incumbent that could integrate or compete with GroundWorx sensors.
- Rain Bird: Rain Bird is a major irrigation equipment manufacturer serving golf, agriculture, and commercial landscaping. As an incumbent in the irrigation ecosystem that GroundWorx integrates with, Rain Bird represents both a partner and a potential competitor with deeper resources.
- Hunter Industries: Hunter Industries manufactures irrigation equipment and smart controllers for residential, commercial, and golf applications. Comparable to GroundWorx as a complementary smart irrigation ecosystem player with established golf course relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GroundWorx social profiles
Digital presenceGroundWorx financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundWorx leadership team
Management profileNumber of profiles
Profiles9 records
GroundWorx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundWorx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundWorx
What does GroundWorx do?
GroundWorx sells a Ground and Weather Intelligence SaaS platform that combines proprietary wireless IoT soil sensors with cloud-based AI/ML analytics (GAIN) and microweather stations to help turf, agriculture, sports field, and commercial landscaping operators monitor soil moisture, salinity, and temperature in real time and optimize irrigation. Offerings are sold primarily as a monthly subscription (with optional hardware purchase or lease) that bundles the sensors, the GAIN dashboard and mobile app, and predictive alerts, with integration support for any irrigation system via API.
Is GroundWorx a public or private company?
GroundWorx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroundWorx founded?
GroundWorx was founded in 2014. It employs 11 to 50 people.
Where is GroundWorx based?
GroundWorx is headquartered in Edmonds, United States, in the North America region.
How does GroundWorx make money?
Three revenue lines are on record. SaaS Subscription (Hardware + Software) is the primary driver. The others are hardware Sales and multi-Year Contract Discounts.
Who are GroundWorx's main competitors?
Direct peers on record are CropX, Tule Technologies, Arable Labs, Pessl Instruments (METOS), Sensoterra and AquaSpy. Broad incumbents are Davis Instruments, Toro Company, Rain Bird and Hunter Industries.
Does GroundWorx have an API?
Yes. GroundWorx has an API-first platform architecture. They publish APIs that allow irrigation controller and irrigation companies to integrate with their system. The platform supports CSV data upload capability for importing data into irrigation systems and can receive all data via CSV format. Integration is available for any irrigation system through their API infrastructure.
What industry is GroundWorx in?
GroundWorx's product category is Soil Monitoring IoT. Its primary akta.pro industry code is AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors), with a secondary code of AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water). Its NAICS code is 115116 and its SIC code is 700.