Above Data
Above Data is an applied AI company that builds an interoperable signal layer normalizing consumer marketing data across fragmented ecosystems. It serves data owners, platforms, agencies, hedge funds, and corporates through enterprise sales and a data marketplace model.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Above Data does
Above Data is a private applied AI company building an interoperable signal layer for consumer marketing data, founded in 2020 and headquartered in San Rafael, California. The platform applies source-specific intelligence to normalize, classify, and govern signal at the raw transaction level, producing a semantic layer over fragmented ecosystems that includes clouds (Snowflake, Google Cloud, AWS, Databricks), clean rooms, identity frameworks (LiveRamp, TransUnion, Optable, Experian), and machine-speed activation endpoints (Yahoo, Meta, TikTok, plus programmatic, retail media, CRM, and S3). An Agent Cluster with four active modules (composer, categorization, orchestration, strategy) resolves natural-language marketing intent into automated routing decisions across billions of deterministic events.
The company's product surface consists of a core Signal Layer platform plus pre-built signal products: Product Transaction Signal (SKU-level data covering 20M US households), B2B Equipment Transaction Signal ($2T in commercial transactions), and Streaming TV Signal (US panel viewership). The business operates a data marketplace with secure exchange of pseudonymous datasets, target buyers across five primary personas (data owners, platforms such as DSPs/SSPs/clean rooms, agencies, hedge funds, and corporates/brands), and distributes exclusively through a direct enterprise field sales motion with custom multi-year contracts and no public pricing. The founding team previously built LiveRamp's Data Marketplace (approximately $1B in annual data flow), and named enterprise customers include Horizon Media (2-3x production audience-scale outcome) and Alliant. Recognitions include 2024 AdExchanger Awards finalist (two categories) and NVIDIA Inception membership.
Above Data firmographics
Firmographics- Name
- Above Data
- Legal name
- Above Data, Inc.
- Website
- https://abovedata.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Above Data is an applied AI company that builds an interoperable signal layer normalizing consumer marketing data across fragmented ecosystems. It serves data owners, platforms, agencies, hedge funds, and corporates through enterprise sales and a data marketplace model.
- Ownership category
- akta.pro rank
Above Data industry classification
Industry- Product category
- Consumer Data Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Privacy, Consent & Compliance Management (HDAEADAG), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Above Data is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Above Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Licensing & Marketplace: Above Data operates a data marketplace enabling secure exchange of pseudonymous datasets. Data owners can license their first-party signal to enterprise customers and partners. The company processes data for various commercial purposes including data licensing, analytics, measurement, marketing and advertising, audience analytics, financial and investment analysis, market research, product and technology development, AI and modeling, benchmarking, and business intelligence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing through access request |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Above Data product offering
Product offeringCore offering
Above Data operates an AI-native signal layer that normalizes, classifies, and governs consumer signal at the raw transaction level across fragmented ecosystems — clouds, clean rooms, identity frameworks, and machine-speed activation systems. The platform turns raw transaction, behavioral, and media data into queryable, portable signal that can be activated across downstream channels and warehouses via an agent cluster. It also runs a data marketplace in which first-party data owners license deterministic signal (e.g., product transactions, B2B equipment transactions, streaming TV viewership) to enterprise buyers.
Product overview
Above Data offers a unified platform architecture built around its core Signal Layer — an interoperable signal layer for AI-ready consumer data. The platform connects across the full spectrum of first-party signal including commerce (product transactions, merchant transactions, in-market events), behavioral (mobile/web clickstream, intent signals, app usage), media (ad exposure, streaming engagement), and enterprise data. The Signal Layer normalizes, classifies, and governs signal at the raw transaction level, building a semantic layer that makes any signal queryable and portable. The platform operates through an Agent Cluster system that handles categorization, orchestration, and strategy automatically. Pre-built signal products include Product Transaction Signal (20M US households, SKU-level), B2B Equipment Transaction Signal ($2T in commercial transactions), and Streaming TV Signal (US panel). All signals are activation-ready across clouds, warehouses, identity systems, and marketing platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Signal Layer (Core Platform) AI-native signal layer platform for consumer data infrastructure. Normalizes, classifies, and governs first-party signal at the raw transaction level; resolves plain-language marketing intent via an Agent Cluster (composer, categorization, orchestration, strategy); and routes governed, owner-permissioned signal to every channel and warehouse. Connects to Snowflake, Google Cloud, AWS, Databricks, LiveRamp, TransUnion, Optable, Experian, Yahoo, Meta, and TikTok.
- Product Transaction Signal SKU-level deterministic purchase signal covering 20M US households, used for commerce-based audience targeting, alternative-data analysis, and activation across downstream channels.
- B2B Equipment Transaction Signal Deterministic commercial-transaction signal covering $2T in B2B equipment transactions, enabling business-to-business audience identification, market intelligence, and alternative-data use cases.
- Streaming TV Signal US panel-based streaming television viewership signal for streaming engagement measurement, audience targeting, and cross-channel planning.
Quantifiable outcome
- 2-3x audience scale in production
- +2 more outcomes
Companies that use Above Data
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Above Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature4 records
Above Data partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- LiveRampcoreAbove Data and LiveRamp are partnering to accelerate AI-readiness for consumer data. The partnership combines semantic enrichment and interoperability with identity infrastructure to turn fragmented consumer data into insight-ready assets.
- AlliantcoreAlliant, the Audience Company, is deploying Above Data's AI capabilities to improve data quality and unlock revenue growth potential across its consumer data products.
- NVIDIA InceptionflagshipAbove Data was accepted into the NVIDIA Inception program, an accelerator for AI startups providing compute, tooling, and access to the broader AI ecosystem of partners and customers.
- SnowflakecoreSnowflake is listed as an integration partner for clouds and warehouses as well as identity and clean rooms, enabling interoperable signal movement across the Snowflake environment.
- Google CloudcoreGoogle Cloud is listed as a cloud and warehouse integration partner, enabling interoperable signal movement across the Google Cloud environment.
- AWScoreAWS is listed as a cloud and warehouse integration partner, enabling interoperable signal movement across the AWS environment.
- DatabrickscoreDatabricks is listed as a cloud and warehouse integration partner, enabling interoperable signal movement across the Databricks environment.
- TransUnioncoreTransUnion is listed as an identity and clean room integration partner for signal interoperability.
- OptablecoreOptable is listed as an identity and clean room integration partner for signal interoperability.
- ExperiancoreExperian is listed as an identity and clean room integration partner for signal interoperability.
- YahoocoreYahoo is listed as a data, media, and activation partner in the signal network ecosystem.
- MetacoreMeta is listed as a data, media, and activation partner in the signal network ecosystem.
- TikTokcoreTikTok is listed as a data, media, and activation partner in the signal network ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Above Data competitors and assessment
Company assessmentBroad incumbents
- Experian: Global data, analytics, and consumer credit bureau with a marketing data marketplace. Broad incumbent — overlaps in audience data, identity resolution, and licensing, and is also a listed Above Data integration partner.
- Acxiom: Legacy consumer data and identity infrastructure provider (now part of IPG). Broad incumbent — operates comparable data exchange and clean-room assets for marketers at much larger scale.
- Snowflake Marketplace: Native data marketplace inside the Snowflake platform. Broad incumbent — overlaps in marketing/consumer data listings and identity providers, and is a foundational Above Data integration partner.
- AWS Data Exchange: Cloud-hosted data marketplace from AWS. Broad incumbent — alternative channel for licensing third-party datasets with similar data distribution/entitlements mechanism, and one of Above Data's listed cloud integration partners.
- TransUnion: Consumer credit bureau with marketing solutions (Neustar) including identity resolution and audience data. Broad incumbent — listed Above Data integration partner that operates overlapping identity/data exchange capabilities.
Direct peers
- LiveRamp: Data connectivity platform and marketplace. Direct peer — Above Data's founders built the LiveRamp Data Marketplace they now compete with/extend, and both address deterministic consumer data interoperability for marketing activation.
- Optable: Privacy-first clean room and audience activation infrastructure for publishers and marketers. Direct peer — listed Above Data integration partner that addresses adjacent clean-room and identity interoperability challenges.
- Habu: Data clean room and collaboration platform for marketing use cases. Direct peer — targets the same buyer personas (agencies, brands, data owners) for interoperable, privacy-safe data collaboration.
- Datavant: Health-data connectivity and de-identification platform that pioneered data exchange/marketplace concepts. Direct peer — comparable marketplace + normalization architecture, though anchored in healthcare rather than marketing.
- InfoSum: Federated data collaboration and identity platform. Direct peer — overlaps in privacy-safe signal matching and clean-room style interoperability across marketing ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Above Data social profiles
Digital presenceAbove Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Above Data leadership team
Management profileNumber of profiles
Profiles6 records
Above Data funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Above Data M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Above Data
What does Above Data do?
Above Data operates an AI-native signal layer that normalizes, classifies, and governs consumer signal at the raw transaction level across fragmented ecosystems — clouds, clean rooms, identity frameworks, and machine-speed activation systems. The platform turns raw transaction, behavioral, and media data into queryable, portable signal that can be activated across downstream channels and warehouses via an agent cluster. It also runs a data marketplace in which first-party data owners license deterministic signal (e.g., product transactions, B2B equipment transactions, streaming TV viewership) to enterprise buyers.
Is Above Data a public or private company?
Above Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Above Data founded?
Above Data was founded in 2020. It employs 11 to 50 people.
Where is Above Data based?
Above Data is headquartered in San Francisco, United States, in the North America region.
How does Above Data make money?
One revenue line is on record: data Licensing & Marketplace.
Who are Above Data's main competitors?
Broad incumbents on record are Experian, Acxiom, Snowflake Marketplace, AWS Data Exchange and TransUnion. Direct peers are LiveRamp, Optable, Habu, Datavant and InfoSum.
Does Above Data have an API?
No public API is recorded for Above Data.
What industry is Above Data in?
Above Data's product category is Consumer Data Infrastructure. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5182 and its SIC code is 7370.