What SyncEzy does

SyncEzy is an Australian Integration Platform as a Service (iPaaS) company headquartered in Cobblebank, Victoria, that builds deep, point-to-point integrations between business applications, in deliberate contrast to broad iPaaS platforms that connect to thousands of apps with shallow coverage. Founded in 2012, the company focuses on vertical-specific integration depth across construction, plumbing and electrical services, safety and inspections, property management, and HR/payroll — exemplified by 30+ deep Simpro integrations and four Procore Marketplace Top 25 apps. The core SyncEzy Integration Platform runs on AWS cloud infrastructure, holds SOC 2 Type 2 certification, has passed the CASA Cloud Application Security Assessment, and aligns with ISO 27001 standards, with GDPR and CCPA compliance. Technology components include continuous integration maintenance so that customer-facing syncs survive upstream API changes, a self-serve registration portal at integrations.syncezy.com, and connections to more than 30 third-party platforms including Procore, Simpro, QuickBooks Time, SharePoint, OneDrive, Google Drive, Dropbox, Box, Microsoft Teams, Power BI, Salesforce, Zoho, HubSpot, Employment Hero/KeyPay, Xero Payroll, HiBob, Workday, PropertyMe, PropertyTree, SafetyCulture, Autodesk Build, Shopify, and Mailchimp.

The product portfolio is organized around vertical or platform modules — Simpro Integrations, Procore Integrations, QuickBooks Time Integration, Payroll Integrations, Power BI Integrations, Cloud Storage Integrations, Property Management Integrations, CRM Integrations, SafetyCulture Integration, and Autodesk Integration — plus a Custom Integrations line for non-standard connectors. Go-to-market is enterprise field sales executed through "Request Demo" and "Book Demo" CTAs with multi-region phone support covering Australia, New Zealand, the UK, and the US, supplemented by marketplace listings on the Procore Marketplace, QuickBooks Time integrations page, and Microsoft Power BI Marketplace, and partnerships with Microsoft, Procore, QuickBooks Time (since 2009), Autodesk, and Simpro. Marketing channels include case-study content, social media, the Procore-focused Groundbreak conference, and webinars.

The business model is predominantly subscription recurring revenue on a quote-based, annual billing cadence with no pricing publicly disclosed, paired with a smaller professional services line for custom integration development. Customer base spans enterprise accounts such as Tesla, Fletcher Building, Shawmut Design and Construction, Knobelsdorff Engineering, Harkins Builders, Northpower, and St Vincent's Hospital Sydney, alongside mid-market customers such as Hanlon Plumbing, Energetics UK, A44 Games, and J&B Civil Infrastructure, with the company describing its reach as "hundreds of users worldwide." SyncEzy is privately held with no parent company or institutional investor identified in the source data, and the company appears to operate as a lean, founder-/independently-owned bootstrapped business.

Name

SyncEzy

Legal name

SyncEzy

Website

https://syncezy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SyncEzy is an Australian Integration Platform as a Service (IPaaS) provider building deep point-to-point integrations connecting business applications for construction, trades, property management, and HR/payroll customers worldwide via subscription-based recurring revenue and channel partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Melton South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Integration Platform Subscription: Subscription-based access to SyncEzy's integration platform providing point-to-point connections between business applications. Pricing likely varies by number of integrations and volume.
2. Custom Integration Development: Custom integration development services for businesses needing to connect custom or proprietary business tools with SyncEzy's platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SyncEzy provides an Integration Platform as a Service (iPaaS) that builds deep point-to-point integrations between business applications such as Simpro, Procore, QuickBooks Time, SharePoint, Salesforce, Zoho CRM, PropertyMe, and Power BI. The platform automates data synchronization, eliminates manual copy-paste between systems, and includes ongoing maintenance to keep integrations operational as APIs change. Focus verticals include construction, plumbing/electrical field services, property management, and HR/payroll.

Product overview

SyncEzy is an Integration Platform as a Service (IPaaS) company that provides deep point-to-point integrations connecting business applications. The core product is the SyncEzy Integration Platform, which offers ready-to-connect integrations with a focus on deeper functionality and expertise in specific applications rather than connecting to 1000+ apps users don't need. Key integration modules include Simpro Integrations (30+ apps), Procore Integrations (cloud storage and collaboration), QuickBooks Time Integration (time tracking), Payroll Integrations (Employment Hero, Xero, HiBob, Workday), Power BI Integrations (reporting and analytics), Cloud Storage Integrations (SharePoint, Google Drive, Dropbox, OneDrive, Box), Property Management Integrations (PropertyMe, PropertyTree), CRM Integrations (Salesforce, Zoho, HubSpot), SafetyCulture Integration, and Autodesk Integration. Custom integrations are also available for specific business needs. The platform serves industries including construction, plumbing/electrical, safety/inspections, property management, and HR/payroll.

Differentiator

Problem solved

Functional benefit

Products and services

• SyncEzy Integration Platform Integration Platform as a Service (iPaaS) providing deep point-to-point integrations between business applications. Delivers deeper functionality and expertise on specific apps (Simpro, Procore, QuickBooks Time, SharePoint, Salesforce, Zoho, PropertyMe, Power BI) rather than shallow connections to 1000+ applications. Includes continuous maintenance to keep integrations operational as APIs change. Target customers are businesses in construction, plumbing/electrical services, property management, and HR/payroll verticals.
• Custom Integration Development Tailored automation solutions and professional services for businesses that need to connect custom or proprietary business tools with SyncEzy's integration platform. Includes bespoke connector development for non-standard or customer-specific applications.

Quantifiable outcome

• Saves the equivalent of a full-time position worth of labor in file management alone
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• AutodeskcoreTechnology or Integration · 1 January 2024Partnership with Autodesk to introduce robust integration between Autodesk Build and SharePoint, designed to enhance document management and streamline construction project workflows. This integration allows users to automatically sync Autodesk Build data and documents directly to SharePoint.
• ProcoreflagshipTechnology or Integration · 1 January 2019Official Procore integration partner since 2019. One of the earliest marketplace partners. SyncEzy has built multiple deep integrations into various Procore tools including Procore SharePoint, Procore Google Drive, Procore OneDrive, Procore Box, and Procore Microsoft Teams integrations. Recognized as three of the top Twenty Five Apps on the Procore Marketplace. The partnership drives significant customer acquisition through Procore's marketplace.
• QuickBooks Time (formerly TSheets)coreTechnology or Integration · 1 January 2009Integration partnership with QuickBooks Time since the early days of 2009 when it was a small startup called TSheets from Boise, Idaho. SyncEzy integrates TSheets/QuickBooks Time (now called QuickBooks Workforce) with apps such as Simpro, PowerBI, and more. They are one of the original integrators with QuickBooks Time and are listed on the QuickBooks integrations page.
• SimproflagshipTechnology or IntegrationExtensive Simpro integrations with 30+ Deep Integrations covering CRM, Safety, Finance, Analytics, reporting and more. Key integrations include Simpro Salesforce, Simpro QuickBooks Time, Simpro Zoho CRM, Simpro MailChimp, Simpro HubSpot, Simpro SharePoint, and many more. Simpro is one of SyncEzy's primary integration platforms.
• ZohocoreTechnology or IntegrationIntegration partnership with Zoho to connect ZOHO CRM and ZOHO Desk to Simpro Job Management system. Provides powerful Sales & Marketing combined with serious Operations capabilities.
• Microsoft (SharePoint, Teams, OneDrive)coreTechnology or IntegrationOfficial Microsoft Partner with deep integrations for SharePoint, OneDrive, and Teams. Enables cloud storage synchronization across Procore, Simpro, QuickBooks Time, Autodesk, and SafetyCulture platforms.
• Microsoft Power BIcoreTechnology or IntegrationOfficial Power BI Partner creating operations integrations for products like Simpro, Field Magic, Mailchimp, Keypay, QuickBooks Time, PropertyMe, and Employment Hero. Integration available on Power BI Marketplace for building better reports.
• Employment HerocoreTechnology or IntegrationEnd-to-end HR, payroll and recruitment solution integration designed for Australian businesses. Provides KeyPay/Employment Hero Payroll integrations connecting HR data with job management systems.
• HiBobcoreTechnology or IntegrationHiBob integration enabling Bob users to manage payroll better with the Bob KeyPay/Employment Hero Payroll integration. Provides HR and payroll automation for mid-size companies.
• Xero PayrollcoreTechnology or IntegrationXero Payroll integration with Simpro and SFTP/CSV Import capabilities. Enables seamless payroll processing for businesses using Xero accounting software.
• SalesforcecoreTechnology or IntegrationSalesforce integration enhancing customer relationship management by connecting Simpro job management to Salesforce CRM. Also provides PropertyMe to Salesforce integration.
• PropertyMecoreTechnology or IntegrationPropertyMe integration automating Property Compliance by connecting PropertyMe to Australia's Top Job Management Systems including Simpro, Fieldmagic, and ServiceM8.
• PropertyTreecoreTechnology or IntegrationPropertyTree integration automating Property Compliance by connecting PropertyTree to Australia's Top Job Management Systems including Simpro, Fieldmagic, and ServiceM8.
• SafetyCulturecoreTechnology or IntegrationSafetyCulture integration with Simpro to make field inspections easier and save admin time. Automates SWMS templates and evidence attachment directly to jobs in Simpro.
• Google DrivecoreTechnology or IntegrationGoogle Drive cloud storage integration with Procore, Simpro, and QuickBooks Time for seamless document sync and storage.
• DropboxcoreTechnology or IntegrationDropbox cloud storage integration bringing all organization data into Dropbox by connecting Simpro, Procore, and QuickBooks Time.
• BoxcoreTechnology or IntegrationBox cloud storage integration with Procore for two-way sync and local access to Procore data.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workato: Enterprise iPaaS platform offering app-to-app automations and integrations, with growing vertical and marketplace-led GTM. Most direct comparable to SyncEzy's deep-integration iPaaS model, though at much larger scale.
• Tray.io: General-purpose iPaaS for connecting SaaS applications via workflows and API connectors. Targets similar mid-market/enterprise use cases as SyncEzy and competes for integration budget.
• Make (formerly Integromat): Visual iPaaS platform with deep app connectors (including Procore and QuickBooks). Closely aligned to SyncEzy's deep-point-to-point philosophy but with a much broader self-serve base.
• Celigo: Integration-focused iPaaS vendor with pre-built 'integration apps' for popular SaaS (NetSuite, Salesforce, Shopify, etc.). Similar 'prebuilt deep connectors' GTM motion targeting SMB/mid-market.

Broad incumbents

• MuleSoft (Salesforce): Enterprise-grade integration platform now under Salesforce, offering API-led and point-to-point connectivity. Sets the incumbent benchmark against which niche iPaaS like SyncEzy are evaluated in enterprise deals.
• Boomi (Dell Technologies): Long-established iPaaS with broad connector catalog and enterprise systems-integration heritage. Competes with SyncEzy in larger integration projects.
• Zapier: Mass-market automation/iPaaS with thousands of app connectors. Competes at the low end of SyncEzy's market and increasingly moves upmarket.

Emerging players

• Cyclr: Embeddable iPaaS enabling SaaS vendors to ship native integrations. Conceptually adjacent to SyncEzy's deep-point-to-point focus in the construction/trades SaaS ecosystem.
• n8n: Open-source workflow automation platform with 400+ app integrations. A lower-cost, developer-led alternative in the same iPaaS category.
• Aleran Software: iPaaS/middleware vendor focused on ERP and supply chain integrations. Comparable on the systems-integration value proposition for mid-market ERP buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/syncezy
• YouTubeyoutube.com/@syncezy
• Facebookfacebook.com/SyncEzy
• LinkedInlinkedin.com/company/syncezy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SyncEzy