NabThat
NabThat is a US-based automotive website platform that helps car dealerships increase customer engagement and sell and service more vehicles through dealership websites, an authenticated dealer portal, and email automation, monetized via custom subscription and service fees.
- Company typePrivate
- Founded2013
- HeadquartersSanta Monica, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NabThat does
NabThat, Inc. is a Delaware-incorporated, US-based software company that operates an automotive website platform aimed at car dealerships. Founded in 2013 and headquartered in Santa Monica, California, the company positions its product as a way for dealerships to increase customer engagement and create more opportunities to sell and service vehicles. The platform's product surface consists of three components: a core dealership website product, an authenticated dealer portal where dealership users modify and maintain their services, and an email automation module for customer communications. Supporting technical features include location-based mobile services and SSL-encrypted transmission of sensitive information. There is no public API or documented third-party integration program.
NabThat monetizes through membership/subscription fees and per-service charges, with pricing set on a custom, usage-based basis and billed monthly. Payments are processed through a third-party processor, and prices are stated in US dollars with the right to modify them without notice. The go-to-market is an enterprise field sales motion: the website features "Schedule Demo" and "Request a Demo" CTAs targeted at dealership decision-makers, and customers register membership accounts directly on the service. No pricing tiers, customer logos, or case studies are publicly disclosed. The company has received AWA (Award Winning Automotive) recognitions in 2020, 2021, and 2022, which it features on its homepage as its primary credibility signal.
Operationally, NabThat is a micro-cap private entity with 1–10 employees and no disclosed institutional funding beyond a 2015 investor event with TCA Venture Group. Operations are US-only; the Terms of Service restrict the service to users located in the United States. There is no disclosed management team, no M&A activity, no partnerships, and no AI/ML capability referenced anywhere in the product or technology descriptions.
NabThat firmographics
Firmographics- Name
- NabThat
- Legal name
- NabThat, Inc.
- Website
- https://nabthat.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NabThat is a US-based automotive website platform that helps car dealerships increase customer engagement and sell and service more vehicles through dealership websites, an authenticated dealer portal, and email automation, monetized via custom subscription and service fees.
- Ownership category
- akta.pro rank
NabThat industry classification
Industry- Product category
- Automotive Dealership Software
- NAICS
- Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto & Home Supply Stores (5531), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts & Accessories Omnichannel (CRAFAEAL)
- akta.pro secondary industries
- Automotive Parts & Accessories Online Retailers (CRAFADAK), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where NabThat is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NabThat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership/Subscription Fees: NabThat charges fees for the use of their services through membership accounts. Members pay for products ordered through the website using indicated payment methods. The company charges fees for the use of services, notifying users before they incur them.
- Service Fees: Fees are charged based on the specific type and quantity of NabThat products, services, information, or deliverables ordered. Payment is processed by NabThat's third party payment processor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on services ordered |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NabThat product offering
Product offeringCore offering
NabThat operates an automotive website platform that enables car dealerships to build consumer-facing websites, manage their services through a dealer login portal, and automate customer email communications. The platform combines a public-facing website builder, a back-end dealer portal for account/service management, and email automation tooling aimed at increasing customer engagement and opportunities to sell and service vehicles.
Product overview
NabThat is an award-winning automotive website platform designed for car dealerships. The platform consists of a core website platform that helps dealers increase customer engagement and opportunities to sell and service more vehicles, a dealer portal for account management and service maintenance, and email automation capabilities. The company has won AWA (Automotive Website Awards) in 2020, 2021, and 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- NabThat Platform Award-winning automotive website platform that enables car dealerships to create consumer-facing websites and increase customer engagement and opportunities to sell and service more vehicles.
- Dealership Portal Online dealer portal that allows dealership users to log in and modify or maintain the services and account settings they have with NabThat.
Companies that use NabThat
Customer profileSegments1 record
Ideal customer profiles1 record
NabThat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NabThat partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
NabThat competitors and assessment
Company assessmentBroad incumbents
- Dealer.com: Dealer.com (Cox Automotive) is the dominant provider of automotive dealer websites and digital marketing platforms. It directly overlaps with NabThat's core offering of dealer-facing website platforms, but operates at vastly greater scale with deep integrations into VinSolutions CRM, Autotrader, and Kelley Blue Book.
- VinSolutions: VinSolutions, a Cox Automotive company, provides CRM, desking, and digital retailing tools to dealerships. It is comparable to NabThat as a dealer-facing sales and engagement software platform, though broader in scope (full CRM vs. website/portal).
- DealerSocket (Reynolds): DealerSocket (now part of Reynolds and Reynolds) is a CRM and dealership management platform with website and marketing automation capabilities. It competes with NabThat for dealer digital engagement budgets and shares the dealer-vertical SaaS positioning.
- CDK Global: CDK Global provides dealer management systems and integrated digital retailing solutions for automotive retailers. It is a broad incumbent comparable to NabThat in serving the digital storefront needs of franchised auto dealers, though bundled with full DMS functionality.
Direct peers
- ELEAD1ONE: ELEAD (Reynolds and Reynolds) provides dealer CRM, internet lead management, and engagement automation. It directly overlaps with NabThat's email automation and customer engagement features, targeting the same dealership customers with similar subscription pricing models.
- DealerCenter: DealerCenter offers a dealer management and CRM platform popular with independent used-car dealers, including website tools and customer engagement features. It is a more direct SMB competitor to NabThat's mid-market dealer focus.
- DealerOn: DealerOn provides dealer websites, SEO, and digital marketing services specifically for automotive retailers. It competes head-to-head with NabThat's website platform offering for dealer customers.
- Dealer Inspire: Dealer Inspire (a Cars.com company) builds consumer-focused dealer websites with digital retailing and inventory merchandising tools. It is highly comparable to NabThat on the consumer-experience thesis ("Build For Consumers") and dealer website specialization.
Emerging players
- AutoJini: AutoJini provides automotive dealer websites and digital marketing solutions, primarily serving independent and smaller dealer groups. It is comparable to NabThat as a smaller, vertical-focused dealership website provider with similar subscription-based service model.
- AwsCuro: AwsCuro (formerly DealerSocket product line) provides digital retailing and dealer engagement tools for automotive retailers. It is comparable to NabThat as an emerging player focused specifically on the dealership digital experience layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
NabThat social profiles
Digital presenceNabThat financial estimates
Financial estimateRevenue estimate
Valuation estimate
NabThat leadership team
Management profileNumber of profiles
NabThat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NabThat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NabThat
What does NabThat do?
NabThat operates an automotive website platform that enables car dealerships to build consumer-facing websites, manage their services through a dealer login portal, and automate customer email communications. The platform combines a public-facing website builder, a back-end dealer portal for account/service management, and email automation tooling aimed at increasing customer engagement and opportunities to sell and service vehicles.
Is NabThat a public or private company?
NabThat is a private company. It is classified as unknown and is currently operating.
When was NabThat founded?
NabThat was founded in 2013. It employs 1 to 10 people.
Where is NabThat based?
NabThat is headquartered in Santa Monica, United States, in the North America region.
How does NabThat make money?
Two revenue lines are on record. Membership/Subscription Fees are the primary driver. The others are service Fees.
Who are NabThat's main competitors?
Broad incumbents on record are Dealer.com, VinSolutions, DealerSocket (Reynolds) and CDK Global. Direct peers are ELEAD1ONE, DealerCenter, DealerOn and Dealer Inspire. Emerging players are AutoJini and AwsCuro.
Does NabThat have an API?
No public API is recorded for NabThat.
What industry is NabThat in?
NabThat's product category is Automotive Dealership Software. Its primary akta.pro industry code is CRAFAEAL, Automotive Parts & Accessories Omnichannel, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 4411 and its SIC code is 5531.