Ezyschooling

What Ezyschooling does

Ezyschooling is an India-based online school admissions marketplace founded in 2017 and headquartered in New Delhi. The platform connects parents seeking school admissions for their children with a network of 12,000+ verified schools spanning day schools, boarding schools, and online schools across 35+ Indian cities. Parents use the platform free of charge to search, compare, and apply to schools, accessing AI-powered recommendations, free one-on-one counselling, a common application form that enables multi-school submissions, and real-time application tracking via WhatsApp, SMS, and email. Supplementary tools include a Stream Adviser quiz, Class Eligibility Checker, and Board Adviser quiz that support parents through the broader school decision process. As of the most recent disclosures, the platform has served over 1 million parents, counselled over 7 lakh parents, facilitated over 3 lakh applications, and attracts 800,000+ monthly visits, with a 4.9/5 parent rating.

The underlying technology is a web-based platform with an AI-powered recommendation engine that takes text-based parent inputs (budget, location, class entry point, board preference) and matches them against thousands of structured school profiles. The company also operates an AI sub-brand called ACE (Admission Consultant of Ezyschooling) that provides guided recommendations. The platform's architecture combines the discovery and application marketplace with AI matching and a human counselling layer.

Ezyschooling operates a B2C2B model: parents access all consumer-side services free of charge, while schools pay subscription and advertising fees to list and promote their institutions on the platform. Premium placement and promotional features are offered as upsells. Distribution is primarily organic, driven by SEO-optimized school and city pages, content marketing, and earned media coverage in major Indian outlets. The company has received a single funding round in November 2021 led by Mumbai Angels Network (amount undisclosed), with participation from Diligent Consulting, India Accelerator, and Meteor Venture. Founder and CEO Mayank Jain leads a team of 11-50 employees.

Name

Ezyschooling

Legal name

Ezyschooling

Website

https://ezyschooling.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ezyschooling is an India-based school admissions marketplace connecting parents with 12,000+ verified schools through AI-powered recommendations, free counselling, and a common application form, monetizing via school-side subscription listings and promotional placements.

Ownership category

akta.pro rank

Product category

School Admissions Marketplace

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/School Admissions Outsourcing & Enrollment Management (EOM) (EDAIACAC)

akta.pro secondary industry

Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)

Keywords

• School admission platform
• Education marketplace
• School listing service
• Parent counseling services
• AI school recommendations

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. School Listings and Promotions: Schools pay to list on the platform and gain visibility among millions of parents searching for schools. The platform offers tools for schools to manage applications and promote their institutions to drive admissions.
2. Featured/Preferred School Placement: Schools can pay for premium placement in search results and listings to increase visibility and attract more enquiries from parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ezyschooling is an online school admissions marketplace that connects parents with day, boarding, and online schools across India. The platform provides verified school listings, AI-powered personalized recommendations, side-by-side comparison tools, a Common Application Form, real-time application tracking, and free expert counselling. Schools pay subscription and promotional fees to list on the platform, manage applications, and gain visibility to over 1 million parents across 35+ cities.

Product overview

Ezyschooling is a unified school admissions platform that serves as a marketplace connecting parents with schools across India. The platform operates as a multi-sided platform combining a comprehensive school database with AI-powered matching and human counselling services. The core product includes school listings (day schools, boarding schools, online schools) with search, comparison, and application tools. Additional features include AI-powered school recommendations, free one-on-one counselling, a Common Application Form for multi-school applications, real-time tracking via WhatsApp/SMS/email, and supplementary tools (Stream Adviser, Class Eligibility Checker, Board Adviser). The platform also provides a school-side listing and application management service. The architecture combines the core discovery and application platform with AI recommendation capabilities and human counselling support to guide families from school discovery through successful admission.

Differentiator

Problem solved

Functional benefit

Brands

• ACE (Admission Consultant of Ezyschooling): AI assistant feature that guides parents with the best school options.

Products and services

• Ezyschooling Platform Parent-facing school admissions platform combining transparent school data, verified parent reviews, AI-powered recommendations, free one-on-one counselling, and a Common Application Form to guide families through school discovery, comparison, and application.
• School Listing & Promotion Service Subscription-based service for schools to claim and manage their profile, list the institution on the platform, receive parent enquiries, and purchase premium/featured placement to drive admissions.

Quantifiable outcome

• 1 million+ parents served
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SchoolDekho: Indian school admissions and information platform offering school search, comparison, and application services. Closest direct competitor to Ezyschooling with overlapping target market (parents), similar product surface (search + compare + apply), and school-side B2B monetization.
• Yellow Slate: India-focused school discovery and admissions platform connecting parents with K–12 schools. Directly comparable to Ezyschooling in mission, product (school search, recommendations, applications), and target audience (Indian parents seeking K–12 admissions).
• CollegeDunia: India-based education marketplace providing search, comparison, and admissions guidance for higher education institutions. Operates the same marketplace model as Ezyschooling — verified listings, comparison tools, application facilitation — but at the college level rather than K–12.

Broad incumbents

• Extramarks: Large India-based EdTech platform providing K–12 learning solutions to schools and students. While primarily a learning content provider, it sells into the same schools and overlaps with Ezyschooling's B2B school relationships and parent engagement touchpoints.
• BYJU'S: India's largest EdTech company offering K–12 learning, test prep, and tutoring. While primarily a learning content provider, its scale, brand, and school relationships make it a potential horizontal competitor that could expand into the admissions discovery space.

Emerging players

• Leverage Edu: Indian education marketplace focused on study-abroad admissions and counselling. Comparable marketplace-plus-counselling model, but operating in the international higher education admissions vertical rather than domestic K–12.
• Parentune: Indian parenting community and content platform for parents of young children. Overlaps with Ezyschooling's parent audience and journey-stage (pre-school and school selection), but monetizes via content and community rather than school-side subscriptions.
• BabyChakra: India-based parenting platform serving expectant and new parents with content, community, and services. Targets a similar parent demographic and could expand into school selection, making it an emerging adjacent competitor for parent attention and data.
• ParentCircle: Indian parenting content and guidance platform with educational resources for parents. Overlaps with Ezyschooling's content-marketing strategy and parent audience, particularly around school-selection decision content.

Others

• Zillow: U.S.-based real estate marketplace analogous in business model to Ezyschooling: aggregating listings, providing search/compare tools, monetizing via agent/listing-side subscriptions, and using data-driven recommendations. Useful as a business-model benchmark rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ezyschooling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ezyschooling