What 4Com does

4Com is a UK-based business-to-business telecommunications provider headquartered in Bournemouth, founded in 1999. The company delivers phone systems, software, broadband, and internet solutions to small and medium-sized enterprises across the United Kingdom, operating with a workforce in the 251–500 employee band. Prior to its acquisition by Daisy Group, 4Com pursued an aggressive inorganic growth strategy, completing six acquisitions of telecom and digital companies and customer bases within a 14-month window, including Southern Business Communication (SBC) on 27 June 2023. Founder and Managing Director Daron Hutt, alongside CFO Andrew Whittaker, publicly indicated intent to continue acquisitive expansion to consolidate the fragmented UK SME telecom market.

Under Daisy's ownership, 4Com now operates as a subsidiary within Daisy's SME-focused business, which itself was reshaped via the demerger of Daisy Corporate Services to Wavenet. The product offering centers on converged communications — telephony hardware/software, connectivity (broadband and internet), and supporting software — packaged and serviced for SME customers. Specific product SKUs, pricing models, technology stack, and revenue mechanics are not disclosed in the available source data; the business model appears to combine equipment sale/lease, recurring connectivity and telephony service fees, and managed services revenue typical of UK B2B telecoms, with customer bases expanded materially through M&A rather than purely organic sales. Geographic scope is UK-only, with no disclosed international expansion. No AI/ML capabilities, proprietary platforms, or technology differentiation beyond conventional telecom integration are documented in available sources.

Name

4Com

Legal name

4Com Group

Website

https://approvedbusiness.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

4Com is a UK-based B2B telecommunications provider offering phone systems, software, broadband, and internet solutions to SME customers. Founded in 1999 and headquartered in Bournemouth, the company now operates as a subsidiary of Daisy Group following acquisition.

Ownership category

akta.pro rank

Product category

Business Telecommunications

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

Keywords

• Business phone systems
• Broadband services
• Telecommunications solutions
• Internet connectivity
• Unified communications

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

4Com provides telecommunications products and services to UK businesses, including business phone systems, broadband connectivity, internet solutions, and supporting software. Its offering is targeted at SMEs and operates as a B2B telecom provider in the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Phone Systems Business telephone/phone system solutions sold to UK SMEs to support their voice communications.
• Broadband Services Broadband internet connectivity services for UK businesses.
• Internet Solutions Internet connectivity solutions for UK businesses, bundled alongside phone systems and broadband.
• Telecommunications Software Software solutions that complement and support 4Com's phone systems and connectivity offerings for business customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Southern Business Communication (SBC)minorStrategic or Co-development Partner4Com completed its sixth acquisition within 14 months by acquiring Southern Business Communication (SBC). This follows previous purchases of multiple telecom and digital companies and customer bases, with plans for further activity expressed by CFO Andrew Whittaker.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wavenet: Sister company to 4Com inside the wider UK comms platform that also absorbed Daisy Corporate Services. Wavenet delivers managed connectivity, unified communications and cloud services to UK SMEs and mid-market — directly comparable in customer segment, product mix and go-to-market.
• TalkTalk Business: UK business telecom division selling broadband, Ethernet, voice and SIP services to SMEs and mid-market. Comparable as a connectivity and voice provider to the same UK SME segment, though operating at substantially larger scale than 4Com.
• Elite Group: UK provider of business communications, connectivity and cloud services to SMEs and mid-market customers. Directly comparable to 4Com in product set (phone systems, broadband, mobile, UCaaS) and UK SME focus.
• Voipfone: UK VoIP and cloud telephony provider targeting small businesses and SMEs with hosted phone systems, broadband and SIP services. Highly comparable in product scope and target customer, though smaller in scale than 4Com.
• Daisy Group: Direct parent of 4Com. Daisy is a UK managed services and unified communications provider targeting the SME and mid-market segments with phone systems, broadband, connectivity and cloud communications — an almost identical offering to 4Com's, making it the most directly comparable peer.
• Pennine Telecom: UK business telecom specialist delivering phone systems, hosted telephony, broadband and mobile services to SMEs across regional UK markets. Comparable in product offering, customer segment and indirect distribution model.
• Gamma Communications: UK-listed provider of business communications including SIP trunking, hosted PBX, broadband and mobile, primarily via a network of channel partners. Highly comparable as a business telephony and connectivity supplier targeting the same SME and mid-market buyers through similar indirect and direct channels.
• Chess ICT: UK SME-focused provider of telephony, connectivity, cloud and IT services. Overlaps with 4Com on phone systems, broadband and managed IT, and serves a similar UK SME customer base, making it a tightly comparable peer.

Broad incumbents

• Virgin Media O2 Business: Major UK business telecom provider formed by the merger of Virgin Media and O2, offering connectivity, mobile, voice and cloud communications to businesses of all sizes. Competes with 4Com across SME broadband, voice and mobile bundles but as one segment within a much broader national portfolio.
• BT Business: The dominant UK business telecom incumbent, offering voice, broadband, mobile, managed networking and unified communications across the full SME-to-enterprise range. Overlaps 4Com's SME telephony and connectivity offering but as part of a much wider national portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/4complc
• Facebookfacebook.com/4ComplcGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Com