Lotpop
Lotpop is a privately held automotive retail technology company that sells LotWalk, a coach-led used-car lot management platform integrating dealer DMS, CRM, and pricing data into a daily Action Plan, delivered with a dedicated Performance Engineer. It serves independent, franchise, and multi-rooftop dealer groups across the US and Canada via a tiered SaaS subscription with managed-services and workshop add-ons.
- Company typePrivate
- Founded2013
- HeadquartersOlathe, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lotpop does
Lotpop Inc. is a privately held automotive retail technology company founded in 2013 by Jasen Rice, a 29-year automotive industry veteran and former vAuto Performance Manager, headquartered in Olathe, Kansas. The company sells LotWalk, a coach-led used-car lot management platform that integrates with dealers' existing dealer management systems (DMS), customer relationship management (CRM) platforms, pricing tools, and appraisal data sources to consolidate real-time inventory, lead, and market data into a single dashboard and a ranked daily Action Plan. Each subscription tier bundles a dedicated human Performance Engineer (a former dealer, GM, or used car manager) who conducts weekly or monthly coaching calls, builds written game plans, and holds the used-car team accountable for executing the plan.
Lotpop monetizes through a three-tier SaaS subscription (LotWalk Core at $495/mo, Plus at $995/mo, and Pro at $1,995/mo on a six-month agreement), a $1,000 one-time integration fee, multi-rooftop discounts, and a bundle tier at $2,595/mo for new plus used-car coverage. Adjacent revenue streams include Lotpop Connect, a done-for-you remote business development center (BDC) service layered on the platform, and the First30 Challenge, a one-day in-person workshop at the Olathe headquarters priced at $199 per seat that functions as both a professional-services offering and a demand-generation funnel into LotWalk Pro. The company has expanded integration depth to 50+ dealer tools, serves over 5,000 active LotWalk users across US and Canadian independent, franchise, and multi-rooftop dealer groups, and has been recognized five times on the Inc. 5000 list (2021, 2023, 2025).
The go-to-market motion is direct enterprise field sales led by account managers (Performance Engineers), demo-first with prominent 'Book a Demo' calls to action, supported by a self-serve instant-estimate pricing tool, the LotTalk weekly podcast, an Insider newsletter, blog guides, YouTube content, and the First30 Challenge workshop. Lotpop operates with 11–50 employees and is founder-controlled, with no disclosed institutional capital. The product roadmap signals vertical and product expansion: a New Car pricing tier now exists alongside the used-car plans, LotPorter is listed as a coming-soon product, and the company continues to add integrations and content channels to broaden its dealer footprint.
Lotpop firmographics
Firmographics- Name
- Lotpop
- Legal name
- Lotpop Inc.
- Website
- https://lotpop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lotpop is a privately held automotive retail technology company that sells LotWalk, a coach-led used-car lot management platform integrating dealer DMS, CRM, and pricing data into a daily Action Plan, delivered with a dedicated Performance Engineer. It serves independent, franchise, and multi-rooftop dealer groups across the US and Canada via a tiered SaaS subscription with managed-services and workshop add-ons.
- Ownership category
- akta.pro rank
Where Lotpop is headquartered
LocationHeadquarters
- HQ city
- Olathe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lotpop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- LotWalk Core, Plus, Pro Subscriptions: Three-tier SaaS subscription delivering software plus varying levels of coaching (monthly 30-min review for Core, monthly 1-on-1 for Plus, weekly 1-on-1 for Pro). Sold to car dealerships on 6-month (Pro) or quarterly (Core) agreements. Revenue is entirely subscription-based recurring.
- Lotpop Connect (Remote BDC): Done-for-you BDC outreach service layered on top of LotWalk, where Lotpop's remote team performs lead follow-up on behalf of the dealership. Revenue model appears as an add-on service bundled with the core subscription.
- First30 Challenge Workshop: One-day in-person workshop at Lotpop HQ (Olathe, KS), capped at seven dealers at $199/seat, with Jasen Rice. A lower-commitment entry point that can feed into ongoing LotWalk Pro engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Entry-level, software-first tier for dealers evaluating the platform |
| Subscription | Monthly | Full platform with lighter-touch monthly coaching |
| Subscription | Multi-year contract | Full coaching experience with weekly 1-on-1 sessions — fastest ROI |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lotpop product offering
Product offeringCore offering
Lotpop sells LotWalk, a coach-led SaaS platform that integrates with a dealership's existing DMS, CRM, and pricing tools to provide real-time inventory dashboards, a daily Action Plan, at-risk vehicle alerts, lead-to-inventory matching, and predictive stocking intelligence. The subscription bundles in a dedicated human Performance Engineer who conducts weekly coaching sessions and holds the used-car team accountable.
Product overview
Lotpop is a coach-led used car performance company offering a platform-plus-coaching model. The core product is LotWalk, a dealer performance platform available in three tiers — Core ($495/mo), Plus ($995/mo), and Pro ($1,995/mo) — each integrating with existing dealer DMS and CRM tools to surface real-time inventory, at-risk alerts, lead-to-car matching, and stocking intelligence. LotWalk Pro and Plus bundle dedicated human Performance Engineer coaching (weekly or monthly 1-on-1 calls) into the subscription. Adjacent offerings include Lotpop Connect (a done-for-you BDC outreach service built on LotWalk data), the LotWalk Predictor stocking tool (launched 2021), LotTalk Podcast (educational content launched 2023), and the First30 Challenge workshop. LotPorter is listed as an upcoming product. The company does not offer a public API.
Differentiator
Problem solved
Functional benefit
Brands
- LotWalk: Core lot management and performance coaching platform for used car dealers. Provides daily Action Plans, inventory management, lead recovery, and dedicated Performance Engineer coaching.
- Lotpop Connect
- LotWalk Pro
- LotWalk Plus
- LotWalk Core
- LotTalk Podcast
- First30 Challenge
Products and services
- LotWalk Platform SaaS platform for used-car dealers that integrates with existing DMS, CRM, and pricing tools to deliver real-time inventory dashboards, a daily Action Plan, at-risk vehicle alerts, lead-to-inventory matching, stocking intelligence, and a dedicated human Performance Engineer for weekly coaching.
- LotWalk Pro Top subscription tier ($1,995/month, 6-month agreement) for used-car dealers that bundles the full LotWalk platform with weekly 1-on-1 coaching calls (48 per year), a written game plan after every call, direct coach text/email access between calls, and team training.
- LotWalk Plus Mid-tier subscription ($995/month, 6-month agreement) for used-car dealers adding lead integration, the full inventory-and-leads dashboard, stocking and Predictor tools, and monthly 1-on-1 coaching calls (12 per year).
- LotWalk Core Entry-tier subscription ($495/month, billed quarterly) for used-car dealers evaluating the platform; includes inventory integration, at-risk insights, basic reporting, and a monthly 30-minute account review.
- Lotpop Connect Done-for-you remote BDC (Business Development Center) outreach service built on LotWalk data; a trained Lotpop team works recovered leads on behalf of the dealership via phone, text, and email. Sold as an add-on to LotWalk subscriptions.
- LotWalk Predictor Predictive inventory stocking intelligence tool that shows what is turning in the dealer's market by segment, price band, and body style, updated daily, to guide acquisition decisions and surface switch leads and at-risk units.
- First30 Challenge Workshop One-day in-person workshop hosted by CEO Jasen Rice at Lotpop HQ in Olathe, KS, capped at 7 dealer seats at $199/seat, delivering a written 30-day operating plan; functions as a lower-commitment entry point that funnels into ongoing LotWalk Pro engagements.
Quantifiable outcome
- 22× annual turn rate (vs. typical dealer average)
- +4 more outcomes
Companies that use Lotpop
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Lotpop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature7 records
Lotpop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- vAuto / AutoInventorycoreIntegration partner providing inventory pricing data to the LotWalk platform. vAuto is a widely-used dealer inventory management and pricing tool, and AutoInventory appears as a sub-brand or related product. The integration allows LotWalk to pull live market data and competitive pricing signals into its Action Plan.
- VinCue / Inventory IntelligencecoreIntegration partner providing inventory intelligence to the LotWalk platform. VinCue offers AI-powered inventory management solutions for dealers. The integration connects LotWalk's Action Plan to VinCue's intelligence layer for real-time inventory insights.
- ACV / ACV MAXcoreIntegration partner for wholesale appraisal and vehicle valuation data. ACV (formerly ACV Auctions) provides wholesale marketplace and appraisal tools. The integration supports LotWalk's stocking intelligence and at-risk vehicle detection using ACV's market data.
- VinSolutionscoreIntegration partner providing CRM data to the LotWalk platform. VinSolutions (a Cox Automotive company) is a cloud-based CRM and desking platform used by franchise and independent dealers. The integration connects LotWalk's lead-to-inventory matching to VinSolutions CRM records.
- DealerSocketcoreIntegration partner providing CRM and DMS data to the LotWalk platform. DealerSocket offers CRM and dealer management solutions across the automotive retail industry. The integration pulls lead and inventory data from DealerSocket into the LotWalk Action Plan.
- EleadscoreIntegration partner providing CRM and lead management data to the LotWalk platform. Eleads is a CRM and lead management platform used by automotive dealers. The integration allows LotWalk to connect lead activity to specific units in the dealer's inventory.
- DriveCentriccoreIntegration partner providing CRM data to the LotWalk platform. DriveCentric is a CRM platform for automotive dealers. The integration connects LotWalk's lead recovery and follow-up tracking to DriveCentric CRM records.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Lotpop competitors and assessment
Company assessmentEmerging players
- Tekion: AI-native automotive retail platform competing in dealer software with modern cloud architecture. Represents a well-funded emerging alternative to incumbent DMS/CRM stacks that Lotpop integrates with.
- DriveCentric: Dealer-focused CRM platform integrated with LotWalk. Emerging player in dealer CRM with overlapping lead handling and follow-up capabilities.
- ACV Auctions: Wholesale vehicle marketplace and appraisal platform whose ACV MAX product integrates with LotWalk. Adjacent competitor in dealer inventory intelligence and appraisal workflows.
- Eleads: Dealer CRM and lead management platform integrated with LotWalk. Smaller, more focused competitor in the lead handling workflow that LotWalk Connect (managed BDC) also addresses.
Direct peers
- vAuto: Cox Automotive-owned inventory pricing and stocking tool that is Lotpop's primary integration partner and a direct competitor in dealer inventory intelligence. vAuto is where Lotpop's founder Jasen Rice previously worked.
- VinCue: AI-powered inventory management platform for dealers, integrated with LotWalk. Most direct competitor on the AI-driven stocking intelligence capability that LotWalk Predictor also targets.
Broad incumbents
- DealerSocket (Solera): Dealer CRM and DMS platform owned by Solera, integrated with LotWalk. Larger incumbent offering overlapping lead, customer, and inventory management capabilities to the same dealer buyer.
- VinSolutions: Cox Automotive's dealer CRM platform and a Lotpop integration partner. Operates broadly across dealer software with overlapping capabilities in lead management and customer engagement.
- Cox Automotive: Parent of vAuto, VinSolutions, and other dealer technology brands that Lotpop integrates with. Broad incumbent whose portfolio could either partner with or compete against Lotpop at the dealership level.
- CDK Global: Major dealer management system (DMS) provider and parent of DealerSocket. Broad incumbent in dealer operations software with extensive scale advantages and a platform any Lotpop dealer is likely already using.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lotpop social profiles
Digital presenceLotpop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lotpop leadership team
Management profileNumber of profiles
Profiles6 records
Lotpop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lotpop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lotpop
What does Lotpop do?
Lotpop sells LotWalk, a coach-led SaaS platform that integrates with a dealership's existing DMS, CRM, and pricing tools to provide real-time inventory dashboards, a daily Action Plan, at-risk vehicle alerts, lead-to-inventory matching, and predictive stocking intelligence. The subscription bundles in a dedicated human Performance Engineer who conducts weekly coaching sessions and holds the used-car team accountable.
Is Lotpop a public or private company?
Lotpop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lotpop founded?
Lotpop was founded in 2013. It employs 11 to 50 people.
Where is Lotpop based?
Lotpop is headquartered in Olathe, United States, in the North America region.
How does Lotpop make money?
Three revenue lines are on record. LotWalk Core, Plus, Pro Subscriptions are the primary driver. The others are lotpop Connect (Remote BDC) and first30 Challenge Workshop.
Who are Lotpop's main competitors?
Emerging players on record are Tekion, DriveCentric, ACV Auctions and Eleads. Direct peers are vAuto and VinCue. Broad incumbents are DealerSocket (Solera), VinSolutions, Cox Automotive and CDK Global.
Does Lotpop have an API?
No public API is recorded for Lotpop.