Authentic Web Solutions
Authentic Web Solutions is a woman-owned, bootstrapped WordPress web design and digital marketing agency in Albuquerque, serving hundreds of SMB and nonprofit clients across New Mexico, Texas, and Colorado since 2008.
- Company typePrivate
- Founded2008
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Authentic Web Solutions does
Authentic Web Solutions is a privately-held, woman-owned web design and digital marketing agency founded in 2008 and headquartered in Albuquerque, New Mexico, with additional regional offices in Dallas, Texas and Denver, Colorado. The firm specializes in custom WordPress website design and development, supplemented by SEO, digital marketing, logo design, content writing, photography and video production, email marketing, web accessibility, and privacy compliance services. Its core technology stack is built on WordPress CMS with Beaver Builder as the page builder, paired with Flywheel for managed hosting, and integrated with Termageddon for automated privacy policy generation, accessiBe for WCAG 2.1 AA accessibility, Mailchimp for email automation, CookieBot for consent management, WooCommerce for e-commerce, and GiveWP for nonprofit donations. The firm operates as a sole proprietorship and is bootstrapped, with no institutional funding disclosed.
The company operates a sales-led go-to-market motion targeting small and medium-sized businesses, with secondary specialization in nonprofits and businesses requiring e-commerce, membership, or course platforms. Its revenue model combines one-time project fees (typically $2,500 to $30,000+ based on scope), recurring monthly maintenance subscriptions ($249/month for the basic Protect Web Care Plan plus optional $50/month WooCommerce add-on), professional services retainers for SEO and digital marketing, and hourly support at $100. Pricing is publicly disclosed and structured through budget tiers. The customer base spans healthcare, manufacturing, nonprofit, real estate, legal, fitness, retail, and aviation staffing, with a documented logo list of 16+ named customers and a stated 'trusted by hundreds of clients' footprint across New Mexico, Texas, and Colorado. Go-to-market is driven by the company website with RFP forms, consultation booking, and contact forms, supported by content marketing, organic SEO, social media presence, a CEO appearance on KRQE NM Living, and case-study-driven credibility. The firm has accumulated multiple regional industry recognitions including Albuquerque Business First Fastest Growing Companies 2022, UpCity Local Excellence Awards in 2021, 2022, and 2023, a 2023 UpCity Best of New Mexico award, Expertise.com Top Albuquerque Web Designers, and a 2024 Family Friendly Business Award.
Authentic Web Solutions firmographics
Firmographics- Name
- Authentic Web Solutions
- Legal name
- Authentic Web Solutions
- Website
- https://authenticwebsolutions.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Authentic Web Solutions is a woman-owned, bootstrapped WordPress web design and digital marketing agency in Albuquerque, serving hundreds of SMB and nonprofit clients across New Mexico, Texas, and Colorado since 2008.
- Ownership category
- akta.pro rank
Where Authentic Web Solutions is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Authentic Web Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design & Development Projects: One-time project-based fees for designing and developing custom WordPress websites. Pricing based on complexity, number of pages, and features. Budget ranges from under $2,500 to $30,000+ based on project scope.
- Website Maintenance (Web Care Plans): Monthly recurring revenue from website maintenance packages providing security updates, backups, monitoring, and support hours. Priced at $249/month for basic plan with premium hosting.
- Digital Marketing Services: Ongoing digital marketing services including SEO, content marketing, social media management, email campaigns, lead generation, and paid advertising. Billed either as project fees or ongoing retainers.
- Hourly Support: Additional support time billed at $100/hour for work exceeding monthly plan allocations. Also used for transition support and ad-hoc requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Protect Web Care Plan - Basic maintenance package with 1 hour monthly support |
| Unit Pricing | Pay-as-you-go | Web Support Overage Rate |
| Subscription | Monthly | eCommerce Additional Fee |
| Subscription | Annual | Termageddon Privacy Policy License |
| Other | Pay-as-you-go | Website Design Project Budget Ranges |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Authentic Web Solutions product offering
Product offeringCore offering
Authentic Web Solutions is a woman-owned digital agency that designs, develops, and maintains custom WordPress websites for small and mid-sized businesses. The firm delivers project-based website builds, recurring Web Care Plan maintenance subscriptions, and complementary digital marketing services including SEO, content, social media, email campaigns, paid advertising, and accessibility/privacy compliance.
Product overview
Authentic Web Solutions is a web design and development agency offering a single unified service platform centered on WordPress-based website creation and maintenance. The core offering is custom website design and development, supplemented by add-on modules for maintenance and support, SEO, digital marketing, logo design, content writing, photography, video production, email marketing, web accessibility, and privacy compliance. Services are provided as ongoing retainers and project-based engagements, with the company leveraging tools including Beaver Builder for page building, Flywheel for hosting, and integrations with third-party platforms like WooCommerce for eCommerce, GiveWP for donations, and accessiBe for accessibility compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and WordPress Development Custom WordPress website design and development creating responsive, conversion-focused websites using the Beaver Builder page builder, tailored to client specifications. For small and mid-sized businesses needing a professional online presence.
- Website Maintenance and Web Care Plans Recurring monthly website maintenance subscriptions covering WordPress software/theme/plugin updates, daily cloud backups, security monitoring, malware cleanup, uptime monitoring, performance scans, speed tests, and a monthly web care report with included support hours. Premium hosting and optional eCommerce support available.
- Search Engine Optimization (SEO) White-hat SEO services to improve organic search visibility and rankings, including technical SEO best practices built into website architecture and ongoing optimization campaigns.
- Digital Marketing Services Comprehensive digital marketing including paid advertising, social media management, email campaigns, content marketing, reputation management, and lead generation, delivered as ongoing retainers or project-based engagements.
- Logo Design Professional logo design services for brand identity creation and visual branding materials accompanying website projects.
- Content Writing Professional copywriting and content creation services for website copy, blog posts, and marketing materials.
- Photography and Video Production Visual content creation including professional photography and video production for websites and marketing campaigns.
- Email Marketing Email campaign creation and management services integrated with the Mailchimp platform, including newsletters and automated customer journeys.
- Web Accessibility Services Website accessibility compliance services implementing WCAG 2.1 AA standards through the accessiBe AI-powered accessibility solution, making sites inclusive for users with disabilities.
- Privacy and Compliance Services Privacy policy generation and ongoing compliance services using Termageddon for GDPR, CCPA, and CAN-SPAM compliance with automatic policy updates as laws change.
Quantifiable outcome
- Carson's Village achieved 97% improvement in bounce rate (from 75% to 2.1%) after website redesign
- +2 more outcomes
Companies that use Authentic Web Solutions
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Authentic Web Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Authentic Web Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WordPress (Automattic)corePrimary content management system platform for all website development. WordPress is the core technology foundation enabling their website building services with over 50,000 available plugins for extended functionality.
- Beaver BuildercorePage builder tool used for creating websites without coding. Known for being easy to use, stable, secure, and reliable with expert support team.
- FlywheelcoreAgency partner for premium WordPress hosting services. Provides managed hosting with client management, branded reports, subscription billing, and agency partner perks.
- TermageddoncorePrivacy policy generator tool that automatically updates policies as laws change. Partnership provides legal compliance protection for client websites against fines and lawsuits.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Authentic Web Solutions competitors and assessment
Company assessmentDirect peers
- Ignite Visibility: Ignite Visibility is a digital marketing agency providing SEO, paid media, and web design services to mid-market and SMB clients. Comparable service stack and customer overlap with Authentic Web Solutions.
- OuterBox: OuterBox is a digital marketing agency specializing in website design, SEO, and e-commerce (including WooCommerce) services. Comparable to Authentic Web Solutions in WordPress/WooCommerce focus and conversion-oriented website builds.
- SmartSites: SmartSites is a digital marketing and web design agency serving SMBs across the US with website design, SEO, and PPC services. Directly comparable to Authentic Web Solutions in target customer, service mix, and project-based plus retainer model.
- Lounge Lizard: Lounge Lizard is a web design and digital marketing agency offering branding, website development, SEO, and digital strategy. Comparable to Authentic Web Solutions in creative website design and full-service digital marketing for SMB clients.
- Big Drop Inc: Big Drop Inc is a web design and digital marketing agency building custom websites and supporting SEO and branding engagements. Overlaps with Authentic Web Solutions in custom website design and digital marketing for SMB clients.
- Coalition Technologies: Coalition Technologies is a web design and SEO agency that builds custom websites and provides digital marketing services. Comparable to Authentic Web Solutions in design-driven, SEO-integrated service offerings for SMBs.
- Thrive Internet Marketing Agency: Thrive is a full-service web design and digital marketing agency focused on SMB and mid-market clients. Overlaps with Authentic Web Solutions across website design, SEO, and ongoing digital marketing services.
Broad incumbents
- WebFX: WebFX is a large, established digital marketing agency offering web design, SEO, and content marketing to mid-market and enterprise clients. Larger scale than Authentic Web Solutions but overlapping in core service lines and SMB-to-mid-market positioning.
Others
- Flywheel (Newfold Digital): Flywheel is a managed WordPress hosting platform that Authentic Web Solutions uses as an agency partner. Comparable as an ecosystem participant rather than a competitor; provides infrastructure that enables Authentic Web Solutions' hosting and maintenance services.
Regional players
- Bird Marketing: Bird Marketing is a UK-based web design and digital marketing agency with overlapping services (web design, SEO, digital marketing). Comparable service mix but primarily serves UK clients, making it a regional rather than direct competitor to Authentic Web Solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Authentic Web Solutions social profiles
Digital presenceAuthentic Web Solutions compliance and trust
Trust signalCompliance3 records
Authentic Web Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authentic Web Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Authentic Web Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authentic Web Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authentic Web Solutions
What does Authentic Web Solutions do?
Authentic Web Solutions is a woman-owned digital agency that designs, develops, and maintains custom WordPress websites for small and mid-sized businesses. The firm delivers project-based website builds, recurring Web Care Plan maintenance subscriptions, and complementary digital marketing services including SEO, content, social media, email campaigns, paid advertising, and accessibility/privacy compliance.
Is Authentic Web Solutions a public or private company?
Authentic Web Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authentic Web Solutions founded?
Authentic Web Solutions was founded in 2008. It employs 1 to 10 people.
Where is Authentic Web Solutions based?
Authentic Web Solutions is headquartered in Albuquerque, United States, in the North America region.
How does Authentic Web Solutions make money?
Four revenue lines are on record. Website Design & Development Projects are the primary driver. The others are website Maintenance (Web Care Plans), digital Marketing Services and hourly Support.
Who are Authentic Web Solutions's main competitors?
Direct peers on record are Ignite Visibility, OuterBox, SmartSites, Lounge Lizard, Big Drop Inc, Coalition Technologies and Thrive Internet Marketing Agency. WebFX is listed as a broad incumbent. Flywheel (Newfold Digital) is listed as an others. Bird Marketing is listed as a regional player.
Does Authentic Web Solutions have an API?
No public API is recorded for Authentic Web Solutions.