Senior Care Solutions

What Senior Care Solutions does

Senior Care Solutions is a family-owned senior care referral, placement, and care coordination agency headquartered in Fair Oaks, California, founded in 1997 by Carol Kinsel. The company operates a single office and serves seniors and their families across six California counties: Sacramento, Placer, El Dorado, Yolo, Nevada, and San Joaquin. Services are provided free of charge to families; the company is compensated through referral commissions paid by the care facilities where clients are placed, and through Medi-Cal reimbursed care coordination contracts under California's Assisted Living Waiver Program (ALWP) and CalAIM Enhanced Care Management (ECM) and Community Supports programs.

The core product surface spans two business lines. The first is a referral and placement service that matches seniors to appropriate care settings, including in-home care, independent living, assisted living, residential/board-and-care homes, memory/Alzheimer's care facilities, and skilled nursing facilities. The second is regulated care coordination, delivered under ALWP Care Coordination Agency approval (held since 2014) and CalAIM ECM/Community Supports designation, where registered nurses and licensed social workers develop care plans, facilitate transitions, and provide ongoing monitoring for Medi-Cal members with complex health needs. Underlying delivery relies on a clinical team of RNs, MSWs, and geriatric care managers with two-to-three-decade tenures; the company has no proprietary technology platform, no AI/ML capabilities, and no software products.

The go-to-market motion is sales-led and relationship-driven, relying on direct-to-consumer family inquiries, professional referrals from hospital discharge planners, case managers, physicians, and community organizations, supplemented by content marketing (blog, video library), educational presentations, and caregiver support groups. There is no institutional funding, no M&A activity, and the company remains privately held by the Kinsel family following the 2024 transition to co-ownership by Lauren Firenze.

Name

Senior Care Solutions

Legal name

Senior Care Solutions Inc.

Website

https://seniorcs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Care Solutions is a family-owned, free senior care referral and care coordination agency in Fair Oaks, California, serving seniors and families across six California counties with placement services and Medi-Cal reimbursed care coordination under ALWP and CalAIM.

Ownership category

akta.pro rank

Product category

Senior Care Referral and Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLADABAE

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHSABANAN

Caregiver Support & Education Programs (Center-Based)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

Keywords

• Senior care placement
• Assisted living referrals
• Care coordination services
• Elder care consulting
• Memory care referrals

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Facility Referral Compensation: Senior Care Solutions provides free services to seniors and their families. The company is compensated by the care facilities in the community when clients are placed. This referral-based revenue model allows families to access services at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Senior Care Solutions is a free senior care referral and placement agency that helps seniors and their families identify and access appropriate senior housing and care options across the Greater Sacramento, Placer, El Dorado, Yolo, Nevada, and San Joaquin Counties. The company provides personalized needs assessments, facility placement recommendations, tour coordination, and ongoing post-placement support, and also serves as an approved Care Coordination Agency for California's Assisted Living Waiver Program and a designated provider of Enhanced Care Management and Community Supports under CalAIM. The company is compensated by the facilities and plans to which it refers clients, so its services are offered at no direct cost to families.

Product overview

Senior Care Solutions is a free senior care referral and placement agency serving the Greater Sacramento, Placer, and El Dorado Counties since 1997. The company operates as a single integrated service model centered on personalized senior care consultation, placement, and coordination. Their core offerings include senior care placement and referral services, the Assisted Living Waiver Program (ALWP) care coordination, and CalAIM Enhanced Care Management (ECM) and Community Supports. They provide referrals across a spectrum of care settings including in-home care, independent living, assisted living, residential care/board & care homes, memory/Alzheimer's care facilities, and skilled nursing facilities. Additionally, they offer educational resources, support groups, and assistance with Veterans Aid & Attendance benefits. The company is compensated by facilities in the community, making their services free to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Care Placement and Referral Services Personalized placement and referral service for seniors and their families, providing comprehensive needs assessment, facility tour coordination, referrals to assisted living, in-home care, memory care, board and care homes, skilled nursing, and independent living settings, plus referrals to medical, social, and community resources. Provided free to clients and compensated by the facilities in the community.
• Assisted Living Waiver Program (ALWP) Care Coordination Care coordination services for Medi-Cal members under the California Assisted Living Waiver Program, including waiver authorization assistance, placement into assisted living facilities, transition support from skilled nursing settings, ongoing care coordination, monthly monitoring visits, and resource referrals.
• CalAIM Enhanced Care Management (ECM) and Community Supports Designated-provider delivery of Enhanced Care Management (ECM) and select Community Supports under California's CalAIM initiative for older adults with complex health needs, including personalized care plans, healthcare coordination, closed-loop referrals, and ongoing monitoring across Sacramento, Placer, El Dorado, Yolo, Nevada, and San Joaquin Counties.
• In-Home Care Referral Services Referral services connecting seniors and their families with in-home care providers offering companionship, meal preparation, transportation, and assistance with activities of daily living.
• Assisted Living Facility Referrals Referral services connecting clients with apartment-style assisted living settings that provide assistance with activities of daily living and 24/7 oversight.
• Memory/Alzheimer's Care Facility Referrals Referral services connecting clients with memory care facilities designed for individuals with memory impairment, featuring secure environments and specialized programming.
• Residential Care/Board & Care Home Referrals Referral services connecting clients with small residential board and care homes providing similar services to assisted living in a smaller, home-like setting.
• Nursing Home/Skilled Nursing Facility Referrals Referral services connecting clients with skilled nursing facilities offering 24-hour nursing care, medical monitoring, and short-term rehabilitative services.
• Independent Living/Retirement Community Referrals Referral services connecting clients with independent living arrangements for seniors who can care for themselves but may be looking to downsize or reconnect with peers.

Quantifiable outcome

• Assisted thousands of seniors and their families in finding appropriate care solutions

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Alzheimer's Association Northern California ChaptercoreStrategic or Co-development PartnerCollaboration with Alzheimer's Association for educational presentations and caregiver support resources. Senior Care Solutions works with the association to provide community education on dementia care and connects clients with support groups and resources offered by the organization. This partnership enhances the company's ability to serve families dealing with memory care challenges.
• Del Oro Caregiver Resource CentercoreStrategic or Co-development PartnerStrategic partnership with Del Oro Caregiver Resource Center for caregiver support services, education, and community resources. The collaboration provides families with access to respite care services, support groups, and educational programs. Senior Care Solutions connects clients with Del Oro's comprehensive caregiver support services.
• Managed Care Plans (CalAIM)coreStrategic or Co-development PartnerAs a designated provider of Enhanced Care Management (ECM) and select Community Supports under CalAIM, Senior Care Solutions works directly with managed care plans to provide services to Medi-Cal members with complex health needs in Sacramento, Placer, El Dorado, Yolo, Nevada, and San Joaquin Counties.
• California Department of Health Care ServicescoreStrategic or Co-development PartnerApproved Care Coordination Agency for the Assisted Living Waiver (ALW) Program since 2014. Partners with the state to provide care coordination services for Medi-Cal members transitioning to assisted living facilities, including waiver authorization, placement services, and ongoing care coordination.
• Hummingbird ProjectminorStrategic or Co-development PartnerReferral partnership for therapeutic activity services. The Hummingbird Project provides customized activity sessions for older adults and people with dementia, offering services that complement the care coordination work of Senior Care Solutions. Recommendations made to clients seeking additional engagement and activity support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A Place for Mom: The largest senior care referral and advisory network in the United States, connecting families with assisted living, memory care, and in-home care providers through a digital-first marketplace plus local advisors. Directly comparable to Senior Care Solutions on placement/referral model and end customer (families seeking senior care), but operates nationally with a technology-enabled platform.
• Caring.com: Senior care referral and resource platform that matches families with assisted living, memory care, and home care providers. Directly comparable as a referral/placement service targeting the same end customer; differs in being a national digital marketplace rather than a local, in-person advisory.
• Assisted Living Locators: Franchise-based senior placement service that pairs families with assisted living, memory care, and other senior living options through local advisors. Directly comparable to Senior Care Solutions on the placement/advisory model and free-to-family revenue model compensated by facilities; differs in being franchise-distributed rather than independently owned.
• CarePatrol: National senior placement advisory that helps families find assisted living, memory care, and in-home care through local senior care advisors. Directly comparable on free-to-family placement model compensated by communities; Senior Care Solutions competes in the same Sacramento footprint.
• Seniorly: Online marketplace and advisory service for assisted living, memory care, and independent living with local advisors across multiple U.S. markets. Comparable placement/referral model with a stronger digital layer; competes for the same Sacramento-area families and partner facilities.
• Oasis Senior Advisors: Franchise network of local senior living advisors providing free placement assistance to families in assisted living, memory care, and independent living. Directly comparable on free-to-family model compensated by communities; potential competitor in the Sacramento market if a franchisee is active there.
• Concierge Care Advisors: Senior placement and referral service operating in the Pacific Northwest with a similar free-to-family model compensated by partner communities. Comparable placement/referral activities and end customer; relevant as a regional benchmark for similar locally-owned placement agencies.

Broad incumbents

• Senior Helpers: National franchise providing in-home senior care services (companion care, personal care, Alzheimer's/dementia care). Overlaps with Senior Care Solutions' in-home care referral line but operates the care directly rather than as a referral agency; relevant as a broader senior services incumbent families may encounter.
• Comfort Keepers: Large national franchise delivering in-home care and respite care services to seniors. Adjacent to Senior Care Solutions on in-home care referrals but provides the care directly through franchisees; useful as a scale benchmark and as a potential referral partner.
• Right at Home: International in-home senior care franchise offering personal care, companionship, and specialized dementia support. Comparable on the in-home care dimension of Senior Care Solutions' referral catalog but delivers care directly; relevant as an ecosystem incumbent families evaluate alongside Senior Care Solutions' recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SeniorCareSolutionsCA
• Xx.com/Seniorcs1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Solutions