Stored Value Systems

Gift Card & Rewards Infrastructurestoredvalue.com

Stored Value Systems is a B2B gift card and rewards infrastructure provider serving enterprise retailers, restaurant chains, and corporate clients in approximately 50 countries. It operates as a subsidiary of Corpay Inc. and offers end-to-end program management, APIs, and multi-currency settlement.

Company typePrivate
Founded1996
HeadquartersLouisville, United States
Headcount251–500
GTM typeB2B and B2C
OfferingSoftware

What Stored Value Systems does

Stored Value Systems (legal entity Stored Value Solutions, branded as SVS) is a B2B gift card and rewards infrastructure provider founded in 1996 and headquartered in Louisville, Kentucky. The company operates as a subsidiary of Corpay Inc. and serves enterprise retailers, restaurant chains, corporate HR, sales, and marketing teams across approximately 50 countries. SVS claims to serve 95% of the world's top 100 retailers with gift card program infrastructure spanning physical cards, digital eCards, mobile wallet integration (Apple Wallet, Google Pay), and multi-currency settlement across USD, CAD, GBP, and Euro.

The core platform combines program design, production, packaging, inventory, fulfillment, fraud mitigation, and intelligent analytics into an end-to-end offering, supplemented by a B2B bulk ordering platform (SVS Direct), a Gift Card API for programmatic issuance and integration with HR/CRM systems, and a consumer-facing storefront (GiftCardsDirect.com). Distribution is omnichannel: enterprise field sales for large retailers and restaurant chains, self-serve B2B e-commerce and API for corporate buyers, and direct-to-consumer for individuals.

Revenue is generated through transaction fees on gift card processing, per-card economics on bulk B2B sales, managed services for fraud mitigation and analytics, and face-value sales on the B2C marketplace. The company does not publicly disclose pricing or revenue figures, but the breadth of its enterprise client base (top 100 retailers globally) and its role within Corpay's financial services portfolio indicate it operates at meaningful scale within a $85B+ gift card market growing at 13% annually.

Stored Value Systems firmographics

Firmographics

Name: Stored Value Systems
Legal name: Stored Value Solutions
Website: https://storedvalue.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 251–500 employees
Short description: Stored Value Systems is a B2B gift card and rewards infrastructure provider serving enterprise retailers, restaurant chains, and corporate clients in approximately 50 countries. It operates as a subsidiary of Corpay Inc. and offers end-to-end program management, APIs, and multi-currency settlement.
Ownership category
akta.pro rank

Stored Value Systems industry classification

Industry

Product category: Gift Card & Rewards Infrastructure
NAICS: Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
SIC: Finance Services (6199)
akta.pro primary industry: Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
akta.pro secondary industries: Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB), Loyalty, Points Currency & Stored Value Payments (THALAHAK)

Keywords

Gift card programs
Rewards infrastructure
Stored value services
Incentive solutions
Corporate gift cards

Where Stored Value Systems is headquartered

Location

Headquarters

HQ city: Louisville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Stored Value Systems business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Gift Card Program Management Services: Provides end-to-end gift card program infrastructure to enterprise retailers and restaurants, including program design, production, fulfillment, and ongoing management. Revenue derived from service fees and per-transaction processing.
B2B Bulk Gift Card Sales: Sells bulk quantities of branded and open-loop gift cards (Visa, Mastercard, merchant-specific) to corporate clients for employee recognition, sales incentives, and customer rewards programs.
B2C Gift Card Marketplace: Consumer-facing platform selling digital and physical gift cards from partner brands, generating revenue through card sales and potentially transaction fees.
Fraud Mitigation and Analytics Services: Provides fraud protection and intelligent analytics services as part of comprehensive gift card program management.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	B2B bulk gift card orders
One time/ perpetual license	Pay-as-you-go	B2C consumer gift card purchases

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Stored Value Systems product offering

Product offering

Core offering

Stored Value Systems delivers end-to-end B2B gift card and rewards infrastructure for retailers, restaurants, and corporate clients, covering program design, physical and digital card production, eCommerce storefront hosting, mobile wallet integration, POS connectivity, fraud mitigation, and intelligent analytics. Through its Solutions B2B ONE platform and SVS Direct portal, it provides access to 600+ closed-loop and prepaid reward card options across USD, CAD, GBP, and Euro, supported by a Gift Card API for automated issuance and a consumer-facing GiftCardsDirect marketplace for individual buyers.

Product overview

Stored Value Solutions (SVS) operates as a unified B2B gift card and rewards infrastructure platform with distinct solutions for retail and restaurant sectors. The core offering includes Gift Card Programs with full custom branding, Offers & Rewards for loyalty engagement, eCommerce integration, Mobile Wallet support, eCard Hosting, and Fraud Mitigation. For B2B clients, SVS provides Solutions B2B ONE as the primary platform enabling bulk orders, digital and physical fulfillment, and access to 600+ card options across multiple currencies. Supporting products include Corporate Gift Cards, Rewards Cards (physical and digital), and a Gift Card API for programmatic automation. The consumer-facing Gift Cards Direct portal handles individual gift card sales. All solutions are backed by Intelligent Analytics for program performance tracking.

Differentiator

Problem solved

Functional benefit

Brands

Solutions B2B ONE: Modern rewards engine designed for B2B scale, speed, and smart decision-making

Products and services

Retail Solutions End-to-end gift card solution suite for retail businesses encompassing gift card programs, offers and rewards, eCommerce integration, mobile wallet support, eCard hosting, and fraud mitigation for retail chains.
Restaurant Solutions Comprehensive gift card and rewards solution suite tailored for restaurant businesses and chains, including franchisee support, mobile wallet integration, and fraud mitigation across multi-location operations.
Solutions B2B ONE Modern rewards engine designed for B2B scale, providing bulk gift card orders, digital and physical fulfillment, customization options, and access to 600+ closed-loop and prepaid reward card options across USD, CAD, GBP, and Euro currencies.
SVS Direct (Bulk Gift Cards) B2B platform for volume purchasing of gift cards for business reward, incentive, and recognition programs with volume pricing and streamlined digital and physical fulfillment.
Corporate Gift Cards Custom branded gift cards for corporate use featuring company logos, colors, and design for employee recognition and customer reward programs.
Rewards Cards (Physical) Physical prepaid reward cards loaded with value for employee incentive and recognition programs, distributed via mail fulfillment.
Digital Rewards Cards Digitally delivered reward cards via email for instant distribution to employees and recipients, ideal for remote teams and time-sensitive recognition.
Gift Card API Programmatic interface enabling automated gift card issuance, integration with HR and CRM platforms, and event-triggered digital card delivery via email.
GiftCardsDirect Marketplace Consumer-facing digital and physical gift card marketplace offering cards from top partner brands for individual purchase with email, text, or mail delivery options.
Partner With SVS Program Worldwide service and distribution partnership program enabling global gift card distribution across 50+ countries with service and distribution partnership benefits.

Quantifiable outcome

85% of consumers prefer gift cards over other gift items
+2 more outcomes

Companies that use Stored Value Systems

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Stored Value Systems technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Stored Value Systems partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Stored Value Systems competitors and assessment

Company assessment

Direct peers

CashStar: CashStar (a Blackhawk subsidiary) provides digital gift card platform technology to enterprise retailers with e-commerce, mobile wallet, and B2B gift card distribution. It is comparable as a technology-focused direct competitor serving the same enterprise retailer buyer profile.
InComm Payments: InComm Payments provides prepaid products, gift card processing, and stored value platform services to retailers and incentive marketers globally. It is a direct competitor in the B2B gift card issuance, closed-loop processing, and digital gift card delivery space that SVS serves.
Blackhawk Network: Blackhawk Network is the largest direct competitor in gift card distribution and processing, operating branded gift card malls, B2B incentive platforms (Tango Card, CashStar), and global retail partnerships. Both companies compete head-to-head for enterprise retailer gift card program management contracts and bulk corporate reward distribution.
Tango Card: Tango Card (now part of Blackhawk) operates a B2B rewards and gift card API platform serving HR, sales, and marketing teams. It directly competes with SVS Solutions B2B ONE for corporate bulk gift card purchasing and API-based reward distribution.
Qwikcilver (Pine Labs): Qwikcilver, now part of Pine Labs, is a leading digital gift card platform serving enterprise retailers, corporate incentive buyers, and e-commerce brands across Asia and globally. Both companies offer API-driven gift card issuance, multi-currency support, and corporate bulk distribution platforms.
Givex: Givex is a gift card, stored value, and loyalty platform serving restaurants and retailers with end-to-end program management, POS integration, and digital gifting capabilities. Both companies target restaurant chains and retailers for closed-loop gift card program management.

Broad incumbents

NetSpend/Fiserv Prepaid: Fiserv (via NetSpend and broader prepaid division) operates large-scale prepaid card issuing, processing, and program management services for financial institutions and corporate clients. It is a broader incumbent offering overlapping stored value and prepaid capabilities adjacent to SVS's offerings.

Emerging players

Reward Gateway: Reward Gateway is an employee engagement platform offering recognition, rewards, and benefits solutions including gift card fulfillment via its global reward marketplace. It is comparable to SVS for HR/people teams using gift cards for employee recognition programs.
Paytronix: Paytronix provides restaurant loyalty, gift card, and stored value platform technology to enterprise and multi-location restaurant chains. It overlaps with SVS's restaurant solutions segment, particularly around franchisee gift card support and loyalty program integration.
eGifter: eGifter operates a B2B and B2C gift card platform with bulk ordering, API access, and white-label solutions. It is a smaller-scale but functionally comparable peer in the digital gift card distribution space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

Stored Value Systems financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Stored Value Systems leadership team

Management profile

Number of profiles

Profiles2 records

Stored Value Systems funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Stored Value Systems M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stored Value Systems

What does Stored Value Systems do?

Is Stored Value Systems a public or private company?

Stored Value Systems is a private company. It is classified as corporate owned and is currently operating.

When was Stored Value Systems founded?

Stored Value Systems was founded in 1996. It employs 251 to 500 people.

Where is Stored Value Systems based?

Stored Value Systems is headquartered in Louisville, United States, in the North America region.

How does Stored Value Systems make money?

Four revenue lines are on record. Gift Card Program Management Services are the primary driver. The others are B2B Bulk Gift Card Sales, B2C Gift Card Marketplace and fraud Mitigation and Analytics Services.

Who are Stored Value Systems's main competitors?

Direct peers on record are CashStar, InComm Payments, Blackhawk Network, Tango Card, Qwikcilver (Pine Labs) and Givex. NetSpend/Fiserv Prepaid is listed as a broad incumbent. Emerging players are Reward Gateway, Paytronix and eGifter.

Does Stored Value Systems have an API?

Yes. SVS offers a Gift Card API that enables automated gift card issuance triggered by platform events. Digital gift cards can be delivered instantly or scheduled for advance delivery via email. The API supports integration with HR platforms, CRM systems, and rewards platforms for automated fulfillment. Developer documentation is at solutionsb2b.storedvalue.com.

What industry is Stored Value Systems in?

Stored Value Systems's product category is Gift Card & Rewards Infrastructure. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAM, Stored Value Ledger / Wallet Infrastructure (Non-Bank). Its NAICS code is 522320 and its SIC code is 6199.