What MYMY catering does

MYMY catering, formerly operating as MeinWunschcatering, is a Berlin-based digital catering marketplace that connects customers with a network of over 200 local caterer partners across Germany, Austria, and the Netherlands. Founded in 2017 and legally registered as MYMY Food UG (haftungsbeschränkt), the company now operates as a brand under parent entity Feedr Catering UG following a November 2025 merger with Feedr Germany. The company serves three customer segments: corporate clients requiring regular employee meals (Mitarbeiterverpflegung), private event hosts, and trade show and conference organizers. Distribution is conducted primarily through a self-serve online ordering platform, supplemented by phone ordering, email, and contact form channels.

The proprietary technology stack centers on an online ordering platform with integrated catering management, enabling menu browsing, order customization, and delivery coordination. In November 2025, MYMY launched the Cloud Canteen system — a unified digital platform for office employee meal ordering that emerged from the Feedr Germany merger. The product portfolio spans à la carte, buffet, finger food, BBQ, brunch, breakfast, summer party, off-site, and seasonal event catering (Christmas, New Year's Eve), with add-on services including equipment rental, service personnel, and beverages. Pricing is unit-based, starting from €16.90 per person for finger food (minimum 15 persons) and €20.90 per person for buffets (minimum 10 persons), with seasonal minimums of €289 (BBQ), €329 (Silvester), and €359 (Christmas). The corporate meal plan subscription model requires six-month minimum terms with configurable frequency (5 days/week down to sporadic).

MYMY generates revenue through four streams: transaction-based catering orders, recurring subscription meal plans for corporate clients, equipment rental, and provision of service personnel. Marketing is conducted via the website, organic and paid social media (Facebook, Instagram, LinkedIn, Twitter), Google Ads, MailChimp newsletters, and HubSpot-driven automation, with Hotjar and Google Analytics used for behavioral optimization. The company maintains a 4.7-star Google rating across 300+ reviews and reports having served more than 10,000 customers. Adrian Frenzel serves as Managing Director (Geschäftsführer) of the legal entity; the merged group's CEO is identified as Daniel Calvert.

Name

MYMY catering

Legal name

MYMY Food UG (haftungsbeschränkt)

Website

https://mymycatering.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MYMY catering is a Berlin-based digital catering marketplace connecting corporate clients, private event hosts, and trade show organizers with a network of 200+ local caterers across Germany, Austria, and the Netherlands via its online ordering platform.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Catering Logistics & Delivery Management (HSACAGAK)

Keywords

• Online catering marketplace
• Corporate meal programs
• Event catering services
• Office lunch delivery
• Employee meal subscription

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Catering Orders: One-time transaction-based revenue from catering orders including buffets, finger food, BBQ, office lunches, and special event packages. Customers order through the online platform or via phone/email.
2. Meal Plans (Mitarbeiterverpflegung): Recurring meal plan subscriptions for corporate employee catering with minimum 6-month terms, providing predictable recurring revenue from business clients.
3. Equipment Rental: Rental of catering equipment including dishes, cutlery, glasses, tables, and serving equipment with cleaning services included.
4. Service Personnel: Provision of service staff for events including servers and setup personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MYMY catering operates a digital marketplace platform that connects customers with a network of over 200 local caterers across Germany for the online ordering of food catering. The platform enables both one-time event catering (weddings, corporate events, BBQ, buffets, fingerfood) and recurring corporate employee meal programs (Office Lunch / Mitarbeiterverpflegung), with free nationwide delivery, menu customization, and integrated ordering, equipment rental, and service personnel provision.

Product overview

MYMY catering operates as a digital food catering platform and marketplace connecting customers with over 200 local caterers across Germany. The core platform enables online ordering of food catering for offices and events, with the Cloud Canteen system (launched November 2025) providing employee meal ordering functionality. The product portfolio includes two primary service categories: (1) regular office catering and employee meals (Mitarbeiterverpflegung / Office Lunch) with options for breakfast, lunch, brunch, and pantry fills; and (2) event catering for occasions including weddings, birthdays, corporate events, trade shows, summer parties, and Christmas celebrations. Within these categories, customers can select from modular offerings: À La Carte Catering (customizable), Buffet Catering (warm), Fingerfood Catering (cold), BBQ Catering, and Brunch Catering. Add-on services include service personnel, equipment rental, and beverages. The platform operates across 200+ locations in Germany with free delivery, supporting orders from 10 persons upward with prices starting from €16.90 per person.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Lunch / Mitarbeiterverpflegung (Employee Meal Program) Recurring corporate meal subscription delivering breakfast, lunch, or brunch directly to offices; designed for hybrid work models and supporting small teams to large enterprises with flexible frequency options.
• Cloud Canteen Digital canteen platform that centralizes employee meal ordering for office environments, allowing companies to manage and customize workplace food programs through a single interface.
• Event Catering Full-service event catering for business celebrations, weddings, birthdays, and special occasions with menu options across BBQ, buffet, fingerfood, brunch, and breakfast, including equipment and service staff add-ons.
• BBQ Catering Barbecue catering including grilled meat, vegan options, and optional grill masters; available as BBQ à la carte with self-grilling or live grilling options.
• Buffet Catering Warm buffet catering with dishes served in heated containers, including hot and cold options for events at different price tiers starting from €20.90 per person.
• Fingerfood Catering Cold food catering designed for casual networking, with artfully arranged canapés on sustainable disposable plates starting from €16.90 per person for groups of 15+.
• Brunch Catering Brunch catering service for office or private events combining breakfast and lunch offerings.
• Breakfast Catering Morning catering service delivering breakfast items for office or business events.
• À La Carte Catering Customizable catering product where customers select individual dishes and determine portions themselves, offering flexibility in menu composition across multiple categories.
• Christmas Catering Seasonal holiday catering featuring traditional Christmas dishes such as duck roast, wild game, red cabbage, and dumplings, plus desserts like apple strudel and stollen; starts from €359 for 10+ persons.
• Special Occasion Packages (BBQ & Silvester) Seasonal special event packages including BBQ à la carte with 20 available dishes (€289 minimum net order) and Silvester/New Year's Eve buffet with 38 hot and cold 1–3 course options (€329 minimum).
• Pantry Fill Service Service that fills office pantries with healthy snacks and beverages; positioned as an additional offering beyond single deliveries, with dedicated support for multi-day events.
• Equipment Rental Rental of catering equipment including dishes, cutlery, heating devices, glasses, tables, chairs, tablecloths, and beer tent sets, with cleaning services included; standard rental period is two business days.
• Service Personnel Provision of service staff for events, including servers and setup personnel, offered as an add-on alongside catering deliveries.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

One partnership is on record.

• Feedr Germany (Feedr DE)coreStrategic or Co-development Partner · 12 November 2025MYMY catering and Feedr Germany have merged to create a unified platform for office and business catering across Germany. The merger combines MYMY's catering services with Feedr Germany's digital platform capabilities, offering digital management of catering, event services, pantry fills, and the Cloud Canteen system for employee meal ordering.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lemoncat: European (DACH-focused) office catering startup offering digital corporate meal solutions — emerging direct peer in the same market segment.
• Eventsofa: German event service marketplace offering catering as part of an event platform — comparable in digital aggregation of event services including food.

Broad incumbents

• ezCater: US-headquartered corporate catering marketplace with the largest national network of restaurants and caterers — comparable business model at much larger scale, useful as a global benchmark.
• CaterTrax: US online catering management platform connecting foodservice operators with corporate meal programs — comparable in catering ordering/payments infrastructure.
• Delivery Hero: German-founded global food delivery marketplace — broadly comparable aggregator model and parent of food-related assets, though operating in on-demand delivery rather than catering.

Direct peers

• Fooda: US corporate cafeteria and catering platform offering recurring workplace meal programs — closely analogous to MYMY's Cloud Canteen and Mitarbeiterverpflegung subscription products.
• Catering.de: A German online catering marketplace connecting customers with local caterers for events and corporate meals — directly comparable to MYMY's marketplace model in the same German geography.
• Cookbox (CookCompany / Cook Ink): Digital-first German catering provider focused on office lunches and event catering with an online ordering platform — comparable direct competitor in the German B2B catering segment.
• Kochzauber: Berlin-headquartered event catering provider offering office lunches, event buffets, and finger food across Germany — closely overlapping MYMY's corporate and event catering product set.
• Häppy Box: German office food and catering subscription service catering to SMEs with regular meal plans — direct competitor to MYMY's Mitarbeiterverpflegung subscription stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/CateringMYMY
• Facebookfacebook.com/mycateringmyway
• LinkedInlinkedin.com/company/mymycatering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYMY catering