What 36Kr Global does

36Kr Global is the international division of Chinese technology and business media company 36Kr, established in 2019 and headquartered in Beijing. The company operates a portfolio of four bilingual media sub-brands — 36Kr (Chinese-language, ~6 million daily page views), 36Kr Chuhai (Chinese outbound-firm platform with 12,000+ community members), KrASIA (English-language, syndicated on Bloomberg Terminal and Dow Jones Factiva), and 36Kr Japan (in partnership with Nikkei Group) — and layers on top of them a professional services practice that helps global companies establish brands in China and helps Chinese companies expand overseas.

The core services span brand establishment (WeChat official account management, Chinese-localized website development, payment and plug-in reconfiguration), brand awareness building (thought leadership, executive profiling, industry reports), international event publicity in China, branded event planning and execution, and bilingual editorial coverage. Technology is not proprietary: the stack is editorial, content management, and event logistics supported by the parent's media databases and syndication partnerships. Distribution reach is amplified through Nikkei publications, Yahoo! News, SmartNews, Bloomberg Terminal, Dow Jones Factiva, and WeChat official accounts.

The business model is B2B professional services with custom, quote-based pricing and no disclosed contract minimums or recurring SaaS contracts. Customers are a mix of enterprise brands (Airwallex, Alibaba Cloud, Shopee, YUP, Cegid) and government/free-zone entities (Dubai Chambers, Ajman Free Zone, DAFZ, GWC), served through consultative direct sales and event-driven partnerships. The company has teams in Beijing, Singapore, Tokyo, Dubai, and Germany, and its primary markets served are China, Southeast Asia, Japan, the Middle East, and Europe.

Name

36Kr Global

Legal name

36Kr Global

Website

https://36krglobal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

36Kr Global is the international division of Chinese tech media firm 36Kr, providing bilingual media platforms and professional marketing services that help global brands enter China and Chinese companies expand overseas across enterprise, government, and free-zone clients.

Ownership category

akta.pro rank

Product category

Cross-Border Business Consulting & Media Services

NAICS

Publishing Industries (513), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

akta.pro secondary industry

Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI)

Keywords

• Cross-border consulting
• Market entry services
• Media localization
• Brand establishment China
• Event publicity services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Brand & Marketing Services: 36Kr Global generates revenue through professional services including brand establishment in China, awareness building campaigns, event publicity, and branded initiatives. The company offers end-to-end solutions from brand setup to media outreach and event promotion tailored to client business needs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

36Kr Global is a B2B media and professional services company that helps international businesses enter and grow in the China market, and helps Chinese companies expand overseas. It delivers brand establishment, awareness building, event publicity, thought leadership, and bilingual editorial campaigns through its portfolio of multilingual media platforms (36Kr in Chinese, 36Kr Chuhai, KrASIA in English, 36Kr Japan) and on-the-ground teams across Southeast Asia, Japan, the Middle East, and Germany.

Product overview

36Kr Global is a strategic consultancy and media company headquartered in Beijing that bridges opportunities between China and the world. Its core offering is a portfolio of media sub-brands — 36Kr (Chinese), 36Kr Chuhai (Chinese brands going overseas), KrASIA (English-language Asia coverage), and 36Kr Japan (Japanese-language China coverage) — supported by a suite of professional services including brand establishment in China (WeChat account management, Chinese website development, branded events), brand awareness building (thought leadership, industry analysis, brand features), event publicity in China, and end-to-end editorial coverage. The media brands collectively serve Chinese, English, and Japanese-speaking business audiences with syndicated distribution reaching Bloomberg Terminal, Dow Jones Factiva, Nikkei publications, Yahoo! News, and SmartNews.

Differentiator

Problem solved

Functional benefit

Products and services

• 36Kr (36氪) Chinese-language technology and business media platform providing high-quality content on China's innovation and new economy trends, with over 6 million daily page views and a comprehensive database of China's technology landscape.
• 36Kr Chuhai (36氪出海) Largest new media platform consistently serving Chinese companies expanding overseas, managing an active community of decision-makers from first-tier cities in China.
• KrASIA English-language media platform dedicated to covering business and technology across China and Asia. Content syndicated on Bloomberg Terminal and Dow Jones Factiva, extending reach to a global readership.
• 36Kr Japan (36氪日本) In-depth coverage of China's business and technology developments for Japanese audiences, distributed via Nikkei Group publications and leading news aggregators including Yahoo! News and SmartNews.
• WeChat Official Account Management Multi-pronged WeChat presence management including account setup, content strategy, engagement, and audience growth to build meaningful connections with Chinese users.
• Chinese Website Development Creation of branded websites technically adapted for China's infrastructure, including reconfiguration of payment systems, plug-ins, and trackers to ensure functionality for Chinese audiences.
• Branded Events Planning and delivery of high-impact branded events in China, including speaker coordination, attendee recruitment, venue setup, and on-site support.
• Thought Leadership & Industry Analysis Crafting and publishing high-quality editorial assets including executive profiles and tailored industry reports to build credibility and market visibility.
• International Event Publicity in China Localized marketing and communications strategy for international events, promoting through local channels and developing localized marketing collateral to engage Chinese audiences effectively.
• Bilingual Editorial Coverage Production and distribution of bilingual feature stories, localized for Chinese and international readers across 36Kr Global's owned media platforms and syndication network.

Quantifiable outcome

• Over 6 million daily page views through 36Kr platform
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Nikkei GroupcoreStrategic or Co-development Partner36Kr Japan was established in 2018 in partnership with the Nikkei Group to provide in-depth coverage of China's business and technology developments for Japanese audiences. Content is distributed through Nikkei Group publications as well as leading news aggregators including Yahoo! News and SmartNews.
• Bloomberg TerminalflagshipGTM or Marketing PartnerKrASIA's English-language content is syndicated on Bloomberg Terminal, extending reach to global business readership and financial professionals.
• Dow Jones (Factiva)coreGTM or Marketing PartnerKrASIA's content is also syndicated through Dow Jones Factiva, providing additional global distribution for business and technology coverage.
• Alibaba CloudcoreStrategic or Co-development Partner36Kr Global supported Alibaba Cloud's Apsara Conference Demo Day, recruiting Southeast Asian AI startups for participation and providing editorial coverage. The partnership positions Alibaba Cloud as a convener of strategic dialogue for Chinese enterprises going global.
• Ajman Free ZonecoreStrategic or Co-development PartnerEvent activation and editorial strategy for Ajman Free Zone's China office inauguration, including end-to-end event execution, publicity, attendee recruitment, and bilingual emceeing for UAE-Emirati and Chinese stakeholder interactions.
• Dubai Airport Free Zone (DAFZ)coreStrategic or Co-development PartnerFull suite of event and editorial services for DAFZ's Business Beyond Borders roadshow in Shanghai, including venue sourcing, speaker curation, on-site staffing, and localized editorial coverage across 36Kr channels.
• LestaricoreStrategic or Co-development PartnerCollaboration with Lestari (market access platform for Indonesia) to organize online policy sessions on Indonesia's healthcare market for Chinese business audiences, featuring speakers from Indonesian government agencies and healthcare institutions.
• Dubai ChambersflagshipStrategic or Co-development PartnerExclusive interview feature with H.E. Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, during the Dubai Business Forum China in Beijing. Coverage positioned Dubai as strategic platform for Chinese enterprises expanding into MENA region.
• GWC (Gulf Warehousing Company)coreStrategic or Co-development PartnerSupported launch of GWC's Flow Port logistics solution through localized white paper content, reaching Chinese business readers through 36Kr Chuhai and circulating across 80 media outlets.
• Global Climate Finance Forum (GCFF)coreStrategic or Co-development PartnerWorked closely with GCFF organizers to bring climate finance discussions to Chinese stakeholders, publishing features through 36Kr Chuhai and syndication partnerships reaching over 50 Chinese media outlets.
• ShopeecoreGTM or Marketing PartnerCollaboration with Shopee to highlight the platform's cross-border ecommerce capabilities for Chinese brands entering Southeast Asia, featuring case study of design lifestyle brand Tagi's expansion success.
• McLaren RacingflagshipGTM or Marketing PartnerAirwallex's partnership with McLaren Racing featured in thought leadership campaign highlighting fintech infrastructure leadership through F1 China Grand Prix activation. 36Kr Global provided editorial coverage positioning Airwallex at intersection of performance and financial innovation.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dezan Shira & Associates (China-Briefing): Asia-focused business advisory and media firm that publishes China-Briefing.com, providing market entry, tax, and PR services to foreign companies entering China and Chinese companies going abroad — directly overlapping 36Kr Global's bilingual media-plus-consulting model.
• Jing Daily: B2B media and insights platform focused on China consumer/luxury markets, offering brand intelligence and content marketing services to global brands entering China — a comparable content-as-a-service model targeting the same cross-border enterprise buyers.
• TechNode (TechNode Global): China tech media and event company producing English and Chinese coverage of China's startup and tech ecosystem with services for international tech firms entering China — directly competes with 36Kr Global's English-language tech media positioning.
• China Skinny: Shanghai-based marketing research and consultancy helping foreign brands understand and market to Chinese consumers — comparable China market-entry and brand-building services with strong content/research offering.
• Trivium China: Boutique China-focused advisory firm providing policy analysis, market entry strategy, and communications support to multinationals operating in China — competes for the same enterprise consulting mandates 36Kr Global serves.

Broad incumbents

• South China Morning Post (SCMP): Major English-language media outlet covering China business and tech with significant reach and syndication — competes for English-language China coverage audience and brand awareness campaigns, though at substantially larger scale.
• Caixin Global: English-language edition of Caixin Media, one of China's most influential business news outlets, covering finance, tech, and policy — comparable English-language China business media positioning with similar enterprise readership.
• The Information: Subscription tech media outlet covering global tech with growing Asia coverage — comparable premium B2B tech media model with syndication/audience monetization relevant to 36Kr Global's KrASIA platform.

Emerging players

• Bamboo Works: English-language Asia tech media and content agency producing branded content for startups and tech firms across Asia — overlaps with 36Kr Global/KrASIA's bilingual tech media and branded editorial services.
• Radii Media: English-language media platform covering Chinese culture, lifestyle, and business with content marketing services — adjacent peer in the bilingual China-media-for-international-audiences category with comparable content-plus-services structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/36krglobal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 36Kr Global