BioTrackTHC

What BioTrackTHC does

BioTrackTHC is a Boca Raton, Florida-based cannabis technology company founded in 2010 that provides end-to-end seed-to-sale tracking and compliance software for the legal cannabis industry. The platform is structured as five integrated modules: cultivation/production software, processing and manufacturing software, cannabis-specific dispensary point-of-sale, a government traceability system, and BioTrack Pay, a cashless payments product. A dedicated hemp tracking module extends the same traceability chassis to federally legal hemp operators, and a Cannalytics integration layers analytics and business intelligence on top of POS data for sales, product, inventory, budtender, and customer metrics.

The company's installed base spans 2,200+ enterprise locations across 38 US states, Puerto Rico, and 9–12 international markets including Jamaica, Canada, Colombia, Australia, New Zealand, Netherlands, and South Africa. BioTrackTHC has secured 12 government contracts with state and local agencies for regulatory enforcement, tax collection, and diversion prevention, and reports cumulative processed sales in excess of $22 billion with 120,000+ trained users on the platform. Customer segments span commercial cannabis cultivators, processors, manufacturers, and dispensaries, alongside state and local regulatory bodies and Indigenous-owned cannabis businesses.

BioTrackTHC monetizes primarily through subscription-based software licensing to both private operators and government agencies, supplemented by transaction-based revenue from the integrated BioTrack Pay cashless payments platform. Distribution is led by enterprise field sales with a 'Request A Demo' motion, supported by inside sales and an ISO partner/reseller channel targeting mid-market operators. The company has raised $5 million in disclosed venture funding from Greenfield Capital Partners in 2015 and operates as a privately held entity with no parent company and no public ownership disclosures.

Name

BioTrackTHC

Legal name

BioTrackTHC

Website

https://biotrackthc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

BioTrackTHC provides seed-to-sale cannabis compliance software — covering cultivation, processing, dispensary point-of-sale, government traceability, hemp tracking, and cashless payments — for 2,200+ cannabis operators and 12 government agencies across 38 US states and 9+ international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Software Licensing: Subscription-based software licensing for seed-to-sale tracking and compliance across cultivation, processing, manufacturing, and dispensary operations.
2. Government Contract Solutions: Government traceability and compliance software contracts with 12 government agencies for regulatory enforcement and tax collection.
3. BioTrack Pay Transaction Processing: Integrated cashless payment platform generating transaction-based revenue for cannabis businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BioTrackTHC provides an integrated seed-to-sale cannabis software platform that tracks plants, inventory, and products across cultivation, processing and manufacturing, and dispensary point-of-sale, while also delivering state and local government traceability systems. The portfolio includes dedicated cultivation, processing and manufacturing, dispensary POS, hemp tracking, government traceability, BioTrack Pay cashless payments, and Cannalytics BI modules sold primarily to cannabis operators and regulators.

Product overview

BioTrackTHC offers an all-in-one cannabis technology platform providing comprehensive seed-to-sale software solutions across the entire cannabis supply chain. The product portfolio consists of five integrated modules: Cannabis Cultivation Software for grow operations management, Cannabis Processing & Manufacturing Software for inventory and compliance documentation, Cannabis Dispensary Point-of-Sale Software for retail operations, Government Traceability Solutions for regulatory compliance and enforcement, and BioTrack Pay for cashless payments. The company also offers Hemp Tracking & Tracing Software and integrates with Cannalytics for advanced analytics. The system is marketed as a unified, end-to-end platform designed for compliant seed-to-sale tracking and data reporting, operating across 38 U.S. states, Puerto Rico, and 8 international markets (Jamaica, Canada, Colombia, Australia, New Zealand, Netherlands, South Africa).

Differentiator

Problem solved

Functional benefit

Brands

• Cannalytics: Analytics and reporting platform integrated with BioTrack POS for customer and sales data intelligence.
• BioTrack Pay

Products and services

• Cannabis Cultivation Software Cannabis cultivation software that streamlines grow operations with custom workflows and key data points to optimize future yields, tracking plants from seed through harvest for commercial cannabis cultivation businesses.
• Cannabis Processing & Manufacturing Software Processing and manufacturing cannabis inventory management solution that records the necessary compliance data and automatically ports required information onto product labels, increasing transparency for cannabis processors and infused-product manufacturers.
• Cannabis Dispensary Point-of-Sale Software Cannabis-specific dispensary point-of-sale software with true hardware integration on a variety of tools, virtually eliminating human error and minimizing data entry for retail cannabis dispensaries.
• BioTrack Pay Integrated, secure, efficient, and reliable cashless payments platform for cannabis businesses, designed to optimize workflows, eliminate redundancies, reduce errors, and increase basket size.
• Government Traceability Solutions Cannabis and hemp traceability system with extensive tracking and reporting capabilities that assists state and local governments with enforcing regulations, collecting taxes, verifying product quality, and preventing illegal cannabis diversion and inversion.
• Hemp Tracking & Tracing Software Traceability solution for hemp businesses, extending BioTrackTHC's seed-to-sale tracking and compliance capabilities to hemp cultivation and product operations alongside cannabis.
• Cannalytics Analytics and business intelligence platform integrated with BioTrack POS data, standardizing and linking point-of-sale data to Cannalytics' proprietary customer data to deliver actionable intelligence on sales, product, inventory, budtender, and customer metrics for cannabis dispensaries.

Quantifiable outcome

• $22 Billion+ processed sales volume
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• CannalyticscoreTechnology or IntegrationCannalytics integration enables standardization and linking of BioTrack POS data to Cannalytics' proprietary customer data platform, delivering actionable business intelligence on sales, product, inventory, budtender, and customer metrics.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flowhub: Cannabis dispensary POS and inventory platform that competes head-to-head with BioTrack's dispensary POS module, particularly with multi-state operators.
• Treez: Enterprise cannabis retail POS and analytics platform targeting multi-state operators, directly overlapping with BioTrack's dispensary POS and Cannalytics-style analytics offering.
• METRC: The dominant state-mandated cannabis traceability platform in the US, directly competing with BioTrackTHC's government traceability solutions for state cannabis regulatory contracts.
• Cova: Cannabis dispensary POS platform with hardware integrations similar to BioTrack's dispensary offering, competing for both single-store and multi-location retail customers.
• Dutchie (including Greenbits and Leafbuyer assets): Vertically integrated cannabis technology platform combining POS, e-commerce, and payments that competes with BioTrack across the dispensary retail technology stack.
• Jane (iHeartJane): Cannabis e-commerce and dispensary management platform; listed as a BioTrack integration partner but also a competitor for dispensary software spend.
• Akerna (now part of MJ Holdings / NewLake Capital portfolio history): Public-market cannabis enterprise software provider offering seed-to-sale and supply chain tracking; historically a close direct competitor in cannabis compliance technology before restructuring.

Emerging players

• Springbig: Cannabis loyalty and marketing platform that integrates with BioTrack but is increasingly expanding into adjacent retail tooling, making it both a partner and partial competitor for dispensary wallet share.
• Sweed: Cannabis retail POS and analytics platform with dispensary-focused features; competes with BioTrack's dispensary POS and Cannalytics modules for retail wallet share.
• Blaze (Blaze.me): Cannabis dispensary POS and e-commerce platform with growing multi-state operator traction, competing with BioTrack for mid-market and enterprise retail accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BioTrackTHC
• Facebookfacebook.com/BioTrackTHC
• LinkedInlinkedin.com/company/6042452
• Instagraminstagram.com/biotrackthc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioTrackTHC