CheckPeople
CheckPeople is a U.S. consumer people-search and public-records aggregation platform founded in 2012, serving individual consumers with subscription-based background checks, reverse phone lookup, and address/criminal/vehicle records across all 50 states.
- Company typePrivate
- Founded2012
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What CheckPeople does
CheckPeople is a privately held U.S. consumer-facing people search and public records aggregation platform, operated as CheckPeople, LLC from Orlando, Florida since 2012. The company aggregates public records from county, state, municipal, and federal courthouses across all 50 U.S. states, Armed Forces locations, and U.S. territories, producing unified reports covering criminal records, civil records, bankruptcies, liens, lawsuits, phone book listings, arrest reports, traffic violations, sex offender status, social media accounts, and contact information. Beyond its four core products (People Search Directory, Background Checks, Reverse Phone Lookup, and Public Records Search), the platform has expanded into roughly 14 add-on modules including Arrest Records, Criminal Records, Mugshot Search, Inmate Search, Court Records, Property Records, Address Search, Dark Web Scan, Email Search, Driving Records, Vital Records, Veteran Search, License Plate Search, and Online VIN Check.
The business operates a fully self-serve product-led growth model: the first search is free, after which users convert into one of three monthly subscription tiers with auto-renewal. Distribution is exclusively direct-to-consumer through checkpeople.com, with no resellers or channel partners; demand generation runs through SEO, a 200+ article content blog, organic social (Facebook, Twitter), email marketing via Marketo, and paid acquisition on Google, Facebook, and Bing. Underlying technology is a public-records database with reverse phone lookup and report generation — there is no disclosed AI/ML modeling layer, no API, and no mobile app.
The customer base is horizontal: individual consumers using the platform for safety checks (roommates, dates, neighbors), reconnections (friends, family, classmates), or self-research. There are no named enterprise or B2B customers, no institutional investors, and no disclosed funding history, indicating a bootstrapped, founder-owned operation under CEO Johny Ponny with 11-50 employees and no external capital catalysts on the record.
CheckPeople firmographics
Firmographics- Name
- CheckPeople
- Legal name
- CheckPeople, LLC
- Website
- https://checkpeople.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CheckPeople is a U.S. consumer people-search and public-records aggregation platform founded in 2012, serving individual consumers with subscription-based background checks, reverse phone lookup, and address/criminal/vehicle records across all 50 states.
- Ownership category
- akta.pro rank
CheckPeople industry classification
Industry- Product category
- People Search and Public Records Aggregation
- NAICS
- Investigation and Personal Background Check Services (561611), Investigation and Security Services (5616)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Criminal Background Checks (National/State/County) (BPACALAA)
- akta.pro secondary industries
- Social Media & Online Reputation Screening (BPACALAL), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD), Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE)
Keywords
Where CheckPeople is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CheckPeople business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Subscription-Based People Search: Free first search to acquire customers, followed by monthly subscription fee for unlimited searches and reports. Subscription renews automatically unless cancelled. Three tiers of subscription plans are offered.
- Report Sales: Company sells information and reports obtained from public records to consumers. The service explicitly states it is in the business of selling reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free first search |
| Subscription | Monthly | Monthly subscription plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CheckPeople product offering
Product offeringCore offering
CheckPeople operates a self-serve online people search and public records platform that aggregates criminal records, civil records, bankruptcies, liens, lawsuits, phone book listings, arrest reports, traffic reports, sexual offender status, address/contact information, and social media data from county, state, municipal, and federal courthouses across all 50 U.S. states and territories. Users run searches by name and location or by phone number, and access comprehensive reports under a monthly subscription that enables unlimited searches.
Product overview
CheckPeople is a people search and public records platform offering a unified service with multiple interconnected search modules. The core offering consists of the People Search Directory, Background Checks, Reverse Phone Lookup, and Public Records Search services. These are supported by specialized add-on modules including Arrest Records Search, Criminal Records Search, Mugshot Search, Inmate Search (available for all 50 states), Court Records Search, Property Records Search, Address Search, Email Search, Driving Records, Vital Records (Birth, Death, Marriage, Divorce), Veteran Search, License Plate Search, Online VIN Check, and Dark Web Scan. The platform aggregates public records from county, state, municipal, and federal sources into comprehensive reports accessible through a subscription-based model.
Differentiator
Problem solved
Functional benefit
Products and services
- People Search Directory
Companies that use CheckPeople
Customer profileSegments1 record
Ideal customer profiles1 record
CheckPeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature4 records
CheckPeople partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Bing AdsminorMicrosoft advertising platform used to deliver Personalized Ads to website users and drive customer acquisition.
- FacebookminorFacebook Cookie used to deliver Personalized Ads to users and track online behavior for advertising purposes.
- GoogleminorGoogle services and Cookies used for analytics and to deliver Personalized Ads to website users.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CheckPeople competitors and assessment
Company assessmentDirect peers
- TruthFinder: Subscription-based background check service providing criminal records, contact info, and public records to consumers. Directly comparable in product offering, target audience, and marketing channels (heavy paid search/social advertising).
- Spokeo: Consumer-facing people search engine aggregating public records for personal use. Competes head-to-head on people search, reverse phone lookup, and address lookup with a similar self-serve subscription model.
- Intelius: People search and background check platform offering criminal records, reverse phone lookup, and identity verification. One of the established category incumbents with overlapping product set and similar consumer-only GTM.
- BeenVerified: Subscription-based consumer people search and background check platform offering criminal records, contact info, and reverse phone lookup. Direct competitor with a similar freemium-to-subscription PLG model and identical FCRA-non-compliance positioning.
- US Search: People finder and background check service offering criminal records and public records search to consumers. Comparable in product scope, subscription model, and target use cases.
- PeopleFinder: Consumer people search platform providing contact information, background data, and public records. Direct overlap on people search, address lookup, and reverse phone with similar pricing tiers.
- PeopleLooker: Consumer-focused people search and reverse phone lookup service aggregating public records. Operates an essentially identical subscription model with comparable feature set.
- Instant Checkmate: Subscription background check service providing criminal records, sex offender registry, and public records to consumers. Operates in the same vertical with comparable freemium acquisition and nationwide data coverage.
Broad incumbents
- Whitepages Premium: Established people search and contact information platform with broad consumer brand recognition. Overlaps on people search, reverse phone, and background checks, but operates at larger scale with broader product portfolio including premium tier.
Emerging players
- Pipl: Identity resolution platform aggregating public records and online identities. Comparable data aggregation approach but with a stronger B2B/API orientation, positioning it as an adjacent rather than direct competitor to CheckPeople's consumer-only model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CheckPeople social profiles
Digital presenceCheckPeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
CheckPeople leadership team
Management profileNumber of profiles
Profiles1 record
CheckPeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CheckPeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CheckPeople
What does CheckPeople do?
CheckPeople operates a self-serve online people search and public records platform that aggregates criminal records, civil records, bankruptcies, liens, lawsuits, phone book listings, arrest reports, traffic reports, sexual offender status, address/contact information, and social media data from county, state, municipal, and federal courthouses across all 50 U.S. states and territories. Users run searches by name and location or by phone number, and access comprehensive reports under a monthly subscription that enables unlimited searches.
Is CheckPeople a public or private company?
CheckPeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CheckPeople founded?
CheckPeople was founded in 2012. It employs 11 to 50 people.
Where is CheckPeople based?
CheckPeople is headquartered in Orlando, United States, in the North America region.
How does CheckPeople make money?
Two revenue lines are on record. Subscription-Based People Search is the primary driver. The others are report Sales.
Who are CheckPeople's main competitors?
Direct peers on record are TruthFinder, Spokeo, Intelius, BeenVerified, US Search, PeopleFinder, PeopleLooker and Instant Checkmate. Whitepages Premium is listed as a broad incumbent. Pipl is listed as an emerging player.
Does CheckPeople have an API?
No public API is recorded for CheckPeople.
What industry is CheckPeople in?
CheckPeople's product category is People Search and Public Records Aggregation. Its primary akta.pro industry code is BPACALAA, Criminal Background Checks (National/State/County), with a secondary code of BPACALAL, Social Media & Online Reputation Screening. Its NAICS code is 561611 and its SIC code is 7320.