What AlohaCamp does

AlohaCamp S.A. is a Polish-incorporated (KRS 0000922633), Warsaw-headquartered online marketplace that connects travelers with owners of nature-focused accommodations, operating across Poland and Spain. The platform lists more than 5,500 properties spanning houses, tiny houses, glamping tents, tree houses, yurts, houses on water, agritourism properties, and hotels, with over 25,000 guest reviews and an average trip rating of 4.8/5. The core product is a web and mobile marketplace (iOS and Android, 4.8/5 across 1,100 reviews) that supports host self-listing, pricing configuration (per-night, per-person, seasonal), calendar synchronization with Booking.com and Airbnb via iCal, and guest booking workflows processed through Stripe. Notable platform features include Instant Booking, Guest Favourite recognition with differentiated Poland versus non-Poland thresholds, and algorithmic tools (Smart Unblocking of Calendar Gaps and Intelligent Gap Unlocking) that automatically adjust minimum-stay rules to fill calendar inventory.

The company monetizes via a marketplace-commission model charging hosts 15%+VAT per booking (reducible to 5%+VAT when guests book through the host's personalized referral link) plus guest service fees, with revenue mechanics that incentivize host-driven demand generation. Supporting modules extend the ecosystem: Outdoors Club (a host-side loyalty discount program), AlohaPhoto (a barter-based professional photography service whose images carry contractual exclusivity against competing platforms), AlohaFriends (a closed influencer collaboration network producing barter or partially-paid creator content), and a digital gift voucher channel. Go-to-market combines product-led growth (self-serve host onboarding, mobile app) with community-led acquisition (creator networks, NaTourist user-generated content on Instagram) and direct-to-consumer marketing across SEO, content marketing, and email. Key partnerships include Stripe as the licensed payment operator, plus iCal-based calendar sync integrations with Booking.com and Airbnb, while analytics and audience targeting rely on Google Analytics and Meta platforms.

Name

AlohaCamp

Legal name

AlohaCamp S.A.

Website

https://alohacamp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AlohaCamp is a Poland-headquartered online marketplace that books nature-focused accommodations, listing 5,500+ properties such as glamping, tree houses, and yurts across Poland and Spain, monetizing via host commissions and guest service fees.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Nature accommodation marketplace
• Glamping booking platform
• Outdoor vacation rentals
• Alternative lodging marketplace
• Unique stay reservations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Host Commission: AlohaCamp charges hosts a commission on completed bookings. Standard commission is 15%+VAT. Hosts who share personalized referral links on social media can reduce commission to 5%+VAT. Commission is calculated on the total booking value and is non-refundable upon cancellation by host.
2. Guest Service Fees: Platform charges service fees to guests for bookings made through the platform. The service fee is separate from the host's booking price.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AlohaCamp operates an online marketplace that connects travelers (guests) with property owners (hosts) offering nature-based and alternative accommodations such as glamping sites, tree houses, yurts, tiny houses, houses on water, agritourism properties and small hotels across Poland and Spain. The platform processes listings, bookings, payments via Stripe, and verified reviews, and is supported by an iOS/Android mobile app, a loyalty program (Outdoors Club), a free photography service (AlohaPhoto) and an influencer collaboration program (AlohaFriends).

Product overview

AlohaCamp is a nature-focused accommodation booking platform that operates as a marketplace connecting Guests seeking unique outdoor stays with Hosts offering diverse property types including houses, tiny houses, glamping, tree houses, yurts, houses on water, and agritourism. The core platform provides listing management, booking processing, payment handling via Stripe, and review systems. The ecosystem includes supporting modules: Outdoors Club (loyalty program with Host discounts), AlohaPhoto (professional photography service), AlohaFriends (influencer collaboration program), Vouchers (gift certificates), and features such as Instant Booking, Smart Unblocking of Calendar Gaps, Seasonal Pricing, and a Mobile App rated 4.8. The platform has over 5,500 properties listed across Poland and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• AlohaCamp Marketplace Platform

Quantifiable outcome

• 4.8/5 average trip rating based on 25,000 guest reviews
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stripe Payments Europe Ltd.coreTechnology or IntegrationStripe is the licensed payment operator handling all payment services on the AlohaCamp platform. Located at 1 Grand Canal Street Lower D02 H210 Dublin, Ireland. Handles payment processing, fraud prevention, and fund transfers for bookings. Hosts receive payouts through Stripe; guests make payments via Stripe.
• Facebook/MetaminorGTM or Marketing PartnerSocial media cookies and marketing integration through Facebook platform. Used for audience targeting, advertising, and social login functionality.
• Instagram/MetaminorGTM or Marketing PartnerSocial media integration for community building and influencer marketing. AlohaFriends program utilizes Instagram for creator collaborations and property promotion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hipcamp: US-based marketplace connecting travelers with unique outdoor stays (camping, glamping, cabins, ranches). Most directly comparable to AlohaCamp given shared nature-stay niche, two-sided marketplace model, and focus on unique alternative accommodations over traditional hotels.
• Glamping Hub: Global online marketplace specializing in luxury camping and glamping accommodations. Comparable to AlohaCamp's glamping and tree-house supply, operating on a similar marketplace/commission model targeting outdoor-curious travelers.
• Canopy & Stars: UK curated booking platform for unique and nature-focused stays (cabins, treehouses, shepherd's huts, glamping). Directly comparable niche, curated-quality positioning, and Europe-based market overlap with AlohaCamp.
• Coolstays: UK-based curated vacation rental platform featuring unique and unusual places to stay. Comparable curated/unusual-stay positioning, two-sided marketplace, and direct overlap with AlohaCamp's 'Only on AlohaCamp' exclusive-inventory value proposition.
• Outdoorsy: Outdoor/RV and campervan rental marketplace serving travelers seeking nature experiences. Adjacent outdoor-stay marketplace model with comparable monetization mechanics and audience overlap on nature-curious travelers.

Broad incumbents

• HomeToGo: Berlin-based vacation rental aggregator/metasearch engine operating across Europe. Comparable marketplace model with broader supply including alternative stays; relevant as a scale competitor that also targets European outdoor/nature inventory.
• Airbnb: Global alternative accommodations marketplace. Comparable model and category (especially 'unique stays' including tree houses and cabins), and AlohaCamp's iCal sync with Airbnb indicates hosts multi-home inventory across both platforms.
• Booking.com: Global online travel agency with a large alternative-stays/holiday rental inventory. Comparable marketplace and iCal channel-partner relationship; represents the most formidable well-capitalized competitor in AlohaCamp's adjacent categories.
• Vrbo: Expedia-owned vacation rental marketplace focused on whole-home stays. Comparable marketplace model with broader supply including nature-adjacent properties; relevant incumbent benchmark for European short-stay demand.
• Vacasa: Largest North American vacation rental management and marketplace company. Comparable vacation-rental marketplace model and property-management partnerships, with growing European presence competing for nature-stay demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AlohaCamp
• Facebookfacebook.com/alohacampcom
• LinkedInlinkedin.com/company/alohacamp
• Instagraminstagram.com/alohacamp_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlohaCamp