What DoTimely does

DoTimely is a privately held, bootstrapped software company operating as DoTimely LLC from Mason, Ohio, founded in 2016 by Jasmine. The company provides a cloud-based SaaS platform for small and mid-sized service businesses, combining scheduling, invoicing, payment collection, staff management, and customer communication into a single product. Its technology footprint consists of a web portal (portal.dotimely.com), native iOS and Android apps branded 'DoTimely Bookings,' and integrations with Stripe for credit card processing (PCI Service Provider Level 1 compliance is inherited via Stripe so that sensitive card data never touches DoTimely's own servers), one-way QuickBooks Online export for accounting, iCalendar-based sync with Google, Apple, Outlook, and Yahoo calendars, and optional Facebook third-party sign-in.

The platform supports recurring appointments, automated surcharges (holidays, after-hours, weekends, extra pets), prepaid packages and subscriptions, paystub generation with tip distribution, GPS-tracked appointments, multi-lingual customer-facing client portals, and an auto-categorizing 'Smart Inbox' for inbound messages. Target customers are SMB service businesses, with pet care (dog walking, pet sitting, boarding, pooper scooper) as the primary use case and home-service trades (carpet cleaning, lawn care, HVAC, plumbing, electrical, roofing, painting, pest control, window cleaning, garage doors, handyman, general contracting) plus coaching and tutoring as additional verticals. The platform is GDPR-compliant as a data processor, with US-stored data and a documented erasure workflow.

Revenue is generated via a freemium, transaction-fee model: the core scheduling, invoicing, staff management, and customer communication tooling is provided free of charge to service businesses, and the company charges 'pennies' per invoice created. Go-to-market is entirely self-serve and product-led through the website, app stores, and review aggregators (Capterra, GetApp), with no enterprise sales motion or channel partners identified. The company has not raised institutional venture capital per available data, and no revenue, headcount, or active-parent disclosures are available.

Name

DoTimely

Legal name

DoTimely LLC

Website

https://dotimely.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DoTimely provides free, cloud-based scheduling, invoicing, staff management, and customer communication software to SMB service businesses—primarily pet care plus home-services trades—monetizing through small per-invoice transaction fees, distributed via web portal and iOS/Android apps.

Ownership category

akta.pro rank

Product category

Service Business Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Services Aggregators & SMB Acquirers (FSAMABAK)

akta.pro secondary industry

Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)

Keywords

• Appointment scheduling software
• Service business management
• Invoicing and payments
• Staff management tools
• Pet care software

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Core Software: Core scheduling, invoicing, and communication features are provided free of charge to service business owners. This free tier allows businesses to get organized and manage all aspects of their business without upfront costs.
2. Invoice Transaction Fees: Revenue generated through small transaction fees per invoice created. Quote from source: 'We make money after you make money. Our pricing is completely aligned with you. You pay only pennies for invoices created.' This aligns business success with customer success.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DoTimely provides a free, cloud-based SaaS platform for small service businesses to manage scheduling, automated invoicing and payment collection, staff pay and tip distribution, and multi-channel customer communication. The platform is offered at no upfront cost, with revenue generated through small per-invoice transaction fees, and is delivered through a web portal plus native iOS and Android mobile applications. It targets SMB service providers — primarily pet care businesses (dog walking, pet sitting, boarding) and a broad range of home service trades (cleaning, lawn care, HVAC, plumbing, etc.) — with verticalized features such as pet profiles and automated surcharges.

Product overview

DoTimely is a unified service business management platform offering free scheduling, invoicing, staff management, and customer communication tools primarily targeted at service businesses such as pet care, cleaning, and home services. The platform consists of five core modules: Scheduling (smart booking and calendar management), Invoicing (automatic billing and payment collection), Mobile Apps (iOS/Android staff applications), Staff Management (payroll, time tracking, permissions), and Customer Experience (portal, messaging, notifications). Additional features include Smart Inbox for message categorization, Packages and Subscriptions for prepaid service bundles, Automated Surcharges for dynamic pricing, Appointment Request Distribution for staff routing, and Client Portal for self-service. The platform integrates with QuickBooks Online for accounting export and Stripe for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• DoTimely Scheduling Smart appointment booking, recurring appointments, staff assignment, and calendar views (month/week/day/staff) for service businesses, enabling staff to pick open jobs and reducing back-and-forth scheduling. Targeted at SMB service providers handling field or in-home appointments.
• DoTimely Invoicing Invoicing and payment collection module supporting manual and automatic invoice generation, tax configuration, discounts, customer credits, packages, and payment tracking. Includes scheduled billing cycles (weekly, bi-weekly, monthly) with optional automatic payment collection from credit cards on file via Stripe.
• DoTimely Mobile Apps Native iOS and Android applications that let business staff manage appointments, view schedules, clock in/out, track time cards, and access customer and pet information from the field. Distributed as 'DoTimely Bookings' on the App Store and 'DoTimely' on Google Play.
• DoTimely Staff Management Staff management module covering work schedules, time cards, paystub generation, tip distribution, roles and permissions, and vacation tracking for service businesses employing service-based and hourly staff.
• DoTimely Customer Experience Customer-facing portal and communication module enabling appointment requests, invoice viewing, payment processing, in-app messaging, SMS and email notifications, and multi-lingual support — designed to let customers self-serve and reduce owner workload.

Quantifiable outcome

• Free access to core software with pay-per-invoice model

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationQuickBooks Online integration allows DoTimely users to export invoice data to their QuickBooks accounts for accounting purposes. This is a one-way sync from DoTimely to QuickBooks. Only finalized invoices can be exported and each invoice can only be exported once. Historical invoices are not automatically sent.
• StripecoreTechnology or IntegrationStripe is used to store and process credit cards for payment collection. Stripe is PCI Service Provider Level 1 certified, the most stringent level of certification. No sensitive card data touches DoTimely servers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Housecall Pro: Field-service management SaaS for home-service SMBs (plumbing, HVAC, electrical, cleaning), offering scheduling, invoicing, payment processing, and staff management — directly overlapping with DoTimely's home-service vertical, though with a broader SMB customer base and VC funding.
• Jobber: Field-service software for home-service businesses (lawn care, cleaning, HVAC, plumbing) with scheduling, invoicing, payments, and client hub — directly comparable to DoTimely's scheduling and payment automation for service SMBs.
• ServiceTitan: Enterprise-grade software for residential trades (HVAC, plumbing, electrical) covering scheduling, dispatching, invoicing, payments, and payroll — comparable workflow surface to DoTimely but targeted at mid-market and enterprise service companies rather than micro-businesses.
• Time To Pet: Software built specifically for pet-sitting and dog-walking businesses, featuring pet profiles, staff scheduling, recurring appointments, invoicing, and client communication — the closest vertical competitor to DoTimely's pet-care beachhead.
• Square Appointments (Block): Appointment scheduling and payments product within Block's commerce suite, providing self-serve booking, automated reminders, payment processing, and client management for service-based SMBs — overlaps with DoTimely's self-serve booking and Stripe-backed payment flows.

Emerging players

• Vagaro: Cloud-based SaaS for salons, spas, and fitness studios offering online booking, invoicing, staff management, and payment processing — comparable SMB service-business stack to DoTimely but specialized in beauty/wellness verticals.
• Acuity Scheduling: Appointment scheduling software with self-service client booking, payment collection, and calendar integrations — comparable to DoTimely's client portal and scheduling, with partial overlap in use cases like tutoring and coaching but broader in audience.
• Pet Check Technology (Pet Check): Veterinary practice management software including scheduling, client communication, and pet record management — adjacent vertical (vet clinics rather than pet care services) but highly comparable pet-centric workflow surface to DoTimely.

Broad incumbents

• Booker by Mindbody: SaaS booking and business management platform for spas, salons, and fitness — broader incumbent in SMB service scheduling, with comparable invoicing and payment workflows but specialized in beauty/wellness rather than pet care or home services.

Regional players

• PetDesk: Pet-care client engagement platform with appointment booking, reminders, and loyalty programs serving veterinary and pet-care businesses primarily in North America — adjacent pet-vertical workflow overlap with DoTimely's pet-care focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dotimely

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoTimely