Synthesys

What Synthesys does

Synthesys (legally NOUVEAU MEDIA LTD) is a London-based AI video generation platform founded in 2020 by Nick Koukoulakis. The company operates an AI Video Agent that orchestrates multiple frontier generative models (Sora 2, Google VEO 3.1, Wan 2.5, Kling 3, and Seedream) to autonomously produce video output from a single text prompt, URL, product image, or script. The platform combines 1,000+ AI avatars, 400+ studio-quality voices across 140+ languages, and a custom-trained frame-accurate lip-sync model that matches mouth movements to each language's phonemes. Core products include the AI Video Generator, AI Voice Generator, AI Avatar Generator, AI UGC Video Generator, AI Dubbing, AI Commercial Generator, and the recently launched Recast AI Face Swap.

The company's revenue model is primarily subscription-based, with three self-serve tiers (Indie at $29/month, Studio at $59/month, Agency at $119/month) and an Enterprise tier introduced in 2025 with custom multi-year contracts. A usage-based credit system governs generation consumption across tools and models. Distribution is product-led growth via app.synthesys.live, augmented by a 40% lifetime-recurring affiliate program, marketplace listings on Canva Apps and HubSpot, and content-led SEO. Synthesys reports having served 50,000+ active creators and businesses and generated over 1,000,000 videos; named customers include Coca-Cola, Yahoo, TCS, AT&S, Heat and Control, and Jetex. The company is bootstrapped and founder-owned, operates with 11-50 employees, and has not disclosed external funding.

Name

Synthesys

Legal name

NOUVEAU MEDIA LTD

Website

https://synthesys.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Synthesys is a London-based AI video agent platform that orchestrates frontier models (Sora 2, VEO 3.1, Wan, Kling, Seedream) to generate videos with 1,000+ avatars and 400+ voices in 140+ languages, serving marketing teams, L&D departments, e-commerce brands, and growth agencies via subscription plans.

Ownership category

akta.pro rank

Product category

AI Video Generation Software

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

Keywords

• AI video generation
• Text-to-speech synthesis
• AI avatar creation
• Voice cloning technology
• AI video dubbing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model: Indie ($29/mo), Studio ($59/mo), Agency ($119/mo). Includes credit allocation for video generations with fair usage limits. Existing customers locked into original prices during active subscription.
2. Usage-Based Credits: Credit system where generation costs vary by tool, model, and complexity. Higher-tier models like Sora 2 consume more credits. Enterprise customers negotiate custom credit terms.
3. Affiliate Program: 40% lifetime recurring commission for affiliates. No cap or expiration on commissions. Minimum payout threshold of $100. Monthly leaderboard challenges with bonus prizes for top performers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Synthesys operates an AI video agent platform that orchestrates multiple frontier AI models to autonomously generate video content from text prompts, URLs, or scripts. The platform combines a 1,000+ AI avatar library, 400+ studio-quality voices in 140+ languages with frame-accurate lip-sync, voice cloning from 10 seconds of audio, and product-link/URL-to-video conversion. Output formats include UGC ads, commercials, training videos, product demos, talking photos, dubbing, and face-swap recasting for marketing, e-commerce, L&D, agency, and individual creator use cases.

Product overview

Synthesys is an AI video agent platform — a unified product ecosystem centered on a multi-model orchestration engine that autonomously generates any video format from a single prompt. The core platform (AI Video Agent / AI Video Generator) serves as the central orchestration layer, coordinating frontier AI models (Sora 2, Google VEO 3.1, Wan 2.5, Kling 3, Seedream) to produce video output. Key module products include the AI Voice Generator (neural TTS with 400+ voices in 140+ languages and voice cloning), the AI Avatar Generator (1,000+ presenters with custom digital twin creation), and the AI UGC Video Generator (creator-style social ad content). The portfolio also includes purpose-built sub-products for specific formats and platforms: AI Dubbing (multilingual lip-sync dubbing), AI Commercial Generator (broadcast-quality TV/YouTube ads), AI TikTok Ad Generator, AI Facebook Ad Generator, AI Product Video Generator, AI Spokesperson Video Creator, Speech-to-Speech (voice transfer), Recast — AI Face Swap, AI Talking Photos, and AI Animated Videos. The platform is offered as a SaaS subscription (Indie, Studio, Agency plans) with full commercial rights on all plans. Founded in London in 2020 by Nick Koukoulakis.

Differentiator

Problem solved

Functional benefit

Brands

• Recast: AI Face Swap product — new feature launched for face swapping in video content.

Products and services

• AI Video Generator Core platform that orchestrates frontier AI models to autonomously generate video content from text prompts, URLs, or scripts for marketers, agencies, e-commerce brands, L&D teams, and individual creators.
• AI Voice Generator Generates studio-quality AI voice-overs across 400+ voices in 140+ languages, with voice cloning from 10 seconds of audio for marketers, creators, and training teams.
• AI Avatar Generator Generates AI avatar videos using a library of 1,000+ avatars across corporate, lifestyle, education, and sales categories for use in ads, training, and explainer content.
• Speech-to-Speech Voice Cloning Clones a speaker's voice from as little as 10 seconds of audio and applies it across 140+ languages for localized voice-overs and avatar narration.
• AI UGC Video Generator Generates user-generated-content-style videos with AI avatars and voices for paid social, e-commerce, and brand advertising use cases.
• AI Dubbing Automatically dubs video content into 140+ languages using voice cloning and frame-accurate lip-sync, intended for global marketing, training, and content localization.
• AI Commercial Generator Generates AI avatar-led TV- and digital-style commercial videos for brands and agencies seeking rapid commercial creative production.
• AI Video Ad Generator Generates AI avatar-driven video ads for paid and organic channels, supporting rapid creative iteration for marketers and e-commerce brands.
• AI Avatar Video Generator Generates talking-avatar videos using the 1,000+ avatar library for sales, training, explainers, and marketing communications.
• AI TikTok Ad Generator Generates TikTok-format AI avatar and UGC-style ads optimized for short-form vertical placement on TikTok.
• AI Facebook Ad Generator Generates AI avatar and UGC-style ads tailored for Facebook's paid social formats and placements.
• AI Product Video Generator Converts product page URLs and assets into AI avatar-led product videos for e-commerce brands and DTC marketers.
• AI Spokesperson Video Creator Generates AI spokesperson-led videos for marketing, sales outreach, and explainer content using the avatar and voice libraries.
• Recast — AI Face Swap Recasts the face in an existing video using AI face-swap technology, enabling personalized and localized video variants.
• AI Talking Photos Animates still photos into AI avatar-led talking videos using voice and lip-sync, for creators, marketers, and social content.
• Hybrid AI VSL (Video Sales Letter) Generates AI hybrid video sales letters combining avatar narration with product visuals for direct-response marketers.
• AI Animated Videos Generates AI-driven animated explainer videos for marketing, training, and product communications.
• Enterprise Tier (Custom) Custom-priced enterprise tier of the Synthesys AI video agent platform, tailored for large organizations with dedicated support, volume usage, and production-grade SLAs.

Quantifiable outcome

• 90-95% cost reduction vs traditional video production
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• OpenAI (Sora 2)coreTechnology or IntegrationIntegration of OpenAI's Sora 2 model into the multi-model orchestration layer for cinematic motion generation. Synthesys routes optimal tasks to Sora 2 for photorealistic video output.
• Google (VEO 3.1)coreTechnology or IntegrationIntegration of Google VEO 3.1 into the orchestration layer for high-quality video generation. Part of the multi-model approach selecting optimal AI for each scene.
• Kling (Kuaishou)coreTechnology or IntegrationIntegration of Kuaishou's Kling 3 model for complex movement and motion in video generation. Selected for specific task types based on content requirements.
• Wan (ByteDance)coreTechnology or IntegrationIntegration of ByteDance's Wan 2.5 model for rapid iteration video generation. Used for quick turnaround content needs.
• SeedreamcoreTechnology or IntegrationIntegration of Seedream model into the orchestration layer for image-to-video generation capabilities.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ElevenLabs: Best-in-class AI voice and audio platform; comparable on the voice cloning, multilingual TTS, and dubbing capabilities that underpin Synthesys's audio stack.

Direct peers

• Pictory: AI video creation from text and scripts aimed at marketers and content teams; overlaps on prompt-to-video workflows and PLG distribution.
• Fliki: Text-to-video AI platform with avatars, voiceover, and multilingual output; directly comparable product surface to Synthesys's AI Video Generator.
• Runway: AI video generation platform with both generative video and editing tools; competes for the same creator, agency, and marketing use cases with frontier-model-led output.
• Colossyan: AI avatar video generator for enterprise learning and communications; competes for the same L&D and corporate training budget pools as Synthesys.
• D-ID: AI talking avatar and face animation platform; comparable technology stack around avatars, lip-sync, and multilingual video localization.
• Elai.io: AI avatar video generation platform targeting marketing, L&D, and e-commerce; comparable avatar-led workflow and subscription pricing structure.
• Synthesia: Closest direct competitor: AI avatar video generation platform with multilingual lip-sync, enterprise customers, and a similar PLG-plus-enterprise GTM. Comparable pricing tiering and avatar-led workflow.
• HeyGen: AI video generation platform focused on avatars, multilingual dubbing, and UGC-style content for marketing and sales teams. Overlaps directly on Synthesys's core value proposition.

Emerging players

• Murf AI: AI voice generation platform with studio-quality voices and multilingual support; competes for the AI voiceover budget that Synthesys also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/synthesysai
• YouTubeyoutube.com/@synthesysaistudio
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/synthesys-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesys