Common Sense Events

What Common Sense Events does

Common Sense Events (CSE) is a full-service wedding and event venue management company headquartered in San Marcos, California. Founded in 2015 by Jonathan and Julianna Aymin, the company originally operated as an event staffing business serving large events including Comic Con, Stagecoach, and Coachella. Following the COVID-19 pandemic, CSE divested its staffing operations to a national firm and pivoted in 2018 to venue management, beginning with a single San Diego venue and scaling to 10+ managed properties across Southern California, Connecticut, North Carolina, Georgia, Mississippi, and Alabama within roughly six years. CSE sells three integrated service tiers — Venue Development (launching new venues), Venue Management (full-service outsourcing of operations, sales, marketing, and staffing for existing venues), and Venue Consulting (advisory for prospective venue owners) — with pricing structured as a hybrid of set-up fee, monthly management fee, and commission on bookings. Ancillary revenue comes from bartending services ($40/hour with a 6-hour minimum) and a curated Vendor Partnership Program.

The company operates a sales-led, direct B2B go-to-market targeting venue owners, real estate investors, wineries, municipalities, churches, and private estate owners across the United States. Lead generation is anchored by The Venue Rx Podcast (1,000+ episodes hosted by CEO Jonathan Aymin), an SEO-optimized blog and YouTube channel, and active listings on Wedding Wire and The Knot. Internally, CSE runs Honeybook as its CRM, Asana for project management, Dialpad for telephony, and proprietary data-driven analytics dashboards for marketing and operational decisions. The company is founder-owned and bootstrapped, has 11-50 employees, and is actively hiring across venue operations, executive leadership, and bartending roles in support of a stated goal to double its managed property count.

Name

Common Sense Events

Legal name

Common Sense Events Inc.

Website

https://cseventservices.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Common Sense Events is a bootstrapped, full-service wedding and event venue management company that operates, markets, and staffs 10+ venues on behalf of property owners across the United States under a hybrid fee-plus-commission revenue model.

Ownership category

akta.pro rank

Product category

Venue Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Venue management services
• Wedding venue operations
• Event venue consulting
• Hospitality venue staffing
• Venue launch services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venue Management Services: Full-service venue management including marketing, sales, operations, staffing, and day-to-day management. Revenue generated through a combination of Management Set Up Fee, Monthly Management Fee, and Commission on bookings. CSE handles all aspects of venue operations for property owners who want to step back from daily involvement.
2. Venue Development: Launch services for new venues including branding, CRM setup, sales process, operational elements, and team hiring. Structured with Management Set Up Fee + Monthly Management Fee + Commission.
3. Venue Consulting: Advisory services for venue owners at various stages, including contract creation, pricing strategy, and market positioning. Helps launch venues in different states with consulting expertise.
4. Bartending Services: Trained and certified bartenders provided for venues they manage. Priced at $40/hour with 6-hour minimum shifts. Includes standard bar kit with mixers, jigger, muddlers, wine key, etc.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Common Sense Events is a full-service wedding and event venue management company that operates venues on behalf of property owners. Its three core offerings are Venue Development (end-to-end launch of new venues covering branding, CRM setup, sales process, team hiring, and operations), Venue Management (outsourced handling of marketing, sales, bookings, staffing, and day-to-day operations for existing venues), and Venue Consulting (advisory on pricing, contracts, and market positioning). The company also supplies bartending services at managed venues and runs The Venue Rx educational podcast.

Product overview

Common Sense Events is a venue management company offering three integrated service tiers: Venue Development (for launching new venues from concept through launch), Venue Management (full-service outsourcing for existing venues covering marketing, sales, and operations), and Venue Consulting (advisory services for startup venues). The company also provides ancillary services including bartending at managed venues, a vendor partnership program, and The Venue Rx Podcast as an educational content platform. The services are designed to work together as a comprehensive solution, with development clients potentially transitioning to management services and consulting clients receiving guidance that prepares them for the company's other offerings.

Differentiator

Problem solved

Functional benefit

Brands

• The Venue Rx: A podcast hosted by Jonathan Aymin dedicated to documenting and sharing best practices for owning, operating, and managing world-class wedding venues. The podcast has 1,000+ episodes and serves as an educational platform for venue professionals.

Products and services

• Venue Development Comprehensive launch service for venues not yet operational, covering branding, CRM setup, sales process configuration, operational elements, vendor sourcing, market analysis, website/social media development, booking integration, contract creation, brand kit design, and team hiring. Priced as Management Set Up Fee + Monthly Management Fee + Commission on bookings.
• Venue Management Full-service outsourcing for existing venues, handling operations, sales, and marketing so venue owners can step back from daily management. Includes vendor partner evaluations, contract review, website/brand refresh, booking system integration, and assistant venue manager placement. Priced as Management Clean-House Fee + Monthly Management Fee + Commission.
• Venue Consulting Advisory service for venue owners getting started, providing guidance on facility design, branding, contract creation, pricing strategy, and long-term profitability strategies based on industry experience across multiple venue styles and states.
• Bartending Services Trained and certified bartenders provided for events at CSE-managed venues, with 6-hour minimum shifts at $40/hour, bringing standard bar kits including mixers, jigger, muddlers, and wine key. Two bartenders required for guest counts over 100. Does not include glassware, consumables, or disposable items.
• The Venue Rx Podcast Educational podcast and YouTube channel hosted by CEO Jonathan Aymin featuring interviews with wedding venue owners and industry experts, providing tips, tools, tactics, and inspiration for venue management professionals, including the Venue Owner Series special segment. Available on Apple Podcasts, YouTube, Spotify, Amazon Music, and other platforms.

Quantifiable outcome

• Venues transformed from zero sales to over $1 million under CSE management
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Event HelpercoreGTM or Marketing PartnerCSE is partnered with Event Helper to offer low-cost event insurance with superior coverage for all clients. CSE donates 100% of their partner commission to Got Your Back San Diego and makes a 1:1 matching contribution, doubling community impact.
• Got Your Back San DiegocoreOthersNon-profit providing weekend food assistance for children in San Diego County schools. CSE supports through Event Helper partnership donations, feeding 1 child for every wedding booked and each event insured.
• WEVA (Wedding and Event Venue Association)coreStrategic or Co-development PartnerFirst professional association for wedding venue owners, founded by CSE. Represents industry leadership and commitment to shaping the future of venue management.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wedgewood Weddings: Largest dedicated wedding venue management and ownership company in the U.S., operating dozens of wedding and event venues under a similar full-service model. Directly comparable to CSE as a third-party venue manager with multi-state footprint and packaged venue services.

Broad incumbents

• Tripleseat: Cloud-based event management platform for restaurants, hotels, and unique venues, used for booking, lead management, and event planning. Comparable to CSE as a sales-and-operations enablement layer for event venues, though it is software rather than a services operator.
• Cvent: Enterprise event management platform (acquired Social Tables) that handles venue sourcing, registration, and event logistics at scale. Comparable to CSE as a venue and event management incumbent, with a much broader enterprise event focus.
• AlliedPRA: Destination management and event services company handling corporate events, meetings, and incentive programs across multiple U.S. markets. Comparable to CSE as a multi-state outsourced event/venue services operator, though focused on corporate rather than wedding clients.
• PRA Business Events (part of Audere Group): Global event management agency producing corporate events, conferences, and incentive programs. Comparable to CSE as a large-scale outsourced event operator, though with a corporate rather than wedding focus.

Emerging players

• Planning Pod: All-in-one business management platform for event venues, rental companies, and planners, offering booking, CRM, and floor-plan tools. Overlaps with CSE's venue management workflow but delivered as SaaS rather than managed services.
• Caterease (Caterease Software): Event and catering management software serving banquet halls, hotels, and venues with booking, billing, and proposal tools. Comparable to CSE as a venue operations and event sales enablement solution, but software-only.
• Aisle Planner: Wedding planning and business management software for wedding professionals, including venues, planners, and vendors. Comparable to CSE on the wedding venue operations and lead management side, but positioned as a SaaS workflow tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CommonSenseEventsInc/playlists
• Instagraminstagram.com/csevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Sense Events