Aerogarden

What Aerogarden does

AeroGarden is a consumer-facing indoor hydroponic gardening brand owned by The Scotts Company LLC, a wholly-owned subsidiary of Scotts Miracle-Gro (NYSE: SMG). Founded in 2006, the company designs and sells countertop hydroponic Garden systems that combine integrated LED grow lights, automated water and nutrient delivery, and proprietary pre-seeded pods to enable soil-free, year-round cultivation of herbs, vegetables, flowers, and leafy greens in indoor home environments. The product architecture follows a closed platform-plus-modules model: the Garden unit is the core hardware platform, while Seed Kits (consumable pre-seeded pods in herbs, vegetables, flowers, and lettuce varieties), Accessories (nutrients, replacement parts, grow domes, pump filters, tools), and standalone Grow Lights form the recurring and adjacent revenue layers. AeroGarden does not publish specific pricing; it does run seasonal promotions including Amazon Prime Day deals of up to 40% off.

The business model is a hybrid of hardware sales and recurring consumables: Garden units generate an initial hardware purchase, with Seed Kits and Accessories producing ongoing revenue from the installed base. Go-to-market is direct-to-consumer, executed through the AeroGarden storefront on scottsmiraclegro.com, the Amazon marketplace (including a dedicated Amazon brand store and Prime Day activations), and Scotts Miracle-Gro's broader retail distribution network that places the brand alongside other Scotts-owned consumer brands. The primary customer segment is unskilled home gardeners without outdoor space who want fresh herbs and vegetables without the friction of soil, bugs, or seasonal limits; a secondary segment is gift purchasers buying for weddings, housewarmings, graduations, and cooking enthusiasts. The company operates with 11-50 employees, has no mobile app or public API surface, and reports no AI, ML, or data-driven features in its product stack.

Name

Aerogarden

Legal name

The Scotts Company LLC

Website

https://aerogarden.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AeroGarden, a brand under Scotts Miracle-Gro, designs and sells countertop hydroponic indoor gardening systems with integrated LED grow lights for home consumers. Its platform-plus-modules model pairs hardware Garden units with recurring consumable seed kits, accessories, and standalone grow lights.

Ownership category

akta.pro rank

Product category

Indoor Hydroponic Gardening Equipment

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (44423)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Indoor gardening systems
• Hydroponic grow kits
• LED grow lights
• Seed pod kits
• Home gardening equipment

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hydroponic Garden Systems: Sale of indoor hydroponic garden hardware units including countertop gardens and related equipment
2. Seed Kits: Recurring sales of seed pods and grow kits as consumable products for existing garden systems
3. Accessories and Grow Lights: Sale of replacement parts, nutrients, grow lights, and accessories to support ongoing garden operation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AeroGarden designs and sells countertop hydroponic indoor garden hardware units with integrated LED grow lights that let home consumers grow herbs, vegetables, flowers, and leafy greens year-round without soil, sunlight, or gardening experience. Revenue is driven by sales of the core garden systems and recurring purchases of pre-seeded seed pod kits, nutrients, replacement parts, and standalone LED grow lights.

Product overview

AeroGarden is an indoor hydroponic gardening system brand under Scotts Miracle-Gro, offering a platform-plus-modules architecture. The core product line consists of hydroponic Gardens (self-contained growing systems with integrated LED grow lights and automated water/nutrient delivery), supplemented by Seed Kits (pre-seeded pods in herb, vegetable, flower, and lettuce varieties), Grow Lights (standalone LED lighting products), and Accessories (nutrients, replacement parts, and tools). The system enables soil-free indoor plant cultivation year-round, targeting consumer home gardeners who want foolproof growing with minimal skill requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Gardens

Quantifiable outcome

• No quantifiable outcomes publicly disclosed

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as a key marketplace distribution partner for AeroGarden products, featuring exclusive deals and Prime Day promotions. The partnership enables broad consumer reach through Amazon's e-commerce infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gardyn: Premium smart indoor garden vertical with app-connected hydroponic systems and AI-assisted plant management (Kelby). Competes in the same premium countertop-to-tower segment with higher price points and a subscription consumable model.
• iHarvest: Maker of the iHarvest indoor garden, a countertop-to-floor hydroponic system with LED lighting. Niche competitor focused on soil-free home growing with a similar foolproof consumer positioning.
• Click & Grow: Direct-to-consumer smart indoor garden maker offering countertop hydroponic systems with proprietary Smart Soil pods and LED lighting. Closest functional competitor to AeroGarden with a similar foolproof, design-forward positioning.
• Rise Gardens: Direct-to-consumer indoor hydroponic garden maker offering modular, app-connected growing systems for herbs and vegetables. Overlaps with AeroGarden in home hydroponics and recurring seed-pod revenue.
• Lettuce Grow: Farmstand-style hydroponic growing system for households, using seedling pods and a self-watering tower. Competes with AeroGarden in the consumer hydroponics category with a focus on fresh produce at home.

Others

• Spocket: Dropshipping marketplace platform that includes indoor garden and hydroponic SKUs from third-party suppliers. Indirect ecosystem participant; signals the rising number of small competitors entering the consumer hydroponics category.

Emerging players

• Bowery Farming: Vertical farming company using hydroponics and LED lighting for commercial indoor produce production. Shared underlying technology (hydroponics + LED) but serves retail/food-service rather than households.
• Plenty: Vertical farming operator leveraging hydroponic and LED technology for indoor produce at scale. Adjacent technology stack but commercial (B2B) focus versus AeroGarden's consumer model.

Broad incumbents

• Miracle-Gro: Sister brand under Scotts Miracle-Gro and a leader in consumer gardening products including soil, fertilizer, and traditional gardening kits. Adjacent category leader with overlapping customer base but focused on soil-based gardening rather than hydroponics.
• Scotts: Sister brand under Scotts Miracle-Gro and dominant U.S. lawn care brand with deep retail penetration. Provides distribution leverage for AeroGarden via shared retail relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aerogarden
• Facebookfacebook.com/aerogarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerogarden