eThink Education
eThink Education, operating as Open LMS, provides managed open-source Moodle-based learning management systems for corporate workforce learning and higher education. The Baltimore-based company serves global enterprise customers through subscription LMS hosting, customization, and an ecosystem of 17+ integration partners.
- Company typePrivate
- Founded2008
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eThink Education does
eThink Education, operating commercially as Open LMS, provides fully-managed open-source learning management system (LMS) solutions built on the Moodle™ platform and powered by AWS cloud infrastructure. Founded in 2008 and headquartered in Baltimore, Maryland, the company serves two distinct primary segments through specialized product lines: Open LMS WORK targets corporate/workforce learning for employee training, compliance, and extended enterprise programs, while Open LMS EDU serves higher education and academic institutions requiring customizable academic LMS environments.
The product portfolio extends beyond core LMS hosting to include the Open LMS Reports Engine (native analytics without programming), a branded mobile application with offline learning capabilities, a native ecommerce suite enabling revenue generation from course sales, and the Open LMS Academy for professional development. The platform supports an integration ecosystem of 17+ partners including Turnitin, Copyleaks, Kaltura, TeacherMatic, and PebblePad, and features an exclusive AI-Assisted Editor for TinyMCE. Security and compliance certifications include SOC 2, ISO 27001, GDPR, and CCPA.
Revenue is generated through subscription-based LMS licensing and hosting on customized enterprise pricing with annual billing, complemented by professional services for custom content creation (delivered in partnership with GP Strategies). The company employs 11-50 people and sells primarily through a sales-led direct enterprise motion supplemented by digital self-service across localized websites in English, Spanish, French, Japanese, Portuguese, and Australian English. Named customers span higher education (Waseda University, Royal College of Art, Millikin University, LSU Shreveport), enterprise (KPMG, Nissan, Avianca Airlines, Sodimac, Powell's Books), and government (Government of Western Australia). A Learning Technologies Group logo appears on the website, indicating a likely corporate affiliation within that LMS-focused holding group.
eThink Education firmographics
Firmographics- Name
- eThink Education
- Website
- https://ethinkeducation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eThink Education, operating as Open LMS, provides managed open-source Moodle-based learning management systems for corporate workforce learning and higher education. The Baltimore-based company serves global enterprise customers through subscription LMS hosting, customization, and an ecosystem of 17+ integration partners.
- Ownership category
- akta.pro rank
eThink Education industry classification
Industry- Product category
- Learning Management Systems
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (611710), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Open-Source & Self-Hosted LMS (EDAFAAAL)
- akta.pro secondary industries
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ)
Keywords
Where eThink Education is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
eThink Education business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- LMS Subscription and Hosting: Open LMS generates revenue through subscription-based licensing and hosting services for their Moodle™-based learning management system. Pricing is customized to meet organizational needs including budget considerations, offering world-class support to every client as part of the subscription.
- Custom Content Creation Services: Native authoring tools and add-on services including custom content creation through partnerships like GP Strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized enterprise pricing based on organizational requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
eThink Education product offering
Product offeringCore offering
eThink Education provides a fully-managed, open-source learning management system (LMS) built on Moodle and hosted on AWS, sold under the Open LMS brand. The platform is offered in two variants — Open LMS WORK for corporate workforce learning and compliance training, and Open LMS EDU for higher education and academic institutions — with 24/7 support, customization, integrations, and compliance features included in the subscription.
Product overview
eThink Education offers Open LMS, a globally recognized open-source learning management system built on Moodle and powered by AWS. The product portfolio consists of two specialized platforms: Open LMS WORK for workforce learning and compliance training, and Open LMS EDU for higher education institutions. The ecosystem includes complementary services such as the Open LMS Academy for professional development, the Open LMS Reports Engine for analytics, a branded Mobile App, and an Ecommerce Suite. AI capabilities are integrated through an exclusive AI-Assisted Editor for TinyMCE. The platform supports extensive customization options and seamless integrations with third-party learning tools and services.
Differentiator
Problem solved
Functional benefit
Brands
- Open LMS WORK: Business LMS platform for workforce learning and corporate training
- Open LMS EDU
- AI-Assisted Editor for TinyMCE
Products and services
- Open LMS A scalable, customizable, fully-managed Moodle-based learning management system hosted on AWS, designed for organizations seeking open-source LMS capabilities with managed hosting, 24/7 support, compliance tooling, and a broad integration ecosystem.
- Open LMS WORK Business-focused variant of Open LMS aimed at corporate workforce learning, employee onboarding, professional development, compliance training, and extended enterprise training for partners, customers, or franchisees.
- Open LMS EDU Education-focused variant of Open LMS for higher education institutions and K-12 schools, supporting academic programs, instructional design, online learning, and educational initiatives.
- Open LMS Academy Professional development platform offering training courses covering site administration, platform tools and resources, and course development, available to both Open LMS clients and non-clients.
- Open LMS Reports Engine (ORE) Native analytics tool within Open LMS that allows users to create, edit, and export reports on learning programs and learner progress without requiring programming or developer skills.
- Open LMS Mobile App Branded mobile application for Open LMS that delivers learner experiences online or offline, supporting flexible access to course content and learning activities.
- Open LMS Ecommerce Suite Native ecommerce functionality within Open LMS WORK that enables organizations to monetize training through paid courses, course marketplaces, and revenue-generating extended enterprise programs.
- AI-Assisted Editor for TinyMCE AI-powered content authoring tool integrated into the Open LMS platform that helps educators and trainers produce polished course content, announcements, and lesson plans with prompts for summaries, translations, and tone adjustments.
Quantifiable outcome
- 99%+ accuracy for Copyleaks plagiarism and AI detection integration
- +1 more outcomes
Companies that use eThink Education
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
eThink Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature6 records
eThink Education partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- TeacherMaticcoreAI content creation partner offering over 70 AI generators for course content creation within the Open LMS platform, enhancing educator productivity and content development capabilities.
- CopyleakscoreEthics and academic integrity partner providing advanced plagiarism and AI detection with 99%+ accuracy, integrated into Open LMS to ensure academic integrity.
- TurnitincoreOriginality checks and grading tools provider integrated with Open LMS to deliver powerful assessment integrity solutions for educational institutions.
- PebblePadcorePersonal learning portfolio and ePortfolio partner integrated with Open LMS to support reflective learning and evidence-based credentialing.
- SMOWL ProctoringcoreRemote proctoring solution integrated with Open LMS to enable secure online assessment proctoring capabilities.
- KalturacoreVideo platform integration providing video management, creation, and delivery capabilities within the Open LMS environment.
- OpenSesamecoreE-learning content marketplace partner offering thousands of courses that can be integrated with Open LMS deployments.
- GP StrategiescoreCustom content creation and training solutions partner providing professional services for Open LMS implementations including custom course development.
- IntelliboardcoreAdvanced analytics and business intelligence partner providing enhanced reporting and data visualization capabilities for Open LMS.
- IntelliCartcoreEcommerce capabilities partner integrated with Open LMS to enable course marketplace and revenue generation features.
- Brickfield Education LabscoreAccessibility tools and solutions partner providing tools to ensure Open LMS courses meet accessibility standards.
- ClasscoreVirtual classroom integration partner providing synchronous learning capabilities within the Open LMS platform.
- Class CollaboratecoreCollaborative learning tools partner integrated with Open LMS to enable real-time group learning and collaboration features.
- K16 SolutionscoreEducational content integration partner providing curriculum mapping and content delivery solutions for Open LMS.
- SumadicoreLearning delivery and logistics partner integrated with Open LMS to enhance learning program administration.
- Ease LearningcoreContent authoring and learning design partner providing tools and services to enhance course development within Open LMS.
- MotraincoreMotivational rewards and incentives partner integrated with Open LMS to gamify learning experiences and drive learner engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
eThink Education competitors and assessment
Company assessmentEmerging players
- TalentLMS: TalentLMS is a lightweight, affordable commercial LMS targeting SMBs and training providers. It overlaps with Open LMS WORK in the lower end of the workforce learning market but with less enterprise customization depth.
Direct peers
- D2L Brightspace: D2L Brightspace is a leading commercial LMS serving higher education, K-12, and corporate learning markets globally. It is a direct substitute for Open LMS EDU and Open LMS WORK, especially in large institutions evaluating customizable commercial platforms.
- Docebo: Docebo is an AI-powered enterprise LMS focused on corporate training, customer education, and extended enterprise. It competes with Open LMS WORK for mid-market and enterprise workforce learning deals, and shares the AI-content-creation positioning.
- Canvas by Instructure: Canvas is one of the largest commercial LMS platforms for higher education and K-12, and increasingly for workforce learning. It competes head-to-head with Open LMS EDU and increasingly with Open LMS WORK in mid-market and enterprise deals.
- Absorb Software: Absorb is a commercial cloud LMS serving corporate, association, and education customers with a strong mid-market focus. It competes with Open LMS WORK and offers a managed, customizable alternative to open-source deployments.
- Totara Learning: Totara is the other open-source LMS platform eThink explicitly supports alongside Moodle. Both companies offer managed, customizable open-source LMS solutions to enterprise and education buyers, making Totara the closest direct peer and a substitute product in eThink's own sales conversations.
- Moodle HQ: Moodle HQ is the steward of the open-source Moodle platform that powers Open LMS. It offers MoodleCloud and Moodle Workplace as direct managed alternatives, competing with Open LMS for the same customers who want open-source flexibility without self-hosting.
Broad incumbents
- Cornerstone OnDemand: Cornerstone is a large, established talent and learning suite serving enterprise HR, compliance, and workforce development. It overlaps with Open LMS WORK as part of a broader HCM/learning portfolio, especially in large-enterprise procurement.
- Blackboard by Anthology: Anthology (formerly Blackboard) is a long-established higher-ed and K-12 LMS and broader EdTech suite. It is a direct Open LMS EDU competitor at large institutions and competes with significantly greater scale and integration breadth.
- Saba Software (Cornerstone): Saba, now part of Cornerstone, historically focused on enterprise talent, learning, and performance management. It overlaps with Open LMS WORK in the enterprise compliance and workforce learning segment, typically in larger, multi-product HR-led deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
eThink Education social profiles
Digital presenceeThink Education compliance and trust
Trust signalCompliance4 records
eThink Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
eThink Education leadership team
Management profileNumber of profiles
eThink Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eThink Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eThink Education
What does eThink Education do?
eThink Education provides a fully-managed, open-source learning management system (LMS) built on Moodle and hosted on AWS, sold under the Open LMS brand. The platform is offered in two variants — Open LMS WORK for corporate workforce learning and compliance training, and Open LMS EDU for higher education and academic institutions — with 24/7 support, customization, integrations, and compliance features included in the subscription.
When was eThink Education founded?
eThink Education was founded in 2008. It employs 11 to 50 people.
Where is eThink Education based?
eThink Education is headquartered in Baltimore, United States, in the North America region.
How does eThink Education make money?
Two revenue lines are on record. LMS Subscription and Hosting is the primary driver. The others are custom Content Creation Services.
Who are eThink Education's main competitors?
TalentLMS is listed as an emerging player. Direct peers are D2L Brightspace, Docebo, Canvas by Instructure, Absorb Software, Totara Learning and Moodle HQ. Broad incumbents are Cornerstone OnDemand, Blackboard by Anthology and Saba Software (Cornerstone).
Does eThink Education have an API?
No public API is recorded for eThink Education.
What industry is eThink Education in?
eThink Education's product category is Learning Management Systems. Its primary akta.pro industry code is EDAFAAAL, Open-Source & Self-Hosted LMS, with a secondary code of EDAFAAAA, Core LMS Platforms (Academic & Corporate). Its NAICS code is 61143 and its SIC code is 7372.