Kineon

What Kineon does

Kineon is a privately-held consumer health technology company founded in 2019 and headquartered in Atlanta, Georgia. The company designs, manufactures, and sells wearable red light and near-infrared laser therapy devices under its MOVE+ brand, targeting adults with chronic joint pain, professional and amateur athletes seeking faster recovery, and health-conscious consumers pursuing non-pharmaceutical wellness solutions. The core product, the MOVE+, is a modular, battery-powered wearable that combines 660nm deep red LEDs with 808nm medical-grade near-infrared lasers (class 1, 50mW per module) to deliver targeted photobiomodulation to joints and surrounding tissue. The company emphasizes 15,000+ hours of internal research, FDA registration of its device, and the use of clinically validated wavelengths as evidence of differentiation versus generic LED panels.

The business is operated on a direct-to-consumer e-commerce model centered on the Shopify-hosted kineon.io storefront, supplemented by Amazon marketplace listings and affiliate/influencer channels. The MOVE+ is priced at $699 (with promotional pricing as low as $399) and is offered with Affirm and ShopPay installment financing at $84 per month; HSA/FSA eligibility broadens accessibility. Revenue is diversified across MOVE+ hardware, the RELIEF+ myofascial release tool, joint support supplements, an Extender Strap accessory, the multi-SKU Pain to Possible Bundle, and the HEAL+ infrared laser therapy pre-order. The company ships globally across North America, Europe, and Asia-Pacific with multi-currency support.

Kineon has raised roughly $2.0 million to date, primarily through Indiegogo crowdfunding ($476,754 in August 2023 and $1.5 million in 2024), and operates with a small team of 1-10 employees. The company is led by CEO and Co-founder Forrest Smith, and it has secured marketing partnerships with the NFL, NBA, MLB, and MLS Players Associations to provide athlete endorsements, alongside an organic social community of 50,000+ Instagram followers. No institutional venture capital or private equity investors are disclosed in the source materials.

Name

Kineon

Legal name

Kineon LLC

Website

https://kineon.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kineon is a privately-held Atlanta-based consumer health technology company that designs and sells wearable hybrid LED and near-infrared laser therapy devices, principally the MOVE+ at $699, for joint pain relief and athletic recovery, distributed direct-to-consumer globally through its e-commerce platform and supported by professional athlete endorsements.

Ownership category

akta.pro rank

Product category

Consumer Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Red light therapy
• Wearable laser devices
• Joint pain relief
• Light therapy devices
• Photobiomodulation products

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales - MOVE+ Device: Primary revenue from direct-to-consumer sale of the MOVE+ red light therapy device. One-time hardware purchase at $699 with optional financing. Additional revenue from accessory products (Extender Strap, Pain to Possible Bundle).
2. Product Line Extensions: Revenue from complementary products including RELIEF+ (myofascial release tool), supplements (joint support), and planned HEAL+ (infrared laser therapy). Bundle options drive higher average order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kineon designs, manufactures, and sells the MOVE+, a wearable red light therapy device that combines 660nm deep red LEDs with 808nm medical-grade near-infrared lasers for targeted joint pain relief, inflammation reduction, and improved mobility. The company offers complementary products including the RELIEF+ myofascial release tool, HEAL+ infrared laser therapy device, joint support supplements, and bundled packages, primarily through direct-to-consumer e-commerce.

Product overview

Kineon offers a product suite centered on wearable red light and laser therapy devices for joint pain relief and recovery. The core product is the MOVE+, a next-generation wearable device combining 660nm deep red LEDs and 808nm near-infrared laser technology. This is complemented by the HEAL+ (infrared laser therapy, pre-order), RELIEF+ myofascial release tool, joint support supplements, an Extender Strap accessory, and a Pain to Possible Bundle that packages the MOVE+, RELIEF+, and Extender Strap together. The company positions itself as bridging clinical-grade light therapy with home accessibility, backed by over 15,000 hours of research and FDA registration.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE+: Wearable red light laser therapy device for targeted joint pain relief using 660nm red light LED and 808nm near-infrared laser technology.
• MOVE+ Pro
• HEAL+
• RELIEF+
• Pain to Possible Bundle

Products and services

• MOVE+ Wearable red light laser therapy device that combines 660nm deep red LEDs and 808nm near-infrared lasers to deliver clinical-grade joint pain relief, reduce inflammation, and improve mobility through targeted light therapy. Targeted at consumers with joint pain, athletes, and health-conscious individuals.
• HEAL+ Targeted infrared laser therapy device for deep tissue treatment, available via Indiegogo crowdfunding pre-order. Intended for consumers seeking targeted healing applications.
• RELIEF+ Myofascial release tool designed to work alongside the MOVE+ device, providing trigger point therapy for muscle tension and pain relief for consumers.
• Joint Support Supplements Science-backed joint support supplements designed to complement the device-based therapy products for consumers seeking comprehensive joint health support.
• Extender Strap Accessory strap that extends the fit of the MOVE+ device for use on larger body areas such as the lower back. Sold as a standalone accessory.
• Pain to Possible Bundle Bundled package combining the MOVE+ device for joint targeting, RELIEF+ for muscle soothing, and Extender Strap for versatile body coverage, marketed as a comprehensive pain management solution for consumers.

Quantifiable outcome

• Results typically visible within 1-3 weeks of consistent daily use; chronic conditions may show continued improvement over 4-6 weeks
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• NFL Players AssociationcoreGTM or Marketing PartnerProfessional sports league backing providing athlete endorsements and credibility for athletic performance and recovery use cases. Featured in marketing materials.
• NBA Players AssociationcoreGTM or Marketing PartnerProfessional sports league backing providing athlete endorsements and credibility for athletic performance and recovery use cases. Featured in marketing materials.
• Major League BaseballcoreGTM or Marketing PartnerProfessional sports league backing providing athlete endorsements and credibility for athletic performance and recovery use cases. Featured in marketing materials.
• Major League SoccercoreGTM or Marketing PartnerProfessional sports league backing providing athlete endorsements and credibility for athletic performance and recovery use cases. Featured in marketing materials.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the company's online store. Provides payment processing infrastructure including ShopPay installment option.
• StripecoreTechnology or IntegrationPayment processing partner handling credit card transactions and payment processing for e-commerce orders.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for customer communication, newsletters, and promotional campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joovv: Direct competitor in consumer red light therapy, offering full-body LED panels for home use. Targets the same joint pain, recovery, and wellness customer base as Kineon but with stationary panels rather than wearables.
• LightStim: Competitor in LED light therapy devices spanning skincare and pain relief categories. Sells FDA-cleared handheld and panel devices with similar clinical positioning to Kineon's MOVE+.
• Mito Red Light: Direct competitor offering red and near-infrared light therapy panels for home and clinical use. Targets athletes and chronic pain sufferers with similar wavelengths and value proposition to Kineon.
• Celluma: Competitor in LED light therapy devices with both professional and consumer channels. Targets pain management, skin health, and recovery use cases similar to Kineon, with FDA-cleared positioning.
• PlatinumLED Therapy Lights: Direct competitor offering high-output red and near-infrared LED therapy panels for home and clinical buyers. Targets similar pain management and recovery use cases with comparable wavelength claims to Kineon.
• Bon Charge: Direct competitor in consumer red light therapy and wellness devices, selling panels, masks, and related products. Competes for the same biohacker and wellness-focused DTC customer with overlapping SKU economics.
• HigherDOSE: Direct competitor in consumer infrared and red light therapy, selling saunas and red light products for recovery, pain relief, and biohacking. Shares the wellness influencer-led GTM motion and overlapping customer base with Kineon.

Broad incumbents

• Hyperice: Broader recovery and performance technology incumbent (massage guns, vibration, contrast therapy). Competes with Kineon for the same elite athlete and fitness enthusiast GTM but with a much larger portfolio and broader retail distribution.
• Therabody: Broader incumbent in the recovery and pain relief category (Theragun percussive devices, RecoveryAir compression). Competes with Kineon for the same athlete and chronic pain customer wallet but with mechanotherapy rather than light therapy.

Emerging players

• NovaaLab: Emerging DTC player in red light therapy devices with similar price-conscious positioning. Overlaps with Kineon on customer base (joint pain, recovery) but with a smaller product portfolio and brand footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/kineonlabs
• YouTubeyoutube.com/@Kineon_Labs
• Facebookfacebook.com/Kineonlabs
• LinkedInlinkedin.com/company/kineonlabs
• Instagraminstagram.com/kineon
• TikToktiktok.com/@kineon_labs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kineon