What Newmine, llc does

Newmine, LLC operates a SaaS returns-intelligence platform aimed at mid-to-large retail enterprises. Its flagship product, Chief Returns Officer, applies predictive and prescriptive analytics to forecast return rates, detect anomalies, and prescribe corrective actions to specific merchandising, digital, planning, and safety teams. The platform is complemented by three supporting modules: KeepScore, a proprietary continuous risk/opportunity score across retail signals; Voice of Customer, which applies NLP to unstructured feedback including reviews, returns comments, support tickets, and emails; and Talk to Your Data, a natural-language query interface over the underlying retail models.

The company's underlying architecture ingests structured transactional data (sales, returns, SKU/vendor/category attributes) and unstructured customer feedback, normalizes and links signals at the SKU level, and triggers cross-functional workflows. Pricing is quote-based annual subscriptions, calibrated to retail sector and volume, with customized ROI analysis performed during the demo cycle. Newmine sells through an enterprise field-sales motion targeting retail brands, supported by integration with OMS, WMS, and ERP systems.

Newmine is privately held, headquartered in Southborough, Massachusetts, with a 1-10 employee headcount and a leadership team comprising Founder & CEO Navjit Bhasin, CPO Rhyanna Taylor, and CTO Trishan Singh, supplemented by an advisory board of former executives from Ulta, Valentino, Prada, Armani, and Pacsun. Named customers include Gap, Levi's, Old Navy, Athleta, Urban Outfitters, Banana Republic, Talbots, Title Nine, Pacsun, Viscata, Coldwater Creek, Soft Surroundings, and others. The company has received Gartner Cool Vendor (2019), Red Herring Top 100 North America (2020), and Coresight Research Disruptor recognition, and has no publicly disclosed venture funding.

Name

Newmine, llc

Legal name

Newmine LLC

Website

https://newmine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Newmine provides a SaaS returns-intelligence platform for mid-to-large retail enterprises, using predictive and prescriptive analytics to forecast return rates, detect anomalies, and prescribe corrective actions across merchandising, digital, planning, and safety teams.

Ownership category

akta.pro rank

Product category

Retail Returns Intelligence Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Returns, Refunds & Warranty Support (RMA) (BPAAABAD)

Keywords

• Retail returns reduction
• AI retail analytics
• Returns intelligence platform
• Merchandise returns prevention
• Retail margin optimization

Headquarters

HQ city

Southborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Chief Returns Officer SaaS Subscription: Newmine operates as a SaaS company offering the Chief Returns Officer platform on a subscription basis. Pricing is customized based on retail sector and volume, with ROI analysis performed during the sales/demo process. The platform is positioned as a high-ROI investment with claims that every $1M reduction in returns adds $0.5M to the bottom line.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Newmine sells the Chief Returns Officer, a SaaS Returns Intelligence platform that uses predictive and prescriptive analytics to help mid-to-large retail brands reduce merchandise returns and improve financial performance. The platform continuously analyzes product, transactional, and customer feedback data to detect returns anomalies, identify root causes, and prescribe corrective actions to the appropriate team members across merchandising, digital, planning, and safety functions.

Product overview

Newmine is an AI Margin Intelligence Layer for Retail, offered as a unified SaaS platform. The flagship product is Chief Returns Officer®, a purpose-built returns intelligence platform that uses predictive and prescriptive analytics. This core platform is complemented by KeepScore™ (a proprietary continuous risk/opportunity scoring metric), Voice of Customer (for analyzing structured and unstructured customer feedback), and Talk to Your Data (a natural language querying interface). All modules share a common data layer and work together to help retailers reduce returns, improve margin, and enhance customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• Chief Returns Officer®: Purpose-built SaaS Returns Intelligence platform that uses predictive and prescriptive analytics to reduce returns and improve financial performance of retailers
• KeepScore™
• Voice of Customer
• Talk to Your Data

Products and services

• Chief Returns Officer

Quantifiable outcome

• 10x ROI driven by earlier, more informed decisions
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Coldwater CreekflagshipStrategic or Co-development Partner · 5 December 2023Coldwater Creek, a lifestyle brand of women's apparel, shoes, and accessories, selected Newmine's Chief Returns Officer platform in December 2023. The partnership enables Coldwater Creek to proactively reduce returns, leading to greater sales and profitability through predictive analytics and return prevention strategies.
• Soft SurroundingsflagshipStrategic or Co-development Partner · 5 December 2023Soft Surroundings, a thoughtfully curated retailer of women's apparel, home, shoe, and accessories merchandise, selected Newmine's Chief Returns Officer platform in December 2023. The platform enables Soft Surroundings to quickly analyze and take corrective actions on why customers return merchandise, improving customer loyalty, profitability, and satisfaction.
• IncisivcoreStrategic or Co-development PartnerJoint partnership producing the Retail Returns Prevention Playbook - a comprehensive guide for organizations ready to tackle the root causes of returns. Leverages AI-driven intelligence from Incisiv's industry research combined with Newmine's returns reduction platform capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Narvar: Narvar is a broad post-purchase experience platform covering shipping notifications, returns, and customer engagement for large retailers. It competes with Newmine for the same enterprise retail wallet around returns and post-purchase intelligence, though it is much larger and broader in scope.
• Blue Yonder: Blue Yonder (formerly JDA) is a large supply chain and retail planning platform with AI-driven demand forecasting, inventory, and returns capabilities. Its supply-chain planning footprint and Gartner Cool Vendor-era positioning put it in the same competitive set as Newmine for enterprise retail AI decisions.

Direct peers

• Loop Returns: Loop Returns is a returns management and exchanges platform for direct-to-consumer and omnichannel retailers. While Loop is more downstream (returns processing and exchanges) and Newmine is more upstream (prevention), both compete for the same retailer's returns budget and serve overlapping apparel and lifestyle brands.
• ReturnGO: ReturnGO is an AI-powered returns management and exchange automation platform for e-commerce retailers. It overlaps with Newmine's Chief Returns Officer in branding and positioning around AI-driven returns outcomes and competes for the same retailer's returns and post-purchase budget.
• Vue.ai: Vue.ai provides an AI platform for retail covering product tagging, merchandising intelligence, and customer experience optimization. It competes directly with Newmine in applying AI to retail data for margin and CX outcomes and overlaps in use cases such as merchandising intelligence and digital optimization.
• Nextail: Nextail is an AI-driven retail merchandising and demand-forecasting platform used by fashion and apparel brands to optimize assortments, pricing, and inventory. Like Newmine, it layers predictive analytics onto retailer data to drive margin improvement and reduce waste, and it targets the same mid-to-large apparel and lifestyle brands (e.g., it overlaps with the Pacsun / Ascena ecosystem).
• EDITED: EDITED provides retail analytics and market intelligence for fashion brands, focused on pricing, assortment, and product performance benchmarking. It serves a similar fashion/apparel buyer and competes for the same merchandising-analytics budget that Newmine's KeepScore™ and Chief Returns Officer target.
• True Fit: True Fit uses AI-driven fit and style data to help apparel and footwear retailers reduce returns — the exact upstream-prevention outcome Newmine targets. It serves many of the same footwear and apparel customers (e.g., Levi's ecosystem brands) and is one of the closest comparables for returns-reduction outcomes.

Emerging players

• Lily AI: Lily AI applies AI to product attributes, descriptions, and customer demand signals to improve discovery and conversion for fashion and beauty retailers. It addresses the same upstream merchandising and product-decision issues that Newmine's Chief Returns Officer targets, though it does not focus on returns prevention specifically.
• FindMine: FindMine uses AI to automate outfit completion, product recommendations, and merchandising content for apparel retailers. It operates at the same intersection of AI-driven merchandising decisions and customer-experience outcomes that Newmine addresses, with overlapping fashion and lifestyle retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmine, llc