Silk & Snow

What Silk & Snow does

Silk & Snow is a Toronto-based e-commerce company that designs and sells premium sleep, bedding, furniture, and bath products directly to consumers in Canada and the United States. Its product portfolio spans mattresses (memory foam, hybrid, and natural latex), bed frames, nightstands, dressers, tables, modular sofas, ottomans, sheets (cotton, linen, muslin, percale, silk), duvets, pillows, weighted blankets, and silk accessories, manufactured using certified natural materials including GOLS-certified organic latex from Sri Lanka, mulberry silk at 19 momme, organic cotton, and sustainably sourced Acacia and Rubberwood from Vietnam. The company monetizes primarily through one-time direct-to-consumer unit sales priced roughly $35–$2,000+, supported by a secondary wholesale channel offering tiered volume discounts for hotels, care facilities, rental properties, resorts, and spa/wellness businesses ordering 10+ units, with logistics coordination across North America.

The business operates a hybrid go-to-market combining product-led e-commerce on silkandsnow.com (with separate Canadian EN/FR and US storefronts) and physical showrooms in Toronto (Summerhill and downtown) and Vancouver (Granville). Risk-reversal mechanisms include 100-night trials on mattresses, toppers, and select bedding, 30-night trials on furniture, and warranties ranging from one to five years. Marketing relies on content marketing (sleep and material education), social media across Facebook, Instagram, TikTok, Threads, and LinkedIn, email and SMS, community referrals, and earned media from outlets including Mashable, USA Today, Business Insider, and House Beautiful. The company was founded in 2017 by Albert Chow (CEO) and Kenneth Mo (Chief Customer Officer) via a Kickstarter crowdfunding campaign and remains privately held with no institutional capital disclosed, operating through Silk & Snow Inc. (Ontario, Canada) and SCC USA Inc. for North American distribution.

Name

Silk & Snow

Legal name

Silk & Snow Inc.

Website

https://silkandsnow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Silk & Snow is a Toronto-based e-commerce company selling premium mattresses, bedding, furniture, and bath products directly to consumers in Canada and the United States, with a secondary wholesale channel serving hotels, care facilities, and rental properties.

Ownership category

akta.pro rank

Product category

Home Bedding and Furniture

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Premium bedding products
• Organic sleep products
• Bedroom furniture retail
• Mattress e-commerce
• Home furnishings brand

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for mattresses, bedding, furniture, and bath products sold directly to consumers through e-commerce and retail showrooms. No subscription required for individual products.
2. Wholesale & Commercial Bulk Orders: Volume pricing program for commercial buyers including hotels, care facilities, rental properties, resorts, and spas. Tiered discounts starting with 10+ unit purchases. Logistics coordination for orders across Canada and US.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Silk & Snow is a direct-to-consumer retailer of premium mattresses, bedding, bedroom furniture, and home products sold primarily online through silkandsnow.com with physical showrooms in Toronto and Vancouver. The product range includes memory foam, hybrid, and organic latex mattresses; sheets (linen, Egyptian cotton, percale, muslin, waffle, silk); duvets and comforters; pillows and weighted blankets; bed frames, nightstands, dressers, and tables; plus modular couches and ottomans. The company emphasizes sustainably sourced, certified materials (GOTS, GOLS, OEKO-TEX, organic cotton, mulberry silk) and offers 100-night risk-free trials with free shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk & Snow Memory Foam Mattress The brand's original memory foam mattress, sold direct-to-consumer with a 100-night risk-free trial, available in standard mattress sizes and bundled with complimentary sleep accessories during promotional periods.
• Silk & Snow Hybrid Mattress Hybrid mattress combining foam layers with coils for balanced support and comfort, sold through the DTC e-commerce channel.
• S&S Organic Mattress Organic mattress built with natural latex, offered alongside the foam and hybrid models for consumers seeking certified organic materials.
• Organic Mattress Topper GOLS-certified organic latex mattress topper sourced from Sri Lanka, available in Medium (density 65-70) and Firm (density 81-85) options. Queen size priced at $270 regular, $243 on sale, with 100-night trial and 3-year warranty.
• Waterproof Mattress Protector Multi-layer waterproof, machine washable mattress protector that blocks liquids while maintaining breathability. Queen size $80 regular, $64 on sale, with 100-night trial and 1-year warranty.
• Silk Pillowcase and Silk Sleep Mask 100% mulberry silk pillowcase and sleep mask made from carefully selected silk strands, with 19 momme rating and OEKO-TEX certification for personal skincare and hair care use.
• 100% Mulberry Silk Sleep Mask Standard size mulberry silk sleep mask at $35 regular, $29.75 on sale, with 100% mulberry silk exterior and 19 momme rating. 100-night trial and 1-year warranty.
• Bed Sheets Collection Range of bed sheets in multiple fabrics and weaves including Portuguese flax linen, Egyptian cotton sateen, muslin, percale cotton, waffle, and silk. Available individually and as bundled sets with savings up to $361 off.
• Down Duvet Fluffy, warm duvet filled with 100% Canadian down for residential bedding use.
• Down Alternative Comforter Dense and warm vegan-friendly down alternative duvet recognized by Business Insider as a top pick for allergies and vegans.
• Hand Knitted Weighted Blanket Breathable hand-knit weighted blanket designed to provide calming pressure for better sleep.
• Adjustable Pillow Adjustable shredded memory foam pillow allowing customers to customize fill level and firmness.
• Wooden Bed Frame All-natural sustainable bed frame made of solid Acacia wood from Vietnamese plantations with dovetail joinery craftsmanship.
• Aire Modular Couch Collection Modular sofa system offered as 3-seat couch and 5-seat L-shape sectional configurations with stain-resistant fabric technology.
• Aire Ottoman Modular ottoman in Regular ($450) and Deluxe ($600) sizes with optional storage (+$45), featuring stain-resistant PFAS-free upholstery. Made in Malaysia with 30-night trial and 5-year warranty.
• Bergen Coffee Table Wooden coffee table combining soft European-inspired style with everyday functionality.
• Solid Wood Nightstand Acacia and Rubberwood nightstand in timeless design at $375 regular, $318.75 with any bed frame purchase (15% off). Made in Vietnam with 30-night trial and 5-year warranty.
• Wholesale & Commercial Bulk Orders Program Volume pricing program offering tiered discounts starting at 10+ units of any SKU, providing commercial-grade mattresses, bedding, and furniture to hotels, care facilities, rental properties, resorts, camps, and spa/wellness businesses with logistics coordination across Canada and the United States.

Quantifiable outcome

• 550,000+ customers served
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• L'Oréal ParisminorGTM or Marketing Partner · 1 February 2026Valentine's Day promotional partnership offering complimentary L'Oréal Paris Midnight Eye Cream with Silk Collection purchases, both in-store and online.
• Pacific Sands Beach ResortminorStrategic or Co-development Partner · 1 June 2025Collaboration to create a branded sanctuary suite at Pacific Sands Beach Resort, combining Silk & Snow sleep products with resort accommodations for a unique guest experience.
• VeritreeminorStrategic or Co-development Partner · 1 March 2024Tree planting partnership allowing customers to add trees to their orders for environmental impact. $10 plants 1 tree, with options for 3 or 5 trees. Part of company's sustainability and carbon offset initiatives.
• True North AidcoreStrategic or Co-development Partner · 1 November 2021A Good Night's Sleep Project partnership focused on community impact, providing mattresses and bedding to those in need through True North Aid's indigenous support programs.
• Hotels (Commercial Partners)coreChannel Partner/ Reseller/ DistributorWholesale partnerships with hotels providing commercial-grade mattresses, bedding, and pillows at volume pricing. Hotels receive same quality standards as retail products with commercial pricing.
• Care Facilities (Commercial Partners)coreChannel Partner/ Reseller/ DistributorPartnerships with care facilities providing hypo-allergenic, anti-microbial mattresses and chemical-free bedding for resident safety and comfort.
• Rental Properties (Commercial Partners)minorChannel Partner/ Reseller/ DistributorBulk supply partnerships with Airbnb hosts and rental property managers for quality bedding and mattresses across their properties.
• Resorts and Camps (Commercial Partners)minorChannel Partner/ Reseller/ DistributorPartnerships with vacation resorts and camps to provide sustainable mattress, furniture, and bedding collections for guest accommodations.
• Spa and Wellness (Commercial Partners)minorChannel Partner/ Reseller/ DistributorSupply partnerships with spas and wellness centers offering luxury wellness products including weighted blankets and bathrobes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casper: Casper pioneered the DTC mattress-in-a-box category and sells mattresses, bedding, and sleep products direct-to-consumer. It is a direct competitor to Silk & Snow in the online mattress and sleep accessories market with overlapping product assortment and target customer.
• Endy: Canadian DTC mattress and sleep products brand owned by Sleep Country Canada. It competes most directly with Silk & Snow in the Canadian home market with similar mattress offerings, online sales model, and target customer.
• Purple: Purple is a publicly-traded DTC mattress and sleep technology company selling mattresses, pillows, and bedding online with showrooms. It competes directly with Silk & Snow in online mattress sales and adjacent bedding categories.
• Leesa: Leesa is a DTC mattress brand selling mattresses, bedding, and foundations online with a social-impact-driven brand positioning. It directly competes with Silk & Snow's online mattress business and similar sustainable/charitable brand narrative.
• Avocado Green Mattress: Avocado is a DTC organic and certified-sustainable mattress brand offering mattresses, bedding, and furniture with GOTS/GOLS certifications. It is a direct competitor to Silk & Snow's organic and sustainability positioning in the online mattress category.
• Helix Sleep: Helix is a DTC sleep brand offering personalized mattresses and sleep products directly to consumers online. It directly competes with Silk & Snow's online mattress business with overlapping target customers and similar trial/shipping policies.
• Hush: Hush is a Canadian DTC mattress and sleep products brand selling directly online. It is a direct competitor to Silk & Snow in the Canadian online mattress market with similar product categories and target customers.
• Birch by Helix: Birch is a DTC organic and natural mattress brand from the Helix parent company, selling mattresses, bedding, and sleep products online. It directly competes with Silk & Snow's organic mattress and natural bedding assortment.
• Brentwood Home: Brentwood Home is a DTC mattress and bedding brand selling natural latex and memory foam mattresses plus bedding directly online. It overlaps with Silk & Snow's mattress and bedding assortment with similar natural materials positioning.

Broad incumbents

• Wayfair: Wayfair is a major online home furnishings and furniture retailer offering mattresses, bedding, and bedroom furniture. While much broader in assortment, it competes with Silk & Snow for online mattress and bedroom furniture purchases across North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silkandsnow
• LinkedInlinkedin.com/company/silk-snow
• Instagraminstagram.com/silkandsnow
• TikToktiktok.com/@silkandsnow
• Xx.com/silkandsnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silk & Snow