What My Amazon Guy does

My Amazon Guy is a full-service Amazon growth agency founded in 2018 by Steven Pope, headquartered in the Atlanta, Georgia metropolitan area (Duluth/Cherokee County) and operating as a remote-first organization with more than 500 employees across 10+ countries including the United States, Philippines, and Mexico. The company delivers end-to-end Amazon Seller Central management — combining PPC advertising optimization, a proprietary 4-phase SEO methodology, listing optimization, design services (A+ Content, Brand Stores, Main Image CTR Hack), catalog management, and account reinstatement — to a portfolio of more than 430 brand clients ranging from SMB sellers to enterprise accounts (Nestlé, Honeywell, Death Wish Coffee, MacuHealth, Rare Beauty Brands). Underlying the service is a codified methodology: a 4-phase SEO framework with distinct 'Pink Keywords' and 'Strike Zone' targeting techniques, a Main Image CTR optimization technique using 3D rendering, PPC-to-SEO ratio strategies, and a 560+ SOP library underpinning repeatable execution.

The business operates multiple revenue streams: monthly full-service management retainers (primary), à la carte services (Main Image Hack at $100, reinstatement flat fees, trademark filing, coaching calls), and a growing digital product line (MAG School courses, SOP Library at $2,500 lifetime, FBA Success Academy at $2,000-$2,500, Brand Strategist Playbook at $1,000). Customer acquisition is driven by a substantial content engine — 2,000+ YouTube videos, 5,000+ LinkedIn posts from the founder, weekly live AMAs, a podcast, and 66,000+ LinkedIn followers — supplemented by an inside sales team targeting 8 full-service contracts per Account Executive per month and free ASIN audits as lead magnets. The company is founder-owned, bootstrapped (no external funding disclosed), and has expanded its footprint through four affiliated sub-brands (My Walmart Guy, My Refund Guy, MAG School, MAG Growth) to extend into the Walmart marketplace, FBA reimbursement recovery, education, and Shopify/DTC services. Notable external validation includes the Inc. 5000 #334 ranking (2022) and Amazon Ads Certified Partner status.

Name

My Amazon Guy

Legal name

My Amazon Guy

Website

https://myamazonguy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

My Amazon Guy is a full-service Amazon growth agency providing PPC, SEO, design, and catalog management to 430+ brands ranging from SMB sellers to enterprises like Nestlé and Honeywell. Founded in 2018, the bootstrapped company employs 500+ people across 10+ countries and operates affiliated brands in Walmart, education, and DTC services.

Ownership category

akta.pro rank

Product category

Amazon Marketing Agency Services

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Amazon PPC management
• Amazon SEO services
• Amazon listing optimization
• Amazon brand design
• Marketplace account management

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others, Infrastructure

Revenue model

1. Full-Service Management Retainer: Ongoing monthly retainer for comprehensive Amazon account management including PPC, SEO, design, catalog management, and troubleshooting. The company states they help brands grow over 100% year-to-date.
2. A La Carte Services: Individual services purchased as needed including listing optimization, design work, troubleshooting, coaching calls, and specific project-based work. Examples include Main Image Hack ($100), reinstatement services (flat fees), trademark registration, and UPC changes.
3. MAG School Courses: Educational courses and certifications for Amazon sellers covering PPC, SEO, design, launching, catalog management, brand registry, Facebook ads, international launching, and reinstatements. Over 20 courses available with certificates upon completion.
4. Success Academy Program: Comprehensive 7-figure scaling program with 7 modules covering product sourcing, launching, listing optimization, PPC, inventory management, branding, and scaling. Includes lifetime access, proven systems, and bonus recordings.
5. SOP Library Subscription: Access to 560+ Standard Operating Procedures for Amazon selling. Offered as yearly subscription or one-time lifetime access ($2,500). Includes future SOPs and updates.
6. Brand Strategist Playbook: One-time purchase of strategic playbook containing account audit checklist, step-by-step growth strategies, and profitability tools. Priced at $1,000.
7. Sales Team Compensation: Account Executive positions offering salary + commission structure with high commission potential (6 figures for motivated candidates), $1,000 signing bonus, 401k with 4% match, full benefits, and same-day fast pay on commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

My Amazon Guy is a full-service Amazon growth agency that manages Seller Central accounts for brands, covering PPC advertising, SEO, listing optimization, design (A+ Content, Brand Stores, Main Image CTR Hack), catalog management, and account troubleshooting. The company also offers direct-to-consumer (DTC) services, educational courses (MAG School, FBA Success Academy), and digital products such as the Amazon SOP Library and Brand Strategist Playbook, serving over 430 brands including Nestlé, Honeywell, and Death Wish Coffee.

Product overview

My Amazon Guy is a full-service Amazon growth agency offering a comprehensive suite of services centered around Amazon Seller Central account management. The core offering includes Full Service Management, combining PPC advertising management, Amazon SEO (4-phase strategy), listing optimization, and design services (A+ Content, Brand Stores, Main Image CTR Hack). The agency provides specialized troubleshooting services for account suspensions, listing reinstatements, and catalog issues, plus add-on services including Amazon DSP, trademark registration, Vendor Central management, and Walmart marketplace services. The company operates under several sub-brands: My Walmart Guy (Walmart marketplace), My Refund Guy (FBA reimbursements), and MAG Growth (Shopify/DTC). Educational products include MAG School (20+ Amazon seller courses), the Amazon SOP Library (560+ procedures), the Brand Strategist Playbook (growth strategy guide), and the FBA Success Academy (7-figure business training program).

Differentiator

Problem solved

Functional benefit

Brands

• My Walmart Guy: Walmart account management and advertising services
• My Refund Guy
• MAG School
• MAG Growth

Products and services

• Full Service Management Comprehensive Amazon account management covering PPC campaigns, SEO optimization, design services, and catalog management for brands seeking end-to-end support. Includes weekly performance reporting on revenue, sessions, units ordered, ad spend, ACOS, and True ACOS.
• Advertising (PPC) Management Amazon Pay-Per-Click campaign setup, optimization, and management designed to drive traffic, increase revenue, and reduce ACOS with transparent reporting. Uses PPC-to-SEO ratio optimization to simultaneously improve organic rank.
• Amazon SEO Proprietary 4-phase SEO strategy including search term optimization, 'Pink Keywords' incremental indexing, 'Strike Zone' keyword targeting (positions 20-50), and Search Query Performance analysis to improve organic rankings.
• Design Services Visual content creation including A+ Content, Brand Stores, Brand Guidelines, Brand Story, Listing Images, and the Main Image CTR Hack technique using 3D rendering to enhance product presentation and conversion.
• Listing Optimization Service optimizing product titles, bullets, descriptions, keywords, and images to improve visibility and conversion rates on Amazon. Includes end-to-end listing optimization as a complete package.
• Troubleshooting and Reinstatement Services Expert assistance with Amazon account suspension appeals, listing reinstatements, stranded inventory resolution, broken variation families, and brand name changes. Uses flat file backend manipulation to ensure data permanence.
• DTC Services Direct-to-consumer service suite including ecommerce audit, website SEO, email marketing, backlink building, Google Ads management, and Meta Ads management to grow brands beyond Amazon.
• MAG School Educational platform offering 20+ Amazon seller courses covering PPC, SEO, Design, Launching, Account Optimization, International Launching, Facebook Ads, Customer Service, Brand Registry, and more. Courses include certificates upon completion.
• Amazon SOP Library Digital library of 560+ step-by-step standard operating procedures for managing and growing Amazon accounts covering SEO, PPC, troubleshooting, catalog management, and more. Available as one-time lifetime access ($2,500) or yearly subscription.
• Brand Strategist Playbook Strategic playbook with comprehensive growth strategies, account audit checklist, step-by-step guides, and profitability tools based on systems that have generated over $6 billion on Amazon. Priced at $1,000.
• FBA Success Academy Comprehensive 7-module self-study program for building a 7-figure Amazon FBA business covering product sourcing, launching, listing optimization, PPC, inventory management, branding, and scaling. Includes lifetime access and ongoing updates ($2,000-$2,500).
• My Walmart Guy Dedicated Walmart marketplace management and advertising service brand operated as a sister company to My Amazon Guy, helping sellers expand to Walmart marketplace.
• My Refund Guy Service helping Amazon FBA sellers recover lost shipments and reimbursements from Amazon's fulfillment network.
• MAG Growth Shopify-focused direct-to-consumer growth services brand helping brands expand beyond Amazon.

Quantifiable outcome

• 519% revenue growth for Chirp ($500k to $8M)
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• My Walmart GuycoreOthersSister brand focused on Walmart marketplace management. Extended service offering for clients looking to expand beyond Amazon. Operates at mywalmartguy.com.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Quartile: AI-powered Amazon advertising and marketing platform serving brands and agencies; overlaps with My Amazon Guy's PPC management offering as a tech-enabled alternative.
• Teikametrics: AI-driven marketplace advertising optimization platform for Amazon and Walmart sellers; competes for the same PPC and advertising management wallet share as My Amazon Guy with a software-first model.
• Pacvue: Enterprise commerce acceleration platform combining Amazon advertising automation with agency services; competes for the upper end of the same market and represents the technology-enabled threat to traditional agencies like My Amazon Guy.

Direct peers

• Buy Box Experts: Established Amazon seller agency providing full account management, advertising, and brand strategy services to mid-market and enterprise sellers; one of the most direct competitors in the Amazon agency space.
• Bobsled Marketing: Amazon marketing agency offering PPC, SEO, and DSP services to brands on Amazon; comparable in service offering and customer segment to My Amazon Guy's full-service management line.
• Marketplace Strategy: Amazon and marketplace agency providing brand management, content, and advertising services to consumer brands; similar in positioning and target customer to My Amazon Guy.
• Canopy Management: Full-service Amazon growth agency offering PPC, SEO, brand management, and design services to brands and sellers — directly comparable in service mix and target customer to My Amazon Guy.
• Riverbend Marketing: Amazon-focused digital marketing agency offering PPC management, listing optimization, and brand strategy; directly overlaps with My Amazon Guy's core service portfolio.

Broad incumbents

• Pattern: Tech-enabled Amazon brand accelerator that combines proprietary technology with agency services at scale; competes with My Amazon Guy for enterprise Amazon brand management contracts but operates a broader, more capitalized platform model.

Others

• Jungle Scout: Leading Amazon seller software platform for product research, keyword tracking, and analytics; serves a partially overlapping customer base (Amazon sellers) and represents an adjacent ecosystem participant rather than a direct agency competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myamazonguy
• YouTubeyoutube.com/myamazonguy
• Facebookfacebook.com/magmyamazonguy
• LinkedInlinkedin.com/company/my-amazon-guy
• Instagraminstagram.com/stevenpopemag
• Pinterestmx.pinterest.com/myamazonguys
• TikToktiktok.com/@myamazonguy

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Amazon Guy