Bobsled Marketing
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Bobsled Marketing firmographics
Firmographics- Name
- Bobsled Marketing
- Legal name
- Bobsled Marketing LLC
- Website
- https://bobsledmarketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bobsled Marketing industry classification
Industry- Product category
- Amazon Marketplace Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Bobsled Marketing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bobsled Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Services / Agency Consulting: B2B agency fees for Amazon account management, advertising services, retail media consulting, and marketplace strategy. Services delivered directly to consumer brands seeking to grow their Amazon and marketplace presence. Revenue generated through retainer agreements and project-based engagements for mid-to-enterprise brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bobsled Marketing product offering
Product offeringCore offering
Bobsled Marketing was a B2B professional services agency that helped consumer brands grow and manage their presence on Amazon and other retail marketplaces. Core services included Amazon account management (Seller Central and Vendor Central), PPC and display advertising optimization (including Amazon DSP), brand protection, international marketplace expansion, and Instacart advertising. Engagements were delivered via retainer and project-based consulting agreements for mid-to-enterprise consumer brands.
Product overview
Bobsled Marketing was a specialized Amazon marketing agency that operated as a single-service focused offering before its acquisition by Acadia in 2022. The company provided a unified set of services centered on Amazon marketplace growth, including account management, PPC advertising, display advertising, and brand protection. The company also produced thought leadership content, including 'The Amazon Expansion Plan' book, to educate brands on Amazon expansion strategies. Following the acquisition, the Bobsled team now operates as Acadia's retail media & marketplaces practice.
Differentiator
Problem solved
Functional benefit
Products and services
- Amazon Account Management Services End-to-end management of a brand's Amazon Seller Central and Vendor Central accounts, including product listing optimization, catalog health, inventory planning support, and operational strategy for consumer brands seeking to grow on Amazon.
- Amazon PPC Advertising Services Paid media management on Amazon including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, with optimization for peak events such as Prime Day and Black Friday/Cyber Monday for consumer brand clients.
- Amazon DSP and Display Advertising Services Programmatic display advertising on Amazon via the Amazon Demand-Side Platform (DSP), supporting upper-funnel awareness and retargeting campaigns for consumer brands on and off Amazon.
- Retail Media Strategy and Consulting Strategic consulting on retail media budget allocation and channel mix across Amazon and other retail media networks, including guidance on marketplace expansion, consolidation decisions, and emerging channels for mid-to-enterprise consumer brands.
- Amazon Brand Protection Services Brand protection services on Amazon including monitoring for unauthorized sellers, content and listing integrity, and customer service optimization to safeguard consumer brand equity on the marketplace.
- International Marketplace Expansion Services Strategic and operational support for consumer brands expanding into Amazon's international marketplaces, including market selection, localization, and 3P fulfillment setup.
- Instacart Advertising Services Paid media management on the Instacart marketplace, including campaign setup, optimization, and strategic guidance for consumer brands expanding retail media presence beyond Amazon.
- The Amazon Expansion Plan (eBook) A Kindle eBook written by Kiri Masters to help consumer brands expand their presence on Amazon, covering brand protection, logistics setup, international marketplace expansion, and marketing strategies including reviews, product listing optimization, and paid advertising.
Companies that use Bobsled Marketing
Customer profileSegments1 record
Ideal customer profiles1 record
Bobsled Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bobsled Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcadiacoreBobsled Marketing was acquired by Acadia in early 2022 and now operates as Acadia's retail media & marketplaces practice. The team remains intact with the same practitioners and leaders, continuing to serve mid-to-enterprise brands seeking Amazon and retail marketplace expertise under the Acadia umbrella. The acquisition brought together Acadia's full-service digital capabilities (retail media, analytics, performance media, CRO, organic social, SEO, creative services) with Bobsled's Amazon specialization.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Bobsled Marketing competitors and assessment
Company assessmentDirect peers
- Channel Bakers: Amazon-focused digital marketing agency providing account management, PPC, DSP, and brand protection services to mid-market and enterprise brands. Most directly comparable to Bobsled in offering, customer base, and delivery model.
- Emplicit: Specialist Amazon advertising agency offering PPC management, DSP, and marketplace strategy for consumer brands. Closely overlaps Bobsled's mid-to-enterprise CPG customer base and Amazon-centric service mix.
- Prestozon: Amazon advertising management agency focused on Sponsored Products, Sponsored Brands, and DSP optimization for consumer brands. Direct competitor in the Amazon PPC specialization that is core to Bobsled's offering.
- Perpetua: Provides Amazon advertising optimization (Sponsored Ads, DSP) combined with a SaaS platform, serving enterprise and challenger brands. Closest software-enabled competitor in the same Amazon advertising niche.
- Marketplace Strategy: Amazon and retail media consultancy offering account management, content, advertising, and strategy for consumer brands. Comparable mid-to-enterprise CPG focus and marketplace strategy services.
- AdLibertas: Amazon DSP-focused agency and analytics provider serving brands and agencies. Direct overlap with Bobsled's DSP and Amazon display advertising services for enterprise CPG clients.
Broad incumbents
- Tinuiti: Larger full-service digital marketing agency with a dedicated Amazon and retail media practice, serving enterprise CPG brands. Overlaps with Bobsled/Acadia on retail media and Amazon, but offers a broader paid media portfolio (search, social, programmatic).
Others
- Acadia: Full-service digital growth agency that acquired Bobsled in 2022. Bobsled now operates as Acadia's retail media & marketplaces practice, so Acadia is the parent and effective combined entity rather than a pure peer.
Emerging players
- Helium 10: Amazon seller SaaS suite covering keyword research, listing optimization, and ad management, increasingly bundling managed services. Adjacent competitor whose automation capabilities could erode the operational portion of Bobsled's offering.
- Jungle Scout: Amazon seller research and analytics platform expanding into brand-side tools and agency partnerships. Adjacent technology provider whose seller-side data assets overlap with the market intelligence Bobsled builds for clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
Bobsled Marketing social profiles
Digital presenceBobsled Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bobsled Marketing leadership team
Management profileNumber of profiles
Profiles12 records
Bobsled Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bobsled Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bobsled Marketing
What does Bobsled Marketing do?
Bobsled Marketing was a B2B professional services agency that helped consumer brands grow and manage their presence on Amazon and other retail marketplaces. Core services included Amazon account management (Seller Central and Vendor Central), PPC and display advertising optimization (including Amazon DSP), brand protection, international marketplace expansion, and Instacart advertising. Engagements were delivered via retainer and project-based consulting agreements for mid-to-enterprise consumer brands.
Is Bobsled Marketing a public or private company?
Bobsled Marketing is a private company. It is classified as corporate owned and is currently acquired.
When was Bobsled Marketing founded?
Bobsled Marketing was founded in 2015. It employs 11 to 50 people.
Where is Bobsled Marketing based?
Bobsled Marketing is headquartered in New York, United States, in the North America region.
How does Bobsled Marketing make money?
One revenue line is on record: professional Services / Agency Consulting.
Who are Bobsled Marketing's main competitors?
Direct peers on record are Channel Bakers, Emplicit, Prestozon, Perpetua, Marketplace Strategy and AdLibertas. Tinuiti is listed as a broad incumbent. Acadia is listed as an others. Emerging players are Helium 10 and Jungle Scout.
Does Bobsled Marketing have an API?
No public API is recorded for Bobsled Marketing.
What industry is Bobsled Marketing in?
Bobsled Marketing's product category is Amazon Marketplace Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services. Its NAICS code is 541810 and its SIC code is 7311.