De Young Properties
De Young Properties is a third-generation, family-owned homebuilder founded in 1974 that designs and sells Zero Energy Homes in California's Central Valley (Fresno, Clovis, Madera, Friant), serving first-time, move-up, environmentally-conscious, and premium buyers through owned Welcome Centers, affiliated mortgage services, and smart home-integrated floorplans.
- Company typePrivate
- Founded1974
- HeadquartersFresno, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Young Properties does
De Young Properties is a third-generation, family-owned homebuilder founded in 1974, headquartered in Fresno, California, and operating exclusively in the Central Valley market (Fresno, Clovis, Madera, and Friant). The company has built over 8,000 homes since inception and currently sells from seven active communities with entry-level pricing starting at $371,490 and premium offerings exceeding $600,000. Its core product is the Zero Energy Home, which combines grid-connected solar (via Tesla, with a 20-year production guarantee), the proprietary EnergySmart building science suite (advanced framing, argon-filled windows, heat pump water heaters, sealed attic systems), and the ControlSmart smart home platform built on SmartThings with real-time energy monitoring. The company holds DOE Builders Challenge, Energy Star, GreenPoint Rated, and California Advanced Homes Program Tier 2 certifications, and is one of only 32 California builders registered in the DOE program.
The business model is direct-to-consumer home sales through owned Welcome Centers, model home complexes, an online sales counselor, and a digital platform (SmartJourney) that supports virtual tours and interactive floorplans. Revenue is generated primarily from one-time new home sales, supplemented by affiliated services including De Young Mortgage (financing) and De Young Realty (brokerage). Distribution is augmented by a VIP Realtor referral program and an incentivized homeowner referral program. The customer base spans first-time buyers, move-up buyers, environmentally-conscious buyers, and a smaller premium/executive segment, all served by four floorplan series (Discover, Compass, Freedom, Icon). Beyond its core product, De Young operates the long-running St. Jude Dream Home charitable program (since 2007, raising over $14.5 million) and the Sibling Showdown branded content series as community engagement and lead generation vehicles. The company is privately held with no external investors, 11-50 employees, and a wholly-owned brokerage subsidiary.
De Young Properties firmographics
Firmographics- Name
- De Young Properties
- Legal name
- De Young Properties
- Website
- https://deyoungproperties.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Young Properties is a third-generation, family-owned homebuilder founded in 1974 that designs and sells Zero Energy Homes in California's Central Valley (Fresno, Clovis, Madera, Friant), serving first-time, move-up, environmentally-conscious, and premium buyers through owned Welcome Centers, affiliated mortgage services, and smart home-integrated floorplans.
- Ownership category
- akta.pro rank
De Young Properties industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where De Young Properties is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
De Young Properties business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Home Sales: Primary revenue from selling newly constructed homes in planned communities across Fresno, Madera, and Clovis, CA. Homes range from approximately 1,300 to 3,500+ square feet with various floorplan options and customization through the Design Studio.
- De Young Mortgage Financing: Affiliated mortgage company provides financing services to homebuyers, generating referral revenue and ensuring seamless closing process.
- Real Estate Services: De Young Realty, Inc. provides real estate brokerage services. California Contractors License 824208.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Horizon Trails at Blossom View - Entry level from $371,490 |
| One time/ perpetual license | Multi-year contract | De Young at The Landing - Mid-range from $468,490 |
| One time/ perpetual license | Multi-year contract | Sky Vista at Blossom View - Premium from $474,990 |
| One time/ perpetual license | Multi-year contract | De Young Sereno at Tesoro Viejo - Mid-premium from $449,000 |
| One time/ perpetual license | Multi-year contract | De Young Summit at The Preserve - Premium from $561,990 |
| One time/ perpetual license | Multi-year contract | De Young Verano at Tesoro Viejo - Luxury from $573,590 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
De Young Properties product offering
Product offeringCore offering
De Young Properties is a third-generation family homebuilder that designs, constructs, and sells new single-family homes in planned communities across California's Central Valley (Fresno, Clovis, Madera, and Friant). Its core offering is energy-efficient, Zero Energy-equipped new construction homes delivered through on-site Welcome Centers, an in-house Design Studio for customization, and integrated mortgage and realty services. The product ranges from approximately 1,300 to 3,500+ square feet, priced from roughly $371,490 to over $600,000, with smart home automation and solar included as standard features.
Product overview
De Young Properties is a third-generation homebuilder serving the Central Valley of California (Fresno, Clovis, Madera, Friant areas). The company operates as a unified homebuilding platform offering new construction homes across multiple communities with various floorplan series (Discover, Compass, Freedom, Icon). Core technology offerings include Zero Energy Homes featuring EnergySmart and ControlSmart smart home technologies, with solar integration through Tesla. The product portfolio also includes Design Studio customization services, SmartJourney home buying process, affiliated mortgage services (De Young Mortgage), warranty/customer care, and community programs like the St. Jude Dream Home initiative and Sibling Showdown marketing campaign. The company emphasizes energy-efficient, sustainable homebuilding with features like solar panels, smart home automation, and advanced building science.
Differentiator
Problem solved
Functional benefit
Brands
- De Young EnergySmart: Energy efficiency and sustainability features included in every De Young home, improving energy efficiency, comfort, indoor air quality and water conservation.
- De Young ControlSmart
- De Young SmartHome
- De Young Zero Energy
Products and services
- De Young SmartHome (new construction homes) New construction single-family homes designed and built by De Young Properties in planned communities across the Central Valley, featuring EnergySmart efficiency and ControlSmart home automation as standard. Homes range from approximately 1,300 to 3,500+ square feet across multiple floorplan series and communities.
- Zero Energy Home Grid-connected homes engineered to produce as much clean energy as they consume annually, combining the EnergySmart building envelope, Tesla solar systems with a 20-year production guarantee, and smart home energy monitoring. Delivered through De Young's Zero Energy communities such as EnVision, The Highlands, and De Young RidgeView.
- Design Studio customization service
- De Young Mortgage Affiliated mortgage lending service offering financing programs to De Young homebuyers, providing one-stop financing integrated with the home purchase to streamline closing.
- Planned communities (Horizon Trails at Blossom View, De Young at The Landing, Sky Vista at Blossom View, De Young Sereno at Tesoro Viejo, De Young Summit at The Preserve, De Young Verano at Tesoro Viejo, De Young Grand Oak Trails, The Highlands II) Master-planned De Young communities in the Central Valley offering new construction homes for sale, each with multiple floorplans, Welcome Centers, model homes, and on-site sales teams.
- Warranty and Customer Care program Post-sale warranty service and homeowner support program from De Young Properties, including a 5-year Fit & Finish Limited Warranty and service request submission.
Quantifiable outcome
- Homes designed to produce as much clean energy as consumed annually, potentially eliminating electricity costs
- +2 more outcomes
Companies that use De Young Properties
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
De Young Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
De Young Properties partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Educational Employees Credit UnionminorCharitable donation partner for Sibling Showdown Season 2, supporting local charities through the web series competition format.
- St. Jude Children's Research HospitalcoreMajor donor and builder of the Central Valley St. Jude Dream Home since 2007. Has helped raise over $14.5 million for the hospital through annual home giveaways. 100% of proceeds donated to support children's cancer research and treatment.
- 84 LumberminorMajor donor trade partner in 2013 St. Jude Dream Home build, donating lumber and building materials for the charitable home.
- SolarCity (Tesla)coreSolar power provider for Zero Energy homes. Provided solar systems with 20-year lease and money-back production guarantee for energy homes.
- G&G ConstructionminorTrade partner donating construction services and resources for St. Jude Dream Home builds.
- Cemex USAminorBuilding materials donor for St. Jude Dream Home construction projects.
- De Young MortgagecoreAffiliated mortgage company providing financing programs and one-stop financing for De Young homebuyers. Integrated affiliate for seamless home buying experience.
- Google AdsminorDigital advertising platform for targeted marketing campaigns and advertising measurement.
- FacebookminorSocial media advertising partner for targeted marketing and advertising based on visitor preferences.
- LinkedInminorProfessional social media platform used for advertising and professional networking.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
De Young Properties competitors and assessment
Company assessmentDirect peers
- Meritage Homes: National production homebuilder widely recognized as a leader in energy-efficient home construction, with a similar focus on advanced framing, insulation, and solar-integrated offerings. Closest public-market comparable to De Young's Zero Energy positioning.
- KB Home: California-anchored production builder (headquartered in Los Angeles) known for energy-efficient construction and a build-to-order model. Operates in many of the same California markets with comparable price-point positioning and a comparable focus on energy efficiency and sustainability messaging.
- Tri Pointe Homes: California-focused homebuilder with roots in the Pardee and Centex brands, operating a portfolio of regional homebuilder subsidiaries across the Western U.S. Directly comparable in geographic focus, product offering, and move-up / premium buyer segments.
- Shea Homes: Family-owned (third-generation) homebuilder headquartered in Arizona with major California operations including Central Valley and Central Coast communities. Closely aligned family-business model, regional California footprint, and similar price-tier positioning make this a strong direct peer.
- Pardee Homes: California-focused homebuilder (now a TRI Pointe subsidiary) with operations across Southern and Central California markets. Comparable product mix, price points, and emphasis on energy-efficient construction for entry-level and move-up buyers.
- Woodside Homes: Regional homebuilder operating across the Western U.S., including Northern and Central California. Comparable size tier and footprint overlap in the Central Valley, with similar focus on first-time and move-up buyers.
Broad incumbents
- Lennar Corporation: Largest U.S. homebuilder by volume, with substantial California operations including the Central Valley. Represents the broader-incumbent peer whose scale, capital access, and land-banking strategy De Young competes against in overlapping geographies.
- D.R. Horton: U.S. homebuilder volume leader with significant California operations. Comparable product strategy (entry-level to move-up) and operates in or near the Central Valley / Inland Empire markets that overlap De Young's geographic reach.
- PulteGroup: National homebuilder with a multi-brand portfolio (Centex, Pulte, Del Webb) operating across California. Overlaps in entry-level and move-up buyer segments with comparable attached product positioning.
- Taylor Morrison: Top-5 U.S. homebuilder with a meaningful California presence, including move-up and luxury product. Comparable scale-tier peer competing in the same Central Valley / Northern California submarkets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Young Properties compliance and trust
Trust signalCompliance7 records
De Young Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Young Properties leadership team
Management profileNumber of profiles
Profiles3 records
De Young Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
De Young Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Young Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Young Properties
What does De Young Properties do?
De Young Properties is a third-generation family homebuilder that designs, constructs, and sells new single-family homes in planned communities across California's Central Valley (Fresno, Clovis, Madera, and Friant). Its core offering is energy-efficient, Zero Energy-equipped new construction homes delivered through on-site Welcome Centers, an in-house Design Studio for customization, and integrated mortgage and realty services. The product ranges from approximately 1,300 to 3,500+ square feet, priced from roughly $371,490 to over $600,000, with smart home automation and solar included as standard features.
Is De Young Properties a public or private company?
De Young Properties is a private company. It is classified as family owned and is currently operating.
When was De Young Properties founded?
De Young Properties was founded in 1974. It employs 11 to 50 people.
Where is De Young Properties based?
De Young Properties is headquartered in Fresno, United States, in the North America region.
How does De Young Properties make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are de Young Mortgage Financing and real Estate Services.
Who are De Young Properties's main competitors?
Direct peers on record are Meritage Homes, KB Home, Tri Pointe Homes, Shea Homes, Pardee Homes and Woodside Homes. Broad incumbents are Lennar Corporation, D.R. Horton, PulteGroup and Taylor Morrison.
Does De Young Properties have an API?
No public API is recorded for De Young Properties.
What industry is De Young Properties in?
De Young Properties's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117 and its SIC code is 6552.