What Gleeson Homes does

Gleeson Homes is the UK budget housebuilding division of M J Gleeson plc (LSE: GLE), a FTSE-listed parent incorporated in the United Kingdom. The company constructs and sells affordable new build residential properties — primarily 2- to 5-bedroom houses drawn from a standardised portfolio of 72+ named house styles (Wexford, Westport, Westmeath, Vartry, Shannon, Tallow, Sandyford and others) — targeting first-time buyers, second-steppers, key workers, Armed Forces personnel, housing association partners, and buy-to-let investors across Northern England and the Midlands (15+ counties including County Durham, Cumbria, Yorkshire, Lancashire, Lincolnshire, Nottinghamshire, and Staffordshire).

The core product is a conventionally built new build home with energy-efficient specifications: air source heat pumps (select plots), high-efficiency combination boilers, Symphony kitchen units, Porcelanosa bathroom tiling, and optional EV charging points. Every home carries an NHBC-backed 10-year warranty (2 years Gleeson + 8 years NHBC). Gleeson augments the physical product with a layered buyer assistance ecosystem: Shared Ownership schemes via Heylo (Home Reach, Home Reach Flex) and Your ReSI Home; the Own New Rate Reducer mortgage subsidy (3-5% builder contribution lowering initial rates for 2-5 years); up to 5% deposit contributions; the Smooth Move assisted-sale scheme (up to £4,000 estate agency fee contribution via The New Homes Group); First-time Buyer Assist (free flooring); First Homes (30-50% discount) and Discount Market Sale (20-30% discount) government schemes; plus Armed Forces and Key Worker £1,500 incentive bundles.

Gleeson monetises primarily through one-time home sales to individual buyers and via partnership bulk sales to housing associations (Castles & Coasts Housing Association, Livin Housing) and institutional PRS operators (Lloyds Living). The Gleeson Land division separately monetises the group's strategic land pipeline (H1 FY2026 land revenue £4.5M, +246% YoY). Distribution runs through direct sales at development sites, the gleesonhomes.co.uk website, major UK property portals (Rightmove, Zoopla, On The Market), and partner channels. H1 FY2026 (six months to 31 December 2025) reported £173.1M in revenue (+9.6% YoY) against £1.7M pre-tax profit (-53% YoY) — the profit decline driven by Project Transform restructuring and build-cost inflation outpacing selling-price growth, even as the forward order book surged 64% to 978 plots.

Name

Gleeson Homes

Legal name

Gleeson Homes (trading name of M J Gleeson plc)

Website

https://gleesonhomes.co.uk

Company type

Public

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Gleeson Homes is the UK budget housebuilding division of FTSE-listed M J Gleeson plc, constructing affordable new build homes for first-time buyers, second-steppers, and housing association partners across Northern England and the Midlands.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Affordable homebuilder
• New build homes
• Residential construction
• Shared ownership housing
• First-time buyer homes

Headquarters

HQ city

Fleet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Home Sales Revenue: Primary revenue stream from direct sales of new build homes to individual buyers, housing associations, and partnership schemes. Revenue increased 9.6% to £173.1 million for H1 FY2026 (six months to 31 December 2025). Selling prices face pressure from rising build costs outpacing price increases. Subdued market conditions and softening bulk sales to housing association partners present challenges.
2. Gleeson Land (Land Division): Strategic land sales and development revenue through the Gleeson Land division. Revenue surged 246% to £4.5 million in H1 FY2026, indicating active land transaction activity. This represents a secondary revenue stream from land portfolio monetization.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Gleeson Homes designs, constructs, and sells affordable new build residential properties across Northern England and the Midlands, targeting first-time buyers and second-steppers. The core offering centres on energy-efficient 2-5 bedroom homes from a portfolio of 72+ house style models, supported by an extensive suite of buyer assistance schemes including deposit contributions, mortgage rate reducers, Shared Ownership, First Homes discounts, and Part Exchange.

Product overview

Gleeson Homes is a UK budget housebuilder operating as a single-segment business focused on affordable new build residential properties. The product portfolio centers on new build homes complemented by an extensive range of buyer assistance schemes and financing programs. The core offering consists of new build residential properties complemented by: (1) buyer financing programs including Shared Ownership schemes (Home Reach, Home Reach Flex, Your ReSI Home), Own New Rate Reducer mortgage rate subsidies, Smooth Move assisted sales, Deposit Contribution, and Armed Forces/Key Worker packages; (2) purchase assistance including First Homes Scheme, Discount Market Sale, and First-time Buyer Assist; (3) a portfolio of 72+ named house style models ranging from 2-5 bedrooms with standard specifications including kitchens with Symphony units and stainless steel appliances, Porcelanosa bathroom tiles, and 10-year NHBC warranty; (4) personalization options and energy-efficient features including air source heat pumps; and (5) customer-facing digital tools including My Gleeson portal and mortgage calculators. The company operates across multiple UK regions including County Durham, Cumbria, Yorkshire, Lincolnshire, Nottinghamshire, Lancashire, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Gleeson Land: Land division of Gleeson Group focused on land development and strategic land acquisition
• Gleeson Strategic Land

Products and services

• New Build Homes Newly constructed residential properties built and sold by Gleeson Homes across regional UK developments, targeting first-time buyers, second-steppers, key workers, and shared ownership buyers with homes ranging from 2-bed starter units to 5-bed family houses.
• House Styles Portfolio A portfolio of over 72 named house style models ranging from 2 to 5 bedrooms, including the Wexford 3-bed semi-detached, Westport 3-bed detached, Westmeath 4-bed detached, Vartry 4-bed semi-detached, Shannon 4-bed detached, Tallow 2-bed semi-detached, and Sandyford 3-bed semi-detached. Specifications include options for integral garages, en-suites, and utility rooms.
• Shared Ownership Schemes Affordable home ownership programmes delivered in partnership with Heylo Housing and Your ReSI Home, allowing buyers to purchase between 25% and 75% of a new build home and pay subsidised rent on the unsold share, with staircasing available to increase ownership to 100% over time. Household income cap of £80,000 applies.
• First Homes Scheme Selected Gleeson homes sold at 30-50% discount below market value to qualifying local first-time buyers, with the discount permanently retained on all future resales. Maximum price capped at £250,000 after discount, with a £80,000 household income cap.
• Discount Market Sale Council-backed scheme providing selected new build Gleeson homes at 20-30% discount off open market value, with the discount applying permanently to all future resales to maintain affordability for subsequent buyers.
• Smooth Move Assisted Sale Assisted move service delivered with The New Homes Group, providing buyers with up to three independent estate agent valuations and a Gleeson contribution of up to £4,000 towards estate agency fees when selling their existing home. Available on selected plots.
• Part Exchange

Quantifiable outcome

• 21% energy saving on new build running costs (confirmed by Octopus Energy data)
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Castles & Coasts Housing Association (CCHA)coreStrategic or Co-development Partner · 19 February 2026Partnership to deliver 42 affordable homes as part of Harker Place development in Carlisle (186 total energy-efficient homes). Construction began with delivery expected 2026-2027 and full site completion by end of 2029. This is the largest partnership to date between the two organisations and their tenth joint project, demonstrating an established working relationship for affordable housing delivery.
• Livin HousingcoreStrategic or Co-development PartnerPartnership to deliver new affordable homes development in Ferryhill. Joint initiative for affordable housing delivery.
• The New Homes GroupcoreImplementation/ SI/ Consulting PartnerPartnership for Smooth Move assisted move scheme. The New Homes Group arranges up to three independent estate agent valuations and manages the sale process for buyers selling their existing home. Gleeson contributes up to £4,000 towards estate agent fees.
• Heylo (Home Reach, Home Reach Flex)coreChannel Partner/ Reseller/ DistributorPartnership with Heylo Housing for Shared Ownership schemes. Home Reach allows buying 30-75% share with rent on remainder; Home Reach Flex requires minimum 50% purchase. Heylo acts as landlord for unsold portion under 999-year lease.
• Your ReSI HomeminorChannel Partner/ Reseller/ DistributorPartnership for private Shared Ownership scheme allowing purchase of 25-75% share. Rent calculated at 2.75% of remaining share value. Staircasing available.
• Own NewcoreChannel Partner/ Reseller/ DistributorOwn New Rate Reducer scheme enables below-market mortgage rates. Gleeson contributes 3-5% of purchase price to lender, who then offers reduced interest rates for initial 2-5 year term. Own New acts as intermediary between broker and lender.
• Lloyds LivingminorStrategic or Co-development PartnerPartnership to deliver Private Rented Sector (PRS) schemes as part of three mixed-tenure developments.
• NHBC (National House-Building Council)coreTechnology or IntegrationNHBC provides 8-year structural warranty (following 2-year Gleeson warranty) on all homes. Additionally awards Pride in the Job quality awards to Gleeson site managers.
• BuglifeminorStrategic or Co-development PartnerConservation partnership announced for biodiversity initiatives, likely related to site environmental management.
• PerennaminorChannel Partner/ Reseller/ DistributorPartnership with Perenna and Deposit Unlock to offer zero deposit home purchase scheme alongside Own New.
• Zarach (Children's Bed Charity)minorGTM or Marketing PartnerCharity partnership with Zarach supporting children's bed poverty. Gleeson has raised over £70,000 for the charity through various fundraising events.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Persimmon plc: One of the UK's largest volume housebuilders with a similar affordable-to-mid-market positioning. Directly comparable business model: speculative new-build home construction, broad regional coverage, and a focus on first-time buyers using government schemes. Highly relevant for valuation and margin benchmarking.
• Taylor Wimpey plc: Major UK volume housebuilder with a comparable regional operating model across affordable and mainstream price points. Both companies target similar buyer demographics, operate NHBC-warranted new-build developments, and are exposed to the same UK planning and regulatory environment.
• Barratt Developments plc: The UK's largest housebuilder by volume. Direct competitor in the new-build residential market with overlapping regional presence in Northern England and the Midlands, comparable energy-efficiency specifications, and similar exposure to first-time buyer schemes.
• Bellway plc: UK volume housebuilder focused on family homes across a similar regional footprint including Northern England. Comparable product range, NHBC warranty structure, and first-time buyer scheme participation make Bellway a close operational benchmark.
• Vistry Group plc: UK housebuilder (formed from Bovis Homes and Galliford Try housing) with significant partnerships business delivering affordable homes through housing associations — directly mirroring Gleeson's Castles & Coasts and Livin Housing model. Strong comparability on the affordable/PRS side of the business.
• Keepmoat Homes: UK regional housebuilder with strong Northern England presence focused on affordable and family homes. Closely comparable geographic concentration and budget-segment positioning to Gleeson.
• Miller Homes: UK regional housebuilder operating across Northern England, Scotland and the Midlands with comparable new-build family homes at affordable price points. Similar customer demographic and scheme participation.
• Avant Homes: Private UK housebuilder operating across the Midlands, Yorkshire, and the North East with comparable first-time buyer focus and similar use of Help to Buy and Shared Ownership schemes. Regional overlap with Gleeson is high.

Broad incumbents

• Redrow plc: UK national housebuilder with the Heritage Collection focused on higher-end family homes. Operates in the same broader new-build market and same regions as Gleeson but skews toward premium rather than affordable, making it a useful premium-end benchmark.
• Cala Homes: UK premium housebuilder with growing presence in Northern England. Comparable as a publicly traded UK new-build operator and indirect competitor for second-stepper buyers moving up the price ladder from Gleeson stock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuAMxc8aMZ_L1_fGAZCjeLQ
• Facebookfacebook.com/Gleeson-Homes-148392441912922
• Instagraminstagram.com/gleeson.homes
• TikToktiktok.com/@gleesonhomes
• Pinterestpinterest.co.uk/gleeson_homes
• Xx.com/GleesonHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gleeson Homes