Harmony at Home
Harmony at Home is a locally owned, non-medical home care agency in East Tennessee that delivers in-home personal care, dementia care, respite, and companion services to seniors and families across 25+ communities via employed caregivers.
- Company typePrivate
- Founded2017
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Harmony at Home does
Harmony at Home is a locally owned, non-medical home care agency founded in 2017 and headquartered in Farragut, Tennessee, serving seniors and families across 25+ communities in East Tennessee spanning 13+ counties from the Knoxville metro out to Chattanooga and the Tri-Cities. The company delivers eight core service products — Hourly Home Care, Hospital to Home Care, Respite Care, Companion Care, Dementia & Alzheimer's Care, 24/7 Live-In Care, the Medicare GUIDE Program (coordinated dementia care for eligible Medicare beneficiaries), and DEEOIC/EEOICPA Home Care (for former Oak Ridge Department of Energy workers) — through its own employed, background-checked, trained, and supervised caregivers operating under a direct-to-consumer distribution model with no franchise or reseller intermediaries. Free in-home assessments are offered within 24 hours and care typically begins within 48 hours, with no long-term contracts required. The core technology is a service-delivery model built on local workforce management, not software; the agency maintains no mobile app, public API, or proprietary platform.
The business model is a fee-for-service model with usage-based pricing for hourly and live-in care and subscription/covered arrangements for specialized programs. Revenue is diversified across six payer sources — private pay, long-term care insurance, VA Aid & Attendance benefits, EEOICPA/DEEOIC, Tennessee Medicaid (CHOICES) waiver, and workers' compensation — which reduces dependence on any single funding stream but also means pricing is not publicly disclosed and contracts are month-to-month. GTM is consultative and relationship-driven: sales occur via phone or inbound inquiry, followed by an in-home assessment and personalized care plan; acquisition is primarily through referrals and word-of-mouth rather than paid digital marketing. The agency is founder-led by co-founders Nicki Adkisson and Chris Collins (President), with no institutional investors, parent company, or franchise affiliation disclosed.
Harmony at Home firmographics
Firmographics- Name
- Harmony at Home
- Legal name
- Harmony at Home
- Website
- https://harmonyathometn.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harmony at Home is a locally owned, non-medical home care agency in East Tennessee that delivers in-home personal care, dementia care, respite, and companion services to seniors and families across 25+ communities via employed caregivers.
- Ownership category
- akta.pro rank
Harmony at Home industry classification
Industry- Product category
- Senior Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Companion & Engagement Care (HSABAEAA), Memory Care Respite (Short-Term) (HSABAEAD), Dementia & Alzheimer’s Respite Care (HSABAGAF), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where Harmony at Home is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Harmony at Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Private Pay Home Care Services: Fee-for-service model where clients pay out-of-pocket for hourly or live-in care services. Pricing varies by service type, frequency, and duration of care visits.
- Long-Term Care Insurance Reimbursement: Services covered under long-term care insurance policies, where the company bills the insurance provider directly or client seeks reimbursement.
- VA Aid & Attendance Benefits: Veterans benefits program covering home care services for eligible veterans and surviving spouses.
- EEOICPA/DEEOIC Benefits: Federal compensation program for former Department of Energy workers (including Oak Ridge) covering home care services.
- CHOICES (TennCare Medicaid): Tennessee Medicaid waiver program covering home and community-based services for eligible individuals.
- Workers' Compensation: Home care services covered under workers' compensation insurance for eligible individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly Home Care - Flexible visits for daily activities, meals, and personal care |
| Usage-based | Pay-as-you-go | 24/7 Live-In Care - Around-the-clock home care as alternative to nursing home placement |
| Subscription | Monthly | Specialized Care Programs - Dementia, Medicare GUIDE, DEEOIC/EEOICPA covered care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Harmony at Home product offering
Product offeringCore offering
Harmony at Home is a locally owned, non-medical home care agency that provides in-home personal care, companionship, dementia support, and recovery assistance to seniors across East Tennessee. Services are delivered by background-checked, trained, and supervised caregivers directly in clients' homes and include hourly visits, 24/7 live-in care, hospital-to-home transitions, respite care, and specialized programs such as the Medicare GUIDE dementia model and EEOICPA/DEEOIC-covered care for former Department of Energy workers.
Product overview
Harmony at Home is a non-medical home care agency offering a coordinated portfolio of in-home care services for seniors across East Tennessee. The company's offering consists of eight core service products: Hourly Home Care (flexible daily activity assistance), Hospital to Home Care (post-discharge recovery support), Respite Care (family caregiver relief), Companion Care (social and emotional support), Dementia & Alzheimer's Care (specialized memory care with structured routines), 24/7 Live-In Care (continuous around-the-clock care), Medicare GUIDE Program (coordinated dementia care at no cost for eligible beneficiaries), and DEEOIC/EEOICPA Home Care (fully covered care for former DOE workers). These services are delivered by background-checked, trained, and supervised caregivers who provide personalized, dignified care enabling seniors to age safely in their own homes. The company operates as a locally owned, non-franchise agency rooted in the East Tennessee community.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly Home Care
Quantifiable outcome
- Free in-home assessment within 24 hours of request
- +1 more outcomes
Companies that use Harmony at Home
Customer profileSegments4 records
Ideal customer profiles3 records
Harmony at Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harmony at Home partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Harmony at Home competitors and assessment
Company assessmentDirect peers
- Always Best Care Senior Services: Franchise providing non-medical in-home care, assisted living placement, and dementia care with multiple Tennessee locations including Knoxville. Overlaps with Harmony at Home on companion and personal care service lines.
- Senior Helpers: National senior home care franchise offering personal care, companion, dementia (including proprietary Alzheimer's program), and respite services. Closely comparable to Harmony at Home on the dementia-focused care segment.
- Comfort Keepers: Senior home care franchise providing companion, personal, and specialized dementia care under an "Interactive Caregiving" model. Direct overlap with Harmony at Home on service mix and target customer (seniors aging in place).
- Right at Home: International non-medical home care franchise providing companion, personal, and specialized dementia care to seniors at home. Direct head-to-head competitor in East Tennessee markets.
- BrightStar Care: Franchise-based home care agency providing both medical and non-medical in-home care services, including dementia and personal care. Competes in the same Knoxville / East Tennessee market with comparable private-pay and insurance-funded offerings.
- Griswold Home Care: Non-medical home care provider with locations across the U.S. offering personal care, companion, and dementia services. Comparable to Harmony at Home on private-pay, hourly in-home care model.
- Visiting Angels: National non-medical senior home care franchise with services including companion care, personal care, dementia care, and respite — closely mirroring Harmony at Home's offering. Operates in Knoxville and surrounding East Tennessee counties.
- Home Instead Senior Care: Global non-medical home care franchise offering companion, personal care, dementia, and respite services to seniors — directly overlapping Harmony at Home's core product set. Operates multiple franchise locations in the Knoxville / East Tennessee market, making it a head-to-head competitor.
Broad incumbents
- Amedisys: Large publicly traded home health, hospice, and personal care provider. While primarily clinical, Amedisys's personal care segment and adjacent hospital-to-home services overlap thematically with Harmony at Home's hospital-to-home and personal care offerings.
- Addus HomeCare: Public, multi-state home and community-based services provider offering personal care and hospice across many states. Overlaps with Harmony at Home on Medicaid-funded personal care services, though Addus operates at significantly greater scale and as a publicly traded incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Harmony at Home social profiles
Digital presenceHarmony at Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harmony at Home leadership team
Management profileNumber of profiles
Profiles2 records
Harmony at Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harmony at Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harmony at Home
What does Harmony at Home do?
Harmony at Home is a locally owned, non-medical home care agency that provides in-home personal care, companionship, dementia support, and recovery assistance to seniors across East Tennessee. Services are delivered by background-checked, trained, and supervised caregivers directly in clients' homes and include hourly visits, 24/7 live-in care, hospital-to-home transitions, respite care, and specialized programs such as the Medicare GUIDE dementia model and EEOICPA/DEEOIC-covered care for former Department of Energy workers.
Is Harmony at Home a public or private company?
Harmony at Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harmony at Home founded?
Harmony at Home was founded in 2017. It employs 11 to 50 people.
Where is Harmony at Home based?
Harmony at Home is headquartered in Knoxville, United States, in the North America region.
How does Harmony at Home make money?
Six revenue lines are on record. Private Pay Home Care Services are the primary driver. The others are long-Term Care Insurance Reimbursement, VA Aid & Attendance Benefits, EEOICPA/DEEOIC Benefits, CHOICES (TennCare Medicaid) and workers' Compensation.
Who are Harmony at Home's main competitors?
Direct peers on record are Always Best Care Senior Services, Senior Helpers, Comfort Keepers, Right at Home, BrightStar Care, Griswold Home Care, Visiting Angels and Home Instead Senior Care. Broad incumbents are Amedisys and Addus HomeCare.
Does Harmony at Home have an API?
No public API is recorded for Harmony at Home.
What industry is Harmony at Home in?
Harmony at Home's product category is Senior Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 62412 and its SIC code is 8090.