Jala
Jala is a privately held, family-owned DTC apparel brand founded in 2010 that designs, manufactures in Southern California, and sells yoga-inspired women's clothing — bottoms, tops, and accessories — directly to consumers via jalaclothing.com and a Phoenix showroom, with a secondary wholesale program for yoga studios.
- Company typePrivate
- Founded2010
- HeadquartersRedondo Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jala does
Jala is a privately held, family-owned direct-to-consumer apparel brand founded in 2010 by Kelly Kolterman, specializing in yoga-inspired women's clothing manufactured in Southern California by family-owned production partners. The company sells primarily through its own e-commerce site (jalaclothing.com) and a physical showroom in Phoenix, AZ, with a secondary wholesale channel supplying yoga studios and small boutiques on low-risk terms, plus an affiliate program. Core products are bottoms (Bhakti Pant, Chill Yoga Pant, Bhakti Jogger, Luna Pant, Chill Skort, Nama Legging, Luna Capri, Chill Cargo Pant) and tops (Muse Tank, Whisper Tank, Easy Tee, Kira Wrap, Aria Top, Chill Top, Flow Top, Bliss Rib Tank, Muscle Tank, Crop Tank, Payson Pullover), complemented by accessories (headbands, scrunchies, socks) and gift cards. Items are constructed primarily from a 95% Modal / 5% Spandex moisture-wicking jersey or natural cotton blends, with select SKUs produced through a proprietary in-house hand-dye studio that yields small-batch artisan colorways (Sugar Sky, Fig, Aurora, Terra, Moss, Sage & Sky) and is made-to-order with 7-14 day processing.
The business operates a horizontal segmentation strategy serving yoga practitioners and wellness enthusiasts as the primary persona, conscious consumers seeking ethically-made US apparel as a secondary persona, and yoga studio owners as a wholesale business segment. Pricing is unit-based, ranging from approximately $16 for accessories to $118 for premium hand-dyed items, with key SKUs anchored around $59-$98 and free domestic shipping on orders of $100+. Distribution is overwhelmingly US-domestic, with limited international shipping and an explicit exclusion of EU shipments. Marketing is concentrated on organic social (Facebook, Instagram, TikTok, Pinterest), email capture with a 20% first-order incentive, and affiliate/referral programs. The brand supports Yoga Gives Back as a core social-impact partnership and has accumulated over 10,000 5-star reviews since inception, but operates with a lean 1-10 person team, has no disclosed funding history, no public financials, and no stated institutional ownership.
Jala firmographics
Firmographics- Name
- Jala
- Website
- https://jalaclothing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jala is a privately held, family-owned DTC apparel brand founded in 2010 that designs, manufactures in Southern California, and sells yoga-inspired women's clothing — bottoms, tops, and accessories — directly to consumers via jalaclothing.com and a Phoenix showroom, with a secondary wholesale program for yoga studios.
- Ownership category
- akta.pro rank
Jala industry classification
Industry- Product category
- Women's Yoga Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear (CRAAAEAC)
- akta.pro secondary industries
- Yoga, Pilates & Studio Wear Retail (CRAMACAE), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Jala is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jala business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue from direct-to-consumer online sales through jalaclothing.com
- Wholesale: Wholesale program for yoga studios and small retail businesses with low-risk terms
- Affiliate Program: Affiliate marketing program through affiliate.jalaclothing.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pricing - Apparel Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Jala product offering
Product offeringCore offering
Jala designs, produces, and sells yoga-inspired women's apparel direct-to-consumer through its e-commerce platform and Phoenix showroom. Core offerings include pants (Bhakti Pant, Chill Yoga Pant, Luna Pant, Bhakti Jogger, Chill Cargo Pant, Nama Legging, Luna Capri), tops (Muse Tank, Whisper Tank, Easy Tee, Kira Wrap Top, Chill Top, Aria Top, Flow Top, Chill Pullover, Payson Pullover), skorts and bralettes, plus accessories and hand-dyed artisan pieces. Products are ethically handcrafted in Southern California using a 95% Modal/5% Spandex fabric blend and a proprietary hand-dye studio.
Product overview
Jala is a yoga-inspired women's clothing brand that offers a unified portfolio of ethically-made, high-quality apparel designed for yoga, meditation, and everyday wear. The product line centers around core bottoms (Bhakti Pants, Chill Yoga Pants, Luna Pants, Bhakti Joggers, Chill Skorts, Nama Leggings) and tops (Muse Tanks, Whisper Tanks, Easy Tees, Kira Wrap Tops, Aria Tops, Chill Tops, Flow Tops), complemented by accessories (Headbands, Scrunchies, Retro Scrunch Socks). Products are crafted from soft modal and cotton blends (95% Modal, 5% Spandex) and include hand-dyed artisan pieces. The brand is committed to sustainability, ethical manufacturing in Southern California, USA, and supporting Yoga Gives Back charity.
Differentiator
Problem solved
Functional benefit
Products and services
- Bhakti Pant
Quantifiable outcome
- Over 10,000 5-star reviews
- +1 more outcomes
Companies that use Jala
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Jala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jala partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yoga Gives BackcoreNon-profit organization that Jala supports with every purchase. The organization empowers women and children in India to forge sustainable livelihoods. This partnership is central to Jala's social mission and is prominently featured in marketing materials and product descriptions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Jala competitors and assessment
Company assessmentDirect peers
- Beyond Yoga: Beyond Yoga is a women's activewear and lifestyle apparel brand focused on soft, comfortable, fashion-forward pieces. It overlaps directly with Jala's modal-blend bottoms, tanks, and loungewear for the yoga/wellness woman.
- Prana: Prana is a women's and men's yoga and lifestyle apparel brand focused on sustainable, ethical manufacturing. It shares Jala's sustainability, yoga-first positioning, and DTC-plus-wholesale channel model.
- Hard Tail: Hard Tail is a women's activewear and lifestyle apparel brand with an emphasis on comfort, softness, and versatile yoga/loungewear. It competes directly with Jala on bottoms, tanks, and made-in-USA-adjacent positioning at accessible premium prices.
- Yogasmoga: Yogasmoga is a yoga apparel and lifestyle brand that sold direct-to-consumer and through studio channels before its closure; it remains a comparable yoga-first DTC brand in product mix and customer segment to Jala.
- Spiritual Gangster: Spiritual Gangster sells yoga-inspired apparel and accessories with a wellness/charity-driven brand identity similar to Jala. It targets the same yoga practitioner customer with lifestyle pieces, tops, and bottoms.
- Teeki: Teeki makes sustainable, eco-conscious women's yoga apparel using recycled and natural fibers. It shares Jala's yoga-first identity, sustainability positioning, and DTC-plus-wholesale distribution mix.
- Onzie: Onzie is a women's activewear brand selling yoga pants, leggings, and lifestyle apparel DTC. It overlaps with Jala's product mix of soft bottoms, tanks, and casual yoga-friendly styles in a similar premium-but-not-mass price range.
- Alo Yoga: Alo Yoga is a premium women's yoga and athleisure apparel brand selling direct-to-consumer and through boutiques. It directly competes with Jala across women's yoga pants, leggings, tanks, and lifestyle wear at similar premium price points.
Broad incumbents
- Athleta: Athleta is a Gap Inc.-owned women's activewear and athleisure brand offering yoga pants, leggings, tops, and lifestyle apparel. As a broad incumbent with major retail and digital scale, it competes with Jala across virtually every product in Jala's catalog.
- Lululemon: Lululemon is the dominant global women's yoga and athleisure brand operating DTC and retail at scale. While it sits at a higher premium and category leadership position, it competes with Jala for the same yoga-practicing, premium-activewear buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jala social profiles
Digital presenceJala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jala leadership team
Management profileNumber of profiles
Profiles1 record
Jala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jala
What does Jala do?
Jala designs, produces, and sells yoga-inspired women's apparel direct-to-consumer through its e-commerce platform and Phoenix showroom. Core offerings include pants (Bhakti Pant, Chill Yoga Pant, Luna Pant, Bhakti Jogger, Chill Cargo Pant, Nama Legging, Luna Capri), tops (Muse Tank, Whisper Tank, Easy Tee, Kira Wrap Top, Chill Top, Aria Top, Flow Top, Chill Pullover, Payson Pullover), skorts and bralettes, plus accessories and hand-dyed artisan pieces. Products are ethically handcrafted in Southern California using a 95% Modal/5% Spandex fabric blend and a proprietary hand-dye studio.
Is Jala a public or private company?
Jala is a private company. It is classified as family owned and is currently operating.
When was Jala founded?
Jala was founded in 2010. It employs 1 to 10 people.
Where is Jala based?
Jala is headquartered in Redondo Beach, United States, in the North America region.
How does Jala make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and affiliate Program.
Who are Jala's main competitors?
Direct peers on record are Beyond Yoga, Prana, Hard Tail, Yogasmoga, Spiritual Gangster, Teeki, Onzie and Alo Yoga. Broad incumbents are Athleta and Lululemon.
Does Jala have an API?
No public API is recorded for Jala.
What industry is Jala in?
Jala's product category is Women's Yoga Apparel. Its primary akta.pro industry code is CRAAAEAC, Yoga, Pilates & Studio Wear, with a secondary code of CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 4581 and its SIC code is 5621.