Game
HeyLink.me is a freemium link-in-bio SaaS platform serving 11.7M+ creators, influencers, and SMBs across 195 countries with link consolidation, e-commerce, QR codes, and AdSense monetization, plus adjacent products including KODE.link and RapidWombat.
- Company typePrivate
- Founded1988
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Game does
HeyLink.me is a freemium link-in-bio SaaS platform that enables users to consolidate multiple online destinations, social profiles, commerce storefronts, and lead-capture tools into a single customizable URL shared across social media. The platform serves a long-tail base of 11.7M+ customers across 195 countries, with primary segments including content creators and influencers on Instagram, YouTube, and TikTok, small and medium businesses seeking a no-website online presence, agencies managing multiple client pages, restaurants, and NFT/crypto communities. The product surface spans a core link-in-bio builder, a 16+ industry template library, e-commerce storefronts with tiered transaction fees, Google AdSense-powered monetization, lead-gen forms, social analytics with pixel tracking, custom domains, and an Enterprise tier offering white-label branding and API access. Adjacent products include KODE.link for QR codes and Apple/Google Wallet digital cards, RapidWombat for SEO optimization on AI search engines, BabyPassportMaker, NonProfit-Link.org for nonprofits, and an Australia-specific HeyLink.au regional variant.
The business model combines freemium SaaS subscriptions (Starter free forever with 50 links and 9.9% + 30c transaction fees; PRO at $7/month annual or $9/month monthly with 100 links, advanced features, and reduced 3.9% + 30c fees), an AdSense revenue share facilitated through the platform, transaction fees on commerce processed via link-in-bio pages, and direct Enterprise/Agency contracts for multi-account and white-label deployments. Go-to-market is predominantly self-serve PLG with free signup, a 1-month PRO trial, and seamless upgrade; direct sales activates only at the Agency (3+ accounts) and Enterprise tiers. Distribution is largely organic via SEO-dedicated landing pages per platform, content marketing through the HeyLink.me blog, and a 100+ partner marketplace for cross-promotion. The platform operates globally with localized content in 35+ languages.
Technically, the platform is built around a centralized link management layer with 200+ third-party integrations spanning social media, ecommerce, payment, and analytics tools. Proprietary components include the KODE.link QR code engine (also generating Apple/Google Wallet digital cards), an integrated AdSense onboarding flow, a template engine covering 16+ verticals, and pixel-enabled analytics. No AI/ML capabilities, proprietary models, or research disclosures were present in the source data. No funding rounds, investor names, ownership structure, revenue figures, or headcount were disclosed.
Game firmographics
Firmographics- Name
- Game
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeyLink.me is a freemium link-in-bio SaaS platform serving 11.7M+ creators, influencers, and SMBs across 195 countries with link consolidation, e-commerce, QR codes, and AdSense monetization, plus adjacent products including KODE.link and RapidWombat.
- Ownership category
- akta.pro rank
Game industry classification
Industry- Product category
- Link-in-bio Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Game is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Game business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (PRO): Monthly or annual subscription plans providing enhanced features including 100 links, custom branding, custom domains, advanced analytics, and reduced transaction fees (3.9% + 30c vs 9.9% + 30c for free tier).
- Advertising Revenue Share: Users can activate AdSense on their pages and earn revenue when visitors click ads. Platform facilitates AdSense integration and takes a share of ad revenue.
- Transaction Fees: E-commerce features including store and product listings charge transaction fees: 9.9% + 30c for Starter plan and 3.9% + 30c for PRO plan on sales processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free forever tier with essential features |
| Subscription | Annual | Pro - Premium tier at $7/month (annual) or $9/month (monthly) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Game product offering
Product offeringCore offering
HeyLink.me operates a link-in-bio SaaS platform that lets users consolidate all of their online destinations—social profiles, content, storefronts, lead forms, and payment links—into a single customizable shareable URL. The platform adds e-commerce capabilities, QR-code generation through KODE.link, Google AdSense monetization, social analytics, lead capture, and access to 200+ integrations, with a free Starter tier, a paid PRO subscription, and an Enterprise white-label tier.
Product overview
HeyLink.me is a unified link-in-bio platform enabling users to consolidate all their online presence into a single shareable link. The core HeyLink.me Platform supports link management, e-commerce, lead generation, analytics, and ad monetization. The product ecosystem includes: the main Platform (free Starter and paid PRO tiers with 50 and 100 links respectively), KODE.link for QR codes and digital cards, Templates marketplace, Commerce and Lead Generation modules, Analytics, Ad Monetization via Google AdSense, Custom Domain and Agency management features, Enterprise white-label solutions (with 200+ integrations), plus related services RapidWombat (SEO), Baby Passport Photo Maker, and NonProfit-Link.org.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR Code Solutions platform for creating custom QR codes
- RapidWombat
- BabyPassportMaker
Products and services
- HeyLink.me Platform Link-in-bio SaaS platform that lets users create a single customizable page containing all their important links, social media profiles, e-commerce storefronts, lead-capture forms, and business tools, shareable across Instagram, TikTok, YouTube, Facebook, and other social or digital channels. Used by individual creators, SMBs, agencies, and enterprises.
- KODE.link QR-code platform offering a QR-code builder, Apple Wallet digital-card generator, Google Wallet digital-card generator, and digital business-card builder. Integrated with HeyLink.me bio pages for offline-to-online customer journeys.
- RapidWombat Free SEO tool designed to drive organic traffic from search engines and AI platforms such as Google Gemini, ChatGPT, and Perplexity. Operates as a related product to HeyLink.me's creator-marketing ecosystem.
- Baby Passport & Visa Photo Maker Online photo-creation tool that generates baby passport and visa photos compliant with official government requirements.
- NonProfit-Link.org Dedicated link-in-bio platform tailored for nonprofit organizations, providing centralized link management, donation forms, and engagement tools for mission-driven entities.
- HeyLink.au Australia-targeted regional variant of the HeyLink.me link-in-bio platform, providing localized link management, e-commerce, and creator tools for Australian users.
Quantifiable outcome
- Earn potential of $1,244.50 annually for 50,000 monthly pageviews in favorable categories and regions
Companies that use Game
Customer profileSegments6 records
Ideal customer profiles6 records
Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Game partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights8 records
Game competitors and assessment
Company assessmentDirect peers
- Linktree: The category-defining link-in-bio platform with the largest global creator user base, freemium PRO subscription, commerce features, and social integrations - the closest direct competitor to HeyLink.me on product, target customer, and business model.
- Beacons: Creator-focused link-in-bio platform that has expanded into a full creator business suite with built-in store, email, media kits, and AI tools - competes directly with HeyLink.me for the same creator and SMB segments.
- Stan Store: Creator commerce platform offering link-in-bio plus digital product sales, courses, bookings, and email marketing - directly comparable on creator monetization and the e-commerce transaction-fee revenue model HeyLink.me uses.
- Bio.link: Direct link-in-bio competitor targeting creators and influencers with similar freemium tier structure, customization options, and analytics - operates in the same product category with overlapping customer segments.
- Link.bio: Link-in-bio platform offering customizable bio pages with analytics, integrations, and commerce features - serves the same creator and SMB customer base with a comparable self-serve PLG motion.
- Taplink: Link-in-bio and mini-website platform popular among SMBs and creators with built-in payment, booking, and CRM features - directly comparable on the SMB vertical, multi-link pages, and embedded commerce.
- Shorby: Smart link and micro-landing-page platform optimized for social media traffic, particularly Instagram and TikTok - overlaps with HeyLink.me on link management, analytics, and creator/SMB use cases.
Emerging players
- Carrd: Simple one-page site builder used by creators and SMBs for personal landing pages with Pro tier - adjacent to link-in-bio with overlap on the creator segment but broader into general one-page websites.
Broad incumbents
- Shopify: Dominant e-commerce platform whose transaction-fee structure competes with HeyLink.me's commerce monetization, and which offers link-in-bio-style pages through Shop Pay and Shop app - the broad incumbent in the commerce space HeyLink.me is moving into.
- Square Online: Block-owned website and commerce platform with integrated online store, payment processing, and link-in-bio capabilities - a broader incumbent that competes with HeyLink.me on SMB commerce and payment processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Game social profiles
Digital presenceGame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game leadership team
Management profileNumber of profiles
Game subsidiaries and ownership
Company hierarchySubsidiaries5 records
Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game
What does Game do?
HeyLink.me operates a link-in-bio SaaS platform that lets users consolidate all of their online destinations—social profiles, content, storefronts, lead forms, and payment links—into a single customizable shareable URL. The platform adds e-commerce capabilities, QR-code generation through KODE.link, Google AdSense monetization, social analytics, lead capture, and access to 200+ integrations, with a free Starter tier, a paid PRO subscription, and an Enterprise white-label tier.
Is Game a public or private company?
Game is a private company. It is classified as unknown and is currently operating.
When was Game founded?
Game was founded in 1988. It employs 1 to 10 people.
Where is Game based?
Game is headquartered in Scottsdale, United States, in the North America region.
How does Game make money?
Three revenue lines are on record. Subscription Revenue (PRO) is the primary driver. The others are advertising Revenue Share and transaction Fees.
Who are Game's main competitors?
Direct peers on record are Linktree, Beacons, Stan Store, Bio.link, Link.bio, Taplink and Shorby. Carrd is listed as an emerging player. Broad incumbents are Shopify and Square Online.
Does Game have an API?
No public API is recorded for Game.
What industry is Game in?
Game's product category is Link-in-bio Platform. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its SIC code is 7372.