New York Mobile
New York Mobile is a private MVNO operating on T-Mobile's 5G/4G LTE network that differentiates by letting businesses and individuals search, select, and license customized vanity phone numbers, including exclusive inventory in iconic New York area codes (212, 718, 917), bundled with wireless service plans.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What New York Mobile does
New York Mobile (NYM) is a private, postpaid Mobile Virtual Network Operator (MVNO) founded in 2023 and headquartered in New York City, operating on T-Mobile's 5G/4G LTE network. The company's core proposition is the ability for both businesses and individuals to search, select, and license customized vanity phone numbers — including exclusive inventory in New York's iconic 'exhausted' area codes (212, 718, 917) and patterns such as Double-Doubles (e.g., 212-212-CALL). The number selection platform is paired with wireless service plans (Bundle Plans at 3GB, 10GB, and Unlimited tiers; Create-Your-Own Plans with 1GB, 5GB, and 50GB tiers), tiered number licensing (Gold, Platinum, Diamond), device sales (Apple, Samsung, Google — new and certified pre-owned), and add-ons including call forwarding, international calling to 85+ countries (via Elite Telecom), device protection, and data/hotspot top-ups.
The business model combines recurring subscription revenue (wireless service at $13-$93/month) with a distinct, higher-margin number licensing stream (Gold under $10/month, Platinum $10-$84/month, Diamond above $84/month), with optional Pay-Over-Time financing (12 or 24 months interest-free). The GTM is a hybrid product-led growth model: a self-service e-commerce platform with vanity number search and instant eSIM activation drives consumer and SMB acquisition, while a dedicated inside sales team (phone and account managers) serves enterprise and multi-line business customers. Customer segments span individuals, families, SMBs, and small enterprises, with targeted verticals in legal services, real estate, and social media/influencers. The company has 11-50 employees, no disclosed funding, and no disclosed revenue, making it a subscale, early-stage entrant differentiated primarily by its exclusive number inventory and PLG distribution model rather than network ownership.
New York Mobile firmographics
Firmographics- Name
- New York Mobile
- Legal name
- New York Mobile
- Website
- https://nymobile.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New York Mobile is a private MVNO operating on T-Mobile's 5G/4G LTE network that differentiates by letting businesses and individuals search, select, and license customized vanity phone numbers, including exclusive inventory in iconic New York area codes (212, 718, 917), bundled with wireless service plans.
- Ownership category
- akta.pro rank
New York Mobile industry classification
Industry- Product category
- Mobile Wireless Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)
Keywords
Where New York Mobile is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Mobile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wireless Service Plans: Monthly postpaid wireless service plans providing 5G/4G LTE data, unlimited talk and text, nationwide roaming, and international calling to 85+ countries. Plans include Device Protection and optional add-ons.
- Phone Number Licensing: Monthly licensing fees for customized vanity phone numbers across Gold, Platinum, and Diamond tiers. Numbers can also be purchased over time via 12 or 24 month interest-free payment plans.
- Device Sales: Sale of new and certified pre-owned smartphones including Apple iPhones, Samsung Galaxy, and Google Pixel devices with flexible payment options
- Add-on Services: Optional add-ons including International Long Distance credits, Data Top Ups (1GB-10GB), Hotspot add-ons, and Device Protection bundles available for purchase
- Call Forwarding Service: Call forwarding service allowing customers to direct calls from their NYM number to any destination, free for Platinum and Diamond tier customers, $15/mo for Gold tier
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3GB Bundle Plan - Entry-level bundle with essential data |
| Subscription | Monthly | 10GB Bundle Plan - Mid-tier bundle with more data |
| Subscription | Monthly | Unlimited Bundle Plan - Premium unlimited data plan |
| Subscription | Monthly | Create Your Own - 1GB Tier |
| Subscription | Monthly | Create Your Own - 5GB Tier |
| Subscription | Monthly | Create Your Own - Unlimited 50GB Tier |
| Subscription | Monthly | International Calling Add-on |
| Subscription | Monthly | Device Protection Bundle |
| Subscription | Monthly | Gold Number Tier - Entry-level premium numbers |
| Subscription | Monthly | Platinum Number Tier - Mid-tier premium numbers |
| Subscription | Monthly | Diamond Number Tier - Premium premium numbers |
| Usage-based | Pay-as-you-go | Data Top Ups |
| Usage-based | Pay-as-you-go | Hotspot Top Ups |
| Usage-based | Pay-as-you-go | ILD Top Ups |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
New York Mobile product offering
Product offeringCore offering
New York Mobile is a Mobile Virtual Network Operator (MVNO) selling postpaid wireless service on T-Mobile's 5G/4G LTE network, differentiated by allowing customers to create and select personalized vanity phone numbers from millions of options, including exclusive inventory in iconic New York area codes (212, 718, 917). It offers tiered number licensing (Gold, Platinum, Diamond), postpaid data/voice plans, device sales, and business multi-line solutions delivered through a self-service e-commerce platform with eSIM activation.
Product overview
New York Mobile is a premium postpaid MVNO wireless service provider operating on America's largest and fastest 5G network (T-Mobile). The company's primary differentiator is its exclusive ability for customers to create and choose personalized vanity phone numbers from millions of options across New York's iconic area codes (212, 718, 917) and nationwide. The product portfolio centers on three interconnected offerings: (1) Customized Phone Numbers available in Gold, Platinum, and Diamond tiers with varying exclusivity levels and monthly licensing fees; (2) Wireless Plans comprising Bundle Plans (3GB, 10GB, Unlimited with 30GB 5G/4G LTE) and Create Your Own Plans with configurable data tiers and add-ons; and (3) Device Sales featuring Apple iPhones, Samsung Galaxy, and Google Pixel devices in new and certified pre-owned conditions. The service integrates business solutions including Multi-Line Management (up to 100 lines), Call Forwarding Service, and International Calling to 85+ countries. Customers can also use dual-SIM capability to operate two numbers on one device.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Number Tier Entry-level vanity phone number tier with monthly license payment under $10, eligible for multi-line accounts, with optional call forwarding at $15/month.
- Platinum Number Tier Mid-tier vanity phone number tier with monthly license payment of $10-$84, waived call forwarding fees, 100% US-based premium sales support, and access to an exclusive rewards program.
- Diamond Number Tier Premium vanity phone number tier with monthly license payment above $84, waived call forwarding fees, 100% US-based support, and an exclusive rewards program.
- 3GB Bundle Plan Entry-level postpaid bundle plan at $25/month with 3GB of 5G/4G LTE data, unlimited nationwide talk and text, unlimited international calling to 85+ countries, device protection, and nationwide roaming.
- 10GB Bundle Plan Mid-tier postpaid bundle plan at $45/month with 10GB of 5G/4G LTE data, unlimited nationwide talk and text, unlimited international calling to 85+ countries, hotspot-capable with top-up, device protection, and nationwide roaming.
- Unlimited Bundle Plan Premium postpaid bundle plan at $60/month with unlimited data including 30GB of 5G/4G LTE, 10GB monthly hotspot, unlimited nationwide talk and text, unlimited international calling to 85+ countries, device protection, and nationwide roaming.
- Create Your Own (CYOP) Plans Configurable postpaid wireless plans with selectable data tiers (1GB at $13/month, 5GB at $33/month, or 50GB unlimited at $93/month) and 180-day rollover on top-ups, with optional device protection and international calling add-ons.
- Call Forwarding Service Service allowing customers to forward calls from their customized New York Mobile number to any destination, included free for Platinum and Diamond tier customers and offered at $15/month for Gold tier customers.
- Multi-Line Plans Multi-line wireless solution supporting up to 100 lines per account with a $5 multi-line discount per additional line and access to up to 999 sequential number lines for enterprise directory use.
- Device Protection Device protection coverage at $10/month available for new devices or bring-your-own-device (BYOD) handsets, including access to thousands of fix-or-replace stations nationwide and remote service options.
- International Calling (ILD) Add-on International long-distance add-on at $8/month for unlimited calling to 85+ countries, with additional ILD credit top-ups available in $5, $10, or $20 denominations (180-day expiration) for other destinations, serviced by Elite Telecom.
- Business Wireless Plans Enterprise-focused wireless plans offering flexible configurations, invoiced billing, dedicated sales support via phone at (212) 212-NYNY, account management, and 100% US-based premium customer support.
- Apple iPhones New and certified pre-owned Apple iPhones (models from iPhone 8 through iPhone 15 Pro Max) available in various storage capacities and colors with flexible payment options.
- Samsung Galaxy Devices New Samsung Galaxy smartphones including Galaxy A35 5G, Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra 5G available in various configurations.
- Google Pixel Devices New Google Pixel smartphones including Pixel 8, Pixel 8a, Pixel 8 Pro, Pixel 9, and Pixel 9 Pro available in various configurations.
- Certified Pre-Owned Devices Certified pre-owned smartphones, primarily Apple iPhone models in various storage capacities, offered as budget-friendly alternatives to new devices.
- Nationwide 5G Coverage Wireless coverage provided on T-Mobile's 5G/4G LTE network with nationwide reach and domestic roaming for areas outside native coverage, marketed as America's largest and fastest 5G network.
Quantifiable outcome
- 100 lines per account eligible for Multi-Line discount
- +3 more outcomes
Companies that use New York Mobile
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
New York Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
New York Mobile partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- T-MobilecoreNew York Mobile is an MVNO (Mobile Virtual Network Operator) that leases network access from T-Mobile. The partnership provides customers access to America's largest and fastest 5G network with nationwide coverage and domestic roaming capabilities. This infrastructure partnership is the foundation of NYM's wireless service delivery.
- Elite TelecomcoreElite Telecom provides International Long Distance (ILD) services for New York Mobile's bundled plans and add-on ILD credits. Services include unlimited calling to 85+ countries with additional top-up options available for destinations outside the unlimited list.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
New York Mobile competitors and assessment
Company assessmentDirect peers
- Consumer Cellular: MVNO primarily targeting older demographics with flexible, no-contract plans on AT&T and T-Mobile networks. Comparable business model as a multi-carrier MVNO serving specific customer segments with tailored plan offerings.
- US Mobile: MVNO offering highly customizable 'Build Your Own' plans on Verizon and T-Mobile networks—closely paralleling NYM's 'Create Your Own' configuration. Competes head-to-head on price configurability and multi-line flexibility, with a similar tech-forward, direct-to-consumer GTM.
- Visible: Verizon-owned MVNO offering simple, unlimited postpaid plans via app-based self-service. Direct competitor to NYM's wireless plan tier with strong brand backing and aggressive pricing, though lacking any vanity number offering.
- Google Fi: Google's MVNO leveraging T-Mobile and other carrier networks, with seamless eSIM activation and multi-network switching—mirroring NYM's eSIM/Dual SIM value proposition. Targets tech-savvy consumers seeking flexible, app-managed wireless service.
- Republic Wireless: MVNO offering WiFi-first hybrid calling and low-cost plans. Comparable as a tech-forward MVNO with non-traditional network delivery, though with a different value proposition focused on WiFi handoff rather than vanity numbers.
- Mint Mobile: Direct MVNO competitor offering low-cost postpaid wireless plans via T-Mobile's network—the same carrier NYM relies on. Now owned by T-Mobile, Mint Mobile represents both the closest comparable in business model and the most strategically dangerous rival, given the shared underlying carrier relationship.
- Twigby: Smaller, independent MVNO offering low-cost, customizable plans on Verizon's network. Closely comparable in scale and customer-targeting approach to NYM—competing for price-sensitive, self-service wireless customers.
Emerging players
- NumberBarn: Online marketplace for buying, selling, and porting phone numbers—including vanity and toll-free numbers. Closest analog to NYM's number-licensing model, though NumberBarn focuses on number transactions without bundled wireless service.
Broad incumbents
- Tracfone: Largest prepaid MVNO in the U.S. (now under Verizon ownership), offering a broad portfolio of wireless brands and plans. Represents the scaled incumbent in the MVNO space against which NYM's niche differentiation must compete for shelf and customer attention.
Others
- eFones: Specialty broker of premium and vanity phone numbers. Adjacent player in the number-marketplace ecosystem that NYM competes with for inventory and end customers, but without integrated wireless service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New York Mobile social profiles
Digital presenceNew York Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Mobile leadership team
Management profileNumber of profiles
New York Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Mobile
What does New York Mobile do?
New York Mobile is a Mobile Virtual Network Operator (MVNO) selling postpaid wireless service on T-Mobile's 5G/4G LTE network, differentiated by allowing customers to create and select personalized vanity phone numbers from millions of options, including exclusive inventory in iconic New York area codes (212, 718, 917). It offers tiered number licensing (Gold, Platinum, Diamond), postpaid data/voice plans, device sales, and business multi-line solutions delivered through a self-service e-commerce platform with eSIM activation.
Is New York Mobile a public or private company?
New York Mobile is a private company. It is classified as unknown and is currently operating.
When was New York Mobile founded?
New York Mobile was founded in 2023. It employs 11 to 50 people.
Where is New York Mobile based?
New York Mobile is headquartered in New York, United States, in the North America region.
How does New York Mobile make money?
Five revenue lines are on record. Wireless Service Plans are the primary driver. The others are phone Number Licensing, device Sales, add-on Services and call Forwarding Service.
Who are New York Mobile's main competitors?
Direct peers on record are Consumer Cellular, US Mobile, Visible, Google Fi, Republic Wireless, Mint Mobile and Twigby. NumberBarn is listed as an emerging player. Tracfone is listed as a broad incumbent. eFones is listed as an others.
Does New York Mobile have an API?
No public API is recorded for New York Mobile.
What industry is New York Mobile in?
New York Mobile's product category is Mobile Wireless Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAHAK, Numbering, DID, Porting & Carrier-of-Record Services. Its NAICS code is 517121 and its SIC code is 4812.