Coverall

What Coverall does

Coverall North America, Inc. is a privately held, PE-owned commercial cleaning franchisor founded in 1985 in San Diego, California and headquartered in Deerfield Beach, Florida. The company operates a franchise distribution model in which more than 8,000 independent Franchise Business Owners deliver commercial cleaning services across 90 markets in the United States, Canada, and Japan, serving approximately 50,000 customers and cleaning over 2 million square feet of facility space daily. Coverall supports this network through 46 Regional Support Centers plus a Global Support Center providing training, branding, marketing, billing, and operational oversight.

Its service portfolio is organized into three integrated programs: Everyday General Cleaning Services (routine janitorial for offices, healthcare, education, industrial, and retail facilities), On-Demand Cleaning Services (deep cleaning, electrostatic disinfectant spraying, contamination cleaning, and day porter services), and Preventative Maintenance Services (floor, upholstery, and window care). All services are delivered through the proprietary Core 4® Cleaning Process and Health-Based Cleaning System®, which combine EPA-registered hospital-grade disinfectants, color-coded microfiber cloths, no-dip flat mops, and HEPA backpack vacuums against CDC and AORN protocols. The company also runs a National Accounts Program providing consolidated billing and dedicated account management to multi-location enterprise customers.

Coverall generates revenue from franchise fees, ongoing royalties and supply sales across the franchise network, and direct service contracts — primarily on monthly recurring pricing tied to ISSA industry-standard rates, facility square footage, and service frequency. The company employs 450–500 corporate staff, maintains a Google rating of 4.7/5 across 1,000+ reviews, and counts multi-decade customer relationships (e.g., 20-year office cleaning engagements) as evidence of long-tail customer retention. Specific private equity ownership details, consolidated revenue, and financial KPIs are not publicly disclosed.

Name

Coverall

Legal name

Coverall North America, Inc.

Website

https://coverall.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coverall North America, Inc. is a PE-owned commercial cleaning franchisor operating a network of 8,000+ Franchise Business Owners across 90 markets in the U.S., Canada, and Japan, delivering janitorial, on-demand, and preventative maintenance services to roughly 50,000 commercial customers via its proprietary Core 4® Cleaning Process.

Ownership category

akta.pro rank

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Cleaning Services: Coverall generates revenue through a franchise network where Franchise Business Owners provide commercial cleaning services to over 50,000 customers. Revenue comes from ongoing janitorial services, on-demand cleaning services (deep cleaning, disinfecting, contamination cleaning, day porter), and preventative maintenance services (floor, upholstery, window cleaning).
2. National Accounts Program: Multi-location commercial cleaning contracts with consolidated billing, providing standardized work specifications and services with a single point of contact for communications and reporting.
3. Franchise Fees: Revenue from franchise opportunities where individuals purchase into the Coverall network to operate their own commercial cleaning businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coverall operates a franchise-based commercial cleaning network providing janitorial, on-demand, and preventative maintenance cleaning services to businesses. Its network of 8,000+ independent Franchise Business Owners delivers standardized cleaning under the proprietary Core 4 Cleaning Process and Health-Based Cleaning System across 90 markets in the U.S., Canada, and Japan, serving approximately 50,000 customers.

Product overview

Coverall is a commercial cleaning franchised brand operating as a franchise network with a unified Health-Based Cleaning System. The core offering centers on three integrated cleaning programs: Everyday General Cleaning Services (routine janitorial), On-Demand Cleaning Services (deep cleaning, electrostatic spraying, contamination cleaning, day porter), and Preventative Maintenance Cleaning Services (floor care, upholstery, windows). All services are delivered through a proprietary Core 4® Cleaning Process built on CDC and AORN standards. The company also offers a National Accounts Program for multi-location customers requiring consolidated billing and dedicated management. The franchise network includes over 8,000 Franchise Business Owners operating across 90+ markets, serving approximately 50,000 customers and cleaning over 2 million square feet daily.

Differentiator

Problem solved

Functional benefit

Brands

• Core 4® Cleaning Process: Proprietary four-point cleaning process built on CDC and AORN guidelines for cleaning and disinfecting.
• Health-Based Cleaning System®

Products and services

• Everyday General Cleaning Services (Commercial Janitorial Services) Routine daily janitorial cleaning services for professional businesses including offices, healthcare facilities, educational buildings, daycares, and industrial facilities. Services include sweeping, mopping, vacuuming, waste removal, dusting, and standard surface sanitizing delivered through the Core 4 Cleaning Process.
• On-Demand Cleaning Services Flexible cleaning solutions for immediate or scheduled deep cleaning needs beyond routine janitorial services. Bundles electrostatic disinfectant spraying, deep cleaning, contamination cleaning, and day porter services for businesses needing episodic or supplemental cleaning.
• Deep Cleaning Services Comprehensive periodic cleaning that rejuvenates facilities by addressing accumulated soil, disinfecting frequently-touched areas, and refreshing heavily used spaces. Used for annual refreshes, event preparation, post-event cleanup, and seasonal deep cleaning.
• Electrostatic Disinfectant Spraying Advanced disinfecting service that applies an even coat of EPA-approved disinfectant to surfaces using electrically charged droplets, eliminating 99.9% of pathogens including COVID-19 and other viruses from surfaces in minutes.
• Contamination Cleaning Services Rapid-response cleaning for pathogenic exposure or outbreak situations. Highly trained professionals decontaminate facilities exposed to hazardous materials, biohazards, or bodily fluids using proper safety measures and PPE.
• Day Porter Cleaning Services Same-day ongoing maintenance and tidying for spaces that need continuous cleaning between regularly scheduled services. Includes sanitizing common areas, vacuuming and mopping lobby floors, emptying trash, and restocking supplies.
• Preventative Maintenance Cleaning Services Specialized cleaning that complements everyday commercial cleaning by focusing on high-traffic areas and hard-to-reach spaces. Bundles floor cleaning, upholstery cleaning, window cleaning, and tile and grout cleaning to extend the life of business assets.
• Floor Cleaning Services Professional floor care for various floor types including carpet extraction, hard floor care (vinyl, LVT, laminate, linoleum, ceramic), wood floor cleaning, marble and granite cleaning, and cement and terrazzo cleaning.
• National Accounts Program Special pricing and service program for customers with multiple regional or national locations. Provides standardized work specifications, a single point of contact, a dedicated account manager, consolidated billing, and quality assurance across all locations.

Quantifiable outcome

• Eliminates 99.9% of germs and bacteria using EPA-registered, hospital-grade disinfectants
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jani-King: Jani-King is one of the largest commercial cleaning franchise networks in the world, operating a franchise-based model serving offices, medical facilities, and other commercial customers — directly comparable to Coverall's commercial janitorial franchise structure.
• JAN-PRO: JAN-PRO is a major commercial cleaning franchise system with a strong healthcare vertical focus (Jan-Pro MedMetrix), competing head-to-head with Coverall in office and medical facility janitorial services.
• ServiceMaster Clean: ServiceMaster Clean operates a commercial cleaning franchise network covering janitorial, disinfection, and specialty cleaning for commercial customers, with similar franchise-based distribution and recurring service contracts.
• Vanguard Cleaning Systems: Vanguard Cleaning Systems is a commercial cleaning franchisor with a regional master-franchise model serving SMB and mid-market commercial customers — a direct franchise-system competitor to Coverall.
• Stratus Building Solutions: Stratus Building Solutions is a commercial cleaning franchise offering janitorial and green-cleaning services through independent franchisees, directly comparable to Coverall's franchise distribution model.
• Anago Cleaning Systems: Anago operates a commercial cleaning franchise system targeting office, medical, and retail customers with master-franchise regional structures, comparable in target verticals and franchisee model to Coverall.
• Office Pride Commercial Cleaning Services: Office Pride is a commercial cleaning franchise network focused on office and medical facility cleaning, with a values-driven franchise model that directly competes with Coverall in core SMB commercial verticals.

Emerging players

• OpenWorks: OpenWorks is a commercial cleaning and facility services franchise with a tech-enabled operations platform, competing with Coverall in commercial janitorial with an emphasis on technology-driven service delivery.

Broad incumbents

• ABM Industries: ABM Industries is a large, publicly-traded facility services provider offering janitorial, parking, and integrated building services to enterprise clients — a broad incumbent competing with Coverall's National Accounts Program in multi-location commercial accounts.
• ISS A/S: ISS is a global facility services company offering commercial cleaning and integrated workplace services to multinational enterprises, representing a large incumbent alternative to Coverall's National Accounts Program for global multi-site customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Coveralldotcom
• Facebookfacebook.com/coverall
• LinkedInlinkedin.com/company/coverall-health-based-cleaning-system
• Instagraminstagram.com/coverallna
• Xx.com/CoverallHBCS

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverall