Jota Sport
Jota Sport is a UK-based endurance motorsport team running Cadillac Hertz Team JOTA in the FIA WEC Hypercar class and an LMP2 program, while operating JOTA Advanced Engineering and JOTA Composites to serve automotive, aerospace, marine, and defence clients.
- Company typePrivate
- Founded2000
- HeadquartersKent, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Jota Sport does
Jota Sport is a UK-based endurance motorsport team and engineering group founded in 2000 by Sam Hignett, headquartered in Frant, Kent. The company operates two principal racing programs: a flagship FIA World Endurance Championship Hypercar effort as Cadillac Hertz Team JOTA, fielding two Cadillac V-Series.R LMDh entries (#12 and #38) with a 5.5L V8 producing 670hp, and a parallel LMP2 program using ORECA-07 chassis. The team has accumulated 13 Le Mans podiums in 13 years and won the FIA Hypercar World Cup in both 2023 and 2024.
JOTA's core technology is race-bred: the LMDh backbone is supplied by approved manufacturers and integrated with Cadillac's V-Series.R powertrain, while the team also runs JOTA Advanced Engineering and JOTA Composites — wholly-owned subsidiaries that translate motorsport IP into precision engineering and lightweight composite structures for automotive, aerospace, marine, and defence clients. Senior leadership is heavily OEM-pedigreed (ex-Audi Motorsport, McLaren Cars, Toyota, Lotus, Envision Racing).
The business model blends event-driven sponsorship revenue (Cadillac, Hertz, Mobil, Michelin, Brady, Singer, Bolle Safety, HRX) tied to WEC and Le Mans performance with professional-services and hardware revenue from the engineering and composites divisions. Go-to-market is direct and enterprise: commercial relationships with manufacturers and global brands are negotiated individually and activated through race-day visibility, hospitality, liveries, and sustainability programming such as the 'Driving Change' initiative launched with Cadillac Racing and Corvette Racing.
Jota Sport firmographics
Firmographics- Name
- Jota Sport
- Legal name
- Jota Sport
- Website
- https://jotasport.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jota Sport is a UK-based endurance motorsport team running Cadillac Hertz Team JOTA in the FIA WEC Hypercar class and an LMP2 program, while operating JOTA Advanced Engineering and JOTA Composites to serve automotive, aerospace, marine, and defence clients.
- Ownership category
- akta.pro rank
Jota Sport industry classification
Industry- Product category
- Motorsport Racing Services
- NAICS
- Spectator Sports (71121), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Racing, Including Track Operation (7948), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Motorsports Leagues & Series (MPAKAAAH)
- akta.pro secondary industry
- Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)
Keywords
Where Jota Sport is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Jota Sport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Racing Competition & Sponsorship: Jota Sport generates revenue primarily through sponsorship agreements with major brands including Cadillac (manufacturer partnership for LMDh program), Hertz (naming rights as Hertz Team JOTA), and other partners such as Mobil, Michelin, Brady, Singer, Bolle Safety, and HRX. Revenue is tied to competitive participation in WEC and Le Mans.
- Engineering Services: JOTA Advanced Engineering provides precision engineering solutions to external clients across automotive, aerospace, marine, and defence sectors, diversifying revenue beyond racing.
- Composites Manufacturing: JOTA Composites delivers lightweight composite structures to clients in high-reliability industries, generating service revenue from non-racing commercial operations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jota Sport product offering
Product offeringCore offering
Jota Sport is a UK-based endurance racing team competing in the FIA World Endurance Championship (WEC) Hypercar class, operating as Cadillac Hertz Team JOTA and fielding Cadillac V-Series.R LMDh cars (#12 and #38). The team also competes in the LMP2 class with ORECA-07 machinery and operates two commercial divisions: JOTA Advanced Engineering (precision engineering services) and JOTA Composites (lightweight composite structures) serving automotive, aerospace, marine, and defence sectors. Revenue is generated through manufacturer and brand sponsorships tied to on-track performance.
Product overview
JOTA Sport is a UK-based endurance racing team competing at the highest level of motorsport. Its product portfolio centers on two racing programs: the Cadillac Hertz Team JOTA LMDh Hypercar effort in the FIA World Endurance Championship (fielding two Cadillac V-Series.R entries, #12 and #38) and the LMP2 class program using ORECA-07 machinery. Supporting the racing operations are two specialist divisions — JOTA Advanced Engineering (precision engineering services) and JOTA Composites (lightweight structures) — which translate motorsport expertise into solutions for automotive, aerospace, marine, and defence sectors. The team has secured 13 Le Mans podiums over 13 years and won the FIA Hypercar World Cup in 2023 and 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Cadillac Hertz Team JOTA LMDh Hypercar Program Flagship Hypercar racing program in the FIA WEC LMDh class fielding Cadillac V-Series.R cars (#12 and #38), delivered as the Cadillac Hertz Team JOTA entry with drivers including Alex Lynn, Norman Nato, Will Stevens, Earl Bamber, Jack Aitken, and Sebastien Bourdais. The program targets manufacturers and commercial sponsors seeking premier endurance racing visibility.
- JOTA Sport LMP2 Racing Program Le Mans Prototype 2 racing program using ORECA-07 chassis in the FIA World Endurance Championship, with drivers including Oliver Rasmussen and David Heinemeier Hansson. The program has delivered podium finishes at Le Mans and multiple WEC race wins.
- JOTA Advanced Engineering Precision engineering services division of the JOTA Group, delivering race-proven engineering solutions to external clients across automotive, aerospace, marine, and defence sectors.
- JOTA Composites Composites manufacturing division of the JOTA Group providing race-proven lightweight structural solutions for clients in automotive, aerospace, marine, and defence sectors.
Quantifiable outcome
- 13 podium finishes at Le Mans 24 Hours in the last 13 years
- +4 more outcomes
Companies that use Jota Sport
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Jota Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jota Sport partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Cadillac (General Motors)flagshipCadillac is the primary manufacturer partner providing V-Series.R LMDh cars for Jota Sport's Hypercar WEC program. The partnership operates as Cadillac Hertz Team JOTA, with GM's Cadillac Racing collaborating closely with JOTA's independent racing expertise. Cars #12 and #38 compete under this partnership, representing a landmark collaboration between GM's luxury brand and JOTA's endurance racing pedigree.
- HertzflagshipHertz provides naming rights as Hertz Team JOTA, representing one of the largest global car rental brands in motorsport. The partnership gives Hertz significant brand visibility across WEC races, particularly at Le Mans and other major endurance events, while JOTA benefits from the brand recognition and commercial backing of a globally recognized rental company.
- MobilcoreMobil serves as the fuel and lubrication partner for Jota Sport's LMDh racing program. As part of the partnership ecosystem during the 2026 LMDh program, Mobil provides specialized racing fuels and lubricants essential for optimal engine performance.
- MichelincoreMichelin supplies tires for Jota Sport's WEC and Le Mans competition. The partnership ensures access to Michelin's motorsport tire technology for the Hypercar class competition.
- BradyminorBrady is listed among the partners for Jota Sport's 2026 LMDh program, providing branded merchandise and safety equipment support.
- SingerminorSinger (luxury vehicle restorer) is a partner in Jota Sport's 2026 LMDh program, representing a niche automotive luxury brand partnership.
- HRXminorHRX is a partner in Jota Sport's 2026 LMDh program, providing additional commercial support to the racing operation.
- Corvette RacingcoreJota Sport participates in the Le Mans sustainability initiative 'Driving Change' alongside Cadillac Racing and Corvette Racing. This collaboration focuses on shared sustainability commitments including reducing freight emissions, implementing modular hospitality, and smarter logistics. At the 2025 Le Mans, the teams jointly addressed environmental impact through sustainable food choices and reduced meat options.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Jota Sport competitors and assessment
Company assessmentDirect peers
- Prodrive: UK motorsport and engineering business combining race-team operations (WEC, Dakar, Aston Martin) with an engineering services division - structurally analogous to JOTA's racing-plus-Advanced-Engineering dual model.
- United Autosports: UK-based privateer endurance racing team co-founded by Zak Brown and Richard Dean that competes across ELMS, ALMS, WEC and IMSA in LMP2/LMP3 - the closest structural analogue to JOTA as a customer-team endurance outfit with diversified partnerships.
- Team Penske: Multi-series American racing operation with WEC Hypercar entries via Porsche Penske Motorsport and deep OEM manufacturer partnerships; directly comparable as a factory-privateer endurance team with engineering depth and global brand sponsorship.
- Multimatic: Engineering and motorsport firm that designs, builds and races cars (including former WEC/IMSA programs); comparable to JOTA's hybrid model of motorsport competition paired with a substantive Advanced Engineering services business.
- Chip Ganassi Racing: Multi-series American racing organization with Cadillac ties in IMSA/WEC and a broad manufacturer-partner operating model - structurally similar to JOTA's factory-aligned privateer approach in the endurance prototype class.
- Toyota Gazoo Racing: Long-standing factory WEC Hypercar entrant with multiple Le Mans wins - direct on-track competitor and benchmark in the same FIA WEC class.
- Ferrari AF Corse: Ferrari's factory WEC Hypercar team fielded through long-time privateer partner AF Corse - directly competes against JOTA's Cadillac entries in the FIA WEC Hypercar category.
- Porsche Penske Motorsport: Factory Porsche WEC Hypercar program operated jointly with Team Penske - direct competitor in LMDh/Hypercar class with the deepest OEM motorsport heritage.
- Peugeot Sport: Factory WEC Hypercar team running the Peugeot 9X8 with OEM support - direct WEC Hypercar category rival of the Cadillac V-Series.R operated by JOTA.
Broad incumbents
- Williams Advanced Engineering: Engineering services arm of the Williams Group that commercializes motorsport-derived technology into aerospace, automotive and defence - comparable to JOTA Advanced Engineering and JOTA Composites as a motorsport-IP-to-industry business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Jota Sport social profiles
Digital presenceJota Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jota Sport leadership team
Management profileNumber of profiles
Profiles5 records
Jota Sport subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jota Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jota Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jota Sport
What does Jota Sport do?
Jota Sport is a UK-based endurance racing team competing in the FIA World Endurance Championship (WEC) Hypercar class, operating as Cadillac Hertz Team JOTA and fielding Cadillac V-Series.R LMDh cars (#12 and #38). The team also competes in the LMP2 class with ORECA-07 machinery and operates two commercial divisions: JOTA Advanced Engineering (precision engineering services) and JOTA Composites (lightweight composite structures) serving automotive, aerospace, marine, and defence sectors. Revenue is generated through manufacturer and brand sponsorships tied to on-track performance.
Is Jota Sport a public or private company?
Jota Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jota Sport founded?
Jota Sport was founded in 2000. It employs 51 to 100 people.
Where is Jota Sport based?
Jota Sport is headquartered in Kent, United Kingdom, in the Europe region.
How does Jota Sport make money?
Three revenue lines are on record. Racing Competition & Sponsorship is the primary driver. The others are engineering Services and composites Manufacturing.
Who are Jota Sport's main competitors?
Direct peers on record are Prodrive, United Autosports, Team Penske, Multimatic, Chip Ganassi Racing, Toyota Gazoo Racing, Ferrari AF Corse, Porsche Penske Motorsport and Peugeot Sport. Williams Advanced Engineering is listed as a broad incumbent.
Does Jota Sport have an API?
No public API is recorded for Jota Sport.
What industry is Jota Sport in?
Jota Sport's product category is Motorsport Racing Services. Its primary akta.pro industry code is MPAKAAAH, Motorsports Leagues & Series, with a secondary code of IMACAEAM, Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks). Its NAICS code is 71121 and its SIC code is 7948.