What Makula Technology does

Makula Technology GmbH is a Berlin-based B2B SaaS company founded in 2020 by Emkay Khan (Managing Director) and Dr.-Ing. Simon Spelzhausen (Chief Product Officer), both former advisors at Caterpillar, Michelin, Barry-Wehmiller, Volkswagen, and Sidel. The company sells an integrated platform for industrial after-sales service and maintenance management, structured as three branded SKUs: Makula Field Service (installed-base management, customer portal, help desk, scheduling, and dispatch for machinery manufacturers and distributors), Makula CMMS (asset, work order, preventive maintenance, checklists, and parts/inventory management for factories and facilities), and Makula AI (generative-AI search and the AI Maintenance Copilot and AI Notetaker modules). Underlying technology is a cloud-native SaaS stack (AWS, MongoDB, Cloudflare, New Relic) with native iOS and Android applications that support offline work-order execution and QR/barcode scanning. AI capabilities are layered on third-party providers — Vectara for retrieval-augmented generation, AssemblyAI for speech-to-text, and language models from Mistral AI, Hugging Face, and Together Computer — rather than proprietary models.

The revenue model is SaaS subscription at €55 per user per month as the disclosed starting price, with quote-based enterprise pricing for larger deployments. Go-to-market is primarily sales-led: enterprise demos with the co-founders, supplemented by a Reseller Program, self-serve product tours, content marketing (whitepaper, blog, webinars), and SEO. Target buyers are maintenance executives, maintenance managers, and plant operations leadership at machinery manufacturers, distributors, factories, and facilities — predominantly in EMEA with stated presence in the UK and US. The company is privately held with no disclosed funding rounds, is ISO 27001 certified and GDPR compliant with EU-hosted infrastructure, and reports 500k+ assets managed on the platform. Headcount is in the 11–50 range, consistent with an early-stage operation that has reached initial product-market fit but has not yet disclosed revenue or external institutional backing.

Name

Makula Technology

Legal name

Makula Technology GmbH

Website

https://makula.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Makula Technology GmbH is a Berlin-based B2B SaaS company that provides CMMS, field service management, and industrial generative-AI software to machinery manufacturers, distributors, factories, and facilities managing installed equipment and after-sales service operations.

Ownership category

akta.pro rank

Product category

Industrial Field Service Management & CMMS Software

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Field service management
• CMMS software
• Industrial maintenance software
• Preventive maintenance automation
• Installed base management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (CMMS Software): Subscription-based access to Makula's CMMS platform for factories and facilities, providing asset management, work order management, preventive maintenance, and mobile access. Revenue is recurring based on per-user or per-asset pricing tiers.
2. SaaS Subscription (Field Service Software): Subscription-based access to Makula's Field Service platform for machinery manufacturers and distributors, including installed base management, customer portal, help desk, and scheduling capabilities.
3. SaaS Subscription (Industrial AI): Subscription-based access to Makula's Industrial AI platform for generative AI search capabilities across industrial company operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Makula provides a three-platform SaaS suite for industrial after-sales service and maintenance management. Makula Field Service helps machinery manufacturers and distributors manage their installed base, run customer portals, and digitalize help desk and field service operations. Makula CMMS serves factories and facilities with asset management, work orders, preventive maintenance, checklists, and parts inventory. Makula AI delivers an AI Maintenance Copilot and AI Notetaker for generative AI-powered knowledge retrieval and voice-driven documentation across industrial operations.

Product overview

Makula Technology offers a three-platform SaaS solution for industrial after-sales service and maintenance management: Makula Field Service (for machinery manufacturers and distributors), Makula CMMS (for factories and facilities), and Makula AI (industrial generative AI). The platforms share core modules including AI Maintenance Copilot, AI Notetaker, Mobile App, Reports & Analytics, and feature-specific capabilities. Field Service focuses on installed base management, customer portals, and help desk operations, while CMMS emphasizes asset management, work orders, preventive maintenance, and parts inventory. Both platforms integrate the AI suite for knowledge retrieval and voice documentation, with the Mobile App providing field access across all solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Makula Field Service: Field service software for machinery manufacturers and distributors to streamline service and increase after-sales revenue.
• Makula CMMS
• Makula AI

Products and services

• Makula Field Service Field service management software for machinery manufacturers and distributors to manage their installed base, run customer portals, digitalize help desk and field service operations, and turn one-time machine buyers into long-term revenue through after-sales service.
• Makula CMMS Computerized Maintenance Management System (CMMS) for factories and facilities to manage assets, work orders, preventive maintenance, checklists, and parts inventory, reducing downtime, increasing productivity, and ensuring audit readiness.
• Makula AI Industrial AI platform that enables industrial companies to roll out generative AI search capabilities across all employees, including the AI Maintenance Copilot for knowledge retrieval and the AI Notetaker for voice-driven documentation during maintenance work.

Quantifiable outcome

• Reduce unplanned downtime
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Amazon Web Services EMEA SARLcoreTechnology or IntegrationPrimary cloud infrastructure provider for Makula's SaaS platform. AWS provides cloud storage services with EU-based data storage location ensuring data residency compliance.
• MongoDB LimitedcoreTechnology or IntegrationDatabase service provider supporting Makula's application data management and storage infrastructure.
• Cloudflare, Inc.coreTechnology or IntegrationSecurity and connection services provider delivering DDoS protection, CDN, and web security for Makula's platform.
• Intercom R&D UnlimitedcoreTechnology or IntegrationCustomer support service provider powering Makula's help center and customer service interactions.
• Vectara, Inc.coreTechnology or IntegrationAI/ML provider for retrieval-augmented generation capabilities supporting Makula's generative AI search features.
• AssemblyAI, Inc.coreTechnology or IntegrationAI voice-to-text and summarization service powering Makula's AI Notetaker feature for hands-free maintenance documentation.
• New Relic, Inc.coreTechnology or IntegrationApplication performance monitoring and observability platform ensuring uptime and performance for Makula's SaaS services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MaintainX: MaintainX is a mobile-first CMMS and work-order platform targeting manufacturers and facilities teams. It directly competes with Makula's CMMS product on work order management, preventive maintenance, and asset management for industrial customers.
• UpKeep: UpKeep is a CMMS and asset operations management platform serving maintenance and reliability teams across manufacturing and facilities. It overlaps directly with Makula's CMMS, preventive maintenance, work order, and mobile-app capabilities.
• Fiix (Rockwell Automation): Fiix is a cloud CMMS acquired by Rockwell Automation that serves manufacturers and facilities with asset, work order, and preventive maintenance management. It is one of the closest direct CMMS competitors to Makula, now backed by a major industrial automation incumbent.

Broad incumbents

• ServiceNow Field Service Management: ServiceNow offers an enterprise field service management suite as part of its broader workflow platform. It competes with Makula's Field Service product in larger enterprise accounts and bundles FSM with ITSM and CRM workflows.
• Salesforce Field Service: Salesforce Field Service (built on the Service Cloud platform) provides enterprise work order, scheduling, and dispatch capabilities. It overlaps with Makula's Field Service offering in installed-base management, help desk, and customer portal scenarios.
• IBM Maximo Application Suite: IBM Maximo is the long-standing enterprise EAM platform used by large industrial operators for asset and maintenance management. It is the dominant incumbent in the enterprise tier that Makula would need to displace when moving upmarket from mid-market OEMs.
• SAP Enterprise Asset Management: SAP's EAM/PM modules are widely deployed in large industrial enterprises and integrated with ERP workflows. They compete with Makula CMMS in facilities and plant maintenance, particularly in SAP-centric global manufacturers.
• PTC ThingWorx: PTC ThingWorx is an industrial IoT and connected operations platform with asset monitoring, predictive maintenance, and service capabilities. It is an adjacent platform competing for industrial AI and predictive maintenance budget at large OEMs.

Emerging players

• ServiceTitan: ServiceTitan is a field service management platform primarily serving trades and specialty contractors, with growing overlap into equipment-heavy service operations. It demonstrates the broader FSM market's monetization potential relevant to Makula's field service product.
• Jobber: Jobber is a field service software for small and mid-sized service businesses with scheduling, invoicing, and CRM features. It is a comparable lightweight FSM alternative in the smaller end of the market where Makula also targets SME machine suppliers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makula Technology