What RV LIFE does

RV LIFE (operating as Social Knowledge, LLC) is a privately held, 40-year-old RV-focused consumer software and publishing company headquartered in Southlake, Texas. The company operates a network of websites, mobile applications, and software tools — branded RV LIFE Pro — designed to help recreational vehicle owners plan and execute road travel. Its core product surface includes the RV LIFE mobile app (iOS and Android), the web-based RV LIFE Trip Wizard for route planning, the RV LIFE Campgrounds directory covering 20,000+ parks with over 10 million crowdsourced data points, RV LIFE Garage for vehicle records and maintenance tracking, RV LIFE Masterclass (an educational platform acquired in 2021), RV LIFE Classifieds, and a network of 20+ branded or partnered RV forums (iRV2, Forest River Forums, Airstream Forums, etc.). Underlying technology relies on HERE Technologies for mapping and GPS, with RV-specific routing logic that accounts for vehicle dimensions (height, weight, length) to avoid low clearances, steep grades, hazardous mountain passes, and propane-restricted tunnels; core navigation and campground data function offline for remote travel.

The company's revenue model combines a freemium subscription (Pro at $19.99/month or $65/year, with a 7-day free trial), display advertising through Raptive across its high-traffic content network, and an industry-aggressive affiliate program offering 25% commissions with 180-day cookie duration. Customer segments are horizontal: the primary segment is individual RVers — part-time and full-time — across North America, with secondary segments comprising RV park and campground owners (who manage free listings via a self-service portal), organized RV groups and clubs, and long-distance travelers undertaking multi-month trips. Distribution is direct-to-consumer through app marketplaces, the Trip Wizard web app, and the company's owned media properties (RV LIFE Magazine, Camper Report, Do It Yourself RV, RV Living, Camper Smarts, Vanlifers, Let's RV, RV LIFE Entrepreneur), supplemented by the RV LIFE Podcast (145+ episodes since 2022) and 500K+ social media followers.

RV LIFE claims 2+ million registered members, 10+ million annual platform visitors, and 100s of millions of annual page views across its content network, with iOS app ratings of 4.6 from 41K reviewers and Google Play ranking #3 top-grossing in Travel & Local. The company is family-owned and bootstrapped (no disclosed funding rounds or institutional investors), with Andy Robinowitz as CEO and founder. Strategic activity in 2024-2025 has centered on product iteration — a major app redesign (v5.0.0) in January 2025, incremental routing improvements through mid-2025, and the November 2025 launch of the data-driven 'Best of the Best' Campground Awards program — alongside partnerships with HERE Technologies and Harvest Hosts that deepen the platform's mapping and inventory capabilities.

Name

RV LIFE

Legal name

Social Knowledge, LLC

Website

https://rvlife.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

RV LIFE is a privately held, family-owned RV-focused consumer software company serving 2+ million registered North American RVers with integrated trip planning, RV-safe GPS navigation, a 20,000+ campground directory, maintenance tools, forums, and educational content under a freemium Pro subscription model.

Ownership category

akta.pro rank

Product category

RV Travel Software & Campground Directory

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industries

RV Rental Marketplaces & Booking Platforms (THADAIAI), Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD)

Keywords

• RV trip planning
• RV-safe GPS navigation
• Campground directory
• RV mobile apps
• RV lifestyle content

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. RV LIFE Pro Subscriptions: Premium subscription providing access to RV Safe GPS, Trip Wizard trip planning, Garage RV management, offline map downloads, and advanced campground filtering. Offered as monthly ($19.99) and annual ($65) plans with a 7-day free trial. Subscription auto-renews until cancelled.
2. Affiliate Revenue: RV LIFE earns revenue through affiliate partnerships, paying 25% commission to affiliates who refer new customers. The affiliate program tracks referrals via cookies for up to 180 days and pays monthly commissions via PayPal.
3. Advertising: RV LIFE shares demographic information with trusted third-party advertising partners, including Raptive (CMI Marketing, Inc.) for placing advertising on the site. Revenue is generated through display advertising on the platform's high-traffic websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

RV LIFE provides an integrated RV travel software platform delivered via mobile apps and websites. Its core subscription product, RV LIFE Pro, combines RV-dimension-aware GPS navigation, a web-based trip planner (Trip Wizard), an offline-capable campground directory with over 20,000 listings and 10 million crowdsourced data points, RV record-keeping tools, and access to RV-focused educational content and community forums. The platform is targeted at individual RVers for trip planning, navigation, and campground research across North America.

Product overview

RV LIFE is a comprehensive RV-focused consumer software and publishing company organized around the RV LIFE Pro premium subscription platform. The core product ecosystem consists of RV LIFE Pro (the umbrella subscription), the RV LIFE Trip Wizard (web-based trip planner), the RV LIFE mobile app (iOS/Android), the RV LIFE Campgrounds directory (20,000+ campgrounds with 10+ million crowdsourced data points), and RV LIFE Masterclass (educational courses acquired in 2021). Pro members also get access to Garage for RV record-keeping, RV Maintenance for service scheduling, Classifieds for buying/selling RVs, and the full RV LIFE Communities network. RV LIFE is operated by Social Knowledge L.L.C. and also encompasses a broader portfolio of media sub-brands including RV LIFE Magazine, the RV LIFE Podcast, Camper Report, Do It Yourself RV, RV Living, Let's RV, Camper Smarts, Vanlifers, and RV LIFE Entrepreneur. An Affiliate Program powered by Post Affiliate Pro extends the commercial ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• RV LIFE Trip Wizard: All-in-one trip-planning solution for RVers, including route planning, campground selection, and trip cost estimation.
• RV LIFE Masterclass
• RV LIFE Maintenance
• RV LIFE Campgrounds
• RV LIFE Podcast
• Camper Report
• Camper Smarts
• Do It Yourself RV
• Let's RV
• RV Living
• Vanlifers
• RV LIFE Entrepreneur

Products and services

• RV LIFE Pro Premium subscription suite for individual RVers bundling RV-safe GPS navigation, web-based trip planning, an offline-capable campground directory, RV record-keeping (Garage), maintenance tracking, classifieds access, and educational content. Pricing is $19.99/month or $65/year with a 7-day free trial. Available via iOS, Android, and web.
• RV LIFE Trip Wizard Web-based RV trip planner accessible at tripwizard.rvlife.com that allows RVers to plan routes customized to RV height, weight, and length; browse over 20,000 campgrounds; access over 57,000 points of interest; manage membership discount clubs (Good Sam, Passport America, Escapees, KOA); and estimate trip costs. Trips sync directly to the RV LIFE mobile app for on-the-road navigation. Available for $65/year with a free trial.
• RV LIFE Mobile App Mobile application for iOS and Android providing RV-safe turn-by-turn GPS navigation (customized to RV dimensions), offline campground directory access, trip access from Trip Wizard, RV record-keeping via Garage, and campground reviews/ratings. Includes Apple CarPlay integration. Top 3 grossing travel & local app on Google Play; 4.6/5 stars from 41K iOS ratings.
• RV LIFE Campgrounds Directory User-generated directory of over 20,000 RV campgrounds, parks, and resorts across North America with reviews, ratings, amenities data, internet speed information, sewer/water connections, lot spacing, and tow vehicle parking details. Contains over 10 million crowdsourced data points from 2+ million RVers. Includes offline access via the mobile app.
• RV Park Owner Portal Self-service portal for RV park and campground owners to claim and manage their listings on RV LIFE Campgrounds at no charge. Owners can add photos, update amenities, manage rates, and respond to reviews, with changes reflected across the campground directory and Trip Wizard.
• RV LIFE Masterclass Online educational platform with five signature courses and additional articles covering RV purchasing, transitioning to full-time RV living, boondocking, and making money on the road. Select courses are included free with RV LIFE Pro membership.
• RV LIFE Garage Vehicle management tool within the RV LIFE Pro suite that stores RV specifications and tracks mileage, generator hours, and fuel-ups in one accessible place. Available to Pro members.
• RV LIFE Maintenance Maintenance tracking tool that helps RVers manage service schedules, track maintenance history, receive alerts for upcoming tasks, and keep documents organized.
• RV LIFE Classifieds Marketplace where RV LIFE members can list used RVs for sale (free for members) and browse listings from other members, connecting sellers with actively searching RVers.
• RV LIFE Podcast Award-winning podcast series for the RV community covering RV travel, lifestyle, industry news, maintenance, and income advice. Over 145 episodes available on Apple Podcasts, Spotify, and YouTube.
• RV LIFE Magazine Long-running digital magazine publication covering campgrounds, RV parks, great RVing destinations, RV basics, lifestyle content, trailers, and motorhomes. RV LIFE has been publishing this resource for over 40 years.
• RV LIFE Affiliate Program Partner program offering 25% commission to affiliates (RVers and RV content creators) who refer new paying customers. Features a 180-day cookie duration, Post Affiliate Pro tracking, and monthly PayPal payouts (minimum $100).

Quantifiable outcome

• Over 2 million registered RV LIFE members
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• RV MasterclassminorStrategic or Co-development Partner · 2 July 2021RV LIFE Network acquired the RV Masterclass educational platform in July 2021, expanding its digital RV lifestyle resources. The acquisition included five signature courses and additional articles, which were integrated into the RV LIFE Masterclass platform. This acquisition expanded RV LIFE's educational content for RVers.
• HERE TechnologiescoreTechnology or IntegrationHERE Technologies provides location and mapping services that power RV LIFE's GPS navigation functionality. HERE Technologies collects characteristic information about nearby mobile and Wi-Fi network signals to maintain, improve, and provide mapping services. RV LIFE's GPS navigation (including turn-by-turn directions, route planning, and location services) relies on HERE's mapping platform.
• Raptive (CMI Marketing, Inc.)minorGTM or Marketing PartnerRaptive is the advertising partner for RV LIFE's website, handling the placement of advertisements on the site. Raptive collects and uses certain data for advertising purposes. RV LIFE shares demographic information with Raptive after diligent review of advertising offers.
• Harvest HostsminorStrategic or Co-development PartnerRV LIFE has integrated Harvest Hosts into its platform, allowing RV LIFE Pro members to access Harvest Hosts locations within the app. Harvest Hosts provides unique camping opportunities at farms, wineries, breweries, and other attractions. Users can connect their Harvest Hosts accounts within the RV LIFE app for streamlined trip planning.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AllStays: AllStays is one of the longest-standing RV and camping trip-planning apps, offering campground directories, RV-safe navigation, and fuel stop data. It directly competes with RV LIFE Pro on the same target customers (RVers) with similar core functionality (campground research and RV-aware routing).
• Campendium: Campendium is an RV-specific campground review and trip planning platform with crowdsourced reviews, cell coverage data, and boondocking locations. It directly overlaps RV LIFE Campgrounds on review-driven campground discovery for the same RVer audience.
• FreeRoam: FreeRoam provides free and low-cost camping locations for RVers and van-lifers, with crowdsourced reviews and boondocking-specific features. It competes head-to-head with RV LIFE on the discovery and planning side of RV travel.
• Togo RV: Togo RV is an RV-focused trip planning and maintenance platform from RVillage, offering route planning, campground research, and vehicle management. It directly competes with RV LIFE Pro across navigation, planning, and Garage-style RV record-keeping.
• Roadtrippers: Roadtrippers is a road trip planning platform with a curated database of attractions, campgrounds, and quirky stops. While broader than RV-specific, it serves a similar trip-planning use case for RV travelers and competes for share-of-mind in trip planning.
• The Dyrt: The Dyrt is a campground search and review platform with a Pro subscription, focusing on tent and RV camping across public and private lands. It overlaps RV LIFE Campgrounds and RV LIFE Pro on the discovery, review, and subscription layers of RV travel planning.

Emerging players

• Harvest Hosts: Harvest Hosts is a membership-based network offering unique overnight stays at farms, wineries, and breweries for self-contained RVs. RV LIFE has already integrated Harvest Hosts into its app, making it both a partner and an adjacent competitor in the campground/lodging layer.
• iOverlander: iOverlander is a crowdsourced global database of overnight camping spots, services, and hazards favored by overlanders and RVers. It overlaps RV LIFE Campgrounds on user-generated campground data, particularly for boondocking and free-stay locations.
• Hipcamp: Hipcamp is a marketplace for unique outdoor stays including tent camping, RV sites, and glamping. While focused on booking transactions rather than navigation, it competes with RV LIFE's campground directory for the RV-camping planning workflow.

Broad incumbents

• Google Maps: Google Maps is the default free navigation platform and increasingly offers RV-related features in select markets. It is a broad incumbent substitute for basic RV trip planning and a structural threat to RV LIFE's premium GPS subscription value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rvlife
• YouTubeyoutube.com/@RVLIFEPRO/featured
• Facebookfacebook.com/rvlifepro
• Instagraminstagram.com/rvlifepro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RV LIFE