Fineline
FineLine Technologies is a private global service bureau that designs, manufactures, and ships custom RFID and barcode tickets, labels, hangtags, and packaging for enterprise customers in retail, tire and automotive, healthcare, events, and food. The company runs 12 production hubs worldwide and processes nearly 4,000 orders daily on a 48-hour standard turnaround.
- Company typePrivate
- Founded1998
- HeadquartersNorcross, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fineline does
FineLine Technologies (legal name FineLine Technologies Inc.) is a private, US-headquartered global provider of RFID tags, barcode labels, tickets, hangtags, and variable-data packaging, founded in 1998 by Richard Stamper and Richard RJ Jaynes to compress the then-industry-standard 12-day print-and-ship cycle into a same-week service. The company operates a 12-facility global service-bureau model with manufacturing and sales offices in the United States, Canada, Hong Kong, mainland China, India, the Netherlands, and South Africa, and serves enterprise customers across six primary verticals: retail (apparel, footwear, sporting goods, jewelry, home goods, electronics), tire and automotive, healthcare (blood and cellular therapy), events and entertainment, food and quick-service restaurants, and other industrial applications.
The technical platform centers on FASTtrak, an internally developed data-management and order-orchestration system that handles order entry, print production, data integrity, serialization, and RFID encoding across worldwide hubs, supported by the QCtrak quality-control application for RFID verification and cold-chain environmental data capture. Hardware and consumables include ISBT-128-compliant healthcare labeling systems (HemaTrax, HemaTrax CT, DINselect, AIDA, Replitrax, CrossTrax) brought in via the December 2025 Digi-Trax acquisition, as well as patented tire-industry products such as vulcanizable RFID bead labels rated to +210°C, post-cure bead labels, 4-Dry-Edge tread labels, and a mold-management RFID system. FineLine supports all major item-level identification standards — UHF RFID (RAIN), NFC, 1D/2D barcode (QR, DataMatrix, GS1 Digital Link), and Amazon Transparency serialization — and maintains a Distributed Print-and-Encode (DPE) channel using Zebra ZT600 Series printers for in-house customer production.
FineLine generates revenue primarily through unit-priced sales of custom-manufactured RFID and barcode tickets, labels, hangtags, and packaging, supplemented by healthcare hardware and software sales, 48-hour standard service-bureau work, and 12-/24-hour rush production at premium pricing. Distribution combines a direct enterprise field-sales motion for compliance mandates (Walmart, Target, Macy's, Nordstrom, Lowe's, Canadian Tire) with a self-serve web ordering channel via FASTtrak. The company claims share leadership in selected niches — over 70% of the U.S. fine jewelry retail market and labels used by 75% of Blood Centers of America locations — and processes nearly 4,000 orders daily, with cumulative output exceeding 4 billion tags over 25 years. Most-recent revenue, headcount-based revenue-per-employee benchmarks, and detailed ownership are not publicly disclosed.
Fineline firmographics
Firmographics- Name
- Fineline
- Legal name
- FineLine Technologies
- Website
- https://finelinetech.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FineLine Technologies is a private global service bureau that designs, manufactures, and ships custom RFID and barcode tickets, labels, hangtags, and packaging for enterprise customers in retail, tire and automotive, healthcare, events, and food. The company runs 12 production hubs worldwide and processes nearly 4,000 orders daily on a 48-hour standard turnaround.
- Ownership category
- akta.pro rank
Fineline industry classification
Industry- Product category
- RFID and Barcode Label Manufacturing
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
- akta.pro secondary industries
- Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets) (IMALAIAK), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ), Finishing, Converting & Die-Cutting Services (IMALAKAN), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
Keywords
Where Fineline is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Fineline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- RFID Tags, Labels & Hangtags: Production and sale of RFID-enabled and barcode variable data tickets, tags, labels, and hangtags for retail, healthcare, tire, and other industries. Revenue generated from per-unit pricing based on order volume and product specifications. Includes standard and custom formats with various material options.
- Packaging Solutions: Custom variable data packaging including folding cartons, blister cards, headers, inserts, and prime labels with integrated RFID, Transparency codes, and serialization capabilities. Revenue from packaging design and production services.
- Healthcare Hardware & Software Systems: Sale of healthcare labeling hardware (printers, mobile computers, scanners) and software systems (HemaTrax, DINselect) through Digi-Trax division. Includes ancillary products and temperature monitoring solutions.
- Distributed Printing Services: On-site printing solutions including Zebra ZT600 Series RFID printer sales and FineLine-supplied blank RFID labels/hang tags for in-house production.
- Service Bureau & Printing Services: Global print bureau services with 48-hour standard turnaround, plus 12-hour and 24-hour rush options. Revenue from printing services, data management, and logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 48-hour turnaround service |
| Unit Pricing | Pay-as-you-go | Rush 24-hour delivery |
| Unit Pricing | Pay-as-you-go | Rush 12-hour delivery |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Fineline product offering
Product offeringCore offering
FineLine Technologies designs and manufactures barcoded, RFID, NFC, and 2D barcode-enabled tickets, tags, labels, and packaging for retail, tire and automotive, healthcare, event ticketing, and food/QSR customers. The company runs a service-bureau printing model with 48-hour standard turnaround from 12 global production hubs, supported by its proprietary FASTtrak data management platform and QCtrak quality-control application. It also delivers on-site Distributed Print and Encode (DPE) services and specialized compliance solutions such as ARC-compliant retail RFID, ISBT-128 blood bag labels, and Amazon Transparency packaging.
Product overview
FineLine Technologies is a global provider of RFID tags, labels, tickets, and packaging solutions organized around its FASTtrak data management platform. The core offering consists of barcode, RFID, 2D barcode (QR/DataMatrix), and NFC technologies integrated into tickets, tags, labels, and packaging for retail, tire/automotive, healthcare, events, food, and other industries. The portfolio is structured with FASTtrak as the central ordering and tracking platform, supplemented by specialized sub-brands (FineLine Retail, FineLine Tire, FineLine Event Ticketing, FineLine Health, FineLine Food & QSR) and add-on solutions including QCtrak quality control app, Ticket and Label Service Bureau, Distributed Print and Encode (DPE), healthcare labeling systems (HemaTrax, HemaTrax CT, DINselect, AIDA, Replitrax, CrossTrax via Digi-Trax acquisition), Brand Authentication/Track and Trace, Cold Chain Temperature Tracking, Reusable Packaging solutions, and Amazon Transparency packaging integration.
Differentiator
Problem solved
Functional benefit
Brands
- Digi-Trax: Healthcare division providing ISBT-128 compliant identification and labeling software and systems for blood, tissue and cellular products.
- Consolidated Printing, Inc. (CPI)
Products and services
- FASTtrak Data Management Platform
Quantifiable outcome
- Nearly 4000 orders processed daily with industry-leading 48-hour turnaround and delivery in under 5 days worldwide
- +5 more outcomes
Companies that use Fineline
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles5 records
Fineline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Fineline partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Digi-Trax Corp.coreAcquired in December 2025, Digi-Trax is a leading provider of healthcare labeling and identification solutions supporting safety, traceability, and compliance in blood and cell-therapy supply networks. Now operates as FineLine's Healthcare Division powered by Digi-Trax.
- One Tree PlantedminorFineLine partners with One Tree Planted nonprofit for global reforestation efforts. For every tree planted, FineLine supports restoration of native woodlands, improvement of water and soil quality, and creation of wildlife habitat.
- Consolidated Printing Inc. (CPI)minorAcquired in 2019, CPI is a provider of printed tickets, passes, and credentials for events and entertainment. Acquisition applied FineLine's advanced data management and RFID technology to improve ticketing for large sporting events and entertainment venues.
- TraderplusminorAcquired in 2018, Durban-based service bureau provider of barcode tags and labels. Expanded quick-turn printing and shipping services to South Africa, Australia, China, and European markets.
- R.E.R. InternationalminorAcquired in 2017, R.E.R. International is a manufacturer of tags and labels. The acquisition enabled expansion to China operations leveraging FineLine's production hubs and customer base.
- SourceIDminorAcquired in 2015, Montreal-based SourceID provided product identification systems and service bureau solutions to Canadian retailers. Enabled worldwide expansion of SourceID's web-based price ticketing solutions.
- GS1coreFineLine has partnered with GS1 as an Executive Solution Partner to provide solutions supporting implementation of GS1 standards across industries including barcode labeling, RFID tagging, EDI, data synchronization, and supply chain management. FineLine undergoes training and certification from GS1 to deliver compliant solutions.
- ImpinjcoreFineLine is a Silver Partner in The Impinj Partner Network program, delivering innovative IoT solutions powered by Impinj technology including Gen2X enhancement that speeds inventory counts, increases tag read range, and reduces solution cost.
- Zebra TechnologiescoreFineLine is a member of Zebra PartnerConnect program gaining access to market-leading product portfolio and supplies, best-in-class services, and partner resources. Companies showcased RFID solutions for item and carton-level cold chain temperature tracking at ProMat 2025.
- Auburn University RFID LabcoreFineLine supports and collaborates with Auburn RFID Lab ARC program to meet and exceed levels of performance and quality. Active support for ALEC submission and validation programs to help suppliers ensure RFID-tagged items meet industry requirements.
- RAIN AlliancecoreFineLine is an active member of RAIN RFID, a global alliance promoting universal adoption of UHF RFID technology using the GS1 UHF Gen2 protocol (ISO/IEC 18000-63). RAIN connects UHF RFID with cloud data storage and sharing.
- FERM RFID Solutions B.V.coreAcquired in 2018, FERM RFID Solutions is a Netherlands-based provider of RFID solutions for automotive and aviation tire industries. The acquisition enabled FineLine to offer complete range of barcode and RFID-enabled tire labeling solutions.
- DiSa (Digital Safety Solution)coreDiSa technology enables true open-sell retail experience, reduces shrink, and eliminates return fraud. FineLine incorporates DiSa unique barcodes in labels, tags, and packaging to meet retailer and brand Loss Prevention requirements.
- Amazon TransparencycoreFineLine is an approved Transparency Service Provider (TSP) delivering compliant and approved Transparency labels and packaging globally. API integration with Transparency serialization servers for unique product identification.
- Reusable Packaging AssociationminorFineLine is a member of this global non-profit trade organization committed to expanding reusable packaging systems to create zero-waste, resource-efficient supply chains. Partnership drives innovations for reliable tracking and error-free visibility of returnable assets.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Fineline competitors and assessment
Company assessmentBroad incumbents
- Avery Dennison: Global leader in pressure-sensitive labels and RFID inlay technology with a deep retail and apparel presence. Comparable to FineLine as a primary supplier of RFID-enabled tags and labels and the largest vertically integrated player in FineLine's core market.
- CCL Industries: Global specialty label and packaging converter with significant healthcare and consumer goods exposure. Comparable to FineLine across healthcare identification (CCL Healthcare) and retail label production including RFID-enabled SKUs.
- Checkpoint Systems: Retail RFID, EAS, and loss-prevention solutions provider serving apparel and general merchandise retailers. Comparable to FineLine where Checkpoint operates at the intersection of RFID compliance mandates, source tagging, and retail loss prevention.
Direct peers
- Zebra Technologies: Provider of barcode/RFID printers, encoders, and enterprise printing solutions that FineLine resells via its Distributed Print and Encode (DPE) program. Comparable as both a partner and a competitor across RFID encoding hardware and enterprise label workflows that FineLine services.
- SML Group: World's largest RFID tag provider with deep retail RFID inlay expertise. Comparable to FineLine as a high-volume RFID tag and label supplier serving enterprise retail and apparel customers with compliance-grade RFID solutions.
- Brady Corporation: Manufacturer of identification solutions including industrial labels, healthcare labels, and RFID products. Comparable to FineLine's healthcare division and industrial/tire labeling segments where Brady's identification platform targets overlapping regulated verticals.
- SATO Holdings: Japan-headquartered provider of barcode/RFID printers, labels, and auto-identification solutions. Comparable to FineLine in retail and industrial tagging use cases, particularly in APAC where SATO holds strong market presence.
- Barcoding Inc. U.S. service bureau and integrator specializing in barcode/RFID labels, printer hardware, and enterprise mobility. Highly comparable to FineLine's service bureau business model and DPE offering for in-house RFID printing.
- r-pac International: Global provider of RFID tags, packaging, and hangtags for apparel, footwear, and retail brands. Comparable to FineLine in retail source tagging, sustainability-focused packaging, and global multi-tier supplier programs with major brands.
Others
- Impinj: UHF RFID chip and tag silicon vendor that is a core technology partner to FineLine's Gen2X RFID tag program. Comparable as a critical enabler of FineLine's retail RFID portfolio rather than a direct service-bureau competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fineline social profiles
Digital presenceFineline compliance and trust
Trust signalCompliance15 records
Fineline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fineline leadership team
Management profileNumber of profiles
Profiles10 records
Fineline subsidiaries and ownership
Company hierarchySubsidiaries6 records
Fineline funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fineline M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fineline
What does Fineline do?
FineLine Technologies designs and manufactures barcoded, RFID, NFC, and 2D barcode-enabled tickets, tags, labels, and packaging for retail, tire and automotive, healthcare, event ticketing, and food/QSR customers. The company runs a service-bureau printing model with 48-hour standard turnaround from 12 global production hubs, supported by its proprietary FASTtrak data management platform and QCtrak quality-control application. It also delivers on-site Distributed Print and Encode (DPE) services and specialized compliance solutions such as ARC-compliant retail RFID, ISBT-128 blood bag labels, and Amazon Transparency packaging.
Is Fineline a public or private company?
Fineline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fineline founded?
Fineline was founded in 1998. It employs 251 to 500 people.
Where is Fineline based?
Fineline is headquartered in Norcross, United States, in the North America region.
How does Fineline make money?
Five revenue lines are on record. RFID Tags, Labels & Hangtags are the primary driver. The others are packaging Solutions, healthcare Hardware & Software Systems, distributed Printing Services and service Bureau & Printing Services.
Who are Fineline's main competitors?
Broad incumbents on record are Avery Dennison, CCL Industries and Checkpoint Systems. Direct peers are Zebra Technologies, SML Group, Brady Corporation, SATO Holdings, Barcoding Inc. and r-pac International. Impinj is listed as an others.
Does Fineline have an API?
Yes. FineLine's FASTtrak platform integrates with Amazon Transparency API for automatic download and printing of Transparency codes directly on product packaging or prime labels. The API integration enables brands to seamlessly order and process product packaging with unique Transparency serialization codes.
What industry is Fineline in?
Fineline's product category is RFID and Barcode Label Manufacturing. Its primary akta.pro industry code is IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing, with a secondary code of IMALAIAK, Pharmaceutical Labels & Patient Information Packaging (Labels, IFUs, Booklets). Its NAICS code is 56191 and its SIC code is 2790.