What PON Creative Group does

PON Creative Group is a solo-operated digital marketing consultancy run by Natasha Bandoquillo, a practitioner claiming 25+ years of experience building on the internet since 1999. The practice delivers professional services across three core offerings: paid media management (Google Ads, Meta, TikTok, DV360, Amazon DSP, CTV, programmatic), SEO and content strategy (technical SEO, local search, keyword research, content development), and web development and strategy (WordPress, WooCommerce, Shopify builds, tag implementation, GTM planning). The technology stack is entirely composed of third-party advertising platforms, analytics tools, and CMS frameworks — there is no proprietary software product, API, SDK, or AI/ML pipeline disclosed.

The business serves a diverse set of verticals including Broadway and theater, entertainment, eCommerce, automotive, insurance, mortgage, nonprofit, studios and film, wheels and tires, and hospitality, with no named customer logos, no segment revenue disclosure, and no publicly stated pricing. Reported client outcomes include 32× ROAS, $500K in single-day client revenue, and 9,000+ leads in a month, though these are presented as portfolio metrics rather than attributable case studies. GTM is direct-to-consumer via a personal website portfolio (thepongroup.com, natashab.org), email outreach ([email protected]), and word-of-mouth referrals; no paid distribution, partnerships, or ecosystem channels are disclosed. No funding rounds, M&A, corporate parent, subsidiaries, or formal corporate entity details are identified, and the business is positioned as an independent consultant practice rather than a scaled agency.

Name

PON Creative Group

Website

https://thepongroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PON Creative Group is a solo-operated digital marketing consultancy run by Natasha Bandoquillo, delivering paid media, SEO, and web development services to clients across Broadway, eCommerce, automotive, insurance, mortgage, nonprofit, and hospitality verticals on a project and retainer basis.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Paid media management
• Search engine optimization
• Web development services
• Digital marketing strategy
• Programmatic advertising

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Professional services engagement delivering paid media campaigns (search, social, programmatic, CTV), SEO and content strategy, and web development services. Revenue generated through consulting fees, retainer arrangements, and project-based engagements. Services span campaign management, strategy, implementation, and ongoing optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PON Creative Group delivers professional digital marketing services across three practices: Paid Media (search, social, programmatic, CTV campaigns across Google Ads, Meta, TikTok, DV360, Amazon DSP, and The Trade Desk), SEO & Content (technical SEO, local search, keyword strategy, and content development), and Web Development & Strategy (WordPress, WooCommerce, Shopify site builds, tag implementation, and full go-to-market planning). Services are delivered by a single operator to clients in multiple verticals including Broadway & Theater, eCommerce, Automotive, Insurance, Mortgage, Nonprofit, Studios & Film, and Hospitality.

Product overview

PON Creative Group offers a portfolio of digital marketing services rather than a software product. The core offerings consist of Paid Media Services (campaign management across search, social, and programmatic), SEO & Content Services (organic growth and keyword strategy), and Web Development & Strategy (site builds, eCommerce setup, and marketing strategy). These services are delivered by skilled practitioners and do not constitute a unified software platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services Full-funnel paid campaign management across search, social, and programmatic channels including Google Ads, Meta, TikTok, DV360, CTV, Amazon DSP, and The Trade Desk platforms for clients across Broadway, eCommerce, automotive, insurance, mortgage, and other verticals.
• SEO & Content Services Organic growth services including technical SEO, local search optimization, keyword strategy, and content development using SEMRush and BrightLocal to improve search rankings and drive traffic for clients across multiple verticals.
• Web Development & Strategy Website development using WordPress, WooCommerce, and Shopify; eCommerce setup; tag implementation; and end-to-end marketing strategy and go-to-market planning for clients needing both site infrastructure and traffic.

Quantifiable outcome

• 32× ROAS achieved for clients
• +2 more outcomes

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• SmartSites: Full-service digital marketing agency offering paid search, SEO, web design, and social media for SMB and mid-market clients across multiple verticals — directly comparable service mix and customer profile to PON Creative Group.
• Thrive Internet Marketing Agency: Digital marketing agency delivering SEO, PPC, social media, and web design for SMB clients across diverse verticals — comparable scope and customer base to PON Creative Group's services.
• LYFE Marketing: Digital marketing agency providing paid social, SEO, and web design services, particularly to SMB and mid-market clients across multiple verticals — closely comparable in service mix and customer profile.
• Ignite Visibility: Full-service digital marketing agency offering paid media, SEO, social, and web development — directly comparable service model and target market.
• HigherVisibility: Digital marketing firm offering SEO, paid media, web design, and content services to clients across multiple industries — directly comparable service scope.
• Single Grain: Digital marketing agency offering paid media, SEO, content, and growth strategy for SaaS and eCommerce clients — comparable multi-channel service model.

Broad incumbents

• WebFX: Large incumbent digital marketing agency providing SEO, paid media, web development, and content strategy across many industries. Much larger scale, but the same multi-disciplinary paid + organic + web offering overlap makes it a comparable category counterpart.

Emerging players

• Directive Consulting: B2B-focused digital marketing agency delivering paid media, SEO, and content strategy. Comparable services and consulting-led delivery model, though more specialized in B2B SaaS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thepongroup
• LinkedInlinkedin.com/company/poncreativegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PON Creative Group