Ubudu
Ubudu is a Paris-based vendor of hybrid Real-Time Location Systems (RTLS) combining BLE, UWB, and LoRa. It delivers end-to-end hardware, software, and integration services to enterprise customers in manufacturing, healthcare, construction, and QSR sectors across 35+ countries.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ubudu does
Ubudu is a Paris-headquartered, privately-held vendor of hybrid Real-Time Location Systems (RTLS) founded in 2011, with engineering and production in Warsaw and sales offices in Hong Kong and Singapore. The company designs and sells a complete end-to-end RTLS stack: European-designed hardware (hybrid tags, beacons, anchors and gateways), a Location Engine software that computes position via RSSI, TDoA, TWR and AoA algorithms, mobile SDKs for iOS and Android, deployment tools (including a pairing tool), and end-user applications. The defining architectural choice is a hybrid radio approach that combines BLE, UWB, LoRa, Wi-Fi and GPS RTK inside one platform, letting customers select 20–30 cm UWB accuracy where needed and broader BLE/LoRa coverage elsewhere without stitching together multiple single-technology point solutions.
The company monetizes through three streams: one-off RTLS hardware sales, recurring software licences for the Location Engine and applications (delivered as SaaS cloud subscription or on-premise deployment), and professional services for installation and integration with enterprise systems such as CMMS, ERP and MES via open HTTP/MQTT APIs. Distribution combines direct enterprise field sales for large industrial, hospital, construction and QSR deployments with a global channel partner network of 30+ trained resellers, system integrators and regional distributors (ATAL, Qonda, Axians, Acrelec, SAT Asia, A101 Qatar, Accenture Interactive), and starter kits for prospect evaluation.
Ubudu targets four primary verticals—manufacturing and logistics (work order/tool/equipment tracking, collision prevention), healthcare (equipment tracking, patient flow, wayfinding, duress), construction (worker-machine safety, machine utilisation) and quick-service restaurants (table-service and drive-thru optimisation). Named customers span blue-chip industrial, healthcare and public-sector buyers including Safran, Schneider Electric, Sanofi, RATP, Vinci, Colas, SUEZ, Naval Group, Jabil, Viessmann, Amphenol, Kulicke & Soffa, Hôpital Paris Saint Joseph, Queen Elizabeth Hospital Hong Kong, and the Louvre Museum, with 5,000+ deployments across 35+ countries and stated savings such as 15,000+ hours/day of search time for end users and ROI of 6–18 months for buyers. The company is a member of the Omlox open locating standard, the FiRa Consortium (UWB), and La French Fab.
Ubudu firmographics
Firmographics- Name
- Ubudu
- Legal name
- Ubudu
- Website
- https://ubudu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubudu is a Paris-based vendor of hybrid Real-Time Location Systems (RTLS) combining BLE, UWB, and LoRa. It delivers end-to-end hardware, software, and integration services to enterprise customers in manufacturing, healthcare, construction, and QSR sectors across 35+ countries.
- Ownership category
- akta.pro rank
Ubudu industry classification
Industry- Product category
- Real-Time Location Systems (RTLS)
- NAICS
- Computer Systems Design and Related Services (54151), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning) (HDAFACAK)
- akta.pro secondary industries
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI), Neutral Host & In‑Building Connectivity (DAS/Small Cells) (HDAIAGAC)
Keywords
Where Ubudu is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Ubudu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- RTLS Hardware Sales: Sale of RTLS hardware including tags, beacons, anchors, and gateways. Hardware developed in-house and designed in Europe.
- RTLS Software Licensing: Annual software licenses for location engine and end-user applications. Available as SaaS (cloud subscription) or on-premise deployment models.
- Professional Services: Implementation, integration, and deployment services for enterprise customers requiring on-site installation and system integration with existing infrastructure (CMMS, ERP, MES).
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Ubudu product offering
Product offeringCore offering
Ubudu provides a hybrid Real-Time Location System (RTLS) platform combining BLE, UWB, and LoRa radio technologies for real-time indoor and outdoor asset, equipment, and people tracking. The end-to-end solution includes proprietary hardware (tags, beacons, anchors), a location engine, mobile SDKs, and application software for geofencing, flow analytics, wayfinding, and worker safety. It is deployed across manufacturing, healthcare, construction, and QSR sites in 35+ countries with 5,000+ installations.
Product overview
Ubudu provides a complete Hybrid Real-Time Location System (RTLS) solution consisting of both hardware and software components. The core product is the Hybrid RTLS platform that combines multiple radio technologies (BLE, UWB, and LoRa) for asset tracking, geofencing, flow analytics, and wayfinding. The solution includes: RTLS Hardware (tags, beacons, anchors), the Ubudu Location Engine (core positioning software), Mobile SDKs for iOS/Android, BLE Controller (two-way tag communication), RTLS Deployment Tools (including Pairing Tool), and RTLS Starter Kits (plug-and-play testing packages). The system is designed as an end-to-end, modular solution applicable to industries including manufacturing, healthcare, construction, and quick-service restaurants, with deployments across 35+ countries and 5000+ sites.
Differentiator
Problem solved
Functional benefit
Brands
- Social Distancing Assistant (SDA): Keep safe distancing to prevent contaminations in the workplace and perform precise contact tracing
- Safety Zone
- BLE Controller
- Precision Finding Tag
Products and services
- Hybrid RTLS End-to-end, hybrid and open real-time location tracking platform for asset tracking, geofencing, flow analytics, and wayfinding. Leverages UWB, BLE, and LoRa radio standards simultaneously. For enterprise customers in manufacturing, healthcare, construction, and QSR.
- Precision Finding Tag Solution providing precise distance and direction to find assets easily through directional and distance-based tracking. For enterprises needing rapid asset location.
- Social Distancing Assistant (SDA)
Quantifiable outcome
- 15,000+ hours of time saved everyday by Ubudu clients
- +6 more outcomes
Companies that use Ubudu
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Ubudu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Ubudu partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- HSC Technology GroupcorePartnership to address elderly care facilities with Ubudu's RTLS solution and HSC's Talius Platform, providing location-based services for aged care.
- A101 Qatar AgencyminorNew partnership in Qatar with A101 Qatar Agency, a full-service digital agency, to bring Ubudu's location-based solutions to the Qatari market.
- Cargotec / KalmarminorUbudu was selected with 6 other companies from over 900 applicants to work with Cargotec/Kalmar to make their operations more efficient.
- FiRa ConsortiumcoreUbudu joined the FiRa Consortium as an Adopter member to support the growth of the UWB ecosystem and drive UWB technology adoption.
- Qonda SystemcorePartnership in Singapore to accelerate deployment of Ubudu RTLS to healthcare, distribution and industrial automation sectors in Southeast Asia.
- ATALcoreATAL is Ubudu's local partner in Hong Kong, renowned for extensive experience in implementing smart technologies across different sectors. ATAL implemented the Queen Elizabeth Hospital RTLS solution for stretcher tracking.
- HuaweicoreUbudu is a partner of Huawei, exhibiting at Huawei Connect events and showcasing RTLS solutions on Huawei's stand at events like VivaTech. Part of the Huawei ecosystem including partners SES Imagotag and Ubiant.
- JCDecaux TransportcoreUbudu Asia's privileged partner and No.1 outdoor advertising company in Hong Kong. JCDecaux uses Ubudu technology for wayfinding and proximity messages in Hong Kong MTR stations.
- OmloxcoreUbudu is member of Omlox, the world's first open locating standard, to promote RTLS standardization and facilitate integration.
- SAT AsiacoreSAT Asia, led by CEO Hafeiz Hassan, partnered with Ubudu to bring SDA+ and RTLS into the SM4RT TRACE suite of solutions for Malaysian offices, factories and warehouses.
- Accenture InteractivecoreAccenture Interactive is Ubudu's partner in Hong Kong for the Sky100 mobile app project, which won multiple MOB-EX Awards 2018.
- La French FabminorUbudu joined La French Fab, a French industrial ecosystem initiative, as a new step towards innovation and global expansion.
- Qorvo (Decawave)coreUbudu is referenced as an official UWB solutions provider by Qorvo, the world leader designer and manufacturer of high performance radio systems and solutions. Ubudu uses Qorvo/Decawave UWB chips in its tags.
- AcrelecminorPartner in Ubudu's partner network.
- AxiansminorAxians is a partner of Ubudu, hosting Ubudu at Santexpo healthcare event in Paris.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ubudu competitors and assessment
Company assessmentDirect peers
- Kontakt.io: BLE beacon and RTLS vendor with both hardware and a cloud location platform serving healthcare and enterprise. Comparable to Ubudu across BLE-based RTLS and proximity/wayfinding applications.
- Sewio Networks: Czech UWB-based RTLS platform focused on manufacturing and Industry 4.0 use cases. Directly comparable to Ubudu's UWB tier and manufacturing/logistics vertical orientation.
- Quuppa: Finland-based RTLS vendor specializing in BLE Angle-of-Arrival location systems with centimeter-level accuracy. Closely comparable to Ubudu's BLE/UWB hybrid positioning offering and overlapping customer base in manufacturing, healthcare and sports.
Emerging players
- Inpixon: Indoor intelligence and RTLS platform combining Wi-Fi, BLE and UWB positioning for enterprise and government. Comparable hybrid RTLS approach with additional map/data products.
- BlueIoT: China-based BLE AoA RTLS provider targeting manufacturing and logistics. Comparable emerging RTLS player competing in similar use cases, with regional rather than global footprint.
Broad incumbents
- Aruba Networks (HPE): Enterprise Wi-Fi leader with built-in location services and BLE-based asset tracking. Competes with Ubudu on Wi-Fi-anchored indoor positioning, particularly inside customers that already standardize on Aruba wireless.
- Zebra Technologies: Global enterprise asset intelligence and tracking company with MotionWorks RTLS (UWB and BLE) plus barcode/RFID portfolio. Competes with Ubudu in healthcare and industrial asset tracking but from a much broader hardware and software stack.
- CenTrak (Awarepoint): Healthcare-focused RTLS vendor combining UWB, BLE and IR for equipment and patient tracking. Directly comparable to Ubudu's healthcare segment with deeper clinical workflow integration.
- Cisco (DNA Spaces / IoT): Provides location analytics and IoT services layered on Cisco wireless infrastructure. Overlaps with Ubudu in venue wayfinding and Wi-Fi-based location, but inside a much larger networking portfolio.
Regional players
- Minew: Chinese BLE beacon and ESL hardware manufacturer and partner of Ubudu. Comparable in BLE hardware and adjacent in ESL/IoT, but regional (APAC) rather than globally distributed like Ubudu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ubudu social profiles
Digital presenceUbudu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubudu leadership team
Management profileNumber of profiles
Profiles2 records
Ubudu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubudu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubudu
What does Ubudu do?
Ubudu provides a hybrid Real-Time Location System (RTLS) platform combining BLE, UWB, and LoRa radio technologies for real-time indoor and outdoor asset, equipment, and people tracking. The end-to-end solution includes proprietary hardware (tags, beacons, anchors), a location engine, mobile SDKs, and application software for geofencing, flow analytics, wayfinding, and worker safety. It is deployed across manufacturing, healthcare, construction, and QSR sites in 35+ countries with 5,000+ installations.
Is Ubudu a public or private company?
Ubudu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubudu founded?
Ubudu was founded in 2011. It employs 11 to 50 people.
Where is Ubudu based?
Ubudu is headquartered in Paris, France, in the Europe region.
How does Ubudu make money?
Three revenue lines are on record. RTLS Hardware Sales are the primary driver. The others are RTLS Software Licensing and professional Services.
Who are Ubudu's main competitors?
Direct peers on record are Kontakt.io, Sewio Networks and Quuppa. Emerging players are Inpixon and BlueIoT. Broad incumbents are Aruba Networks (HPE), Zebra Technologies, CenTrak (Awarepoint) and Cisco (DNA Spaces / IoT). Minew is listed as a regional player.
Does Ubudu have an API?
Yes. Ubudu provides HTTP and MQTT APIs that allow clients to integrate data computed by the Ubudu Location Engine into their own systems. The API enables integration with third-party asset management software (CMMS, ERP, MES) and supports standard interfaces such as Omlox for facilitating integration.
What industry is Ubudu in?
Ubudu's product category is Real-Time Location Systems (RTLS). Its primary akta.pro industry code is HDAFACAK, Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning), with a secondary code of HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH). Its NAICS code is 54151 and its SIC code is 3576.