Minew
Minew is a Shenzhen-based, publicly listed (Shenzhen Stock Exchange: 920374) manufacturer of wireless IoT hardware — including Bluetooth beacons, asset trackers, personnel safety tags, LoRaWAN sensors, gateways, and Apple FindMy tags — serving enterprise customers across logistics, healthcare, manufacturing, hospitality, and retail through direct sales, OEM/ODM services, and channel partners worldwide.
- Company typePublic
- Founded2007
- HeadquartersShenzhen, China
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Minew does
Minew is a Shenzhen-based wireless IoT hardware manufacturer founded in 2007 and publicly listed on the Shenzhen Stock Exchange (Stock Code: 920374). The company designs, manufactures, and sells a broad portfolio of IoT devices across seven core categories — Bluetooth beacons, personnel tags, asset trackers, sensor tags, IoT gateways, Apple FindMy-compatible tags, and signal repeaters — with cumulative shipments exceeding 300 million devices globally. Underlying connectivity technologies span Bluetooth Low Energy, LoRaWAN, Cellular (LTE/NB-IoT/4G/5G), Wi-Fi, UWB, GPS/GNSS, mmWave radar, and Bluetooth-to-satellite (via Hubble Network integration), with multi-radio positioning fusion as a technical centerpiece. The company operates two sub-brands: MinewSemi for embedded connectivity modules and Minewtag for electronic shelf labels, and offers full-stack OEM/ODM/JDM design and contract manufacturing services backed by a 108,000 ft² in-house smart manufacturing facility.
Minew's commercial model combines direct enterprise sales (with a consultative 'Request a Demo' approach and quote-based pricing), an e-commerce self-serve channel via Minewstore.com, a channel partner program, and OEM/embedded module sales through MinewSemi. It serves at least eleven end-market verticals — supply chain and logistics, healthcare, manufacturing, workspace and office, facilities management, construction, hospitality, retail, education, airport operations, and exhibitions and events — with anchor enterprise references including WeWork, a Hong Kong hospital network (500,000 m² coverage, 30% oversight reduction), and a global resort chain in Nevada (32% energy savings, 41% faster staff response). Marketing spans content, industry events (HK Electronics Fair, Sensors Converge, IoT Tech Expo North America), industry-association partnerships (Bluetooth SIG, LoRa Alliance, FiRa Consortium, WAIA), and a multilingual website available in 12+ languages.
Growth signals are concentrated in 2026 product launches spanning solar-powered LoRaWAN GPS trackers, 5G shipping labels, wearable safety devices, and Bluetooth direct-to-satellite integrations, alongside strategic partnerships with Alltrace IoT B.V. and Hubble Network. The company holds 200+ patents and certifications and won the 2025 IoT Sustainability & Energy Efficiency Award. No revenue, headcount growth, or funding figures are publicly disclosed, and there is no evidence of proprietary AI/ML capabilities — the portfolio remains hardware-centric with on-device firmware intelligence rather than AI-differentiated software.
Minew firmographics
Firmographics- Name
- Minew
- Legal name
- Shenzhen Minew Technologies Co., Ltd.
- Website
- https://minew.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Minew is a Shenzhen-based, publicly listed (Shenzhen Stock Exchange: 920374) manufacturer of wireless IoT hardware — including Bluetooth beacons, asset trackers, personnel safety tags, LoRaWAN sensors, gateways, and Apple FindMy tags — serving enterprise customers across logistics, healthcare, manufacturing, hospitality, and retail through direct sales, OEM/ODM services, and channel partners worldwide.
- Ownership category
- akta.pro rank
Minew industry classification
Industry- Product category
- IoT Hardware Manufacturing
- NAICS
- Other Communications Equipment Manufacturing (33429), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)
- akta.pro secondary industries
- Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ), Refrigeration unit (reefer) telematics & controller integration sensors (TLAEALAG), WMS for Manufacturing & Production Warehousing (TLAEABAD)
Keywords
Where Minew is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Minew business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- IoT Hardware Sales: Sale of proprietary IoT devices including Bluetooth beacons, asset trackers, personnel tags, sensor tags, IoT gateways, and FindMy tags. Products are sold directly to enterprises and through channel partners.
- OEM/ODM/JDM Services: Original Design Manufacturing (ODM), Joint Development Partnership (JDM), and OEM & White-Label fulfillment services for custom IoT hardware development and manufacturing. Full-stack R&D capabilities from concept to mass production.
- Contract Manufacturing: Volume manufacturing services leveraging 108,000 ft² smart manufacturing facilities. Services include rapid prototyping, quality assurance, compliance testing, and factory production.
- MinewSemi Module Sales: Sale of proprietary connectivity modules (Bluetooth, GNSS, LoRa, UWB, Wi-Fi, mmWave radar) under the MinewSemi brand for embedded IoT applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Minew product offering
Product offeringCore offering
Minew designs, manufactures, and sells wireless IoT hardware devices — Bluetooth beacons, asset trackers, personnel/safety badges, environmental sensor tags, IoT gateways, FindMy-compatible trackers, and connectivity modules — across BLE, LoRaWAN, Cellular (4G/5G/NB-IoT), Wi-Fi, UWB, GPS/GNSS, and mmWave technologies. The company also offers end-to-end OEM/ODM/JDM design and manufacturing services, IoT developer starter kits, and the TagCloud device management platform, serving enterprises in supply chain, healthcare, manufacturing, hospitality, retail, and other verticals globally.
Product overview
Minew offers a comprehensive IoT hardware ecosystem organized across seven core product categories: Bluetooth Beacons (including rugged road studs, proximity beacons, and indoor positioning beacons), Personnel Tags (wearable safety and location badges), Asset Trackers (including micro tags, environmental sensor tags, solar-powered trackers, printable smart labels, and 5G shipping labels), Sensor Tags (covering ToF, ambient light, equipment status, temperature, door, and PIR sensors), IoT Gateways (supporting PoE, LTE, Ethernet, smart plug, LoRaWAN, and outdoor mobile form factors), FindMy Tags (Apple FindMy-compatible personal item trackers), and Repeaters (for Bluetooth signal extension). The portfolio spans Bluetooth, LoRaWAN, Cellular (LTE/NB-IoT/4G/5G), Wi-Fi, UWB, GNSS/GPS, and mmWave radar connectivity technologies. Minew operates two sub-brands: MinewSemi for wireless connectivity modules (Bluetooth, GNSS, LoRa, UWB, Wi-Fi, mmWave) and Minewtag for electronic shelf labels. The company complements its hardware with IoT Developer Starter Kits, TagCloud device management platform, SDKs and APIs for MBeacon/BeaconPlus/MSensor devices, and end-to-end OEM/ODM/JDM design and manufacturing services. With over 300 million devices shipped globally and 108,000 ft² of manufacturing facilities, Minew serves applications across supply chain, healthcare, manufacturing, workspace, facility management, construction, hospitality, retail, education, and airports.
Differentiator
Problem solved
Functional benefit
Brands
- MinewSemi: Wireless connectivity modules including Bluetooth, GNSS, LoRa, UWB, Wi-Fi, and millimeter-wave radar modules
- Minewtag
Products and services
- Bluetooth Beacons
Quantifiable outcome
- 42% higher efficiency for WeWork workforce management deployment
- +5 more outcomes
Companies that use Minew
Customer profileNamed customers3 records
Segments11 records
Ideal customer profiles5 records
Minew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Minew partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Bluetooth SIGflagshipMinew featured in Bluetooth SIG's 'Conversations on Industry: The Nervous System of Industrial Operations' interview series. Eason Huang, Product Director at Minew, shared insights on how Bluetooth technology improves operational visibility, asset management, and workplace efficiency in industrial IoT applications.
- Alltrace IoT B.V.coreStrategic partnership combining Minew's IoT hardware with Alltrace's intelligent operations platform. The collaboration delivers end-to-end solutions connecting assets, capturing real-time data, and turning it into actionable workflows for facility management, office optimization, industrial equipment monitoring, and logistics operations.
- Hubble NetworkcoreIntegration enabling Minew devices (MST03, E9) to connect through Hubble Network's Bluetooth direct-to-satellite technology. This partnership extends Bluetooth tracking to global scale without cellular gateways, using standard BLE chips with firmware updates to reach areas beyond traditional network coverage.
- LoRa AlliancecoreAdopter member of LoRa Alliance, enabling LoRaWAN connectivity in Minew's sensor tags, gateways, and asset trackers for long-range, low-power IoT applications.
- FiRa ConsortiumcoreMember of FiRa Consortium enabling UWB (Ultra-Wideband) positioning technology in Minew's high-precision indoor tracking solutions for sub-meter accuracy applications.
- WAIA (Wireless Industry Association of Australia)minorAssociation membership supporting wireless industry standards and collaboration in the Australian market.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Minew competitors and assessment
Company assessmentEmerging players
- Espressif Systems: Shenzhen-headquartered Wi-Fi + BLE SoC and module vendor popular in cost-sensitive IoT designs. Competes with MinewSemi in BLE/Wi-Fi modules and increasingly in finished IoT devices via third-party integrators.
- Wiliot: IoT Pixels (battery-free BLE smart label) pioneer with whom Minew integrates via its MNDB1 Dual Band Bridge. An emerging competitor in passive and semi-passive asset tracking that intersects with Minew's BLE smart label roadmap.
Direct peers
- Quectel: Shanghai-headquartered wireless module and IoT solution provider offering cellular, GNSS, Wi-Fi, and Bluetooth modules. Directly comparable to MinewSemi's connectivity module portfolio, serving overlapping OEM and asset-tracking customers globally.
- u-blox: Swiss-headquartered provider of positioning (GNSS) and short-range wireless modules. Overlaps directly with MinewSemi's GNSS and BLE/LoRa module lines, serving similar industrial, automotive, and asset-tracking customers.
- Fibocom: Leading Chinese wireless module maker with deep cellular IoT (LTE/5G/NB-IoT) and GNSS offerings. Competes head-to-head with MinewSemi in embedded modules and increasingly in complete IoT device solutions.
- Teltonika: Lithuania-based IoT hardware manufacturer specializing in GPS trackers, asset telematics, gateways, and BLE sensors. Closely comparable product portfolio to Minew's asset trackers and IoT gateways across similar enterprise verticals.
Broad incumbents
- Silicon Labs: US-based semiconductor vendor with broad IoT connectivity (BLE, Zigbee, Thread, Matter, Wi-Fi, sub-GHz) modules and SoCs. Competes with MinewSemi at the module level and with Minew beacons/tags at the device level.
- Advantech: Taiwan-headquartered industrial IoT hardware platform provider offering gateways, edge controllers, and wireless modules. Overlaps with Minew on IoT gateways and industrial connectivity across similar factory and warehouse deployments.
- Zebra Technologies: Global enterprise asset intelligence leader with BLE beacons, RFID tags, location solutions, and rugged mobile devices. Serves the same healthcare, retail, and logistics customers as Minew with a much broader software and hardware stack.
- Nordic Semiconductor: Dominant BLE SoC vendor whose modules and development kits overlap with MinewSemi and Minew's beacon portfolio. While primarily a silicon company, Nordic's push into complete module solutions makes it a broader incumbent competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Minew social profiles
Digital presenceMinew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minew leadership team
Management profileNumber of profiles
Profiles2 records
Minew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minew
What does Minew do?
Minew designs, manufactures, and sells wireless IoT hardware devices — Bluetooth beacons, asset trackers, personnel/safety badges, environmental sensor tags, IoT gateways, FindMy-compatible trackers, and connectivity modules — across BLE, LoRaWAN, Cellular (4G/5G/NB-IoT), Wi-Fi, UWB, GPS/GNSS, and mmWave technologies. The company also offers end-to-end OEM/ODM/JDM design and manufacturing services, IoT developer starter kits, and the TagCloud device management platform, serving enterprises in supply chain, healthcare, manufacturing, hospitality, retail, and other verticals globally.
Is Minew a public or private company?
Minew is a public company. It is classified as public and is currently operating.
When was Minew founded?
Minew was founded in 2007. It employs 251 to 500 people.
Where is Minew based?
Minew is headquartered in Shenzhen, China, in the Asia region.
How does Minew make money?
Four revenue lines are on record. IoT Hardware Sales are the primary driver. The others are OEM/ODM/JDM Services, contract Manufacturing and minewSemi Module Sales.
Who are Minew's main competitors?
Emerging players on record are Espressif Systems and Wiliot. Direct peers are Quectel, u-blox, Fibocom and Teltonika. Broad incumbents are Silicon Labs, Advantech, Zebra Technologies and Nordic Semiconductor.
Does Minew have an API?
Yes. Minew offers SDKs and APIs for MBeacon, BeaconPlus, MSensor, and related IoT devices. Developers can use these to configure, manage, and integrate Minew IoT hardware with cloud platforms and business systems. The SDK/API enables device configuration, firmware management, and data integration for beacons, sensors, and asset trackers. Developer documentation is at docs.minew.com.
What industry is Minew in?
Minew's product category is IoT Hardware Manufacturing. Its primary akta.pro industry code is IMAIAMAE, Asset Tracking, RTLS & Industrial Visibility, with a secondary code of IMAGAGAC, Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers). Its NAICS code is 33429 and its SIC code is 3576.