What Future Today does

Future Today is a Netherlands-based sales organization founded in 2017 and headquartered in Woerden. It sells websites, branding packages, and custom systems on behalf of anonymized A-brands to a customer base that has grown from 10,000 in 2019 to over 50,000 today. The company's core operational asset is a proprietary in-house AI sales platform launched in 2022, which provides individual-level lead enrichment, optimal call-timing predictions, real-time performance tracking, and NLU-assisted script generation, reportedly enabling closers to close deals in approximately three minutes. The company claims to be the only operator of such an AI sales platform in the Dutch market.

Future Today operates a commission-based gig model for its sales workforce. Salespartners and AI Sales Closers are self-employed, 100% commission-based independent contractors with no income ceiling; AI Sales Closers reportedly earn an average of €175-200 per closed sale, while top closers earn five- to six-figure amounts monthly. The company recruits through job postings (Salespartner, Marketing Specialist, AI Sales Closer) and supports closers with daily coaching, script libraries, and live call reviews from a luxury HQ in Woerden. No outside funding rounds, acquisitions, or institutional investors are disclosed; the company appears to be founder-owned and privately held.

Its go-to-market is inside sales targeting warm leads from its established 50,000+ customer base, with no cold acquisition. Marketing channels include organic social media (Instagram, LinkedIn, YouTube), the company website and careers pages, and word-of-mouth referrals from the existing customer network. Operating geography is currently the Netherlands, with no disclosed international expansion.

Name

Future Today

Legal name

Future Today

Website

https://futuretoday.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

akta.pro primary industry

Time Management & Personal Productivity (EDABAMAF)

Keywords

• Sales outsourcing
• High ticket sales
• AI sales platform
• Direct sales agency
• Commission based sales

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission-based sales: Sales partners and closers earn commission on each closed deal. No base salary — income is entirely performance-driven with no ceiling. AI Sales Closers earn €175-200 per sale on average. Top closers earn five to six-figure amounts per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Future Today is a Dutch sales organization that provides sales representation services for A-brands across multiple sectors, leveraging a 50,000+ customer database and a proprietary in-house AI-powered sales platform. The company operates a network of self-employed closers and salespartners who close deals for products including websites, branding packages, and custom systems on behalf of the A-brands they represent.

Product overview

Future Today operates a unified business combining an AI-powered sales platform with traditional sales representation services. The core offering is the proprietary AI Sales Platform, an in-house built sales machine that provides AI-driven lead enrichment, optimal call timing, and real-time performance insights. This platform is used internally by the company's own sales team (Salespartners, AI Sales Closers) to sell A-brand products to over 50,000 loyal customers. The platform was developed in-house starting in 2022 and is continuously enhanced by Future Today's tech team. Supporting services include a Marketing Specialist role that drives lead generation and campaign automation, all integrated with the AI platform to ensure a seamless, data-driven sales operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Representation for A-Brands Future Today's core service offering, providing outsourced sales representation on behalf of A-brands across multiple sectors. The service combines the company's 50,000+ customer database, proprietary AI sales platform, and network of self-employed closers to sell A-brand products including websites, branding packages, and custom systems to end customers.

Quantifiable outcome

• AI Sales Closers can close deals in average 3 minutes using the AI platform
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Gong: AI-driven revenue intelligence platform that captures and analyzes sales conversations to improve close rates. Comparable to Future Today's AI sales platform in its use of conversation intelligence and individual-level lead insights to drive sales performance.
• Outreach: AI-powered sales engagement platform offering sequencing, call prioritization, and performance analytics. Comparable to Future Today's AI sales platform features around optimal call timing, real-time performance tracking, and lead prioritization.
• Salesloft: Sales engagement platform with workflow automation, cadence management, and conversation intelligence. Comparable to Future Today's in-house AI sales platform in addressing closer productivity, call timing, and pipeline performance for sales teams.

Broad incumbents

• Sandler Training: Global sales training and coaching franchise with a long-established methodology for B2B sales performance. Comparable to Future Today in its emphasis on closer coaching, training, and structured sales development, though operating at much larger scale and as a training franchise rather than a sales operator.
• Dale Carnegie Training: Established global training organization offering sales, communication, and leadership development programs. Comparable to Future Today in the personal-development and professional coaching component of its value proposition for closers.

Others

• Richardson Sales Performance: Global sales training and consulting firm specializing in sales methodology, coaching, and enablement. Comparable to Future Today through its training and coaching component but operates as a B2B training consultancy rather than a sales operator.

Direct peers

• Salesupply: Dutch-founded B2B sales outsourcing and lead-generation firm that sells on behalf of brands across multiple verticals. Comparable to Future Today in its outsourced sales representation model targeting end-customers on behalf of third-party brands.
• The Sales Factory: Dutch sales-as-a-service organization that runs outbound and inbound sales campaigns for B2B clients. Comparable to Future Today in its model of providing dedicated sales teams on behalf of brand clients in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Futuretoday.nl
• LinkedInlinkedin.com/company/future-todaynl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Today