The Sales Factory

What The Sales Factory does

The Sales Factory Inc. is a Toronto-headquartered outsourced B2B sales and lead generation services firm founded in 2018, with a secondary office in Tampa, Florida. The company provides dedicated SDR/BDR talent and full outsourced sales teams to B2B clients ranging from startups to Fortune 100 enterprises, executing outbound calling, email sequencing, market research, and pipeline generation on a professional-services basis. Its core offering pairs human talent with proprietary AI software and third-party sales automation tools under a documented 8-step methodology spanning ICP development through continuous optimization.

The firm's product portfolio includes three core service pillars: Sales and Lead Generation Services, Data and Market Research, and Customer Success. These are supplemented by two engagement modules (Launch a Sales Team for clients without sales infrastructure, and Expand a Sales Team for clients augmenting existing capabilities) and a training product line (TSF Sales Academy and Top Sales Courses). The company claims 300K+ outbound calls per month, 200K+ outbound emails per month, 2,000+ meetings booked per month, and $200M+ client pipeline generated.

The business model is professional services revenue tied to custom, quote-based engagements; pricing is not publicly disclosed. Go-to-market is sales-led through the company website with dedicated account managers and a consultative onboarding process that typically delivers first bookings within a day and closed business within two weeks. The Sales Factory is privately held with no disclosed funding rounds, no parent company, and is founder-operated (co-founders Eric Doucet, COO, and Paul Griffin, CEO). It holds a registered trademark and maintains HubSpot Solutions Partner status, with third-party validation from G2 (Leader status), Clutch (Top Company in seven categories), and The Globe and Mail (Canada's Top Growing Companies, 2023 and 2025).

Name

The Sales Factory

Legal name

The Sales Factory Inc.

Website

https://thesalesfactory.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sales Factory is a Toronto-headquartered outsourced B2B sales and lead generation firm that provides dedicated SDR/BDR teams and full sales execution to clients ranging from startups to Fortune 100 enterprises, using an AI-augmented, human-led delivery model with proprietary software and third-party sales automation tools.

Ownership category

akta.pro rank

Product category

Outsourced Sales Services

NAICS

Wholesale Trade Agents and Brokers (4251)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Outsourced B2B sales
• Lead generation services
• Sales outsourcing
• B2B appointment setting
• SDR BDR outsourcing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Sales & Lead Generation Services: Provides dedicated sales talent (SDRs/BDRs) and full outsourced sales team solutions to B2B companies. Revenue generated through service fees for talent, resources, and sales execution. The company books meetings, generates pipeline, and delivers qualified leads to clients on an ongoing basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Sales Factory provides outsourced B2B sales and lead generation services, deploying dedicated on-shore SDR/BDR talent augmented by proprietary AI software to book meetings, generate pipeline, and deliver qualified leads for B2B companies at any growth stage. The offering spans Sales & Lead Generation, Data & Market Research, and Customer Success, supplemented by the TSF Sales Academy, with engagement models to either launch new sales teams from scratch or expand existing client teams.

Product overview

The Sales Factory is an outsourced B2B sales and lead generation services company using an AI-augmented revenue infrastructure model. The core offering combines human talent (SDRs, sales teams) with proprietary AI software and technology tools. The portfolio includes Sales & Lead Generation Services (core product), Data & Market Research, and Customer Success as main service pillars, supplemented by Launch a Sales Team and Expand a Sales Team service modules for building or augmenting client sales capabilities. The company operates a TSF Sales Academy for training and follows an 8-step methodology encompassing ideal customer identification, messaging development, engagement process design, technology implementation, go-to-market planning, execution, iteration, and optimization. Services are delivered on-shore by university-graduated, extensively trained talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Lead Generation Services AI-augmented outsourced sales and lead generation services combining on-shore SDR/BDR talent with proprietary AI software to help B2B companies find and close new revenue. The service delivers booked meetings, pipeline, and qualified leads on an ongoing, results-based engagement and is designed for B2B companies at any growth stage.
• Data & Market Research Market research and data solutions to help B2B clients validate new markets and identify ideal customer profiles for targeted outreach. Sold as a standalone pillar of The Sales Factory's portfolio.
• Customer Success Customer success services designed to support retention and expansion within existing client accounts, complementing the firm's outsourced sales and lead generation engagements.
• TSF Sales Academy Sales training academy and top sales courses offering structured development of sales talent and skills, available as a standalone offering to individuals and organizations looking to build or level up sales capability.

Quantifiable outcome

• 300K+ outbound calls per month, 200K+ outbound emails per month, 2000+ meetings booked per month, $200M+ pipeline generated
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner Program member. Listed in HubSpot's marketplace/ecosystem, indicating integration capabilities and certified expertise with HubSpot's CRM and sales automation platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belkins: Belkins is an outsourced B2B lead generation and SDR service provider offering appointment setting and outbound campaign management—closely matching TSF's core offering across targeting, outreach, and meeting delivery.
• CIENCE: CIENCE provides outsourced SDR teams and B2B lead generation services to mid-market and enterprise clients using a combination of proprietary technology and human outreach—directly comparable to TSF's model.
• Martal Group: Martal Group is a B2B sales outsourcing and lead generation agency offering SDR teams, appointment setting, and outbound campaign management to SaaS and tech clients—overlapping directly with TSF's customer base and services.
• Salesfolk: Salesfolk is a managed outbound SDR and appointment setting provider targeting B2B SaaS and tech companies with human-led calling campaigns—directly comparable to TSF's launch/expand offerings.
• Operatix: Operatix is an outsourced SDR and lead generation agency specializing in B2B tech/SaaS go-to-market execution, with similar services to TSF including ICP development, outbound sequences, and pipeline delivery.
• Sales Development Associates (SDA): SDA provides outsourced B2B sales development representatives and appointment setting services, competing head-to-head with TSF for outsourced SDR mandates from mid-market and enterprise buyers.
• Leadium: Leadium is an outsourced SDR agency offering outbound prospecting, appointment setting, and pipeline generation for B2B technology companies—a near-direct peer in services and target customer profile.
• MemoryBlue: MemoryBlue is a B2B outsourced sales development agency serving technology clients with SDR teams and outbound campaigns—overlapping TSF's core go-to-market motion and customer segments.

Emerging players

• Apollo.io: Apollo.io provides a sales intelligence and engagement platform with AI-driven prospecting and outreach capabilities—increasingly enabling in-house SDR teams, which is both a competitive threat and an adjacent offering for TSF clients.

Broad incumbents

• HubSpot Solutions Partners (ecosystem): HubSpot's broader Solutions Partner ecosystem (including other listed agencies) competes for similar clients seeking outsourced sales/marketing implementation on HubSpot—TSF operates as one node within this broader incumbent network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thesalesfactoryco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sales Factory