What Ram Tracking does

RAM Tracking (legal entity: Remote Asset Management Limited) is a UK-based fleet telematics and field service software provider founded in 2004 and headquartered in Leeds. The company sells a four-product platform — RAM Tracking (GPS vehicle tracking), RAM Assist (fleet management and compliance tooling), RAM Live (connected AI dash cams), and Klipboard (job management / field service software) — to more than 23,000 UK SME fleets covering approximately 340,000 vehicles across construction, transportation, delivery, field service trades, and equipment rental. Underlying technology combines 1-minute GPS updates (3–5 meter accuracy), AI-enabled dash cams with G-force anomaly detection, mobile apps (iOS/Android), and integrations with QuickBooks, Xero, and Stripe, with data stored in AWS eu-west-1 and eu-west-2.

Name

Ram Tracking

Legal name

Remote Asset Management Limited

Website

https://ramtracking.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

RAM Tracking provides GPS vehicle tracking, AI dash cams, fleet management, and field service job management software to UK SMEs across trades, construction, delivery, and transportation, tracking 340,000+ vehicles across 23,000+ fleets.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• Vehicle tracking systems
• Fleet management software
• GPS telematics
• Dash cam solutions
• Field service management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Tracking Subscriptions: Monthly subscription-based pricing for GPS tracking services with tiered packages (Lite, Core, Plus) offering different feature levels and update frequencies. Subscription includes device hardware through lease arrangements.
2. Dash Cam Subscriptions: Monthly subscription pricing for dash cam services with tiers ranging from basic SD recording (from £11/vehicle/month) to connected and AI-powered systems with live streaming and instant alerts.
3. Job Management Subscriptions: Per-user monthly subscription for job management software with three tiers: Starter (£25/user/month), Innovator (£35/user/month), and Professional (£55/user/month).
4. Fleet Management Bundles: Combined product bundles offering vehicle tracking, dash cams, and job management at discounted rates. Essential Fleet (£18.44/unit/month), Advanced Fleet (£53.98/unit/month), and Fleet & Field Master (£97.73/unit/month).
5. Hardware Lease: Equipment lease arrangements for GPS tracking devices and dash cams. Lease terms typically 36 months for fleet products. Canadian operations reference rental/purchase periods of not less than 5 years.
6. BP Fuel Card Revenue Share: Partnership with BP for exclusive fuel card offering savings to customers. Revenue generated through fuel transaction processing and potential volume-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ram Tracking sells subscription-based GPS vehicle tracking, fleet management software, AI-powered dash cams, and field service job management software to UK SMEs. The integrated platform combines real-time GPS tracking, driver behavior monitoring, dash cam footage, job scheduling, and invoicing into a single dashboard, with hardware leased to customers on multi-year terms.

Product overview

RAM Tracking is a fleet management and field service technology provider offering a unified platform-plus-modules architecture. The core portfolio consists of four main products: RAM Tracking (GPS vehicle tracking), RAM Assist (fleet management software), RAM Live (AI-powered dash cams), and Klipboard (job management/field service software). These integrate to provide end-to-end visibility from vehicle tracking through to job completion, invoicing, and payment. The company serves UK SMEs across industries including construction, transportation, HVAC, facilities management, and delivery, with bundled pricing options combining multiple products. Data is stored in AWS eu-west-1 and eu-west-2 regions.

Differentiator

Problem solved

Functional benefit

Brands

• RAM Assist: Fleet management suite including driver app, vehicle checks, maintenance tracking, fuel management, and checkpoints.
• RAM Live
• RAM Job Management
• Klipboard

Products and services

• RAM Tracking (Vehicle Tracking) GPS-based real-time vehicle tracking system that monitors fleet location, movement, driver behavior, and performance metrics for vans, trucks, trailers, plant equipment, cars, and assets. Sold as a monthly subscription bundled with leased hardware on multi-year terms to UK SME fleet operators.
• RAM Assist (Fleet Management) Fleet management software platform providing vehicle checks, maintenance tracking, fuel management, checkpoints, and driver license checks to streamline fleet operations and reduce administrative burden for SME fleet operators.
• RAM Live (Dash Cams) Connected dash cam solutions offering live video, AI-powered driver behavior monitoring, vehicle visibility, and incident evidence footage with cloud storage and real-time alerts for commercial fleets.
• Klipboard (Job Management) Field service management software for scheduling, digital job sheets, evidence capture, quoting, invoicing, and payment processing with offline capability. Available on per-seat monthly subscription to trades and field service businesses.
• Vehicle Tracking API API providing programmatic access to vehicle tracking data for integration with third-party systems and custom development by fleet operators and partners.

Quantifiable outcome

• 15% average fuel savings
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• BP (British Petroleum)coreChannel Partner/ Reseller/ DistributorExclusive BP fuel card partnership offering RAM customers discounted fuel at pumps. Core tier customers save 5p per litre, Plus tier customers save 10p per litre. Average customer with 10 vehicles saves over £4,700 annually. No transaction fees, admin fees, or annual charges.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quartix: UK-listed telematics provider offering GPS vehicle tracking and fleet management to SMEs — directly comparable in target customer (UK SME fleets), subscription pricing model and product scope.
• Webfleet (Bridgestone): One of Europe's largest fleet telematics platforms, owned by Bridgestone. Competes head-to-head with RAM Tracking on GPS tracking, driver behavior and fleet management subscriptions for SMB and mid-market fleets.
• Samsara: US-listed IoT fleet platform combining vehicle telematics, AI dash cams and equipment monitoring. Highly relevant as a direct SaaS competitor with a similar integrated platform-plus-AI positioning.
• Geotab: Global telematics leader offering GPS fleet tracking, dash cams and fleet analytics. Comparable on core fleet tracking functionality, channel model and emphasis on data-driven fleet optimization.
• Masternaut: UK- and France-focused fleet telematics provider owned by Michelin. Directly competes with RAM on UK/European SME fleet tracking, driver behavior monitoring and compliance features.
• Fleetio: US-based fleet and asset management SaaS focused on SMB and mid-market customers. Comparable subscription pricing model and emphasis on maintenance, fuel and vehicle management workflows.
• Lightfoot: UK fleet driver behavior and telematics company. Comparable as a UK-focused fleet SaaS with subscription pricing and emphasis on driver coaching and fuel savings for SME fleets.
• BigChange: UK field service management platform combining job scheduling, vehicle tracking and CRM for trades. Closely comparable to RAM's Klipboard product line for UK trade and field-service SMEs.

Broad incumbents

• Verizon Connect: Telematics and fleet management arm of Verizon, offering GPS tracking, dash cams and asset monitoring. Larger incumbent with broader portfolio and enterprise-grade capabilities that overlap with RAM's offering.
• Trimble Transportation: Large enterprise telematics and transportation management provider. Adjacent incumbent with overlapping fleet tracking and compliance features, though primarily oriented to enterprise and logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RAMtracking
• Facebookfacebook.com/RAMtracking
• LinkedInlinkedin.com/company/remote-asset-management-ram-tracking-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ram Tracking