What Show Ready Technologies does

Show Ready Technologies, Inc. is a Michigan-based, privately held event planning, production, and technology company founded in 2006 by Deborah Kanter, a former broadcast TV producer, and Paul James, an electronic engineer and inventor. The company is headquartered in Commerce Charter Township, Michigan, with a stated 11-50 employees, and holds WBENC certification as a woman-owned business. It is Michigan's only member of the Global AV Alliance and serves clients across the United States and internationally via alliances in Europe, Thailand, and Brazil.

The company's core offering is organized around three integrated service pillars: Management & Production (run-of-show, logistics, project management, live streaming, and on-site execution), Event Design & Engineering (3D renderings, CAD drawings, and technical planning integrating lighting, audio, video, rigging, and staging), and Gear & Technology Rental (professional audio, LED walls, projectors, lighting, rigging, and staging equipment, supplied only with in-house technicians). Add-on capabilities include a customizable virtual event platform supporting real-time elections, Q&A, and breakout rooms, as well as 3D and VR-enabled hybrid event environments and content creation services. Proprietary technology assets are limited; the technology edge is described as equipment inventory quality, QC processes, integration expertise, and the alliance network rather than patented software.

Show Ready generates revenue through project-based professional services with quote-based pricing tied to event scope, equipment needs, duration, and location; no standardized pricing tiers are publicly disclosed. Go-to-market is sales-led and event-driven, targeting enterprise clients (primarily Fortune 500) with hands-on owner involvement, a free 30-minute planning consultation as a lead magnet, and a strong referral base from long-tenured clients. Customer segments include large enterprise corporations (Ford, GM, Ferrari, Nissan, Audi, Lincoln, Allstate, 3M, BASF), nonprofits (JDRF/Breakthrough T1D since 2002), educational institutions (Hillsdale College), and sports/entertainment organizations (Detroit Lions). The company has reported sustained 36% year-over-year revenue growth over three consecutive years and has continued operating and hiring through the COVID-19 pandemic by extending into virtual and hybrid event production.

Name

Show Ready Technologies

Legal name

Show Ready Technologies, Inc.

Website

https://showreadytech.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Show Ready Technologies is a Michigan-based, WBENC-certified event production company offering integrated management, design, engineering, and equipment rental services for Fortune 500 corporate events, with global reach via the Global AV Alliance and capabilities in virtual and hybrid event formats.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH)

Keywords

• Event production services
• Audio visual rental
• Corporate event management
• Live event technology
• Hybrid event production

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service event production including management, design, engineering, and technical execution. Covers services from small-scale board meetings to grand-scale corporate conventions.
2. Equipment Rental: Rental of audio, video, lighting, staging, power, scenic equipment and technology. Equipment is provided with Show Ready technicians and engineers.
3. Event Management & Logistics: Project management, site surveys, crew schedules, logistics, trucking, delivery, setup and dismantle services.
4. Event Design & Engineering: Strategic technical planning and design services including 3D renderings, CAD drawings, venue evaluations, and integration of lighting, audio, video, rigging, and staging systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Show Ready Technologies provides turnkey corporate event production services covering management & production, design & engineering, and gear & technology rental. The company supplies in-house AV technicians, engineers, and equipment (audio, video/LED walls, lighting, staging, rigging, streaming) bundled with project management, 3D renderings, CAD drawings, and on-site execution. It also delivers virtual and hybrid event capabilities through a customizable virtual event platform and global delivery via its Global AV Alliance membership.

Product overview

Show Ready Technologies is an event technology production company offering a unified platform of event management, design, engineering, and equipment rental services. The core offerings consist of three integrated service pillars: Management & Production (handling logistics, project management, live streaming, and on-site execution), Event Design & Engineering (providing 3D renderings, CAD drawings, and technical planning for lighting, audio, video, rigging, and staging), and Gear & Technology Rental (supplying professional audio, video, lighting, staging, and scenic equipment). Add-on services include Virtual & Hybrid Event Production, a customizable Virtual Event Platform supporting real-time interactive sessions, and 3D Rendering & Virtual Reality environments. The company also provides regional coverage through Western Michigan Event Production teams. Founded in 2006 by Deborah Kanter and Paul James, the company holds WBENC certification as a woman-owned business and has achieved 36% annual growth over three consecutive years, serving clients including Ford, Ferrari, General Motors, Allstate, and JDRF.

Differentiator

Problem solved

Functional benefit

Products and services

• Management & Production Comprehensive event management and production service for corporate clients, handling all logistics and on-site execution from small board meetings to large-scale conventions. Delivered with in-house technicians and engineers.
• Event Design & Engineering Strategic technical design service producing 3D renderings, CAD drawings, on-site evaluations, and integrated system designs that combine lighting, audio, video, rigging, and staging into cohesive immersive environments for corporate events.
• Gear & Technology Rental Equipment rental service bundling professional audio, video/LED, lighting, staging, rigging, scenic, and streaming gear with in-house technicians and engineers - the company does not rent equipment without its own technical staff.
• Virtual & Hybrid Event Production Production service enabling remote participation, live streaming, interactive virtual platforms, and 3D virtual reality event environments for fully virtual and blended-hybrid event formats.
• Western Michigan Event Production Regional production service with local teams across the Western Michigan corridor (Grand Rapids, Kalamazoo, Holland, Battle Creek, Bay City, Ann Arbor) offering rapid setup and on-site event management.
• Virtual Event Platform Customizable proprietary virtual event platform supporting real-time elections, business sessions, continuing education classes, interactive Q&A panel discussions, breakout rooms, and virtual award ceremonies.
• 3D Rendering & Virtual Reality Event Environments Service delivering 3D renderings and virtual reality environments for creating immersive virtual and blended-hybrid event experiences with customizable environments designed to maximize engagement.
• Content Creation Services Content creation service including video capture, audio recording, photography, post-production editing, and content strategy development for events distributed across multiple platforms.

Quantifiable outcome

• 36% year-over-year growth rate maintained for three consecutive years
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Bond Brand LoyaltycoreStrategic or Co-development Partner · 1 January 2019Marketing agency partner that teamed with Show Ready for Ford's 'Dipped In Blue' Global Tour 2019/2020. Bond Brand Loyalty provided marketing strategy while Show Ready delivered technical event production across global locations.
• Activate Inc.coreStrategic or Co-development PartnerWBENC-certified Detroit company that collaborated with Show Ready on the NFL Draft Lion's Fan Experience tent. Activate led experience design and interactive activities while Show Ready provided event crews and engineering technology including audio, videowall, lighting, rigging, videography, and staging.
• Global AV AllianceflagshipStrategic or Co-development PartnerWorldwide event production resource association. Show Ready Technologies is Michigan's only member, providing global event production resource access and network capabilities.
• Global Event Production Partners (Europe, Thailand, Brazil)minorStrategic or Co-development PartnerAlliances with experienced partners in Europe, Thailand, and Brazil enabling Show Ready to deliver events globally with local expertise and support.
• Jack Morton WorldwidecoreChannel Partner/ Reseller/ DistributorLeading global experiential marketing agency. Show Ready serves as a trusted production partner for Jack Morton on corporate events, including GM programs. Testimonials from Jack Morton team members indicate high confidence in Show Ready's capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Encore Global (formerly PSAV): Encore Global is the largest direct competitor in AV and event technology production, offering audio, video, lighting, staging, and event management to hotels, venues, and corporate clients globally. Both serve enterprise clients with turnkey AV/staging/labor bundles for corporate meetings and conventions.
• Freeman: Freeman is a leading full-service event production and brand experience company providing AV, staging, scenic, and event strategy. It directly competes with Show Ready for corporate conventions, trade shows, and brand activations, particularly for Fortune 500 enterprise clients.
• PRG (Production Resource Group): PRG is one of the world's largest providers of entertainment and event technology solutions, specializing in audio, video, lighting, and rigging for live events, corporate productions, and broadcast. It directly overlaps Show Ready's AV/lighting/rigging rental and production services for large enterprise events.
• AVT Event Tech: AVT Event Tech provides AV equipment rental and event production services for corporate events, trade shows, and live experiences. Like Show Ready, it offers full-service production with technical crews and serves enterprise clients in similar markets.
• ON Services: ON Services (formerly AVW/TeleVisual) is an audio-visual and event production company providing staging, lighting, video, and design services for corporate events. It competes with Show Ready in the same mid-market enterprise AV production segment.

Broad incumbents

• George P. Johnson Experience Marketing: George P. Johnson is a large global experiential marketing agency that designs and produces brand experiences, corporate events, and product launches. It overlaps with Show Ready's corporate event production but operates at larger scale and with broader strategic/creative services.
• Jack Morton Worldwide: Jack Morton is a leading global brand experience agency producing corporate events, product launches, and immersive experiences. Show Ready is a production partner/subcontractor to Jack Morton on GM programs, but Jack Morton also competes for the same enterprise event RFPs at the broader agency level.

Emerging players

• Cvent: Cvent is an enterprise event management software platform covering registration, venue sourcing, and virtual events. It is adjacent rather than directly competitive but represents the technology layer of the same corporate events value chain that Show Ready's virtual event platform addresses.
• Opus Agency: Opus Agency is a brand experience and event production agency that combines strategy, creative, and technical production for enterprise clients. It competes with Show Ready for corporate event and brand activation work, particularly for technology and automotive clients.
• Atomic (formerly Sparks): Atomic is an event production and brand experience agency delivering corporate events, product launches, and brand activations for Fortune 500 clients. It directly overlaps Show Ready's automotive and enterprise event production work as a similarly sized experiential production competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtOoyfy3XkQ2tXKAu4P6tAg
• Facebookfacebook.com/showreadytech
• LinkedInlinkedin.com/company/beshowready

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Ready Technologies