What Electrify Expo does

Electrify Expo is a privately held event-production company that operates North America's largest touring electric-vehicle festival platform. Founded in 2021 and headquartered in Austin, Texas, the company runs an annual multi-city tour of consumer-facing EV festivals spanning more than one million square feet of event space, with eight tour stops in 2025 and an expanded footprint of approximately twelve cities for 2026 including San Diego, Portland, Philadelphia, and Atlanta. The platform is anchored by the Demo Days Festival umbrella (the 2025 evolution of the original Electrify Expo), the Electrify Showoff customization showcase, the Electrify Race League e-skate series, and an Industry Day program for media and OEM executives. Attendees can test drive vehicles from Tesla, Ford, BMW, Rivian, VinFast, Kia, Volvo, Porsche, Lexus, and Toyota across purpose-built EV Demo Districts; in 2025 Electrify Expo also launched Electrify Weekender with Tesla, a program enabling consumers to take an EV home for a weekend test drive.

The underlying technology is an event management and festival production platform rather than a software product. It coordinates physical infrastructure across multiple cities — including a Terrain Park, Adventure Park, Hands Free Zone for autonomous-vehicle demos, an EV Reality Check educational zone, and for 2026 a Robotics Showcase and Aerial Mobility Showcase — and integrates a broad sponsor stack led by Hankook Tire, Yokohama Tire, Amazon, Anker Solix, and Falken Tire. Distribution to consumers is direct via electrifyexpo.com and the demodaysfestival.com ticketing storefront (running on Ticketbud), with exhibitor and sponsor acquisition handled through a dedicated partner-registration channel. The company has 11–50 employees and no disclosed venture funding, parent company, or acquisition activity.

The business model is a two-sided event marketplace. Consumer revenue comes from ticket sales across four tiers: General Admission ($24.99), HeadStart Pass ($30), Dash Pass ($55), and Power Pack ($59.99), plus Showoff vehicle-registration fees. Enterprise revenue comes from exhibitor booth fees and multi-tier sponsorships (Flagship, Core, Minor) sold to EV OEMs, tire brands, energy companies, and consumer-electronics/accessory brands. Ticket prices are stated to be all-inclusive of taxes and fees with no refunds, indicating a transaction-fee revenue model. Customer segments are hybrid: consumer EV-curious shoppers and enthusiasts on the demand side, and EV OEMs plus automotive-adjacent brand sponsors on the supply side.

Name

Electrify Expo

Legal name

Electrify Expo

Website

https://electrifyexpo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrify Expo operates North America's largest touring electric-vehicle festival platform, running multi-city consumer festivals with EV test drives, customization showcases, and industry programming. It serves EV-curious consumers and enthusiast communities on the demand side and EV OEMs plus automotive brands as exhibitors and sponsors.

Ownership category

akta.pro rank

Product category

Live Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Electric vehicle festivals
• EV test drives
• Live event production
• Micromobility demos
• Automotive experiential marketing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to festival attendees. Multiple ticket tiers including General Admission ($24.99), HeadStart Pass ($30), Dash Pass ($55), and Power Pack ($59.99).
2. Exhibitor and Sponsorship Fees: Revenue from brands paying to exhibit at events and sponsorships. Major sponsors include Hankook Tire (EV Demo District), Yokohama Tire (Showoff wheel cover), Amazon (Recharge Zone), Anker Solix (power), and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Electrify Expo produces multi-city electric vehicle festivals across the United States, operating a touring event platform that enables consumers to test drive EVs, e-bikes, e-scooters, and e-motorcycles, while providing automotive brands with hands-on demo environments and sponsorship/exhibitor opportunities. The core experience spans over 1 million square feet of festival space across 8+ tour stops annually, combining test drives, micromobility demos, customized EV showcases, e-skate racing, and educational programming.

Product overview

Electrify Expo is North America's largest electric vehicle festival platform that has grown since 2021. The company operates a multi-city tour across the United States featuring demo experiences, vehicle showcases, and educational programming. The core product portfolio includes the Demo Days Festival (expanded festival format covering all vehicle types), Electrify Showoff (customized EV showcase), Electrify Race League (e-skate racing), and Industry Day (B2B/trade day). Supporting features include EV Demo Districts for test drives, Robotics Showcase, Aerial Mobility Showcase, EV Reality Check Zone, Hands Free Zone for autonomous vehicle testing, Terrain Park, and Adventure Park for off-road experiences. The company also launched the Electrify Weekender program in 2025 enabling weekend EV test drives with Tesla as the inaugural partner. The platform covers over 1 million square feet of festival experiences across 7+ tour stops annually.

Differentiator

Problem solved

Functional benefit

Brands

• Electrify Showoff: North America's largest gathering of customized electric vehicles and the brands that make up the EV personalization movement. It is the epicenter of EV personalization and the breeding ground for customization trends.

Products and services

• Demo Days Festival
• Electrify Showoff
• Electrify Race League
• Industry Day
• Electrify Weekender

Quantifiable outcome

• Over 50 million impressions expected in 2026 through Showoff program alone

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• TeslaflagshipGTM or Marketing Partner · 20 June 2025Tesla partnered with Electrify Expo to launch the Electrify Weekender program - a full-weekend EV test drive initiative allowing attendees to take a Tesla home for a weekend. This program addresses Consumer Reports data showing half of U.S. consumers are interested in test-driving an EV. The Los Angeles festival launch on June 21 serves as a test before expanding to Seattle, San Francisco, Chicago, New York, and Dallas.
• Anker SolixcoreGTM or Marketing PartnerPartnership to power the festival with renewable energy. Nearly 100% of 110V power comes from Anker Solix renewable energy packs, supporting Electrify Expo's sustainability positioning.
• Hankook TirecoreGTM or Marketing PartnerPresenting sponsor of the EV Demo District. The world's leading auto manufacturers showcase their electric and hybrid/PHEV vehicles in this area. Hankook provides tire support for the demo experiences.
• Yokohama TirecoreGTM or Marketing PartnerOfficial Wheel Cover sponsor for Electrify Showoff. Yokohama branding appears on Showoff materials and the company sponsors Showoff awards including Best of Show. Expected to generate over 50MM impressions in 2026.
• AmazoncoreGTM or Marketing PartnerAmazon Recharge Zone presented at all tour locations. Collaborates to educate attendees about EV charging, battery range, and maintenance. Amazon provides visibility and educational resources at the festival.
• GreenCarsminorGTM or Marketing PartnerPowers the EV Reality Check Zone, an educational area designed to debunk popular EV myths that hold shoppers back from going electric or plug-in hybrid.
• Falken TirecoreGTM or Marketing PartnerPowers the Electrify Expo Outdoor Rec section, bringing together the best in off-road and overlanding for the EV, hybrid, and PHEV community. Features EV-friendly off-road tires, tents, racks, and accessories.
• Tint WorldminorGTM or Marketing PartnerAutomotive styling and customization brand sponsoring various Showoff awards and categories including Best Audio and Best Wrap/Graphics. Provides products and services to the EV customization community.
• Meguiar'sminorGTM or Marketing PartnerCar care products brand sponsoring Showoff awards including Best Paint. Provides goodie bags with car care products and swag for Showoff participants.
• Dunlop MotorcyclesminorGTM or Marketing PartnerOfficial bag sponsor for Electrify Showoff, providing swag bags for participants.
• LunarminorGTM or Marketing PartnerOfficial Audio sponsor for Electrify Showoff, supporting the car audio customization awards and categories.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Consumer Electronics Show (CES): Owned and produced by the Consumer Technology Association, CES is the largest US tech trade show and has expanded aggressively into EVs and mobility. It competes directly with Electrify Expo for automaker experiential marketing budgets and OEM reveal moments.
• Los Angeles Auto Show: A long-running major US auto show held at the LA Convention Center featuring OEM exhibits and EV test drives. Directly comparable to Electrify Expo in the LA market for automaker marketing dollars and EV consumer education programming.
• New York International Auto Show: One of the largest US auto shows, hosted at the Javits Center in NYC, with growing EV programming. Electrify Expo's NYC tour stop competes head-to-head for exhibitor attention and consumer attendance.
• North American International Auto Show (Detroit Auto Show): Historic US auto industry flagship show with deep OEM relationships and significant EV programming. A peer competitor for automaker exhibit commitments and press launch slots in the US market.
• Pebble Beach Concours d'Elegance: Premier US luxury automotive lifestyle event with deep automaker sponsorship relationships. Comparable in its ability to command premium sponsor tiers and exclusive vehicle debuts, though it skews to collector/legacy vehicles rather than EVs.

Direct peers

• SEMA Show: The premier US automotive specialty products trade event, focused on customization and aftermarket — closely aligned with Electrify Showoff's customization and personalization focus. Both compete for enthusiast-brand attention, custom builder participation, and tire/aftermarket sponsor dollars.
• Fully Charged: UK-based electric vehicle and clean energy content/event brand running Fully Charged LIVE expos. The most directly comparable international peer — EV-focused consumer festival with test drives, exhibitor booths, and educational content targeting the same enthusiast demographic.
• eMove360°: European trade fair for electric mobility, autonomous driving, and urban mobility, held in Munich. Closely comparable B2B-and-consumer hybrid expo targeting EV manufacturers, micromobility, charging, and adjacent mobility tech exhibitors.
• EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori): The world's leading motorcycle and micromobility trade show in Milan, covering e-bikes, e-scooters, and electric two-wheelers. Closely comparable to Electrify Expo's micromobility programming and electric motorcycle zones for exhibitor and sponsor competition.

Regional players

• Tokyo Auto Salon: Japan's leading custom-car and tuning expo, focused on personalization culture. Highly comparable to Electrify Showoff in customization programming and enthusiast demographics, though geographically focused on the Japanese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ElectrifyExpo
• YouTubeyoutube.com/channel/UCQoPI1YclYBEt71u8Twr00g
• Facebookfacebook.com/ElectrifyExpo
• LinkedInlinkedin.com/company/electrifyexpo
• Instagraminstagram.com/electrify_expo
• TikToktiktok.com/@electrifyexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrify Expo