Housekeeping Maid Easy
Housekeeping Maid Easy is a woman-owned, Indianapolis-based cleaning company founded in 2006 that delivers recurring, deep, move-in/out, Airbnb, office, and carpet cleaning services to homeowners, renters, small businesses, and vacation-rental hosts across Central Indiana.
- Company typePrivate
- Founded2006
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Housekeeping Maid Easy does
Housekeeping Maid Easy is a privately held, woman-owned residential and light-commercial cleaning services company headquartered in Indianapolis, Indiana. Founded in January 2006 by Monika Schindler, the company operates from 6330 E 75th St #332 and employs over 20 vetted, bonded, and insured cleaners, including IICRC-certified carpet technicians. Its service portfolio spans six core offerings — Recurring Home & Apartment Cleaning (the flagship), Deep Cleaning, Move In/Out Cleaning, Airbnb/Vacation Rental Cleaning, Office Cleaning (for spaces up to 4,000 sq ft), and specialized Carpet Cleaning — supplemented by add-ons such as interior window, laundry, oven, and refrigerator cleaning.
The business runs a direct-to-consumer model with two primary acquisition channels: a self-serve website featuring an instant ZIP-code-based price quote and online booking, and a phone-based sales/support line ((317) 579-1988). Marketing is concentrated on local SEO with city-level service pages across Indianapolis, Hamilton County (Carmel, Fishers, Westfield, McCordsville, Zionsville, Noblesville), and Hendricks County (Avon, Brownsburg, Plainfield), supplemented by organic social (Facebook, Instagram, Pinterest, Twitter), Nextdoor community presence, and an educational blog. Revenue mechanics combine subscription-style recurring cleaning (daily/weekly/bi-weekly/monthly/custom) at $130-$500+ per visit, one-time deep cleanings at $250-$600+, and per-visit add-on pricing, with recurring services discounted per visit versus one-time work. The customer base is distributed across individual homeowners, apartment renters, Airbnb hosts, small offices, property managers, and realtors — primarily in the SMB and consumer segments — with no disclosed large enterprise anchors. The company has been continuously operating for 18+ years, holds an A+ BBB rating and CRI Seal of Approval, has been named #1 cleaning company in The Indy A-List multiple times (2010, 2012, 2013), and was recognized as a 2025 Nextdoor Neighborhood Fave, while running an ongoing partnership with Cleaning For A Reason.
Housekeeping Maid Easy firmographics
Firmographics- Name
- Housekeeping Maid Easy
- Legal name
- Housekeeping Maid Easy
- Website
- https://housekeepingmaideasy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Housekeeping Maid Easy is a woman-owned, Indianapolis-based cleaning company founded in 2006 that delivers recurring, deep, move-in/out, Airbnb, office, and carpet cleaning services to homeowners, renters, small businesses, and vacation-rental hosts across Central Indiana.
- Ownership category
- akta.pro rank
Housekeeping Maid Easy industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Single-Family Home Turnover Cleaning (HSAEACAD)
Keywords
Where Housekeeping Maid Easy is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Housekeeping Maid Easy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Recurring Cleaning Services: Subscription-based recurring cleaning services scheduled daily, weekly, bi-weekly, monthly, or any custom frequency. Customers start with a deep cleaning as the first service, then receive regular standard cleanings for ongoing maintenance.
- One-Time Cleaning Services: One-time deep cleaning, move in/out cleaning, Airbnb cleaning, office cleaning, and carpet cleaning services billed per visit.
- Add-on Services: Additional services such as interior window cleaning, laundry, interior oven cleaning, refrigerator cleaning, and carpet cleaning available as add-ons to standard recurring or deep cleaning packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Recurring Home Cleaning - Indianapolis area standard homes |
| One time/ perpetual license | Pay-as-you-go | First-Time Deep Cleaning - Indianapolis area |
| Subscription | Pay-as-you-go | Recurring Cleaning - Carmel 2,000-3,000 sq ft |
| Subscription | Pay-as-you-go | Recurring Cleaning - Carmel 3,100-4,500 sq ft |
| Subscription | Pay-as-you-go | Recurring Cleaning - Carmel 5,000+ sq ft |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Housekeeping Maid Easy product offering
Product offeringCore offering
Housekeeping Maid Easy provides professional residential and light-commercial cleaning services across Indianapolis and Central Indiana, including recurring home and apartment cleaning, deep cleaning, move in/out cleaning, Airbnb and vacation rental turnover cleaning, small office cleaning (up to 4,000 sq ft), and specialized carpet cleaning. Services are delivered by IICRC-certified, bonded, insured, background-checked staff using eco-friendly, non-toxic, pet-safe products, with a 100% satisfaction guarantee and 48-hour re-clean policy. Customers can book via an online instant-quote form or by phone, with pricing based on ZIP code, home size, condition, and service frequency.
Product overview
Housekeeping Maid Easy offers a portfolio of residential and commercial cleaning services centered around recurring maintenance cleaning as its core offering. The primary service stack includes Recurring Home & Apartment Cleaning as the flagship product, supplemented by Deep Cleaning as an intensive reset service typically used before starting recurring service. Additional offerings include Move In/Out Cleaning for relocation transitions, Airbnb Cleaning for vacation rental turnovers, Office Cleaning for small commercial spaces, and Carpet Cleaning as a specialized add-on. All services are delivered by vetted, bonded, and insured cleaning professionals using eco-friendly products. The company operates on a service-plus-customization model where clients can tailor frequency (daily to monthly) and add specific tasks.
Differentiator
Problem solved
Functional benefit
Products and services
- Recurring Home & Apartment Cleaning Regular scheduled cleaning service for homes and apartments in Indianapolis and Central Indiana, available daily, weekly, bi-weekly, monthly, or on any custom frequency. Typically begins with a deep cleaning as the first service, then continues with regular standard cleanings for ongoing maintenance; same cleaner is assigned for consistency.
- Deep Cleaning Intensive top-to-bottom cleaning service that removes built-up grime, dust, and dirt from surfaces, baseboards, vents, and hard-to-reach areas, with hand wiping of most surfaces and deeper scouring in kitchens and bathrooms. Typically takes double the time of a standard cleaning and is available as a one-time service or as the initial cleaning before starting recurring service.
- Move In/Out Cleaning Comprehensive cleaning service for moving transitions, covering every task in a deep clean plus inside appliances and cabinets, scrubbing toilets and bathtubs, and other move-specific tasks. Designed for tenants ending a lease, homeowners preparing a new home, property managers, and realtors who need a property reset on a short turnaround.
- Airbnb Cleaning Customizable cleaning service for vacation rental properties and short-term rentals in Indianapolis and Hamilton County, including scheduled cleanings timed to guest checkouts, supply restocking, and guest-readiness preparation aimed at maintaining 5-star reviews.
- Office Cleaning Customizable commercial cleaning service for small offices up to 4,000 square feet in Indianapolis, covering common areas, bathroom supply replenishment, kitchen disinfection, desktop and monitor cleaning, and floor vacuuming, designed for businesses that do not want to hire a full-time janitor.
- Carpet Cleaning Specialized carpet cleaning service handled by IICRC-certified technicians who scrub high-traffic areas, remove pet stains, color-match discolored spots, and remove stains from white carpets. Provided under the Carpet and Rug Institute Seal of Approval.
Quantifiable outcome
- 18+ years of continuous operation serving Central Indiana
- +2 more outcomes
Companies that use Housekeeping Maid Easy
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Housekeeping Maid Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Housekeeping Maid Easy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cleaning For A ReasoncoreSince the company's founding in 2006, Housekeeping Maid Easy has partnered with Cleaning For A Reason to give away free cleanings to women undergoing cancer treatments. This charitable partnership reflects the company's commitment to community service and giving back.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Housekeeping Maid Easy competitors and assessment
Company assessmentDirect peers
- Molly Maid: National residential cleaning franchise offering recurring, one-time, and move-in/out cleaning services. Directly comparable to Housekeeping Maid Easy on core service offering, customer base (homeowners), and recurring subscription model.
- MaidPro: Residential cleaning franchise providing recurring and one-time maid services. Operates with a similar recurring-cleaning-led model targeting homeowners, with comparable service menus (deep cleaning, move-out, etc.).
- The Cleaning Authority: Residential cleaning franchise specializing in recurring weekly/bi-weekly services using a Detail-Clean, Rotation System. Closely comparable on target customer (suburban homeowners) and recurring service model.
- Two Maids & A Mop: Residential cleaning franchise offering recurring home cleaning services with a pay-for-performance compensation model for cleaners. Comparable on target customer, recurring model, and tech-enabled booking.
- Maid Brigade: Residential cleaning franchise providing recurring and one-time maid services with a focus on eco-friendly products and customized plans. Directly comparable on eco-friendly positioning, recurring model, and homeowner customer base.
Broad incumbents
- Merry Maids: One of the largest national residential cleaning franchises, owned by ServiceMaster. Offers recurring and one-time home cleaning services broadly across the U.S., competing for the same homeowner customer base as Housekeeping Maid Easy but with national scale.
Emerging players
- Handy: App-based marketplace for home cleaning and other household services. Competes with Housekeeping Maid Easy for homeowners seeking on-demand cleaning, though with a marketplace model rather than a dedicated team.
- TIDY: Tech-enabled residential cleaning platform with online booking and standardized cleaning. Overlaps with Housekeeping Maid Easy on online instant-quote booking and homeowner target customer, but operates as a national platform rather than a local brand.
Regional players
- Cleaning Authority of Indianapolis: Local Indianapolis franchisee of The Cleaning Authority offering recurring residential cleaning. Directly competes in the same Indianapolis/Central Indiana market with a comparable recurring-cleaning model and similar target customers.
Others
- TaskRabbit: Online and app-based marketplace connecting customers with local freelance taskers for cleaning and household services. Adjacent competitor that diverts some demand from local cleaning companies via lower price points and convenience, though quality and vetting are inconsistent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Housekeeping Maid Easy social profiles
Digital presenceHousekeeping Maid Easy compliance and trust
Trust signalCompliance4 records
Housekeeping Maid Easy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Housekeeping Maid Easy leadership team
Management profileNumber of profiles
Profiles2 records
Housekeeping Maid Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Housekeeping Maid Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Housekeeping Maid Easy
What does Housekeeping Maid Easy do?
Housekeeping Maid Easy provides professional residential and light-commercial cleaning services across Indianapolis and Central Indiana, including recurring home and apartment cleaning, deep cleaning, move in/out cleaning, Airbnb and vacation rental turnover cleaning, small office cleaning (up to 4,000 sq ft), and specialized carpet cleaning. Services are delivered by IICRC-certified, bonded, insured, background-checked staff using eco-friendly, non-toxic, pet-safe products, with a 100% satisfaction guarantee and 48-hour re-clean policy. Customers can book via an online instant-quote form or by phone, with pricing based on ZIP code, home size, condition, and service frequency.
Is Housekeeping Maid Easy a public or private company?
Housekeeping Maid Easy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Housekeeping Maid Easy founded?
Housekeeping Maid Easy was founded in 2006. It employs 11 to 50 people.
Where is Housekeeping Maid Easy based?
Housekeeping Maid Easy is headquartered in Indianapolis, United States, in the North America region.
How does Housekeeping Maid Easy make money?
Three revenue lines are on record. Recurring Cleaning Services are the primary driver. The others are one-Time Cleaning Services and add-on Services.
Who are Housekeeping Maid Easy's main competitors?
Direct peers on record are Molly Maid, MaidPro, The Cleaning Authority, Two Maids & A Mop and Maid Brigade. Merry Maids is listed as a broad incumbent. Emerging players are Handy and TIDY. Cleaning Authority of Indianapolis is listed as a regional player. TaskRabbit is listed as an others.
Does Housekeeping Maid Easy have an API?
No public API is recorded for Housekeeping Maid Easy.
What industry is Housekeeping Maid Easy in?
Housekeeping Maid Easy's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720 and its SIC code is 7340.